Sponsoring something is the act of supporting an event, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as sponsor. Sponsorship is a cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property. While the sponsoree may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. A range of psychological and communications theories have been used to explain how commercial sponsorship works to impact consumer audiences. Most use the notion that a brand and event become linked in memory through the sponsorship and as a result, thinking of the brand can trigger event-linked associations.
Cornwell and Roy have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. Series sponsor is the highest status of sponsorship; the name and the logo of the sponsor is incorporated into the title of the series. This status allows companies to have a decisive voice on the issue of presence among sponsors other companies operating in the same business, the priority right to use teams, team members, players and the sanctioning body for conducting joint promotions, right of presence at all official events dedicated to a sports event, mandatory mentioning in all activities conducted on behalf of the team, highlighting the name of title sponsor in film credits, television programs which were created with its financial support, placement of logos and banners.
A patch or sticker is required to placed or worn on a visible item of every competitor if their personal sponsor is in direct competition with the series sponsor. Title sponsor characterizes the most significant contribution to a company in organizing and hosting an event; the name of such sponsor is placed next to the name of competition, individual athletes and is associated with it. In case of title sponsor's presence, the general sponsor position may remain free. General sponsor is a sponsor that makes one of the largest contributions and that receives for it the right to use the image of competition as well as extensive media coverage. If necessary, the status of the general sponsor may be supplemented by the general sponsors for certain categories, as well as the main sponsor. Team sponsor provides funds for individual teams; the more money provided, the larger area and more visible location are allocated. In some instances, the team sponsor may be rotated between the secondary sponsor roles.
This occurs with auto racing teams that travel over a vast area. A team sponsor may take the primary sponsorship role at a race in an area where they are present, such as a store chain; that sponsor may take a secondary sponsorship role, or not be on the car, in an area they have little or no presence, or are prohibited by law to sell, such as alcohol or tobacco products. Official sponsor is a sponsor; the given status may be granted by category. Technical sponsor is a sponsor which promotes organization of sporting events through the partial or full payment of goods and services. Participating sponsor is a company, the sponsorship fee size of which does not exceed 10% of total raised funds.. Informational sponsor is an organization that provides informational support through media coverage, conducting PR-actions, joint actions, etc. All sponsorship should be based on contractual obligations between the sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal.
Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding the specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract; the sa
Mercedes-Benz is a German global automobile marque and a division of Daimler AG. The brand is known for luxury vehicles, buses and trucks; the headquarters is in Baden-Württemberg. The name first appeared in 1926 under Daimler-Benz. In 2018, Mercedes-Benz was the biggest selling premium vehicle brand in the world, having sold 2.31 million passenger cars. Mercedes-Benz traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and Karl Benz's 1886 Benz Patent-Motorwagen, regarded as the first gasoline-powered automobile; the slogan for the brand is "the best or nothing". Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, financed by Bertha Benz and patented in January 1886, Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine that year; the Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft. Emil Jellinek, an Austrian automobile entrepreneur who worked with DMG, created the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek.
Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society in his adopted home, which, at that time, was a meeting place for the "Haute Volée" of France and Europe in winter. His customers included other well-known personalities, but Jellinek's plans went further: as early as 1901, he was selling Mercedes cars in the New World as well, including US billionaires Rockefeller, Astor and Taylor. At a race in Nice in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès", a way of concealing the competitor's real name as was normal and regularly done in those days; the race ranks as the hour of birth of the Mercedes-Benz brand. In 1901, the name "Mercedes" was registered by Daimler-Motoren-Gesellschaft worldwide as a protected trademark; the first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company on 28 June of the same year.
