George Horace Lorimer
George Horace Lorimer was an American journalist and publisher. He is best known as the editor of The Saturday Evening Post, which he led from 1899 to 1936. During his editorial reign, the Post rose from a circulation of several thousand to more than one million, he is credited with promoting or discovering a large number of American writers, such as Jack London, whose stories were published in the Post. In addition, Lorimer served as vice president and chairman of the Curtis Publishing Company, which published several magazines and numerous books. Lorimer was born in Louisville, the son of the Rev. George C. Lorimer and Belle Lorimer, he attended Moseley High School in Chicago, Colby College, Yale University. After working as a journalist, in 1899 he became editor-in-chief of The Saturday Evening Post, published in Philadelphia, he remained in charge about a year before his death from throat cancer. He served as vice president and chairman of Curtis Publishing Company, which publishes the Post.
In the early 1900s Lorimer published several books, including Letters from a Self-Made Merchant to His Son / Being the Letters written by John Graham, Head of the House of Graham & Company, Pork-Packers in Chicago, familiarly known on'Change as "Old Gorgon Graham," to his Son, facetiously known to his intimates as "Piggy."Old Gorgon Graham - More Letters from a Self-Made Merchant to His Son,and The False GodsThe Letters from a Self-Made Merchant was a quite well known book in the early 20th century. In her novel, Whose Body?, Dorothy Sayers notes that a copy of the book, in a Morocco binding, is kept at the bedside of a self-made British financier. Lorimer had a large estate in Wyncote, just outside Philadelphia. Most of it is now used as the campus of Ancillae Assumpta Academy. Most of Lorimer Park, a 230-acre public park located in Abington Township, was a bequest from the Lorimer family to the citizens of Montgomery County, Pennsylvania. Works by George Horace Lorimer at Project Gutenberg Works by or about George Horace Lorimer at Internet Archive Works by George Horace Lorimer at LibriVox Time Magazine obituary from November 1937 George Horace Lorimer Quotations George Horace Lorimer at Find a Grave
Cyrus H. K. Curtis
Cyrus Hermann Kotzschmar Curtis was an American publisher of magazines and newspapers, including the Ladies' Home Journal and The Saturday Evening Post. Born in Portland, Curtis was forced to leave high school after his first year to start working, as in 1866 his family lost their home in the Great Fire of Portland, he held a variety of newspaper and advertising jobs in Portland and Boston before starting his first publication, a weekly called the People's Ledger, in Boston in 1872. In 1876, he moved to Philadelphia, Pennsylvania a major publishing center, to reduce his printing costs. Curtis's first wife was Louisa Knapp. In 1883, Knapp contributed a one-page supplement to the Tribune and Farmer, a magazine published by Curtis; the following year, the supplement was expanded as an independent publication with Louisa as the editor. Its original name was The Ladies Home Journal and Practical Housekeeper, but Knapp dropped the last three words in 1886; the Ladies' Home Journal became the leading magazine of its type, reaching a circulation of one million subscriptions within ten years.
It was the first American magazine to do so. Louisa Knapp continued as editor until 1889. Several years Bok married Mary Louise Curtis in 1896, becoming the Curtises' son-in-law. Bok retired from the magazine in 1919. Bok introduced business practices such as: low subscription rates, inclusion of advertising to off-set costs, reliance on popular content; this operating structure was adopted by men's magazines such as McClure's and Munsey's a decade after it had become the standard practice of American women's magazines. Scholars argue that women's magazines, like the Ladies' Home Journal, pioneered these strategies "magazine revolution". Curtis founded the Curtis Publishing Company in 1891. A separate company founded by Curtis, Curtis-Martin Newspapers, controlled several newspapers, including for a time the Philadelphia Public Ledger, The Philadelphia Inquirer, the New York Evening Post. Management mistakes at the newspapers led to poor financial returns, they were sold. While Curtis was alive, his businesses, excepting the newspapers, were extremely successful.
The Ladies Home Journal was for decades the most circulating women's magazine in the US, The Saturday Evening Post enjoyed the highest circulation of any weekly magazine in the world. In 1929, the Post and the Journal together ran forty percent of all US magazine advertising. One source lists Curtis as the 51st richest person with a fortune of $43.2 billion adjusted for inflation, which according to this source made him richer than J. P. Morgan. Curtis built Lyndon, a Renaissance revival estate in Wyncote, with landscaping designed by Frederick Law Olmsted. Two of Curtis's yachts, built 1907 and 1920, were named Lyndonia. Curtis was more than an occasional sailor, noting in a 1922 New York Times interview, "Yachting is not a hobby with me, it is a necessity. I spend half my time on this ship," and further noting that most of his meetings with staff or board members were held in the second Lyndonia's dining room. Curtis had three large yachts built at Charles L. Seabury Co.: the 115-foot Machigonne in 1904.
