Manila Broadcasting Company

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Manila Broadcasting Company
Metropolitan Broadcasting Company (1946-1972)
Traded as PSEMBC
Industry Broadcast television and radio network
Founded June 1946; 72 years ago (1946-06)
Founder Frederico Elizalde
JM Elizalde
Manuel Elizalde
Headquarters Pasay, Philippines
Key people
Fred J. Elizalde, Chairman and CEO
Ruperto Nicdao Jr., President
Juan Manuel Elizalde, Vice-President for Operations
Revenue IncreasePHP1.13 billion (FY 2015)[1]
IncreasePHP213.21 million (FY 2015)[1]
IncreasePHP148.40 million (FY 2015)[1]
Total assets IncreasePHP1.27 billion (FY 2015)[1]
Total equity IncreasePHP890.98 million (FY 2015)[1]
Owner Elizalde Holdings Corporation (34.7%)
Elizalde Land, Inc. (21.6%)
Other (17.4%)
Public stock (26.3%)
Number of employees
124 (FY 2015)[2]
Parent FJE Group of Companies
Subsidiaries see list

Manila Broadcasting Company (MBC) is a radio and television network in the Philippines. MBC is owned by the FJE Group of Companies of the Elizalde family, which also operates hotels and Pasay-based amusement park Star City. Its AM flagship station, DZRH is the oldest radio station in the country while its FM flagship station, Love Radio is the #1 station in FM radio ratings in Metro Manila (until 2017) and several key cities.

MBC's corporate headquarters and studios are located at the MBC Building, Sotto St., CCP Complex, Pasay City.

MBC has six brands, specifically, DZRH radio and DZRH News Television, Aksyon Radyo, Love Radio, Yes The Best, Easy Rock, and Radyo Natin; operated either directly by MBC, or through its affiliates Pacific Broadcasting Systems, Cebu Broadcasting Company, Radyo Natin Network and Philippine Broadcasting Corporation.

DZRH News Television, which is an extension of the DZRH brand into an audio-visual platform, is carried by some 1,000 cable providers throughout the Philippine archipelago.

The current president of MBC is Ruperto Nicdao Jr.


The Heacock era[edit]

The origins of MBC can be traced to DZRH, which first went on air as KZRH on the morning of July 15, 1939 by the Heacock Company, a department store company based in Escolta, Binondo, Manila. Years later, it bought KZRC (now DYRC) from Isaac Beck in Cebu City. The Japanese took over the stations and KZRH became PIAM for their propaganda.

The birth of MBC and DZRH[edit]

After World War II, the Elizalde brothers (Federico "Fred", Joaquin Miguel "Mike" and Manuel "Manolo") took over KZRH and KYRC. With the help of station manager Bertrand Silen, KZRH established its operations, this time at the Insular Life Building in Plaza Cervantes. In June 1946, the Elizaldes established the new network as Metropolitan Broadcasting Company (the former name used from the incorporation in 1946 until the Martial law time).

KZRH returned to the airwaves under MBC on July 1, 1946, and first covering the live of inaugural of President Manuel Roxas. In 1947, after the international telecommunications conference in the U.S. where the Philippines changed its first letter to "D", KZRH changed its callsign to DZRH, and has been expanded to over 30 stations nationwide. The same year, MBC launched its sister station in Manila, DZMB and DZPI.

In 1949, DZRH began airing the first radio drama, Gulong ng Palad.

Ben Aniceto, started his long media career, working with DZRH, DZMB and DZPI as a radio talent before he was hired by the Radio Philippines Network as operations director.[3]

1960s to Marcos dictatorship[edit]

When then-President Ferdinand Marcos declared Martial Law, MBC was temporarily closed.

When MBC was returned few years later, however, forced to put DZMB and other MBC music AM stations (such as DYBU in Cebu) moved to FM radio. MBC entered the FM industry and signals the launch of the Love Radio Network.

The expansion of MBC[edit]

DZRH Nationwide

By after EDSA Revolution which ironned the Marcos dictatorship, MBC (then renamed as Manila Broadcasting Company) finally expanded its FM stations while DZRH continues to broadcast nationwide.

In 1985, Manolo Elizalde retires. His son, Fred J. Elizalde, becomes Chairman and CEO. Ruperto Nicdao, Jr. (who is also the Vice-Chairman of Kapisanan ng mga Brodkaster ng Pilipinas) of entered as board member in 1988 before he became President of MBC.

In 1994, DZRH relaunched itself as "One Nation, One Station" by launching the first nationwide satellite broadcast.

In 1995, MBC acquired DWKS-FM and changed its callsign to DWST as 101.1 Showbiz Tsismis. It lasts until 1998 and relaunched as Yes FM. During the 1990s, DYRC was spun off into Aksyon Radyo, established in 11 provincial AM stations.

On December 16, 1997, MBC launched Radyo Natin. Composed of 100 FM stations strategically across the nation by using state of the art satellite technology, Radyo Natin is able to reach audiences that has never been reached before by another radio station.

In January 1999, Hot FM was launched in Dagupan City, Cebu City, General Santos City and Zamboanga City, with more than 50 minor provincial radio stations (under the consortium with Radyo Natin).

In July 2002, MBC studios were moved from FJE Bldg. in Makati City to CCP Complex in Pasay City.

MBC co-hosted the Aliwan Fiesta since 2003, in partnership with Cultural Center of the Philippines, and the cities of Manila and Pasay City. Aliwan Fiesta is an annual event that gathers different cultural festivals of the Philippines in Star City in Pasay City wherein contingents compete in dance parade and float competitions, as well as in a beauty pageant.

In October 2008, MBC acquired DWRK from ACWS-United Broadcasting Network. 7 months later on May 2009, DWRK was relaunched as Easy Rock.

After 35 years of silence, MBC returned to television with DZRH News Television since October 1, 2007.

Radio stations[edit]

DZRH News Television[edit]

Subsidiaries / Affiliates[edit]


Partnerships and affiliations[edit]

External links[edit]