University of Southern California
The University of Southern California is a private research university in Los Angeles, California. Founded in 1880, it is the oldest private research university in California. For the 2018–19 academic year, there were 20,000 students enrolled in four-year undergraduate programs. USC has 27,500 graduate and professional students in a number of different programs, including business, engineering, social work, occupational therapy and medicine, it is the largest private employer in the city of Los Angeles, generates $8 billion in economic impact on Los Angeles and California. USC is the birthplace of the Domain Name System. Other technologies invented at USC include DNA computing, dynamic programming, image compression, VoIP, antivirus software. USC's alumni include a total of 11 Rhodes Scholars and 12 Marshall Scholars; as of October 2018, nine Nobel laureates, six MacArthur Fellows, one Turing Award winner have been affiliated with the university. USC sponsors a variety of intercollegiate sports and competes in the National Collegiate Athletic Association as a member of the Pac-12 Conference.
Members of USC's sports teams, the Trojans, have won 104 NCAA team championships, ranking them third in the United States, 399 NCAA individual championships, ranking them second in the United States. Trojan athletes have won 288 medals at the Olympic Games, more than any other university in the United States. In 1969, it joined the Association of American Universities. USC has had a total of 521 football players drafted to the National Football League, the second-highest number of drafted players in the country; the University of Southern California was founded following the efforts of Judge Robert M. Widney, who helped secure donations from several key figures in early Los Angeles history: a Protestant nurseryman, Ozro Childs, an Irish Catholic former-Governor, John Gately Downey, a German Jewish banker, Isaias W. Hellman; the three donated 308 lots of land to establish the campus and provided the necessary seed money for the construction of the first buildings. Operated in affiliation with the Methodist Church, the school mandated from the start that "no student would be denied admission because of race."
The university is no longer affiliated with any church, having severed formal ties in 1952. When USC opened in 1880, tuition was $15.00 per term and students were not allowed to leave town without the knowledge and consent of the university president. The school had an enrollment of 53 students and a faculty of 10; the city lacked paved streets, electric lights, a reliable fire alarm system. Its first graduating class in 1884 was a class of three—two males and female valedictorian Minnie C. Miltimore; the colors of USC are cardinal and gold, which were approved by USC's third president, the Reverend George W. White, in 1896. In 1958, the shade of gold, more of an orange color, was changed to a more yellow shade; the letterman's awards were the first to make the change. USC students and athletes are known as Trojans, epitomized by the Trojan Shrine, nicknamed "Tommy Trojan", near the center of campus; until 1912, USC students were known as Fighting Methodists or Wesleyans, though neither name was approved by the university.
During a fateful track and field meet with Stanford University, the USC team was beaten early and conclusively. After only the first few events, it seemed implausible USC would win. After this contest, Los Angeles Times sportswriter Owen Bird reported the USC athletes "fought on like the Trojans of antiquity", the president of the university at the time, George F. Bovard, approved the name officially. During World War II, USC was one of 131 colleges and universities nationally that took part in the V-12 Navy College Training Program which offered students a path to a Navy commission. USC is responsible for $8 billion in economic output in Los Angeles County. On May 1, 2014, USC was named as one of many higher education institutions under investigation by the Office of Civil Rights for potential Title IX violations by Barack Obama's White House Task Force to Protect Students from Sexual Assault. USC is under a concurrent Title IX investigation for potential anti-male bias in disciplinary proceedings, as well as denial of counseling resources to male students, as of 8 March 2016.
In 2017, the university came into the national spotlight when the Los Angeles Times published information about Carmen A. Puliafito, the dean of USC's medical school. After accusations of drug use, he resigned from his position as dean in 2016 and was fired from the school the following year after the news stories were published, his medical license was subsequently suspended pending a decision. The following year, the Los Angeles Times broke another story about USC focusing on George Tyndall, a gynecologist accused of abusing 52 patients at USC; the reports span from 1990 to 2016 and include using racist and sexual language, conducting exams without gloves and taking pictures of his patients' genitals. Inside Higher Ed noted that there have been "other incidents in which the university is perceived to have failed to act on misconduct by powerful officials" when it reported that the university's president, C. L. Max Nikias, is resigning. Tyndall was fired in 2017 after reaching a settlement with the university.
