KMRO

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KMRO
Nuevavida logo.jpg
City Camarillo, California
Broadcast area Ventura County, California
Santa Barbara, California
Branding "Radio Nueva Vida"
Slogan "Tu estación de bendición."
Frequency 90.3 MHz
Repeater(s) 989 KEYQ (Fresno, CA)
1130 KSDO (San Diego, CA)
1390 kHz KLTX (Long Beach, CA)
90.9 KGZO (Shafter, CA)
First air date January 19, 1987
Format Spanish Christian
ERP 10,500 watts
HAAT 324 meters (1,063 ft)
Class B
Facility ID 65404
Transmitter coordinates 34°24′47″N 119°11′10″W / 34.41306°N 119.18611°W / 34.41306; -119.18611Coordinates: 34°24′47″N 119°11′10″W / 34.41306°N 119.18611°W / 34.41306; -119.18611
Callsign meaning KaMaRillO
Owner The Association For Community Education, Inc.
Webcast Listen Live
Website nuevavida.com

KMRO (90.3 MHz) is a non-commercial FM radio station licensed to Camarillo, California and broadcasting to the areas of Ventura County and southern Santa Barbara County, California. The station is owned by The Association For Community Education, Inc.[1] and airs a Spanish-language Christian talk and teaching format. It is the flagship station of the religious radio network Radio Nueva Vida based in Camarillo, California. With four primary stations in the AM and FM bands as well as an additional 15 translators, the network serves much of California from the San Francisco Bay Area and the U.S.-Mexico border with Spanish-language evangelical programming.

The Radio Nueva Vida network consists of five other full-power radio stations, all in California: KEYQ (980 AM) in Fresno, KEZY (1240 AM) in San Bernardino, KGZO (90.9 FM) in Bakersfield, KLTX (1390 AM) in Long Beach, and KSDO (1130 AM) in San Diego. Three of these stations, KEZY, KLTX, and KSDO, are owned by Hi-Favor Broadcasting, a for-profit company; the stations hold commercial licenses from the Federal Communications Commission which allow them to accept paid advertising.

KSDO operates with 10,000 watts full-time. KEYQ operates with 500 watts during the day and 48 watts at night.

History[edit]

KMRO[edit]

KMRO was first signed on January 19, 1987 by The Association for Community Education, Inc.[2] KMRO is the flagship station of Radio Nueva Vida, a Spanish-language Christian talk and teaching radio network.

KEYQ[edit]

KEYQ first went on the air on October 14, 1957. It was purchased by Americom in 1967.[3] From September 1992 to May 1993, the station held the call letters KFSO, after which it reverted to the KEYQ calls.[4] In 1997, Jonna Hooker sold KEYQ to The Association for Community Education, Inc. for $200,000.[5]

KEZY[edit]

KEZY was owned by Salem Communications Corporation and, during the 1990s and early 2000s, simulcast then-sister stations KKLA and KLTX at various times. In addition to religious programs and talk shows, the station aired Rancho Cucamonga Quakes minor league baseball games and high school football games. In August 2001, Salem sold KEZY to Hi-Favor for $4 million;[6] the new owner then flipped the station to Radio Nueva Vida programming.

KGZO[edit]

The station signed on July 19, 1993 as KLOD; it was owned by High Adventure Ministries, Inc. KLOD changed its call sign to KGZO on April 5, 1996.[7] In 1997, High Adventure Ministries sold KGZO to The Association for Community Education for $240,000.[8]

KLTX[edit]

For many years, the station at 1390 AM in was known as KGER, owned by John Brown University of Siloam Springs, Arkansas. Its studios and offices were in Long Beach, California, which remains its city of license. In 1996, the station was sold to Salem Communications who changed its call letters to KLTX ("K-Light"). Both incarnations of 1390 AM carried Christian teaching and informational shows. During the KLTX years, the station also aired Michael Reagan's nationally syndicated political talk show. By 1999, KLTX broadcast half the day in English and the other half in Spanish.

In 2001, Salem sold KLTX to Hi-Favor, a radio broadcasting company that specializes in Spanish-language evangelical programming, doing business as Radio La Nueva Vida.[9] All English-language shows were removed immediately.

