Let the Issues Be the Issue

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The version of the ad reprinted by the Daily Mail

"Let the Issues Be the Issue" was an American viral political advertising campaign by the New York division of the Grey Group that focused around the 2008 U.S. Presidential election.[1] Tor Myhren, a Creative Director within the group, devised the campaign.[2] In the ads, Democratic candidate Barack Obama and Republican candidate John McCain had their races swapped, with McCain as an African-American and Obama as a Scots-Irish American. According to the Daily Mail, the message was to urge all groups within the electorate "not to vote according to the candidates' skin colours, but to focus on the policies of the two parties."[1]

Images of a "White Obama" from the campaign have now become an internet meme and is also used as form of political satire online. Uses by Break.com and neatorama.com are examples,[2][3] as well as the related Facebook page.[4]

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  1. ^ a b "It's not black or white: Obama and McCain have skin colour swapped in poster campaign to get voters to ignore race issue". Daily Mail. 5 November 2008. Retrieved 11 April 2010. 
  2. ^ a b "The White Obama and the Black McCain". neatorama.com. November 3, 2008. Retrieved April 11, 2010.  External link in |publisher= (help)
  3. ^ "White Obama Black Mccain". Break.com. Archived from the original on April 20, 2010. Retrieved April 14, 2010. 
  4. ^ "I LOL'D WHEN I SAW OBAMA WHITE". Facebook. Retrieved April 14, 2010.