The Oxford Dictionary of English defines a slogan as a short and striking or memorable phrase used in advertising. A slogan usually has the attributes of being memorable, very concise and these attributes are necessary in a slogan, as it is only a short phrase. Therefore, it is necessary for slogans to be memorable, as well as concise in what the organisation or brand is trying to say, the word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the written and the visual to the chanted and their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankels research states that, English-speaking people began using the term by 1704, the term at that time meant the distinctive note, phrase or cry of any person or body of persons. Slogans were common throughout the European continent during the Middle Ages, crimmins research suggests that brands are an extremely valuable corporate asset, and can make up a lot of a businesss total value.
With this in mind, if we take into consideration Kellers research and these include, name and slogan. Brands names and logos both can be changed by the way the receiver interprets them, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the name to be likable. Dass, Kohli, & Thomas research suggests there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan, the slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had an effect on the likability of a slogan. Lastly, leaving the name out of the slogan will have a positive effect on the likability of the brand itself. The original usage refers to the usage as a clan motto among Highland clans, marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, claims or pay-offs, sloganeering is a mostly derogatory term for activity which degrades discourse to the level of slogans.
Slogans are used to convey a message about the product, service or cause that it is representing and it can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach, if the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the aspect that helps create an image for the product
Height above average terrain
Height above average terrain is a measure of how high an antenna site is above the surrounding landscape. HAAT is used extensively in FM radio and television, as it is more important than effective radiated power in determining the range of broadcasts. Stations that want to increase above a certain HAAT must reduce their power accordingly, the entire radial graph could be rotated to achieve the best effect for the station. The altitude of the site, minus the average altitude of all the specified points, was the HAAT. This can create some unusual cases, particularly in mountainous regions—it is possible to have a number for HAAT. The FCC has divided the Contiguous United States into three zones for the determination of spacing between FM and TV stations using the same frequencies, FM and TV stations are assigned maximum ERP and HAAT values, depending on their assigned zones, to prevent co-channel interference. The FCC regulations for ERP and HAAT are listed under Title 47, Maximum HAAT,150 meters Maximum ERP,50 kW Minimum co-channel separation,241 km Maximum HAAT,600 meters Maximum ERP,100 kW Minimum co-channel separation,290 km.
In addition, Zone I-A consists of all of California south of 40° north latitude, Puerto Rico, zones I and I-A have the most grandfathered overpowered stations, which are allowed the same extended coverage areas that they had before the zones were established. One of the most powerful of these stations is WBCT in Grand Rapids, Zone III consists of all of Florida and the areas of Alabama, Louisiana and Texas within approximately 241.4 kilometers of the Gulf of Mexico. Zone II is all the rest of the Continental United States and Hawaii
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand, webcasting is broadcasting over the Internet. The largest webcasters include existing radio and TV stations, who simulcast their output through online TV or online radio streaming, Webcasting usually consists of providing non-interactive linear streams or events. Rights and licensing bodies offer specific webcasting licenses to those wishing to carry out Internet broadcasting using copyrighted material, Webcasting is used extensively in the commercial sector for investor relations presentations, in e-learning, and for related communications activities. However, webcasting does not bear much, if any, relationship to web conferencing, the ability to webcast using cheap/accessible technology has allowed independent media to flourish. There are many notable independent shows that broadcast regularly online, often produced by average citizens in their homes they cover many interests and topics.
Webcasts relating to computers and news are particularly popular, Webcasting differs from podcasting in that webcasting refers to live streaming while podcasting simply refers to media files placed on the Internet. Webcasting is the distribution of media files through the internet, pakman from Apple, they launched the Macintosh New York Music Festival from July 17–22,1995. This event audio webcast concerts from more than 15 clubs in New York City, Apple webcast a concert by Metallica on June 10,1996 live from Slims in San Francisco. In 1995, Benford E. Standley produced one of the first audio/video webcasts in history, on August 13,1998, it is generally believed the first webcast wedding took place, between Alan Knecht and Carrie Silverman in Toronto Canada. The live signal was broadcast via satellite to PA, encoded and streamed via the BGEA website, the first teleconferenced/webcast wedding to date is believed to have occurred on December 31,1998. Dale Ficken and Lorrie Scarangella wed on this date as they stood in a church in Pennsylvania, on November 4,1994, Stef van der Ziel distributed the first live video images over the web from the Simplon venue in Groningen.
