Fanta is a brand of fruit-flavored carbonated drinks created by The Coca-Cola Company and marketed globally. There are more than 100 flavours worldwide; the Fanta drink originated as a cola substitute in Nazi Germany under a World War II trade embargo for Coca-Cola ingredients in 1940. During WWII, a trade embargo was established against Nazi Germany—making the import of Coca-Cola syrup difficult. To circumvent this, Max Keith, the head of Coca-Cola Deutschland decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and apple pomace—the "leftovers of leftovers", as Keith recalled; the name was the result of a brainstorming session, which started with Keith's exhorting his team to "use their imagination", to which one of his salesmen, Joe Knipp, retorted "Fanta!"The plant was cut off from Coca-Cola headquarters during the war. After the war, The Coca-Cola Company regained control of the plant and the trademarks to the new Fanta product—as well as the plant profits made during the war.
During the war the Dutch Coca-Cola plant in Amsterdam suffered the same difficulties as the German Coca-Cola plant. Max Keith put the Fanta brand at the disposal of the Dutch Coca-Cola plant, of which he had been appointed the official caretaker. Dutch Fanta had a different recipe from German Fanta, elderberries being one of the main ingredients. Fanta production was discontinued when the German and Dutch Coca-Cola branches were reunited with their parent company. Following the launch of several drinks by the Pepsi corporation in the 1950s, Coca-Cola relaunched Fanta in 1955; the drink was marketed in Europe, Asia and South America. The orange Fanta that we know today was produced for the first time in Italy, in Naples, in 1955, when a local bottling plant started producing it using locally sourced oranges. Fanta is known for its upbeat colorful advertising. For the re-introduction of Fanta in the United States, Coca-Cola worked with the ad agency Ogilvy in 2001. After a brainstorming session, the Ogilvy creative team of Andrea Scaglione, Andrew Ladden and Bill Davaris created the tagline "Wanta Fanta!" which became the jingle for the Fantanas in the broadcast campaign.
The campaign lasted from mid-2001, in the form of a successful trial run, to October 1, 2006. Three years in June 2009, Fanta re-launched the campaign. In February 2015, a 75th-anniversary version of Fanta was released in Germany. Packaged in glass bottles evoking the original design and with an authentic original wartime flavor including 30% whey and pomace, it is described on the packaging as "less sweet" and a German original. An associated television ad referenced the history of the drink and said the Coca-Cola company wanted to bring back "the feeling of the Good Old Times", interpreted by many to mean Nazi rule; the ad was subsequently replaced. There are more than 90 flavors worldwide. In Albania, Bosnia & Herzegovina, Serbia, Turkey and some other countries, there is "Fanta Shokata" based on an elderflower blossom extract drink, traditional in Romania, Serbia and Herzegovina, Croatia and other Balkan countries. Orange Fanta is available in Canada; the other variants available in Canada are Cream Soda, both made with grape juice.
Primary competitors to Fanta have included Tango, Sunkist, Sumol, Faygo, Tropicana Twister and Orangina. Fanta was the second drink to be produced after the original Coca-Cola. In New Zealand, unlike the rest of Australasia, Fanta is visually branded with the original logo used since 2008; the New Zealand market includes the Fanta variants Fanta Blueberry, Fanta Sour Watermelon and Fanta Strawberry Sherbet. Hit – Fanta's Venezuelan counterpart Royal Tru – Fanta's Filipino counterpart Official website "Coca Cola and the war". Digger History. Fanta on Coca-Cola.com Coke phasing out Minute Maid soft drinks
Polyethylene terephthalate abbreviated PET, PETE, or the obsolete PETP or PET-P, is the most common thermoplastic polymer resin of the polyester family and is used in fibres for clothing, containers for liquids and foods, thermoforming for manufacturing, in combination with glass fibre for engineering resins. It may be referred to by the brand names Terylene in the UK, Lavsan in Russia and the former Soviet Union, Dacron in the US; the majority of the world's PET production is for synthetic fibres, with bottle production accounting for about 30% of global demand. In the context of textile applications, PET is referred to by its common name, whereas the acronym PET is used in relation to packaging. Polyester makes up about 18% of world polymer production and is the fourth-most-produced polymer after polyethylene and polyvinyl chloride. PET consists with repeating units. PET is recycled, has the number "1" as its resin identification code. Depending on its processing and thermal history, polyethylene terephthalate may exist both as an amorphous and as a semi-crystalline polymer.