Curtis was a founding member of the Camden Yacht Club in Camden and its Commodore from 1909 to 1933 donating the club's facilities to the town. In the summer of 1932, Curtis suffered a heart attack while aboard the second Lyndonia. While he was recuperating at Jefferson Hospital in Philadelphia, his second wife, Kate Stanwood Cutter Pillsbury Curtis, died suddenly. Curtis remained in frail health until his death on June 7, 1933, less than two weeks before his eighty-third birthday, he was interred at West Laurel Hill Cemetery in Bala Cynwyd, Pennsylvania. Soon after his death, most of the buildings on Curtis's estate were demolished, his daughter founded the Curtis Hall Arboretum on the site. After the Curtis Publishing Company moved to Indianapolis, Indiana, in 1982, the company's former headquarters on Independence Square in downtown Philadelphia became the Curtis Center, home to a conference center, offices, a health club, retail shops, restaurants. Cyrus Curtis was among the first ten inductees in the American Advertising Federation's Advertising Hall of Fame.
Cyrus Curtis remains #20 on the list of the richest Americans ever. He was known for his philanthropy to hospitals, museums and schools, he donated $2 million for example. He purchased a pipe organ manufactured by the Austin Organ Company, displayed at the Philadelphia Sesquicentennial Exposition of 1926 and donated it to the University of Pennsylvania, it was incorporated into Irvine Auditorium when the building was constructed and is known to this day as the Curtis Organ, one of the largest pipe organs in the world. Curtis donated pipe organs to many institutions in Philadelphia and on the day of his funeral, all of those organs were played in his honor. In memory of his boyhood music teacher, Hermann Kotzschmar, for whom he had been named, Curtis in 1912 donated the Kotzschmar Memorial Organ to Maine's Portland City Hall Auditorium. In Thomaston, Maine, he funded the 1927–29 recreation of Montpel
Wyncote is a census-designated place bordering North Philadelphia in Cheltenham Township, Montgomery County, United States. Wyncote is located 5 miles from Center City Philadelphia at the southeasternmost tip of Montgomery County; the Jenkintown-Wyncote SEPTA station is the fifth busiest regional rail station in the SEPTA system. Wyncote is bordered by the Cheltenham neighborhoods of Glenside, Elkins Park, La Mott, Cedarbrook. Wyncote is located at 40°5′34″N 75°8′33″W. According to the United States Census Bureau, the CDP has a total area of 0.8 square miles, all of it land. As of the census of 2010, there were 3,044 people, 1,057 households, 713 families residing in the CDP; the population density was 3,732.5 people per square mile. There were 1,069 housing units at an average density of 1,309.9/sq mi. The racial makeup of the CDP was 79.7% White, 13.6% African American, 0.03% Native American, 3.9% Asian, 0.10% Pacific Islander, 0.26% from other races, 0.53% from two or more races. Hispanic or Latino of any race were 0.79% of the population.
There were 1,057 households, out of which 30.4% had children under the age of 18 living with them, 59.0% were married couples living together, 7.1% had a female householder with no husband present, 32.5% were non-families. 29.5% of all households were made up of individuals, 21.0% had someone living alone, 65 years of age or older. The average household size was 2.48 and the average family size was 3.08. In the CDP the population was spread out, with 20.3% under the age of 18, 4.8% from 18 to 24, 19.5% from 25 to 44, 23.5% from 45 to 64, 32.0% who were 65 years of age or older. The median age was 49 years. For every 100 females, there were 75.7 males. For every 100 females age 18 and over, there were 69.9 males. The median income for a household in the CDP was $77,043, the median income for a family was $91,217. Males had a median income of $60,592 versus $41,458 for females; the per capita income for the CDP was $32,340. None of the families and 2.2% of the population were living below the poverty line, including no under eighteens and 4.9% of those over 64.