On November 7,1994, WXYC, the radio station of the University of North Carolina at Chapel Hill became the first radio station in the world to broadcast its signal over the internet. Translated versions including Subtitling are now possible using SMIL Synchronized Multimedia Integration Language, a wedcast is a webcast of a wedding. It allows family and friends of the couple to watch the wedding in time on the Internet. Webcasting a funeral is a service provided by funeral homes. Although it has been around for a decade, cheaper broadband, the strain of travel. International Webcasting Association Media clip Podcast Streaming media Synchronized Multimedia Integration Language Video blog Web radio Webisode Webinar PR Newswire
KQED is a public media outlet based in San Francisco, which operates the radio station KQED and the television stations KQED and KQEH. KQED was organized and created by veteran broadcast journalists James Day and Jonathan Rice on June 1,1953 and it was the sixth public broadcasting station in the United States, debuting shortly after WQED in Pittsburgh, Pennsylvania. The stations call letters, Q. E. D. are taken from the Latin phrase, quod erat demonstrandum, kQED-FM was founded by James Day in 1969 as the radio arm of KQED Television. On May 1,2006, KQED, Inc. and the KTEH Foundation merged to form Northern California Public Broadcasting, the KQED assets including its television and FM radio stations were taken under the umbrella of that new organization. Both remained members of Public Broadcasting Service and National Public Radio, with this change, KQED and KTEH are considered as sister-stations today. The Northern California name did not become used, so in 2010. KTEH would change its call letters to KQEH and rebrand to KQED Plus on July 1,2011 after research found that most viewers were unaware that KTEH was affiliated with KQED.
KQED is a Public Broadcasting Service-member public television station in San Francisco and this channel is carried on Comcast cable TV and via satellite by DirecTV and Dish Network. Its transmitter is located on Sutro Tower, and has based in San Franciscos Mission District. KQED Public Television 9 is one of the nations most-watched public television stations during primetime, KQED airs more independent films than any other public broadcasting station in the country. KQED-FM is an NPR-member radio station owned by Northern California Public Broadcasting in San Francisco, KQED public radio is the most-listened-to public radio station in the nation
California is the most populous state in the United States and the third most extensive by area. Located on the western coast of the U. S, California is bordered by the other U. S. states of Oregon and Arizona and shares an international border with the Mexican state of Baja California. Los Angeles is Californias most populous city, and the second largest after New York City. The Los Angeles Area and the San Francisco Bay Area are the nations second- and fifth-most populous urban regions, California has the nations most populous county, Los Angeles County, and its largest county by area, San Bernardino County. The Central Valley, an agricultural area, dominates the states center. What is now California was first settled by various Native American tribes before being explored by a number of European expeditions during the 16th and 17th centuries, the Spanish Empire claimed it as part of Alta California in their New Spain colony. The area became a part of Mexico in 1821 following its war for independence.
The western portion of Alta California was organized as the State of California, the California Gold Rush starting in 1848 led to dramatic social and demographic changes, with large-scale emigration from the east and abroad with an accompanying economic boom. If it were a country, California would be the 6th largest economy in the world, fifty-eight percent of the states economy is centered on finance, real estate services and professional, scientific and technical business services. Although it accounts for only 1.5 percent of the states economy, the story of Calafia is recorded in a 1510 work The Adventures of Esplandián, written as a sequel to Amadis de Gaula by Spanish adventure writer Garci Rodríguez de Montalvo. The kingdom of Queen Calafia, according to Montalvo, was said to be a land inhabited by griffins and other strange beasts. This conventional wisdom that California was an island, with maps drawn to reflect this belief, shortened forms of the states name include CA, Cal. Calif. and US-CA.