Gottlieb Daimler was born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attended the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France and England, he started working as a draftsman in Geislingen in 1862. At the end of 1863, he was appointed workshop inspector in a machine tool factory in Reutlingen, where he met Wilhelm Maybach in 1865. Throughout the 1930s, Mercedes-Benz produced the 770 model, a car, popular during Germany's Nazi period. Adolf Hitler was known to have driven these cars during his time in power, with bulletproof windshields. Most of the surviving models have been sold at auctions to private buyers. One of them is on display at the War Museum in Ottawa, Ontario; the pontiff's Popemobile has been sourced from Mercedes-Benz. In 1944, 46,000 forced laborers were used in Daimler-Benz's factories to bolster Nazi war efforts; the company paid $12 million in reparations to the laborers' families.
Mercedes-Benz has introduced many technological and safety innovations that became common in other vehicles. Mercedes-Benz is one of the best-known and established automotive brands in the world. For information relating to the famous three-pointed star, see under the title Daimler-Motoren-Gesellschaft, including the merger into Daimler-Benz; as part of the Daimler AG company, the Mercedes-Benz Cars division includes Mercedes-Benz and Smart car production. Mercedes-AMG became a majority owned division of Mercedes-Benz in 1999; the company was integrated into DaimlerChrysler in 1999, became Mercedes-Benz AMG beginning on 1 January 1999. Daimler's ultra-luxury brand Maybach was under Mercedes-Benz cars division until 2013, when the production stopped due to poor sales volumes, it now exists under the Mercedes-Maybach name, with the models being ultra-luxury versions of Mercedes cars, such as the 2016 Mercedes-Maybach S600. Daimler cooperates with BYD Auto to sell a battery-electric car called Denza in China.
In 2016, Daimler announced plans to sell. Beside its native Germany, Mercedes-Benz vehicles are manufactured or assembled in: Since its inception, Mercedes-Benz has maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles, such as J. D. Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power. In J. D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its models. For 2008, Mercedes-Benz's initial quality rating improved to fourth place. On top of this accolade, it received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant. J. D. Power's 2011 US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability.
In the 2011 UK J. D. Power Survey, Mercedes cars were rated above average. A 2014 iSeeCars.com study for Reuters found Mercedes to have the lowest vehicle recall rate. Mercedes-Benz offers a full range of light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide; the Smart marque of city cars are produced by Daimler AG
Arsenal Football Club is a professional football club based in Islington, England, that plays in the Premier League, the top flight of English football. It has won 13 League titles, a record 13 FA Cups, two League Cups, the League Centenary Trophy, 15 FA Community Shields, one UEFA Cup Winners' Cup, one Inter-Cities Fairs Cup. Arsenal was the first club from the South of England to join The Football League, in 1893, they reached the First Division in 1904. Relegated only once, in 1913, they continue the longest streak in the top division, have won the second-most top-flight matches in English football history. In the 1930s, Arsenal won five League Championships and two FA Cups, another FA Cup and two Championships after the war. In 1970 -- 71, they won their first FA Cup Double. Between 1989 and 2005, they won five FA Cups, including two more Doubles, they completed the 20th century with the highest average league position. Herbert Chapman died prematurely, he helped introduce the WM formation and shirt numbers, added the white sleeves and brighter red to Arsenal's kit.
Arsène Wenger won the most trophies. He won a record 7 FA Cups, his title-winning team set an English record for the longest top-flight unbeaten league run at 49 games between 2003 and 2004, receiving the nickname The Invincibles, a special gold Premier League trophy. In 1886, Woolwich munitions workers founded the club as Dial Square. In 1913, the club crossed the city to Arsenal Stadium in Highbury, becoming close neighbours of Tottenham Hotspur, creating the North London derby. In 2006, they moved to the nearby Emirates Stadium. In terms of revenue, Arsenal is the ninth highest-earning football club in the world, earned €487.6m in 2016–17 season. Based on social media activity from 2014 to 2015, Arsenal's fanbase is the fifth largest in the world. In 2018, Forbes estimated the club was the third most valuable in England, with the club being worth $2.24 billion. In October 1886, Scotsman David Danskin and his fellow 15 munitions workers in Woolwich, now South East London, formed Arsenal as Dial Square, with each member contributing sixpence and Danskin adding another three shillings to help form the club.