Eddie Applegate - Actor Chris Conlin, All-American football player at Penn State Cyrus Hermann Kotzschmar Curtis, longtime publisher of The Saturday Evening Post and Ladies' Home Journal, as well as other magazines and newspapers Marian Filar, Polish-born American-based concert pianist and virtuoso Reggie Jackson, retired Hall of Fame baseball player. John Charles Martin, newspaper publisher Yonatan Netanyahu, Israeli soldier and Entebbe rescue commander, it was made a historic district for its Architecture, Community Planning, Development. The district covers over 100 acres, 178 contributing buildings; the Wyncote Historic District has a number of restored Victorian-era homes. The All Hallows Church was designed by a firm founded by Philadelphia architect Frank Furness. Wyncote has a number of classical Philadelphia stone colonial revival homes. Wyncote is served through regional rail at the Jenkintown-Wyncote train station; the building is a historic structure, dating back to its original use with the North Pennsylvania Railroad.
Trains pass through going south to Philadelphia or north to Bucks County. Wyncote is a 30-minute train ride from downtown Philadelphia. Wyncote is served by SEPTA buses, in particular the 77 route, which connects Chestnut Hill to Mayfair,Philadelphia. Wyncote is in a convenient location driving-wise; the following are the most traveled roads in Wyncote: PA 73 provides a thruway for Wyncote, Cheltenham Township, Montgomery County as a whole. PA 309 has its beginnings with the intersection of PA 611, continues up through Wyncote, it provides a key route to the Pennsylvania Turnpike. PA 152 known as Limekiln Pike, connects PA 309 and PA 73 in Wyncote. Wyncote has the climate of a typical Mid-Atlantic town. Summers are hot with highs averaging in the high 80's, with lows being anywhere from the high 60's to the low 80's. Summers see some days climb into the 90's, some that top the 100-degree mark. Spring and Fall are pleasant, with highs averaging in the mid 60's, lows in the mid 40's. Winters are cold, with highs averaging around 40, lows averaging in the high teens.
The middle of winter sees a few days where highs don't escape the teens, lows fall into the single digits. The following is a chart of the average temperatures in Wyncote Curtis Hall Arboretum Thomas Williams Park Ancillae Assumpta Academy Wyncote Elementary School Cedarbrook Middle School Cheltenham High School Wyncote Academy Bishop McDevitt High School Reconstructionist Rabbinical College, the only seminary affiliated with Reconstructionist Judaism Arcadia University
Bok Tower Gardens
Bok Tower Gardens is a contemplative garden, bird sanctuary located north of Lake Wales, United States. It consists of a 250-acre garden, the 205-foot tall Singing Tower with its carillon bells, Pine Ridge Trail, Pinewood Estate, a visitor center; the tower is built upon Iron Mountain, one of the highest points of peninsular Florida, estimated to be 295 feet above sea level. It is a National Historic Landmark, listed on the National Register of Historic Places, nationally significant for its association with Edward W. Bok and its designers. Bok Tower Gardens is open daily and an admission fee is charged; the gardens began in 1921 when a Dutch immigrant, Edward W. Bok, editor of the popular women's magazine Ladies Home Journal and his wife, Mary Louise Curtis Bok, who would found the Curtis Institute of Music in Philadelphia in 1924, were spending the winter beside Florida's Lake Wales Ridge and decided to create a bird sanctuary on its highest hill, 295 feet above sea level. Bok commissioned noted landscape architect Frederick Law Olmsted Jr. to transform what was an arid sandhill into "a spot of beauty second to none in the country".
The first year was spent digging trenches and laying pipes for irrigation, after which soil was brought to the site by thousands of truck loads and plantings began. The Olmsted plan included the planting of 1,000 large live oaks, 10,000 azaleas, 100 sabal palms, 300 magnolias, 500 gordonias, as well as hundreds of fruit shrubs such as blueberry and holly. Attempts were made to introduce flamingos to the sanctuary several times, why early renderings of the tower show flamingos at the reflection pool rather than swans; these early efforts were unsuccessful, however, as the flamingos were not native to central Florida and could not survive the winters that were cooler than those of southern Florida, where they may be found. Under construction for over five years, Bok Tower Gardens was dedicated by President Calvin Coolidge on February 1, 1929. Edward Bok was interred at the base of the tower. Frederick Law Olmsted Jr. designed the meandering gardens of Bok Tower Gardens to feature acres of ferns, oaks and wetland plants.