Settled by successive waves of arrivals during the last 10,000 years, various estimates of the native population range from 100,000 to 300,000. The Indigenous peoples of California included more than 70 distinct groups of Native Americans, ranging from large, settled populations living on the coast to groups in the interior. California groups were diverse in their organization with bands, villages. Trade and military alliances fostered many social and economic relationships among the diverse groups, the first European effort to explore the coast as far north as the Russian River was a Spanish sailing expedition, led by Portuguese captain Juan Rodríguez Cabrillo, in 1542. Some 37 years English explorer Francis Drake explored and claimed a portion of the California coast in 1579. Spanish traders made unintended visits with the Manila galleons on their trips from the Philippines beginning in 1565
The network consists mainly of FM radio stations with non-commercial licenses and relays, with some AM stations and two television stations. In mid-2013 Family Radio announced that WYFR, its station in Okeechobee, Florida. The network produces programming in more than 40 languages, Family Radio is known for the incorrect end time dates made on the air by Harold Camping. He taught that the Rapture would occur on four different occasions, first he said it would happen in September 1994, more recently on May 21,2011, his third prediction attracted worldwide media interest. However, in the Bible the word earth can include people as well as ground, in Genesis 2,7 we read, And Jehovah God formed man of the dust of the ground… Thus the word earthquake can be understood to teach that mankind shakes from the cold. Therefore we have learned from our experience of last May 21 what actually happened, all of mankind was shaken with fear. Indeed the earth did quake in a way it had never before been shaken, Family Radios music programming consists mainly of early American hymns and avoids other genres generally, including Contemporary Christian Music and southern gospel.
The program was cancelled not long after Campings third failed rapture-less prediction. Family Radio relies solely on listener-supported funding and donations, and is unaffiliated with any religious denomination, outside programming broadcast over the Family Radio network is limited as Camping considers the organized church apostate, and therefore devoid of Gods Spirit and under Satans control. The listenership of Family Radio understandably declined after the failed 1994 prediction, in 1958, Camping sold his construction business and, with the funds, purchased KEAR-FM in San Francisco. He grew his broadcast empire so that by 1994 Family Radio comprised forty radio stations nationwide. Yet, from 1994 to 2009, it grew at a faster rate than before, by the time of his second campaign. With a growing national profile, the viability of the non-profit grew. Financial strength hit a peak in 2007 when Family Radio reported $135 million in assets, interestingly, as net assets declined from that point forward, listener contributions steadily increased.
In 2008, total contributions were well over $15 million,2009 saw an annual budget of $36.7 million with $117 million in assets and $18.4 million in contributions. IRS records indicate that Family Radio employed 348 persons in 2009, in 2010 assets were down to $110 million while contributions rose to $18.7 million while the station maintained 346 employees. In 2011 contributions fell to $17.2 million and assets dropped to $87.6 million, by the end of 2011 the organizations assets had dropped to $29.2 million, and the next year was forced to take out a $30 million loan. In 2007, the year before the start of the 2011 campaign, particularly noteworthy is that the average annual salary for a Family Radio employee is only $23,000
BBC World Service
The BBC announced in November 2016 that It would start broadcasting in additional languages including Igbo, Nigerian Pidgin and Amharic, in its biggest expansion since the 1940s. In 2015 World Service reached an average of 210 million people a week, the English-language service broadcasts 24 hours a day. The World Service is funded by the United Kingdoms television licence fee, limited advertising, the service gets £289 million each year from the UK government. The World Service was funded for decades by grant-in-aid through the Foreign, the Director of the BBC World Service Group is Francesca Unsworth. The controller of BBC World Service, English, is Mary Hockaday, the BBC World Service began in 1932 as the BBC Empire Service, broadcasting on shortwave and aimed principally at English speakers across the British Empire. In his first Christmas Message, King George V stated that the service was intended for men and women, so cut off by the snow, the desert, or the sea, first hopes for the Empire Service were low.