The semicrystalline material might appear transparent or opaque and white depending on its crystal structure and particle size. The monomer bis terephthalate can be synthesized by the esterification reaction between terephthalic acid and ethylene glycol with water as a byproduct, or by transesterification reaction between ethylene glycol and dimethyl terephthalate with methanol as a byproduct. Polymerization is through a polycondensation reaction of the monomers with water as the byproduct. Plastic bottles made from PET are used for soft drinks. For certain specialty bottles, such as those designated for beer containment, PET sandwiches an additional polyvinyl alcohol layer to further reduce its oxygen permeability. Biaxially oriented PET film can be aluminized by evaporating a thin film of metal onto it to reduce its permeability, to make it reflective and opaque; these properties are useful in many applications, including flexible food packaging and thermal insulation. Because of its high mechanical strength, PET film is used in tape applications, such as the carrier for magnetic tape or backing for pressure-sensitive adhesive tapes.
Non-oriented PET sheet can be thermoformed to make packaging trays and blister packs. If crystallizable PET is used, the trays can be used for frozen dinners, since they withstand both freezing and oven baking temperatures. Both amorphous BoPET are transparent to the naked eye. Color-conferring dyes can be formulated into PET sheet; when filled with glass particles or fibres, it becomes stiffer and more durable. PET is used as a substrate in thin film solar cells. Terylene is spliced into bell rope tops to help prevent wear on the ropes as they pass through the ceiling. PET is used since late 2014 as liner material in type IV composite high pressure gas cylinders. PET works as a much better barrier to oxygen than earlier used PE. PET is used as a 3D printing filament, as well as in the 3D printing plastic PETG. PET was patented in 1941 by John Rex Whinfield, James Tennant Dickson and their employer the Calico Printers' Association of Manchester, England. E. I. DuPont de Nemours in Delaware, United States, first used the trademark Mylar in June 1951 and received registration of it in 1952.
It is still the best-known name used for polyester film. The current owner of the trademark is a partnership with a Japanese company. In the Soviet Union, PET was first manufactured in the laboratories of the Institute of High-Molecular Compounds of the USSR Academy of Sciences in 1949, its name "Lavsan" is an acronym thereof; the PET bottle was patented in 1973 by Nathaniel Wyeth. PET in its natural state is a semi-crystalline resin. Based on how it is processed, PET can be semi-rigid to rigid, it is lightweight, it makes fair moisture barrier, as well as a good barrier to alcohol and solvents. It is impact-resistant. PET becomes white when exposed to chloroform and certain other chemicals such as toluene. About 60% crystallization is the upper limit for commercial products, with the exception of polyester fibers. Clear products can be produced by cooling molten polymer below Tg glass transition temperature to form an amorphous solid. Like glass, amorphous PET forms when its molecules are not given enough time to arrange themselves in an orderly, crystalline fashion as the melt is cooled.