The plantings include camellias, tree ferns, creeping fig and dahoon holly, Asiatic jasmine, Justicia and spider lily, wax myrtle and sabal palm, philodendron, blue plumbago, horsetail rush. The site is a refuge for more than a hundred bird species. Wild turkey and groups of sandhill cranes are often seen wandering the grounds; the Singing Tower is the centerpiece of the gardens. The tower was built at the highest elevation of the site, south of a reflection pool that allows the water to reflect its full image. A 60-bell carillon set within the 205-foot tall, Gothic Revival and Art Deco tower, designed by architect Milton B. Medary. Construction on the tower began in 1927 and was completed for the dedication of the gardens in 1929, when it was dedicated by President Calvin Coolidge; the tower is 51 feet square at its base, changing form at 150 feet high to an octagon with 37 feet sides that include sculptures designed by Lee Lawrie. The tower is surrounded by a 15-foot moat, it is built of pink Etowah marble and gray Creole marble, mined in Tate and coquina stone from St. Augustine, Florida.
Although the tower's interior is not open to the public, it contains the Anton Brees Carillon Library, said to be the largest carillon library in the world. It is home to the Chao Research Center Archives, which keeps various institutional records related to Bok Tower. Inside the bell chamber is a playing room that houses a clavier, or keyboard, used for playing the carillon bells. Recitals are given daily from the 60-bell carillon set. Bok Tower Gardens houses a substantial amount of collections that document the history and growth of the Singing tower, the Gardens, Pinewood Estate. While many of the collections are closed to the public for viewing, some selections from the archives about the history of the Gardens, Singing Tower, Edward Bok are on display in the Visitor Center; the Anton Brees Carillon Library was established in 1968 after the death of Anton Brees, the beloved first carillonneur of the Singing Tower. The library is located on the fifth floor of the Singing Tower, it is considered to be one of the largest collections of carillon-related materials in the world.
The Anton Brees Carillon Library includes over 1500 books, 200 collections of scores for keyboard instruments, 3000 scores and musical compositions for carillon, 1600 audio and video recordings, 15 international professional journals that include more than 900 individual volumes. The library houses vertical files on international carillons that include newspaper clippings, biographical information and concert programs along with the original blueprints and plans for the Singing Tower and Gardens and thousands of photographs and slides. There are several important collections located in the Anton Brees Carillon Library, including the Guild of Carillonneurs in North America Archives, Ronald Barnes Collection, Anton Brees Collection, Sidney Giles Collection and Arthur Bigelow Collection. Access to the collections in the Anton Brees Carillon Library is available by appointment only. To make an appointment, the Bok Tower librarian should be contacted; the Chao Research Center Archives was formed in 2008, after a generous donation made by the Ting Tsung and Wei Fong Chao Foundation.
With this donation, space was made available on the second floor of the Singing Tower to accommodate a growing need for delicate ar
The Country Gentleman
The Country Gentleman was an American agricultural magazine founded in 1831 in Rochester, NY by Luther Tucker. The magazine was purchased by Philadelphia-based Curtis Publishing Company in 1911. Curtis redirected the magazine to address the business side of farming, ignored by the agricultural magazines of the time. In 1955, The Country Gentleman was the second most popular agricultural magazine in the US, with a circulation of 2,870,380; that year it was purchased by, merged into, Farm Journal, an agricultural magazine with a larger circulation. Media related to The Country Gentleman at Wikimedia Commons
The Philadelphia Inquirer
The Philadelphia Inquirer is a morning daily newspaper that serves the Philadelphia metropolitan area of the United States. The newspaper was founded by John R. Walker and John Norvell in June 1829 as The Pennsylvania Inquirer and is the third-oldest surviving daily newspaper in the United States. Owned by Philadelphia Media Network, a subsidiary of The Philadelphia Foundation's nonprofit Institute for Journalism in New Media, The Inquirer has the eighteenth largest average weekday U. S. newspaper has won twenty Pulitzer Prizes. It is the newspaper of record in the Delaware Valley; the paper has fallen in prominence throughout its history. The Inquirer first became a major newspaper during the American Civil War when its war coverage was popular on both sides; the paper's circulation dropped after the war rose by the end of the 19th century. Supportive of the Democratic Party, The Inquirer's political affiliation shifted toward the Whig Party and the Republican Party before becoming politically independent in the middle of the 20th century.