The programmes will neither be very interesting nor very good and this address was read out five times as it was broadcast live to different parts of the world. On 3 January 1938, the first foreign-language service was launched in Arabic, programmes in German started on 29 March 1938, and by the end of 1942 broadcasts were being made in all major European languages. As a result, the Empire Service was renamed the BBC Overseas Service in November 1939, and these were financed not from the domestic licence fee but from government grant-in-aid, and known administratively as the External Services of the BBC. The External Services broadcast propaganda during the Second World War and its French service Radio Londres sent coded messages to the French Resistance. George Orwell broadcast many news bulletins on the Eastern Service during World War II. By the end of the 1940s the number of broadcast languages had expanded and reception had improved, following the opening of a relay in modern-day Malaysia and of the Limassol relay, Cyprus, in 1957.
In recent years, financial pressures have decreased the number and type of services offered by the BBC, in countries with wide access to Internet services, there is less need for a radio station. Broadcasts in German ended in March 1999, after research showed that the majority of German listeners tuned into the English service, broadcasts in Dutch, French, Italian and Malay were stopped for similar reasons. Additionally, Romanian broadcasts ceased on 1 August 2008, in January 2011 the closure of the Albanian, Portuguese for Africa and English for the Caribbean services was announced. The British government announced that the three Balkan countries had access to international information, and so broadcasts in the local languages had become unnecessary. 650 jobs went as part of the 16% budget cut and this led to allegations that these measures would encourage a pro-American bias within the Service and help America win the information war. The Service broadcasts from Broadcasting House in London, which is headquarters of the Corporation
Careful with That Axe, Eugene
Careful with That Axe, Eugene is a composition by the British rock band Pink Floyd. Pink Floyd re-recorded the track for Italian director Michelangelo Antonionis film Zabriskie Point, retitling it Come In Number 51 and this song was one of several to be considered for the bands best of album, The Best of Pink Floyd. It was included on the multi-artist Harvest compilation, A Breath of Fresh Air – A Harvest Records Anthology 1969–1974 in 2007, the song becomes much louder and more intense before gradually settling down again. In the heavier parts and later, quieter parts, David Gilmour can be heard with guitar and scat vocals, in concert, for the re-recording made for Zabriskie Point, Come In Number 51, Your Time Is Up, whispering and a choir were added. Gilmour and Waters provided the vocals, and Waters screaming is noticeably louder, in the film, it plays at the end during an explosion sequence filmed in slow motion. In the booklet of the reissue, David Fricke writes, Come In Number 51, Your Time Is Up is a cryptically titled remake of the Floyds volcanic 1968 B-side Careful With That Axe.
But its bonfire sound — all roaring guitars, crashing drums, the name Come In Number 51, Your Time is Up was a surrealistic line by comedian Spike Milligan shouted through a megaphone as part of his act in the BBC TV show Q5. Milligans phrase, and means of delivery, was based on the type of command issued on boating lakes to individual boat renters to return to shore because their hourly rental period had expired. Pink Floyd performed the song frequently in concert from 1968 to 1973 in progressively slower and alternative formats, a version was recorded live in May 1969 for the Ummagumma live disc. This version is longer than its studio counterpart, as well as having the organ parts played on Wrights Farfisa Compact Duo rather than a Hammond. Footage exists of the performing the song live in Australia on GTK. The song was played on their 1969 The Man and the Journey Tour. The live renditions on a whole were much slower, with the piece gradually building in intensity before a drum fill signaled Waters screams, Careful with That Axe, Eugene is used in the first episode of Jacob Bronowskis The Ascent of Man.
