Knock Knock (Twice song)

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"Knock Knock"
Single by Twice
from the album Twicecoaster: Lane 2
ReleasedFebruary 20, 2017
FormatDigital download
Genre
Length3:15
LabelJYP Entertainment
Songwriter(s)
Twice singles chronology
"TT"
(2016)
"Knock Knock"
(2017)
"Signal"
(2017)
Music video
"Knock Knock" on YouTube

"Knock Knock" (stylized in all caps) is a song recorded by South Korea girl group Twice for their special album Twicecoaster: Lane 2 (2017). The song was released by JYP Entertainment on February 20, 2017, as the album's lead single, it was written by Shim Eun-jee, Lee Woo-min "Collapsedone", and Mayu Wakisaka.

Background and release[edit]

On January 18, 2017, it was reported that Twice would be releasing a special album after their concert in Seoul. In early February, Twice officially announced the release of the reissue of Twicecoaster: Lane 1, titled Twicecoaster: Lane 2, on February 20 with a newly recorded track titled "Knock Knock".[3]

Two music video teasers for "Knock Knock" were released on February 17 and 18 at midnight; the first teaser started with the sound of knock which was heard on the ending of the music video for "TT", while the second teaser showed the members dressed in a variety of outfits that flash by in the stop-motion video.[4] The final group image teaser was released on February 19 at midnight. Twice also greeted the fans via Naver V Live for a comeback countdown at 23:30 KST;[5] the music video for "Knock Knock" was officially released the next day in conjunction with the release of the album. It was also released for digital download on various music sites.[6][7]

Music video[edit]

The music video for "Knock Knock" was directed by Naive Creative Production. Stop-motion effect was used in some of the scenes in the video, it earned almost 10 million views on YouTube within 24 hours since its release and set a new record for the fastest K-pop group music video to reach 30 million view count in only 152 hours.[8][9][10] It was the most viewed K-pop music video for the first half of 2017, and topped YouTube's Most Popular Music Video in Korea of that year,[11][12][13] it also ranked at No. 10 of YouTube Japan Top Trend Music Video in 2017.[14]

A sense of innocence was portrayed in the music video, which featured Twice having fun in a slumber party and snowball fight. Producer Park Jin-young, founder of JYP Entertainment, also had a short appearance; the last scene was the same ending as the music video of "TT".[15][16]

Reception[edit]

"Knock Knock" was a commercial success in South Korea. It debuted atop the Gaon Digital Chart for the week ending February 25, 2017,[17] accumulating 319,957 downloads and 7,136,193 streams within its first week of release;[18][19] the following week, the song dropped to number two on the Gaon Digital Chart,[20] selling 141,204 downloads and gaining 6,965,178 streams.[21][22] The single additionally peaked at numbers 5 and 15 on the World Digital Song Sales and Japan Hot 100, respectively.[23][24]

The song ranked at number 16 on Dazed's 20 Best K-pop Songs of 2017.[25]

Promotion[edit]

Twice performing "Knock Knock" at 2017 Melon Music Awards in December 2017

On February 20, 2017, Twice had a live broadcast on Naver V Live at 20:00 KST to celebrate their comeback with fans; the group talked about the album, the title track "Knock Knock" and its music video, as well as their first solo concert which was held on February 17–19 and Asian tour. They also performed the full choreography of "Knock Knock" for the first time;[26] the next day, Twice recorded their appearance on the February 25 episode of You Hee-yeol's Sketchbook, their first variety show for Twicecoaster: Lane 2. The group's appearance was included in the show's special monthly episodes with the concept "Songs I want to sing for those in their 20s."[27][28]

On February 23, Twice held their first comeback stage on M Countdown,[29] it was then followed by performances on February 24 to 26 on Music Bank, Show! Music Core and Inkigayo respectively;[30][31][32] continued on the March 7 episode of The Show, and Show Champion on the 8th. The group ended their music show promotions on March 12 on Inkigayo.[33][34]

Japanese version[edit]

On February 24, 2017, Twice officially announced that their debut in Japan was set for June 28, they released a compilation album titled #Twice which consists of ten songs including both Korean and Japanese-language versions of "Knock Knock".[35][36][37] The Japanese lyrics were written by the same lyricists of the original version.[38]

Charts[edit]

Accolades[edit]

Year Award Category Result Ref.
2017 9th Melon Music Awards Best Song of the Year Nominated [43]
Best Dance – Female Won
2018 32nd Golden Disc Awards Digital Daesang Nominated [44][45]
Digital Bonsang Won
7th Gaon Chart Music Awards Song of the Year – February Won [46]

Music program awards[edit]

Program Date Ref.
M Countdown (Mnet) March 2, 2017 [47]
March 16, 2017 [48]
Music Bank (KBS) March 3, 2017 [49]
March 17, 2017 [50]
Inkigayo (SBS) March 5, 2017 [51]
March 12, 2017 [52]
March 19, 2017 [53]
The Show (SBS MTV) March 7, 2017 [54]
Show Champion (MBC Music) March 8, 2017 [55]

Melon Popularity Award[edit]

Award Date Ref.
Weekly Popularity Award February 27, 2017 [56]
March 6, 2017
March 13, 2017
March 20, 2017
March 27, 2017

References[edit]

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  2. ^ Chung Jin-hong (February 21, 2017). "Twice tops music charts with 'Knock Knock'". Korea JoongAng Daily. Retrieved May 5, 2017.
  3. ^ "Girl group TWICE to release special album". Yonhap. Yonhap News Agency. Retrieved February 12, 2017.
  4. ^ Min, Susan. "[Video] Twice Raises Expectations for Comeback with 'Knock Knock' Teaser Video". Mwave. Mwave. Retrieved February 18, 2017.
  5. ^ Yoon, Min-sik. "Twice unveils final teaser image for new album". Kpop Herald. Herald Corporation. Retrieved February 19, 2017.
  6. ^ Min, Susan. "[Video] Twice Sweeps Music Charts With 'Knock Knock'". Mwave. Mwave. Retrieved February 19, 2017.
  7. ^ "TWICE releases music video for lead song 'Knock Knock'". Yonhap News. Yonhap News Agency. Retrieved February 22, 2017.
  8. ^ "TWICE(트와이스) "KNOCK KNOCK" M/V". Studio Naive. February 24, 2017. Retrieved February 24, 2017.
  9. ^ Yoon, Joon-pil. "트와이스, 트와이스를 뛰어넘다". Naver (in Korean). Tenasia. Retrieved February 21, 2017.
  10. ^ Min, Susan. "Twice's 'Knock Knock' MV Reaches Over 30 Million Views". Mwave. Mwave. Retrieved February 27, 2017.
  11. ^ Kim, Chang-hoon. "트와이스 'Knock Knock' K팝 중 유튜브 조회수 1위". Naver News (in Korean); the Hankook-Ilbo. Retrieved July 12, 2017.
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