By the end of the 1960s, The Inquirer trailed its chief competitor, the Philadelphia Evening Bulletin, lacked modern facilities and experienced staff. In the 1970s, new owners and editors turned the newspaper into one of the country's most prominent, winning 20 Pulitzers; the editor is Gabriel Escobar. Stan Wischnowski is vice president of news operations; the Philadelphia Inquirer was founded as The Pennsylvania Inquirer by printer John R. Walker and John Norvell, former editor of Philadelphia's largest newspaper, the Aurora & Gazette. An editorial in the first issue of The Pennsylvania Inquirer promised that the paper would be devoted to the right of a minority to voice their opinion and "the maintenance of the rights and liberties of the people against the abuses as the usurpation of power." They pledged support to then-President Andrew Jackson and "home industries, American manufactures, internal improvements that so materially contribute to the agricultural and national prosperity." Founded on June 1, 1829, The Philadelphia Inquirer is the third-oldest surviving daily newspaper in the United States.
However, in 1962, an Inquirer-commissioned historian traced The Inquirer to John Dunlap's The Pennsylvania Packet, founded on October 28, 1771. In 1850, The Packet was merged with another newspaper, The North American, which merged with the Philadelphia Public Ledger; the Public Ledger merged with The Philadelphia Inquirer in the 1930s, between 1962 and 1975, a line on The Inquirer's front page claimed that the newspaper is the United States' oldest surviving daily newspaper. Six months after The Inquirer was founded, with competition from eight established daily newspapers, lack of funds forced Norvell and Walker to sell the newspaper to publisher and United States Gazette associate editor Jesper Harding. After Harding acquired The Pennsylvania Inquirer, it was published as an afternoon paper before returning to its original morning format in January 1830. Under Harding, in 1829, The Inquirer moved from its original location between Front and Second Streets to between Second and Third Streets.
When Harding bought and merged the Morning Journal in January 1830, the newspaper was moved to South Second Street. Ten years The Inquirer again was moved, this time to its own building at the corner of Third Street and Carter's Alley. Harding expanded The Inquirer's content and the paper soon grew into a major Philadelphian newspaper; the expanded content included the addition of fiction, in 1840, Harding gained rights to publish several Charles Dickens novels for which Dickens was paid a significant amount. At the time the common practice was to pay little or nothing for the rights of foreign authors' works. Harding retired in 1859 and was succeeded by his son William White Harding, who had become a partner three years earlier. William Harding changed the name of the newspaper to The Philadelphia Inquirer. Harding, in an attempt to increase circulation, cut the price of the paper, began delivery routes and had newsboys sell papers on the street. In 1859, circulation had been around 7,000. Part of the increase was due to the interest in news during the American Civil War.
Twenty-five to thirty thousand copies of The Inquirer were distributed to Union soldiers during the war and several times the U. S. government asked The Philadelphia Inquirer to issue a special edition for soldiers. The Philadelphia Inquirer supported the Union. Confederate generals sought copies of the paper, believing that the newspaper's war coverage was accurate. Inquirer journalist Uriah Hunt Painter was at the First Battle of Bull Run in 1861, a battle which ended in a Confederate victory. Initial reports from the government claimed a Union victory, but The Inquirer went with Painter's firsthand account. Crowds threatened to burn The Inquirer's building down because of the report. Another report, this time about General George Meade, angered Meade enough that he punished Edward Crapsey, the reporter who wrote it. Crapsey and other war correspondents decided to attribute any victories of the Army of the Potomac, Meade's command, to Ulysses S. Grant, commander of the entire Union army. Any defeats of the Army of the Potomac would be attributed to Meade.
During the war, The Inquirer continued to grow with more staff being added and another move into a larger building on Chestnut Street. However, after the war, economic hits combined with Harding becoming ill, hurt The Inquirer. Despite Philadelphia's population growth, distribution fell from 70,000 during the Civil War to 5,000 in 1888. Beginning in 1889, the paper w
The Saturday Evening Post
The Saturday Evening Post is an American magazine published six times a year. It was published weekly under this title from 1897 until 1963 every two weeks until 1969. From the 1920s to the 1960s, it was one of the most circulated and influential magazines for the American middle class, with fiction, non-fiction and features that reached millions of homes every week; the magazine declined in readership through the 1960s, in 1969 The Saturday Evening Post folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971. The magazine was redesigned in 2013; the Saturday Evening Post was founded in 1821 and grew to become the most circulated weekly magazine in America. The magazine gained prominent status under the leadership of its longtime editor George Horace Lorimer; the editors claimed it had historical roots in the Pennsylvania Gazette, first published in 1728 by Samuel Keimer and sold to Benjamin Franklin in 1729. It discontinued publication in 1800.