The school did not report him to state medical authorities or law enforcement at the time, though the LAPD is now investigatin
Globalization or globalisation is the process of interaction and integration among people and governments worldwide. As a complex and multifaceted phenomenon, globalization is considered by some as a form of capitalist expansion which entails the integration of local and national economies into a global, unregulated market economy. Globalization has grown due to advances in communication technology. With the increased global interactions comes the growth of international trade and culture. Globalization is an economic process of interaction and integration that's associated with social and cultural aspects; however and diplomacy are large parts of the history of globalization, modern globalization. Economically, globalization involves goods, the economic resources of capital and data; the expansions of global markets liberalize the economic activities of the exchange of goods and funds. Removal of Cross-Border Trades barriers has made formation of Global Markets more feasible; the steam locomotive, jet engine, container ships are some of the advances in the means of transport while the rise of the telegraph and its modern offspring, the Internet and mobile phones show development in telecommunications infrastructure.
All of these improvements have been major factors in globalization and have generated further interdependence of economic and cultural activities around the globe. Though many scholars place the origins of globalization in modern times, others trace its history long before the European Age of Discovery and voyages to the New World, some to the third millennium BC. Large-scale globalization began in the 1820s. In the late 19th century and early 20th century, the connectivity of the world's economies and cultures grew quickly; the term globalization is recent. In 2000, the International Monetary Fund identified four basic aspects of globalization: trade and transactions and investment movements and movement of people, the dissemination of knowledge. Further, environmental challenges such as global warming, cross-boundary water, air pollution, over-fishing of the ocean are linked with globalization. Globalizing processes affect and are affected by business and work organization, socio-cultural resources, the natural environment.
Academic literature subdivides globalization into three major areas: economic globalization, cultural globalization, political globalization. The term globalization derives from the word globalize, which refers to the emergence of an international network of economic systems. One of the earliest known usages of the term as a noun was in a 1930 publication entitled Towards New Education, where it denoted a holistic view of human experience in education; the term'globalization' had been used in its economic sense at least as early as 1981, in other senses since at least as early as 1944. Theodore Levitt is credited with popularizing the term and bringing it into the mainstream business audience in the half of the 1980s. Since its inception, the concept of globalization has inspired competing definitions and interpretations, its antecedents date back to the great movements of trade and empire across Asia and the Indian Ocean from the 15th century onward. Due to the complexity of the concept, various research projects and discussions stay focused on a single aspect of globalization.
Sociologists Martin Albrow and Elizabeth King define globalization as "all those processes by which the people of the world are incorporated into a single world society." In The Consequences of Modernity, Anthony Giddens writes: "Globalization can thus be defined as the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa." In 1992, Roland Robertson, professor of sociology at the University of Aberdeen and an early writer in the field, described globalization as "the compression of the world and the intensification of the consciousness of the world as a whole."In Global Transformations, David Held and his co-writers state: Although in its simplistic sense globalization refers to the widening and speeding up of global interconnection, such a definition begs further elaboration.... Globalization can be on a continuum with the local and regional. At one end of the continuum lie social and economic relations and networks which are organized on a local and/or national basis.
Globalization can refer to those spatial-temporal processes of change which underpin a transformation in the organization of human affairs by linking together and expanding human activity across regions and continents. Without reference to such expansive spatial connections, there can be no clear or coherent formulation of this term.... A satisfactory definition of globalization must capture each of these elements: extensity, intensity and impact. Held and his co-writers' definition of globalization in that same book as "transformation in the spatial organization of social relations and transactions—assessed in terms of their extensity, intensity and impact—generating transcontinental or inter-regional flows" was called "probably the most widely-cited definition" in the 2014 DHL Global Connectiveness Index. Swedish journalist Thomas Larsson, in his book The Race to the Top: The Real Story of Globalization, states that globalization: is the process of world shrinkage, of distances getting shorter, things moving closer.
It pertains to the increasin
Marketing is the study and management of exchange relationships. Marketing is the business process of satisfying customers. With its focus on the customer, marketing is one of the premier components of business management. Marketing is defined by the American Marketing Association as "the activity, set of institutions, processes for creating, communicating and exchanging offerings that have value for customers, clients and society at large." The term developed from the original meaning which referred to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction. Philip Kotler defines marketing as Satisfying wants through an exchange process; the Chartered Institute of Marketing defines marketing as "the management process responsible for identifying and satisfying customer requirements profitably." A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.
In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage."Marketing practice tended to be seen as a creative industry in the past, which included advertising and selling. However, because the academic study of marketing makes extensive use of social sciences, sociology, economics and neuroscience, the profession is now recognized as a science, allowing numerous universities to offer Master-of-Science programs; the process of marketing is that of bringing a product to market, which includes these steps: broad market research. Many parts of the marketing process involve use of the creative arts. The'marketing concept' proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more than its competitors; this concept originated from Adam Smith's book The Wealth of Nations, but would not become used until nearly 200 years later.