Named after the heart of the Royal Arsenal complex, they took the name of the whole complex a month later. Royal Arsenal F. C.'s first home was Plumstead Common, though they spent most of their time in South East London playing on the other side of Plumstead, at the Manor Ground. Royal Arsenal won Arsenal's first trophies in 1890 and 1891, these were the only football association trophies Arsenal won during their time in South East London. In 1891, Royal Arsenal became the first London club to turn professional. Royal Arsenal renamed themselves for a second time upon becoming a limited liability company in 1893, they registered their new name, Woolwich Arsenal, with The Football League when the club ascended that year. Woolwich Arsenal was the first southern member of The Football League, starting out in the Second Division and winning promotion to the First Division in 1904. Falling attendances, due to financial difficulties among the munitions workers and the arrival of more accessible football clubs elsewhere in the city, led the club close to bankruptcy by 1910.
Businessmen Henry Norris and William Hall became involved in the club, sought to move them elsewhere. In 1913, soon after relegation back to the Second Division, Woolwich Arsenal moved to the new Arsenal Stadium in Highbury, North London; this saw their third change of name: the following year, they reduced Woolwich Arsenal to The Arsenal. In 1919, The Football League voted to promote The Arsenal, instead of relegated local rivals Tottenham Hotspur, into the newly enlarged First Division, despite only listing the club sixth in the Second Division's last pre-war season of 1914–15; some books have speculated. That year, The Arsenal started dropping "The" in official documents shifting its name for the final time towards Arsenal, as it is known today. With a new home and First Division football, attendances were more than double those at the Manor Ground, Arsenal's budget grew rapidly, their location and record-breaking salary offer lured star Huddersfield Town manager Herbert Chapman in 1925. Over the next five years, Chapman built a new Arsenal.
He appointed enduring new trainer Tom Whittaker, implemented Charlie Buchan's new twist on the nascent WM formation, captured young players like Cliff Bastin and Eddie Hapgood, lavished Highbury's income on stars like David Jack and Alex James. With record-breaking spending and gate receipts, Arsenal became known as the Bank of England club. Transformed, Chapman's Arsenal claimed their first national trophy, the FA Cup, in 1930. Two League Championships followed, in 1930–31 and 1932–33. Chapman presided over multiple off the pitch changes: white sleeves and shirt numbers were added to the kit. In the middle of the 1933–34 season, Chapman died of pneumonia, his work was left to Joe Shaw and George Allison, who saw out a hat-trick with the 1933–34 and 1934–35 titles, won the 1936 FA Cup and 1937–38 title. World War II meant The Football League was suspended for seven years, but Arsenal returned to win it in the second post-war season, 1947–48; this was Tom Whittaker's first season as manager, after his promotion to succeed Allison, the club had equalled the champions of England record.
They won a third FA Cup in 1950, won a record-breaking seven
Ballspielverein Borussia 09 e. V. Dortmund known as Borussia Dortmund, BVB, or Dortmund, is a German sports club based in Dortmund, North Rhine-Westphalia. Founded in 1909 by eighteen football players from Dortmund, the football team is part of a large membership-based sports club with more than 145,000 members, making BVB the second largest sports club by membership in Germany. Dortmund plays in the top tier of the German football league system. Borussia Dortmund have won eight German championships, four DFB-Pokals, five DFL-Supercups, one UEFA Champions League, one UEFA Cup Winners' Cup, one Intercontinental Cup, their Cup Winners' Cup win in 1966 made them the first German club to win a European title. Since 1974, Dortmund have played their home games at Westfalenstadion, named after its home region of Westphalia; the stadium is the largest in Germany and Dortmund has the highest average attendance of any association football club in the world. Borussia Dortmund's colours are yellow, giving the club its nickname die Schwarzgelben.