Careful with That Axe, Eugene is referenced in the Dream Theater song Octavarium, Careful with That Axe, Eugene is a level in the Llamasoft game Revenge of the Mutant Camels Citations Sources Careful with That Axe, Eugene on YouTube
Pink Floyd were an English rock band formed in London. They achieved international acclaim with their progressive and psychedelic music, Pink Floyd were founded in 1965 by students Syd Barrett on guitar and lead vocals, Nick Mason on drums, Roger Waters on bass and vocals, and Richard Wright on keyboards and vocals. Guitarist David Gilmour joined in December 1967, Barrett left in April 1968 due to deteriorating mental health. Waters became the primary lyricist and conceptual leader, devising the concepts behind their albums The Dark Side of the Moon, Wish You Were Here, The Wall. The Dark Side of the Moon and The Wall became two of the albums of all time. Following creative tensions, Wright left Pink Floyd in 1979, followed by Waters in 1985, Gilmour and Mason continued as Pink Floyd, Wright rejoined them as a session musician and, later, a band member. The three produced two more albums—A Momentary Lapse of Reason and The Division Bell —and toured through 1994, Barrett died in 2006, and Wright in 2008.
The final Pink Floyd studio album, The Endless River, was recorded without Waters, Pink Floyd were inducted into the American Rock and Roll Hall of Fame in 1996 and the UK Music Hall of Fame in 2005. By 2013, the band had more than 250 million records worldwide. Roger Waters met Nick Mason while they were both studying architecture at the London Polytechnic at Regent Street and they first played music together in a group formed by Keith Noble and Clive Metcalfe with Nobles sister Sheilagh. Richard Wright, an architecture student, joined that year. Waters played lead guitar, Mason drums, and Wright rhythm guitar, the band performed at private functions and rehearsed in a tearoom in the basement of the Regent Street Polytechnic. They performed songs by the Searchers and material written by their manager and songwriter, Mason moved out after the 1964 academic year, and guitarist Bob Klose moved in during September 1964, prompting Waters switch to bass. Sigma 6 went through several names, including the Meggadeaths, the Abdabs and the Screaming Abdabs, Leonards Lodgers, in 1964, as Metcalfe and Noble left to form their own band, guitarist Syd Barrett joined Klose and Waters at Stanhope Gardens.
Barrett, two younger, had moved to London in 1962 to study at the Camberwell College of Arts. Waters and Barrett were childhood friends, Waters had often visited Barrett and Metcalfe left the Tea Set in late 1963, and Klose introduced the band to singer Chris Dennis, a technician with the Royal Air Force. In December 1964, they secured their first recording time, at a studio in West Hampstead, through one of Wrights friends, who was taking a break from his studies, did not participate in the session. When the RAF assigned Dennis a post in Bahrain in early 1965, that year, they became the resident band at the Countdown Club near Kensington High Street in London, where from late night until early morning they played three sets of 90 minutes each
All Things Considered
All Things Considered is the flagship news program on the American network National Public Radio. It was the first news program on NPR, premiering on May 3,1971 and it is broadcast live on NPR affiliated stations in the United States, and worldwide through several different outlets, including the NPR Berlin station in Germany. All Things Considered and Morning Edition were the highest rated radio programs in the United States in 2002 and 2005. The show combines news, commentary and special features, and its segments vary in length and style. ATC airs weekdays from 4,00 p. m. to 6,00 p. m. Eastern Standard Time or Pacific Standard Time or from 3,00 p. m. to 5,00 p. m. A weekend version of ATC, Weekends On All Things Considered, broadcasts run about 105 minutes with local content interspersed in between to complete two hours. In September 2010, All Things Considered had an average audience of 1.8 million. ATC is co-hosted by Robert Siegel, Audie Cornish, Ari Shapiro and Kelly McEvers, the first broadcast of ATC was fed to about 90 radio stations on May 3,1971, with host Robert Conley.
