Laura Mercier Cosmetics

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Laura Mercier Cosmetics
Laura Mercier Cosmetics logo.png
Product type Cosmetics
Ambassador(s) Laura Mercier
Tagline Flawless has many faces

Laura Mercier Cosmetics is a cosmetics line that was founded by Janet Gurwitch. Gurwitch licensed Laura Mercier's name. The brand's cosmetics are produced and marketed by Gurwitch Products.[1][2]

From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal.[3] The brand became known for its focus on products to create what it calls the "flawless face",[2][4] a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of Project Runway All Stars Second Season.[5] The company was sold to Alticor, the parent company of Amway in 2006.


  1. ^ "Gurwitch Products". Alticor. 2012. Retrieved September 13, 2012. 
  2. ^ a b Anna Chesters (October 10, 2011). "A brief history of Laura Mercier". The Guardian. Retrieved September 13, 2012. 
  3. ^ Tina Gaudoin (August 17, 2012). "Laura Mercier: A Natural Beauty". The Wall Street Journal. Retrieved September 13, 2012. 
  4. ^ Staff writer (June 29, 2012). "Beautiful Lives: Laura Mercier". Retrieved September 13, 2012. 
  5. ^ Rebecca Gonsalves (September 3, 2012). "Laura Mercier: 'It's beautiful to think that you can help women to feel more confident'". The Independent. Retrieved September 13, 2012. 

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