Lucky Mobile

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Lucky Mobile
Subsidiary
Industry Mobile virtual network operator
Predecessor Solo Mobile
Founded December 4, 2017 (2017-12-04)
Areas served
19 Canadian metro areas
Products Budget Android smartphones, flip phones, SIM cards
Services 3G data, SMS, mobile calling
Parent BCE Inc.
Website www.luckymobile.ca

Lucky Mobile is a Canadian prepaid mobile virtual network operator and a subsidiary of BCE Inc., and operates on the Bell Mobility network alongside fellow subsidiary Virgin Mobile Canada. It was founded in December 2017[1] to allow Bell to compete with the discount brands owned by its competitors: Fido & Chatr (owned by Rogers Communications) and Koodo & Public Mobile (owned by Telus).

History[edit]

After being announced on December 1, 2017, Lucky Mobile launched on December 4.[2] At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors Rogers Communications and Telus, respectively.[3] Like Chatr but unlike Public Mobile, Lucky Mobile offers a limited selection of low end smartphones for sale outright.[4] In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba.[5]

Network[edit]

Lucky Mobile operates as a mobile virtual network operator offering pre-paid calling, texting, and "3G-like" throttled speed data running on Bell Mobility's 4G network with pre-paid plans in select Canadian markets.[4] In independent speed tests conducted in April 2018, although the Lucky Mobile network shows as 4G on users’ mobile phones, speed tests show maximum download speeds around 3 Mbps which would indicate that speeds on the Lucky Mobile network are indeed throttled.[6]

Phones[edit]

Lucky Mobile carries three budget Android smartphones and one flip phone.[7]

Retail presence[edit]

Lucky Mobile SIM cards are sold in Walmart, Glentel and The Source locations.[4] In addition, customers can also order these by phone or on the company's website. At launch, the company does not operate any stand-alone locations.

References[edit]

  1. ^ "Lucky Mobile Will Be Bell's New Discount Wireless Brand". HuffPost Canada. 1 November 2017. Retrieved 1 December 2017. 
  2. ^ Ng, Gary (1 December 2017). "Bell to Launch 'Lucky Mobile' Prepaid Wireless Service on Dec. 4". iPhone in Canada. Retrieved 3 December 2017. 
  3. ^ Jackson, Emily (December 4, 2017). "Bell's politically astute Lucky Mobile launch aims to grab market share from low-cost Rogers, Telus brands". Financial Post. Retrieved January 21, 2018. 
  4. ^ a b c Behar, Rose (1 December 2017). "Bell launching new prepaid wireless brand called Lucky Mobile". MobileSyrup. Retrieved 1 December 2017. 
  5. ^ Ylanen, Ayla (12 March 2018). "Lucky Mobile Expands to Saskatchewan and Manitoba". Compare Cellular. Retrieved 29 March 2018. 
  6. ^ "Lucky Mobile - Review on Coverage, LTE, Phones, Plans & More!". Tech Daily. 2018-04-11. Retrieved 2018-04-29. 
  7. ^ Jackson, Emily (1 December 2017). "Bell to launch low-cost wireless carrier called Lucky Mobile — offering $20 plans". Financial Post. Retrieved 3 December 2017. 

External links[edit]