At room temperature the molecules are frozen in place, but, if enough heat energy is put back into them by heating above Tg, they begin to move again, allowing crystals to nucleate and grow. This procedure is known as solid-state crystallization; when allowed to cool the molten polymer forms a more crystalline material. This material has spherulites containing many small crystallites when crystallized from an amorphous solid, rather than forming one large single crystal. Light tends to scatter as it crosses the boundaries between crystallites and the amorphous regions between them; this scattering means that crystalline PET is white in most cases. Fiber drawing is among the f
Ameyal is a nahuatl word that means natural well. It is a brand of fruit sodas available only in Toluca and Mexico D. F. Ameyal was owned by Coordinación Industrial Mexicana, a Coca-Cola bottling company stationed in Toluca and Mexico D. F. In 2008, Ameyal was acquired by The Coca-Cola Company. There was a Club Soda version of Ameyal, but was acquired by Coca-Cola and renamed to Ciel Mineralizada. Strawberry-Kiwifruit Pineapple Lemonade Sangria Tutti-fruti
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal, worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry; the brand was strong in South India. Citra was phased out by the year 2000 to make way for Sprite. In 1998, Coke introduced a new drink in the US market called Citra, renamed Fanta Citrus. Although the brand name was similar, this was a different grapefruit-based formula. In February 2012, Coke announced that it was reviving the Citra brand in rural areas of Maharashtra and Gujarat on a pilot basis, on a price strategy that will be 20% cheaper than other Coke and competitor brands; the relaunch is aimed at competing with smaller regional brands. Bovonto
Fioravanti (soft drink)
Fioravanti is a fruit-flavored, carbonated soft drink first sold in 1878 in Ecuador. It is notable for being one of the first soft drinks commercially sold. In 1991, it was acquired by The Coca-Cola Company. Fioravanti was first available in strawberry flavor, in apple flavor. In the summer of 2001, a grape flavor was added, which lasted around 1 year before being discontinued. There was a Fiora manzana verde, with a strong green color, but this did not succeed in the Ecuadorian market. In Ecuador, the drinking of Fioravanti shortened to Fiora, has become a part of popular culture, it is known as Fiora fresa or Fiora manzana. Due to the high number of Ecuadorian immigrants in Spain, Coca-Cola has decided to bring strawberry-flavored Fioravanti to Spain, for a three-month test starting in mid-October 2006. List of Ecuadorian dishes and foods The Coca-Cola Virtual Vender Go to > South America > Ecuador > Fioravanti
Fresca is a diet grapefruit citrus soft drink made by The Coca-Cola Company. Borrowing the word Fresca from Spanish, it was first introduced in the United States in 1966. Since introduction in 1966, Fresca has been marketed in the United States as a calorie-free and grapefruit-flavored soft drink. Fresca has undergone several major ingredient changes since its introduction, it was sweetened with cyclamates, which were banned by the FDA in 1969, replaced with saccharin. That was replaced by NutraSweet-brand aspartame. Around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener. In Latin America, Coca-Cola markets a sugar sweetened version of Fresca. In 1997, The Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the U. S. as Citra. This was a success but is instead sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos.
Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan, "Nothing tastes like Fresca." The soft drink developed a cult following. Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. During this redesign, two new flavors were introduced and the original grapefruit flavor was renamed Sparkling Citrus. "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005, although those do not seem to have survived. Coca-Cola announced revamped packaging again in 2018 along with a new marketing campaign targeted towards Millenials - the first Fresca advertising since 2008 - with the stated intention of "reeling in a new generation of drinkers unfamiliar with the brand".
According to Coca-Cola, the following flavors of Fresca are marketed today: Original Citrus Black Cherry Peach Citrus Algeria Argentina Belize Brazil Bulgaria Canada Chile Colombia Costa Rica El Salvador Honduras Iceland India Japan Mexico Nicaragua Panama Peru Philippines South Africa United States North America: Carbonated water Citric acid Concentrated grapefruit juice Potassium citrate Potassium benzoate and EDTA Aspartame Acesulfame potassium Acacia Natural flavors Glycerol ester of wood rosin Carob bean gumNorth America: Carbonated water Sugar Concentrated pink grapefruit juice Essential grapefruit oil Potassium citrate Potassium benzoate and EDTA U. S. President Lyndon B. Johnson, who loved the beverage, had control boxes installed in his White House offices; the control boxes were equipped with two buzzers to page his secretary and Chief of Staff, two buttons to page the military valet, stationed in a small office next to the Oval Office. The valet would bring him either a Fresca soft drink or coffee, depending on which button the President pushed.
Fresca was the favorite beverage of American actor John Hillerman, best known for his role as Higgins in the television series ‘’Magnum, P. I.’’ In paying tribute after the actor's passing, co-star Tom Selleck mentioned that his off-screen image of Hillerman was of the actor sitting in a director’s chair with a cigarette in a long cigarette holder, drinking a Fresca. Mountain Dew White Out Grapefruit–drug interactions Official Fresca product website
Thums Up is a brand of cola in India. The logo is a red thumbs up, it was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was bought by Coca-Cola who re-launched it in order to compete against Pepsi; as of February 2012, Thums Up was the leader in the cola segment in India, commanding 42% market share and an overall 15% market share in the Indian aerated waters market. Thums Up was created in 1977, after the American company Coca-Cola withdrew from India, due to regulations requiring it to disclose its formula and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners. Brothers Ramesh and Prakash Chauhan joined up with Bhanu Vakil to introduce the soft drink; the Chauhan brothers owned part of the Parle company and had two other brands of soda and Gold Spot, which were popular in India at the time. Thums Up became the most popular and achieved a near monopoly among cola products in India during the 1980s, such as Campa Cola, Double Seven and United Breweries Group's McDowell's Crush.