Marketing and Marketing Concepts are directly related. Given the centrality of customer needs and wants in marketing, a rich understanding of these concepts is essential: Needs: Something necessary for people to live a healthy and safe life; when needs remain unfulfilled, there is a clear adverse outcome: death. Needs can be objective and physical, such as the need for food and shelter. Wants: Something, desired, wished for or aspired to. Wants are not essential for basic survival and are shaped by culture or peer-groups. Demands: When needs and wants are backed by the ability to pay, they have the potential to become economic demands. Marketing research, conducted for the purpose of new product development or product improvement, is concerned with identifying the consumer's unmet needs. Customer needs are central to market segmentation, concerned with dividing markets into distinct groups of buyers on the basis of "distinct needs, characteristics, or behaviors who might require separate products or marketing mixes."
Needs-based segmentation "places the customers' desires at the forefront of how a company designs and markets products or services." Although needs-based segmentation is difficult to do in practice, it has been proved to be one of the most effective ways to segment a market. In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way. A marketing orientation has been defined as a "philosophy of business management." Or "a corporate state of mind" or as an "organisation culture" Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most cited orientations are as follows: A firm employing a product orientation is concerned with the quality of its own product. A product orientation is based on the assumption that, all things being equal, consumers will purchase products of a superior quality; the approach is most effective when the firm has deep insights into customers and their needs and desires derived from research and intuition and understands consumers' quality expectations and price they are willing to pay.
For example, Sony Walkman and Apple iPod were innovative product designs that addressed consumers' unmet needs. Although the product orientation has been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and in arts marketing. A firm using a sales orientation focuses on the selling/promotion of the firm's existing products, rather than determining new or unmet consumer needs or desires; this entails selling existing products, using promotion and direct sales techniques to attain the highest sales possible. The sales orientation "is practiced with unsought goods." One study found that industrial companies are more to hold a sales orientation than consumer goods companies. The approach may suit scenarios in wh
Motorola, Inc. was an American multinational telecommunications company founded on September 25, 1928, based in Schaumburg, Illinois. After having lost $4.3 billion from 2007 to 2009, the company was divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011. Motorola Solutions is considered to be the direct successor to Motorola, as the reorganization was structured with Motorola Mobility being spun off. Motorola Mobility was sold to Google in 2012, acquired by Lenovo in 2014. Motorola designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products included set-top boxes, digital video recorders, network equipment used to enable video broadcasting, computer telephony, high-definition television, its business and government customers consisted of wireless voice and broadband systems, public safety communications systems like Astro and Dimetra. These businesses are now part of Motorola Solutions.
Google sold Motorola Home to the Arris Group in December 2012 for US$2.35 billion. Motorola's wireless telephone handset division was a pioneer in cellular telephones. Known as the Personal Communication Sector prior to 2004, it pioneered the "mobile phone" with DynaTAC, "flip phone" with the MicroTAC, as well as the "clam phone" with the StarTAC in the mid-1990s, it had staged a resurgence by the mid-2000s with the Razr, but lost market share in the second half of that decade. It focused on smartphones using Google's open-source Android mobile operating system; the first phone to use the newest version of Google's open source OS, Android 2.0, was released on November 2, 2009 as the Motorola Droid. The handset division was spun off into the independent Motorola Mobility. On May 22, 2012, Google CEO Larry Page announced that Google had closed on its deal to acquire Motorola Mobility. On January 29, 2014, Page announced that, pending closure of the deal, Motorola Mobility would be acquired by Chinese technology company Lenovo for US$2.91 billion.
On October 30, 2014, Lenovo finalized its purchase of Motorola Mobility from Google. Motorola started in Chicago, Illinois, as Galvin Manufacturing Corporation in 1928 when brothers Paul V. and Joseph E. Galvin purchased the bankrupt Stewart Battery Company's battery-eliminator plans and manufacturing equipment at auction for $750. Galvin Manufacturing Corporation set up shop in a small section of a rented building; the company had $565 in five employees. The first week's payroll was $63; the company's first products were the battery eliminators, devices that enabled battery-powered radios to operate on household electricity. Due to advances in radio technology, battery-eliminators soon became obsolete. Paul Galvin learned that some radio technicians were installing sets in cars, challenged his engineers to design an inexpensive car radio that could be installed in most vehicles, his team was successful, Galvin was able to demonstrate a working model of the radio at the June 1930 Radio Manufacturers Association convention in Atlantic City, New Jersey.