Dortmund holds a long-standing rivalry with Ruhr neighbours Schalke 04, known as the Revierderby. In terms of Deloitte's annual Football Money League, Dortmund is the second richest sports club in Germany and the 11th richest football team in the world; the club was founded on 19 December 1909 by a group of young men unhappy with the Catholic church-sponsored Trinity Youth, where they played football under the stern and unsympathetic eye of the local parish priest. Father Dewald was blocked at the door when he tried to break up the organising meeting being held in a room of the local pub, Zum Wildschütz; the founders were Franz and Paul Braun, Henry Cleve, Hans Debest, Paul Dziendzielle, Franz and Wilhelm Jacobi, Hans Kahn, Gustav Müller, Franz Risse, Fritz Schulte, Hans Siebold, August Tönnesmann and Robert Unger, Fritz Weber and Franz Wendt. The name Borussia is Latin for Prussia but was taken from Borussia beer from the nearby Borussia brewery in Dortmund; the team began playing in blue and white striped shirts with a red sash, black shorts.
In 1913, they donned the yellow stripes so familiar today. Over the next decades the club enjoyed only modest success playing in local leagues, they had a brush with bankruptcy in 1929 when an attempt to boost the club's fortunes by signing some paid professional footballers failed miserably and left the team deep in debt. They survived only through the generosity of a local supporter who covered the team's shortfall out of his own pocket; the 1930s saw the rise of the Third Reich, which restructured sports and football organisations throughout the nation to suit the regime's goals. Borussia's president was replaced when he refused to join the Nazi Party, a couple of members who surreptitiously used the club's offices to produce anti-Nazi pamphlets were executed in the last days of the war; the club did have greater success in the newly established Gauliga Westfalen, but would have to wait until after World War II to make a breakthrough. It was during this time that Borussia developed its intense rivalry with Schalke 04 of suburban Gelsenkirchen, the most successful side of the era.
Like every other organisation in Germany, Borussia was dissolved by the Allied occupation authorities after the war in an attempt to distance the country's institutions from its so-recent Nazi past. There was a short-lived attempt to merge the club with two others – Werksportgemeinschaft Hoesch and Freier Sportverein 98 – as Sportgemeinschaft Borussia von 1898, but it was as Ballspiel-Verein Borussia that they made their first appearance in the national league final in 1949, where they lost 2–3 to VfR Mannheim. Between 1946 and 1963, Borussia featured in the Oberliga West, a first division league which dominated German football through the late 1950s. In 1949, Borussia reached the final in Stuttgart against VfR Mannheim, which they lost 2–3 after extra time; the club claimed its first national title in 1956 with a 4–2 win against Karlsruher SC. One year Borussia defeated Hamburger SV 4–1 to win their second national title. After this coup, the three Alfredos were legends in Dortmund. In 1963, Borussia won the last edition of the German Football Championship to secure their third national title.
In 1962, the DFB met in Dortmund and voted to establish a professional football league in Germany, to begin play in August 1963 as the Bundesliga. Borussia Dortmund earned its place among the first sixteen clubs to play in the league by winning the last pre-Bundesliga national championship. Runners-up 1. FC Köln earned an automatic berth. Dortmund's Friedhelm Konietzka scored the first-ever Bundesliga goal a minute into the match, which they would lose 2–3 to Werder Bremen. In 1965, Dortmund captured its first DFB-Pokal. In 1966, Dortmund won the European Cup Winners' Cup 2–1 against Liverpool in extra time, with the goals coming from Sigfried Held and Reinhard Libuda. In the same year, the team surrendered a commanding position atop the Bundesliga by losing four of their last five league games and finishing second, three points behind champions 1860 München. Much of 1860 München's success came on the strength of the play of Konietzka transferred from Dortmund; the 1970s were characterised by financial problems, relegation from the Bundesliga in 1972, the opening of the Westfalenstadion, named after its home region Westphalia in 1974.