Ramesh had developed the formula from scratch, experimenting with ingredients such as cinnamon and nutmeg. The company wanted the drink to be fizzy when it was not ice-cold, so it could be sold by vendors. After much testing and experimentation, the Chauhan brothers and their research team created a cola, fizzier and spicier than Coca-Cola, they planned to name the drink “Thumbs Up,” but removed the “b” to make the name unique. In 1991, when the Indian government opened the market to multinationals, Pepsi was the first to come in. Thums Up and Pepsi subsequently engaged in heavy competition for endorsements. Pepsi spokespersons included major Indian movie stars like Juhi Chawla, while Thums Up increased its spending on cricket sponsorship. Thums Up introduced a larger 300 ml bottle, branded "MahaCola"; this nickname gained popularity in smaller towns where people would ask for "Maha Cola" instead of Thums Up. In 1993, Coca-Cola re-entered the three companies competed intensely. In the year, Coca-Cola bought the Parle Company for $60 million.
When Parle was sold to Coca-Cola, Thums Up had a market share of 85 percent in India. Despite its strong overall equity, the brand was losing its popularity among the core cola-drinking age group of 12- to 25-year-olds due to a lack of advertising. At first, Coca-Cola cut advertising and production for Thums Up to drive customers to their flagship brand, but soon realised that Thums Up customers would turn to Pepsi instead of Coke, were Thums Up withdrawn from the market. Instead, Coke decided to use Thums Up as a rival brand to Pepsi; the Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up re-launched, targeting 30- to 40-year-olds. The brand was re-positioned as a "manly" drink, drawing on its strong taste qualities. Thums Up started an advertising campaign directly attacking Pepsi’s television commercials, focusing on the strength of the drink hoping that the depiction of an "adult" drink would appeal to young consumers.
"Grow up to Thums Up" was a successful campaign. The brand's market share and equity increased. Today, the beverage is the leading cola in India, with 42 percent of the cola market share and 15 percent of the market share for all carbonated drinks, it is popular among teenagers, young adults, people in their 30s and 40s. The soft drink was ranked among India’s top trusted brands in the Brand Trust Report 2012, 2013, 2014. According to Coca-Cola's Indian website, Thums Up contains: carbonated water, acidity regulator, natural colour and added flavours; the original Thums Up logo was a red thumbs up hand gesture with a slanted, sans-serif typeface. This would be modified by Coca-Cola with blue strokes and a more modern-looking typeface; the famous slogan until the early 1980s was "Happy days are here again", coined by copywriter, Vasant Kumar. The slogan became "I want My Thunder", subsequently "Taste the thunder!" Product placement in films was used in the 1980s with Thums Up appearing in the background of many Hindi films.
Advertising campaigns from Thums Up build on its perception as a macho drink. In February 2012, popular South Indian actor Mahesh Babu became a spokesperson for Thums Up. In October 2012, Coca-Cola India signed Salman Khan once again as the brand ambassador of Thums Up; the company has tied with Salman Khan's movie Dabangg 2 and his charitable organisation as part of the deal. Thums Up was a major sponsor of cricket matches and had a notable presence at the Sharjah cricket matches. In the early 1980s, it came out with several postcards featuring Imran Khan. Besides cricket, Parle’s southern bottler was a major sponsor of Indian motorsport in the 1980s. In addition to sponsoring several Indian track drivers in Sholavaram races, they sponsored several regional car and bike rallies, they were associated for several seasons with the Lakshmi Mills Super Speeds team. Post 1990s, Thums Up's celebrity endorsers were Chiranjeevi, Mahesh Babu, Vishal from South India and Salman Khan and Akshay Kumar Ranveer Singh from Bollywood.
According to the Brand Trust Report 2012 published by Trust Research Advisory, a brand analytics company, Thums Up was positioned 140th among India's most trusted brands. Subsequently, in Brand Trust Re