He brought home enough orders to keep the company in business. Paul Galvin wanted a brand name for Galvin Manufacturing Corporation's new car radio, created the name “Motorola” by linking "motor" with "ola", a popular ending for many companies at the time, e.g. Moviola, Crayola; the company sold its first Motorola branded radio on June 23, 1930, to Herbert C. Wall of Fort Wayne, for $30. Wall went on to become one of the first Motorola distributors in the country; the Motorola brand name became so well known that Galvin Manufacturing Corporation changed its name to Motorola, Inc. Galvin Manufacturing Corporation began selling Motorola car-radio receivers to police departments and municipalities in November 1930; the company's first public safety customers included the Village of River Forest, Village of Bellwood Police Department, City of Evanston Police, Illinois State Highway Police, Cook County Police with a one-way radio communication. In the same year, the company built its research and development program with Dan Noble, a pioneer in FM radio and semiconductor technologies, who joined the company as director of research.
The company produced the hand-held AM SCR-536 radio during World War II, vital to Allied communication. Motorola ranked 94th among United States corporations in the value of World War II military production contracts. Motorola went public in 1943, became Motorola, Inc. in 1947. At that time Motorola's main business was selling televisions and radios. In October 1946 Motorola communications equipment carried the first calls on Illinois Bell telephone company's new car radiotelephone service in Chicago; the company began making televisions in 1947, with the model VT-71 with 7-inch cathode ray tube. In 1952, Motorola opened its first international subsidiary in Toronto, Canada to produce radios and televisions. In 1953, the company established the Motorola Foundation to support leading universities in the United States. In 1955, years after Motorola started its research and development laboratory in Phoenix, Arizona, to research new solid-state technology, Motorola introduced the world's first commercial high-power germanium-based transistor.
Thomas W. Gilligan
Thomas W. Gilligan is the director of the Hoover Institution on War and Peace at Stanford University, he was the dean of the McCombs School of Business at The University of Texas at Austin. Prior to joining the McCombs School, Gilligan held a variety of positions at the University of Southern California from 1987 until 2008. Thomas Gilligan was born in San Diego and spent his childhood years moving from base to base along the West Coast and Hawaii. In his teens, Gilligan's family moved to Oklahoma. After high school, Gilligan joined the United States Air Force where after 10 months of learning the Russian language, Gilligan intercepted communications while flying reconnaissance missions over the Soviet Union. After four-years in the Air Force, Gilligan enrolled and graduated in three years from the University of Oklahoma After graduation, Gilligan attended graduate school at Washington University in St. Louis on a fellowship program. Before completing his PhD under Barry R. Weingast at Washington University, Gilligan was a staff economist on the Council of Economic Advisers under President Ronald Reagan from 1982–1983.
Gilligan is married to Christie Skinner. The couple have three children. After graduation from Washington University, Gilligan was Assistant Professor of Economics and taught undergraduate and PhD level courses in economics and political economy at the California Institute of Technology until 1987. For the next two decades, Gilligan taught a variety of courses and held multiple positions at the Marshall School of Business of the University of Southern California until becoming dean at the McCombs School of Business. At the Marshall School, Gilligan was the interim dean for over a year from February 2006 until James G. Ellis replaced him in April 2007. Gilligan was a visiting professor from the late-1980s until the mid-1990s at the Stanford Graduate School of Business and Kellogg School of Management. After a nationwide search, Gilligan was appointed dean of the McCombs School of Business at The University of Texas at Austin. Gilligan followed George W. Gau after six years in the previous position.
Thomas Gilligan began his tenure as the director of the Hoover Institution at Stanford University in September 2015. Gilligan serves on the board of directors of Southwest Airlines. Dean's Home Office
The Broadway was a mid-level department store chain headquartered in Los Angeles, California. Founded in 1896 by English born Arthur Letts, Sr. who went on to develop Holmby Hills, the Broadway became one of the dominant retailers in Southern California and the Southwest. In 1950, the company merged with Sacramento-based Hale Brothers to form Broadway-Hale Stores; the Broadway bought out competitors in Los Angeles, San Diego, Phoenix. In years the Broadway opened stores in Nevada, New Mexico, Colorado. In 1979, it was split into two divisions: The Broadway Southern California, based in Los Angeles; the Broadway's parent Carter Hawley Hale Stores ran into financial difficulties which resulted from poor management decisions and hostile takeover attempts. In 1996 the chain was acquired by Federated Department Stores and the majority of locations were converted to the Macy's nameplate. Several stores in affluent areas where Macy's had locations were closed and reopened as Bloomingdale's, while Federated sold many of the remaining stores to Sears.