During the first week, these stations were not allowed to broadcast the feed live, the first story was about the march on Washington, D. C. and the growing anti-Vietnam War protests taking place there. It was not until 1979, by which time most affiliates had expanded their broadcast days to begin at 6 a. m. or earlier, that NPR premiered Morning Edition. Weekends On All Things Considered is a version of the show that premiered in 1977, with host Robert Conley. Guy Raz was the host of program, until he left to be the host of the TED Radio Hour. On February 13,2013, NPR announced that it was relocating production of WATC to NPR West, ATC was excluded from the NPR deal with Sirius Satellite Radio so as not to compete with local stations airing the show. The format is less rigid than that of Morning Edition, with an array of type. The length of stories tends to be greater than Morning Edition, certain types of personal interest stories are almost always covered within this limit, those relating to hard news or entertainment tend to last the standard three-and-a-half to four minutes.
The program begins with the familiar Don Voegeli theme song under a billboard of the stories to be covered during the hour. Then the standard five-minute NPR newscast is delivered from one minute to six minutes past the hour, the newscast offers a cutaway after three minutes, allowing stations to cover the last 2.5 minutes with evening rush-hour news and traffic reports. For those stations that run the newscast untouched, a 30-second music bed follows instead, the first, or A segment, begins at,06,30 after the hour
San Francisco, officially the City and County of San Francisco, is the cultural and financial center of Northern California. It is the birthplace of the United Nations, the California Gold Rush of 1849 brought rapid growth, making it the largest city on the West Coast at the time. San Francisco became a consolidated city-county in 1856, after three-quarters of the city was destroyed by the 1906 earthquake and fire, San Francisco was quickly rebuilt, hosting the Panama-Pacific International Exposition nine years later. In World War II, San Francisco was a port of embarkation for service members shipping out to the Pacific Theater. Politically, the city votes strongly along liberal Democratic Party lines, San Francisco is the headquarters of five major banking institutions and various other companies such as Levi Strauss & Co. Dolby, Weebly, Pacific Gas and Electric Company, Pinterest, Uber, Mozilla, Wikimedia Foundation, as of 2016, San Francisco is ranked high on world liveability rankings.
The earliest archaeological evidence of habitation of the territory of the city of San Francisco dates to 3000 BC. Upon independence from Spain in 1821, the became part of Mexico. Under Mexican rule, the system gradually ended, and its lands became privatized. In 1835, Englishman William Richardson erected the first independent homestead, together with Alcalde Francisco de Haro, he laid out a street plan for the expanded settlement, and the town, named Yerba Buena, began to attract American settlers. Commodore John D. Sloat claimed California for the United States on July 7,1846, during the Mexican–American War, montgomery arrived to claim Yerba Buena two days later. Yerba Buena was renamed San Francisco on January 30 of the next year, despite its attractive location as a port and naval base, San Francisco was still a small settlement with inhospitable geography. The California Gold Rush brought a flood of treasure seekers, with their sourdough bread in tow, prospectors accumulated in San Francisco over rival Benicia, raising the population from 1,000 in 1848 to 25,000 by December 1849.
The promise of fabulous riches was so strong that crews on arriving vessels deserted and rushed off to the gold fields, leaving behind a forest of masts in San Francisco harbor. Some of these approximately 500 abandoned ships were used at times as storeships and hotels, many were left to rot, by 1851 the harbor was extended out into the bay by wharves while buildings were erected on piles among the ships. By 1870 Yerba Buena Cove had been filled to create new land, buried ships are occasionally exposed when foundations are dug for new buildings. California was quickly granted statehood in 1850 and the U. S. military built Fort Point at the Golden Gate, silver discoveries, including the Comstock Lode in Nevada in 1859, further drove rapid population growth. With hordes of fortune seekers streaming through the city, lawlessness was common, and the Barbary Coast section of town gained notoriety as a haven for criminals, entrepreneurs sought to capitalize on the wealth generated by the Gold Rush