McDonalds is an American hamburger and fast food restaurant chain. It was founded in 1940 as a restaurant operated by Richard. In 1948, they reorganized their business as a hamburger stand, the first McDonalds franchise using the arches logo opened in Phoenix, Arizona in 1953. Businessman Ray Kroc joined the company as an agent in 1955. Based in Oak Brook, Illinois, McDonalds confirmed plans to move its headquarters to Chicago by early 2018. Today, McDonalds is one of the worlds largest restaurant chains, McDonalds primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing tastes, the company has expanded its menu to include salads, fish, wraps, smoothies. A McDonalds restaurant is operated by either a franchisee, an affiliate, the McDonalds Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to a BBC report published in 2012, McDonalds is the second largest private employer,1.5 million of whom work for franchises. The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, the first McDonalds with the arches opened in Phoenix, Arizona in March 1953. The original mascot of McDonalds was a man with a hat on top of a hamburger-shaped head whose name was Speedee. In 1962, the Golden Arches replaced Speedee as the company symbol, a new mascot, Ronald McDonald was introduced in 1965. The clown-like man having puffed out costume legs served advertising aimed at children. On May 4,1961, McDonalds first filed for a U. S. trademark on the name McDonalds with the description Drive-In Restaurant Services, on September 13,1961, the company filed for a trademark on a new logo—an overlapping, double-arched M symbol. By September 6,1962, this M-symbol was temporarily disfavored, although the Golden Arches logo appeared in various forms, the present version as a letter M did not appear until November 18,1968, when the company applied for a U. S. trademark. Kroc later purchased the McDonald brothers equity in the company and led its expansion. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast-food industry, Kroc and the McDonald brothers feuded over control of the business, as documented in Krocs autobiography. The San Bernardino restaurant was demolished in 1976 and the site was sold to the Juan Pollo restaurant chain and this area now serves as headquarters for the Juan Pollo chain, as well as a McDonalds and Route 66 museum
Ray Kroc joined the chain in 1954 and built it into an eventually global franchise, making it the most successful fast food corporation in the world
By 1993, McDonald's had sold more than 100 billion hamburgers. The once widespread restaurant signs that boasted the number of sales, such as this one in Harlem, were left at "99 billion" because there was space for only two digits.