KSDO[edit]

KSDO (1130 AM) first signed on in 1946 as KYOR (after originally possessing the call sign KFLH).[10] It became KSDO in 1949, when it consolidated with KUSN, a daytime-only station on 1510 kHz, retaining the 1130 frequency.[11] In the 1950s, KSDO was the only San Diego AM station with an all-classical music format. In the 1960s, the station was owned by Sherwood R. Gordon, and broadcast a beautiful music format; this changed to all-news in the early 1970s under the management of Lawrence E. Gordon.

From the mid-1970s through its flip to Spanish Christian talk, KSDO carried some sort of news, talk, or financial talk format. It was also the flagship station of the San Diego Chargers during their "Air Coryell" years in the early 1980s. In 1996, Jacor Communications acquired KSDO from Gannett as part of a $300 million swap of six radio stations for WTSP-TV in St. Petersburg, Florida.[12] KSDO was later owned by Clear Channel Communications, who divested the station to Chase Radio Properties LLC in 2000 as part of its merger with AMFM Inc.[13] During this time, the station broadcast a business talk format. In December 2002, Chase Radio Properties sold KSDO to Hi-Favor Broadcasting, the for-profit arm of Radio Nueva Vida, for $10 million; the station flipped to Radio Nueva Vida programming yet retains its commercial radio license.[14]

Translators[edit]

KMRO is relayed by an additional 13 translators to widen its broadcast area:

Call sign Frequency
(MHz)
City of license ERP
W
Class FCC info
K217EZ 91.3 Coachella, California 10 D FCC
K217EF 91.3 Desert Center, California 10 D FCC
K251AH 98.1 Grand Terrace, California 8 D FCC
K242BR 96.3 Indio, California 10 D FCC
K209FV 89.7 Los Banos, California 10 D FCC
K295AI 106.9 Muscoy, California 7 D FCC
K238BB 95.5 Palm Springs, California 10 D FCC
K217CQ 91.3 Salinas, California 10 D FCC
K211DK 90.1 Santa Ana, California 10 D FCC
K240AK 95.9 Soledad, California 27 D FCC
K219DK 91.7 Victorville, California 10 D FCC
K239AZ 95.7 Lake Isabella, California 10 D FCC
K269EW 101.7 Santa Maria, California 10 D FCC

References[edit]

  1. ^ "KGZO Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting/Cable Yearbook. Broadcasting Publications Inc. 1989. p. B-27. Retrieved June 15, 2018. 
  3. ^ "Directory of Radio Stations in the U.S." (PDF). Broadcasting and Cable Yearbook. New Providence, New Jersey: R.R. Bowker. 1995. p. B-39. Retrieved June 15, 2018. 
  4. ^ "KEYQ Call Sign History". United States Federal Communications Commission, audio division. 
  5. ^ "Citadel Sitting Pretty With Tele-Media Buy" (PDF). Radio and Records. April 4, 1997. p. 6. Retrieved June 15, 2018. 
  6. ^ "Changing Hands" (PDF). Broadcasting & Cable. R.R. Bowker. August 13, 2001. p. 41. Retrieved June 15, 2018. 
  7. ^ "KGZO Call Sign History". United States Federal Communications Commission, audio division. 
  8. ^ "After 20 Years, Bonneville Bids Adieu To Big D" (PDF). Radio and Records. July 4, 1997. p. 6. Retrieved June 15, 2018. 
  9. ^ "Salem Gets KLTY-FM/Dallas In Exchange For KDGE-FM" (PDF). Radio and Records. September 1, 2000. p. 8. Retrieved June 15, 2018. 
  10. ^ "Directory of Standard Broadcasting Stations of the United States" (PDF). Broadcasting/Telecasting 1949 Yearbook Number. Broadcasting Publications Inc. 1949. p. 88. Retrieved June 15, 2018. 
  11. ^ "FCC Roundup: Call Assignments" (PDF). Broadcasting/Telecasting. Broadcasting Publications Inc. August 8, 1949. p. 67. Retrieved June 15, 2018. 
  12. ^ "Jacor's Jumpin' After Swap With Gannett" (PDF). Radio and Records. October 4, 1996. p. 8. Retrieved June 15, 2018. 
  13. ^ "Clear Channel Spins, cont'd" (PDF). Broadcasting & Cable. R.R. Bowker. May 15, 2000. p. 57. Retrieved June 15, 2018. 
  14. ^ "Transactions at a Glance" (PDF). Radio and Records. January 3, 2003. p. 6. Retrieved June 15, 2018. 

External links[edit]