The club earned its return to Bundesliga in 1976. Dortmund continued to have financial problems through the 1980s. BVB avoided being relegated in 1986 by winning a third decisive playoff game against Fortuna Köln after finishing the
Germany national football team
The Germany national football team is the men's football team that has represented Germany in international competition since 1908. It is governed by the German Football Association, founded in 1900. Since the DFB was reinaugurated in 1949 the team has represented the Federal Republic of Germany. Under Allied occupation and division, two other separate national teams were recognised by FIFA: the Saarland team representing the Saarland and the East German team representing the German Democratic Republic. Both have been absorbed along with their records by the current national team; the official name and code "Germany FR" was shortened to "Germany" following the reunification in 1990. Germany is one of the most successful national teams in international competitions, having won four World Cups, three European Championships, one Confederations Cup, they have been runners-up three times in the European Championships, four times in the World Cup, a further four third-place finishes at World Cups. East Germany won Olympic Gold in 1976.
Germany is the only nation to have won both the FIFA Women's World Cup. At the end of the 2014 World Cup, Germany earned the highest Elo rating of any national football team in history, with a record 2205 points. Germany is the only European nation that has won a FIFA World Cup in the Americas; the manager of the national team is Joachim Löw. Between 1899 and 1901, prior to the formation of a national team, there were five unofficial international matches between German and English selection teams, which all ended as large defeats for the German teams. Eight years after the establishment of the German Football Association, the first official match of the Germany national football team was played on 5 April 1908, against Switzerland in Basel, with the Swiss winning 5–3. Gottfried Fuchs scored a world record 10 goals for Germany in a 16–0 win against Russia at the 1912 Olympics in Stockholm on 1 July, becoming the top scorer of the tournament, he was Jewish, the German Football Association erased all references to him from their records between 1933 and 1945.
As of 2016, he was still the top German scorer for one match. The first match after World War I in 1920, the first match after World War II in 1950 when Germany was still banned from most international competitions, the first match in 1990 with former East German players were all against Switzerland as well. Germany's first championship title was won in Switzerland in 1954. At that time the players were selected by the DFB; the first manager of the Germany national team was Otto Nerz, a school teacher from Mannheim, who served in the role from 1926 to 1936. The German FA could not afford travel to Uruguay for the first World Cup staged in 1930 during the Great Depression, but finished third in the 1934 World Cup in their first appearance in the competition. After a poor showing at the 1936 Olympic Games in Berlin, Sepp Herberger became coach. In 1937 he put together a squad, soon nicknamed the Breslau Elf in recognition of their 8–0 win over Denmark in the German city of Breslau, Lower Silesia.
After Austria became part of Germany in the Anschluss of March 1938, that country's national team – one of Europe's best sides at the time due to professionalism – was disbanded despite having qualified for the 1938 World Cup. Nazi politicians ordered five or six ex-Austrian players, from the clubs Rapid Vienna, Austria Vienna, First Vienna FC, to join the all-German team on short notice in a staged show of unity for political reasons. In the 1938 World Cup that began on 4 June, this "united" German team managed only a 1–1 draw against Switzerland and lost the replay 2–4 in front of a hostile crowd in Paris, France; that early exit stands as Germany's worst World Cup result, one of just two occasions the team failed to progress the group stage. During World War II, the team played over 30 international games between September 1939 and November 1942. National team games were suspended, as most players had to join the armed forces. Many of the national team players were gathered together under coach Herberger as Rote Jäger through the efforts of a sympathetic air force officer trying to protect the footballers from the most dangerous wartime service.