The Saturday Evening Post published current event articles, human interest pieces, illustrations, a letter column, single-panel gag cartoons and stories by the leading writers of the time. It was known for original works of fiction. Illustrations were embedded in stories and advertising; some Post illustrations became popular and continue to be reproduced as posters or prints those by Norman Rockwell. Curtis Publishing Co. stopped publishing the Post in 1969 after the company lost a landmark defamation suit and was ordered to pay over $3 million in damages. The Post was revived in 1971 as a limited circulation quarterly publication; as of the late 2000s, The Saturday Evening Post is published six times a year by the Saturday Evening Post Society, which purchased the magazine in 1982. In 1916, Saturday Evening Post editor George Horace Lorimer discovered Norman Rockwell an unknown 22-year-old New York artist. Lorimer promptly purchased two illustrations from Rockwell, using them as covers, commissioned three more drawings.
Rockwell's illustrations of the American family and rural life of a bygone era became icons. During his 50-year career with the Post, Rockwell painted more than 300 covers; the Post employed Nebraska artist John Philip Falter, who became known "as a painter of Americana with an accent of the Middle West," who "brought out some of the homeliness and humor of Middle Western town life and home life." He produced 120 covers for the Post between 1943 and 1968, ceasing only when the magazine began displaying photographs on its covers. Another prominent artist was Charles R. Chickering, a freelance illustrator who went on to design numerous postage stamps for the U. S. Post Office. Other popular cover illustrators include the artists Constantin Alajalov. John Clymer, W. H. D. Koerner, J. C. Leyendecker, Charles Archibald MacLellan, John E. Sheridan, Douglass Crockwell, Amos Sewell, N. C. Wyeth; the magazine's line-up of cartoonists included Bob Barnes, Irwin Caplan, Tom Henderson, Al Johns, Clyde Lamb, Jerry Marcus, Frank O'Neal, B.
Tobey, Pete Wyma and Bill Yates. The magazine ran Ted Key's cartoon panel series Hazel from 1943 to 1969; each issue featured several original short stories and included an installment of a serial appearing in successive issues. Most of the fiction was written for mainstream tastes by popular writers, but some literary writers were featured; the opening pages of stories featured paintings by the leading magazine illustrators. The Post published stories and essays by H. E. Bates, Ray Bradbury, Kay Boyle, Agatha Christie, Brian Cleeve, Eleanor Franklin Egan, William Faulkner, F. Scott Fitzgerald, C. S. Forester, Ernest Haycox, Robert A. Heinlein, Kurt Vonnegut, Paul Gallico, Normand Poirier, Hammond Innes, Louis L'Amour, Sinclair Lewis, Joseph C. Lincoln, John P. Marquand, Edgar Allan Poe, Sax Rohmer, William Saroyan, John Steinbeck and Rex Stout and Rob Wagner, it published poetry by such noted poets as Carl Sandburg, Ogden Nash, Dorothy Parker and Hannah Kahn. Jack London's best-known novel The Call of the Wild was first published, in serialized form, in the Saturday Evening Post in 1903.
Emblematic of the Post's fiction was author Clarence Budington Kelland, who first appeared in 1916–17 with stories of homespun heroes, Efficiency Edgar and Scattergood Baines. Kelland was a steady presence from 1922 until 1961. For many years William Hazlett Upson contributed a popular series of short stories about the escapades of Earthworm Tractors salesman Alexander Botts. Publication in the Post helped established artists and writers stay afloat. P. G. Wodehouse said "the wolf was always at the door" until the Post gave him his "first break" in 1915 by serializing Something New. After the election of Franklin Delano Roosevelt, Post columnist Garet Garrett became a vocal critic of the New Deal. Garrett accused the Roosevelt Administration of initiating socialist strategies. After Lorimer died, Garrett became editorial writer-in-chief and criticized the Roosevelt Administration's support of the United Kingdom and efforts to prepare to enter what became the Second World War. Garrett's positions may have cost the Post readers and advertisers.
The Post readership began to decline in the late 1960s. In general, the decline of general interest magazines was blamed on television, which competed for advertisers and readers' attention; the Post had problems retaining readers: the public's taste in fiction was changing, the Post's conservative politics and values appealed to a declining number of people. Content by popular writer