Though the chain had been closed for over seven years, The Broadway Building in Hollywood, including its iconic "The Broadway" sign was featured in the climactic final scenes of the 2003 film Hollywood Homicide starring Harrison Ford. Letts started the Broadway Department Store on February 24, 1896, by purchasing the name, assets and the building lease from the bankrupted firm of J. A. Williams and Co. for a sum of $8377. The previous owners had a good location in a constructed building at the corner of Broadway and Fourth Streets, but had all of its assets seized by their creditors for failure to pay its bills after just four short months of operations. In contrast, Letts was able to pay off all of his creditors in a short period of time after acquiring the assets for the failed store by the quick sale of the same assets and by watching his expenses. In a short period of time, the business was doing so well, that it had to expand into adjacent store fronts. A decade it had outgrown its home in the Hallett & Pirtle building and required a new home.
It was decided to have a new nine-story building with nearly 11 acres of floor space to be built in several phases at the same location with construction starting in 1913 while the current store remained in business. List of defunct department stores of the United States
The United States of America known as the United States or America, is a country composed of 50 states, a federal district, five major self-governing territories, various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U. S. is the third most populous country. The capital is Washington, D. C. and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico; the State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean; the U. S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The diverse geography and wildlife of the United States make it one of the world's 17 megadiverse countries.
Paleo-Indians migrated from Siberia to the North American mainland at least 12,000 years ago. European colonization began in the 16th century; the United States emerged from the thirteen British colonies established along the East Coast. Numerous disputes between Great Britain and the colonies following the French and Indian War led to the American Revolution, which began in 1775, the subsequent Declaration of Independence in 1776; the war ended in 1783 with the United States becoming the first country to gain independence from a European power. The current constitution was adopted in 1788, with the first ten amendments, collectively named the Bill of Rights, being ratified in 1791 to guarantee many fundamental civil liberties; the United States embarked on a vigorous expansion across North America throughout the 19th century, acquiring new territories, displacing Native American tribes, admitting new states until it spanned the continent by 1848. During the second half of the 19th century, the Civil War led to the abolition of slavery.
By the end of the century, the United States had extended into the Pacific Ocean, its economy, driven in large part by the Industrial Revolution, began to soar. The Spanish–American War and World War I confirmed the country's status as a global military power; the United States emerged from World War II as a global superpower, the first country to develop nuclear weapons, the only country to use them in warfare, a permanent member of the United Nations Security Council. Sweeping civil rights legislation, notably the Civil Rights Act of 1964, the Voting Rights Act of 1965 and the Fair Housing Act of 1968, outlawed discrimination based on race or color. During the Cold War, the United States and the Soviet Union competed in the Space Race, culminating with the 1969 U. S. Moon landing; the end of the Cold War and the collapse of the Soviet Union in 1991 left the United States as the world's sole superpower. The United States is the world's oldest surviving federation, it is a representative democracy.
The United States is a founding member of the United Nations, World Bank, International Monetary Fund, Organization of American States, other international organizations. The United States is a developed country, with the world's largest economy by nominal GDP and second-largest economy by PPP, accounting for a quarter of global GDP; the U. S. economy is post-industrial, characterized by the dominance of services and knowledge-based activities, although the manufacturing sector remains the second-largest in the world. The United States is the world's largest importer and the second largest exporter of goods, by value. Although its population is only 4.3% of the world total, the U. S. holds 31% of the total wealth in the world, the largest share of global wealth concentrated in a single country. Despite wide income and wealth disparities, the United States continues to rank high in measures of socioeconomic performance, including average wage, human development, per capita GDP, worker productivity.
The United States is the foremost military power in the world, making up a third of global military spending, is a leading political and scientific force internationally. In 1507, the German cartographer Martin Waldseemüller produced a world map on which he named the lands of the Western Hemisphere America in honor of the Italian explorer and cartographer Amerigo Vespucci; the first documentary evidence of the phrase "United States of America" is from a letter dated January 2, 1776, written by Stephen Moylan, Esq. to George Washington's aide-de-camp and Muster-Master General of the Continental Army, Lt. Col. Joseph Reed. Moylan expressed his wish to go "with full and ample powers from the United States of America to Spain" to seek assistance in the revolutionary war effort; the first known publication of the phrase "United States of America" was in an anonymous essay in The Virginia Gazette newspaper in Williamsburg, Virginia, on April 6, 1776. The second draft of the Articles of Confederation, prepared by John Dickinson and completed by June 17, 1776, at the latest, declared "The name of this Confederation shall be the'United States of America'".
The final version of the Articles sent to the states for ratification in late 1777 contains the sentence "The Stile of this Confederacy shall be'The United States of America'". In June 1776, Thomas Jefferson wrote the phrase "UNITED STATES OF AMERICA" in all capitalized letters in the headline of his "original Rough draught" of the Declaration of Independence; this draft of the document did not surface unti