After World War II, Germany was banned from competition in most sports until 1950. The DFB was not a full member of FIFA, none of the three new German states — West Germany, East Germany, Saarland — entered the 1950 World Cup qualifiers; the Federal Republic of Germany, referred to as West Germany, continued the DFB. With recognition by FIFA and UEFA, the DFB continued the record of the pre-war team. Switzerland was once again the first team that played West Germany in 1950. West Germany qualified for the 1954 World Cup; the Saarland, under French control between 1947 and 1956, did not join French organisations, was barred from participating in pan-German ones. It sent their own team to the 1954 World Cup qualifiers. In 1957, Saarland acceded to the Federal Republic of Germany. In 1949, the communist German Democratic Republic was founded. In 1952 the Deutscher Fußball-Verband der DDR was established and the East Germany national football team took to the field, they were the only team to beat the 1974 FIFA World Cup winning West Germans in the onl
Stuttgart is the capital and largest city of the German state of Baden-Württemberg. Stuttgart is located on the Neckar river in a fertile valley known locally as the "Stuttgart Cauldron." It lies an hour from the Black Forest. Its urban area has a population of 609,219, making it the sixth largest city in Germany. 2.7 million people live in the city's administrative region and another 5.3 million people in its metropolitan area, making it the fourth largest metropolitan area in Germany. The city and metropolitan area are ranked among the top 20 European metropolitan areas by GDP. Since the 6th millennium BC, the Stuttgart area has been an important agricultural area and has been host to a number of cultures seeking to utilize the rich soil of the Neckar valley; the Roman Empire conquered the area in 83 AD and built a massive castrum near Bad Cannstatt, making it the most important regional centre for several centuries. Stuttgart's roots were laid in the 10th century with its founding by Liudolf, Duke of Swabia, as a stud farm for his warhorses.
Overshadowed by nearby Cannstatt, the town grew and was granted a charter in 1320. The fortunes of Stuttgart turned with those of the House of Württemberg, they made it the capital of their county and kingdom from the 15th century to 1918. Stuttgart prospered despite setbacks in the Thirty Years' War and devastating air raids by the Allies on the city and its automobile production during World War II. However, by 1952, the city had bounced back and it became the major economic, industrial and publishing centre it is today. Stuttgart is a transport junction, possesses the sixth-largest airport in Germany. Several major companies are headquartered in Stuttgart, including Porsche, Mercedes-Benz, Daimler AG, Dinkelacker. Stuttgart is unusual in the scheme of German cities, it is spread across a variety of hills and parks. This surprises visitors who associate the city with its reputation as the "cradle of the automobile"; the city's tourism slogan is "Stuttgart offers more". Under current plans to improve transport links to the international infrastructure, the city unveiled a new logo and slogan in March 2008 describing itself as "Das neue Herz Europas".
For business, it describes itself as "Where business meets the future". In July 2010, Stuttgart unveiled a new city logo, designed to entice more business people to stay in the city and enjoy breaks in the area. Stuttgart is a city with a high number of immigrants. According to Dorling Kindersley's Eyewitness Travel Guide to Germany, "In the city of Stuttgart, every third inhabitant is a foreigner." 40% of Stuttgart's residents, 64% of the population below the age of five, are of immigrant background. Stuttgart nicknamed the "Schwabenmetropole" in reference to its location in the centre of Swabia and the local dialect spoken by the native Swabians, has its etymological roots in the Old High German word Stuotgarten, or "stud farm", because the city was founded in 950 AD by Duke Liudolf of Swabia to breed warhorses; the most important location in the Neckar river valley was the hilly rim of the Stuttgart basin at what is today Bad Cannstatt. Thus, the first settlement of Stuttgart was a massive Roman Castra stativa built c. 90 AD to protect the Villas and vineyards blanketing the landscape and the road from Mogontiacum to Augusta Vindelicorum.
As with many military installations, a settlement sprang up nearby and remained there after the Limes moved further east. When they did, the town was left in the capable hands of a local brickworks that produced sophisticated architectural ceramics and pottery; when the Romans were driven back past the Rhine and Danube rivers in the 3rd century by the Alamanni, the settlement temporarily vanished from history until the 7th century. In 700, Duke Gotfrid mentions a "Chan Stada" in a document regarding property. Archaeological evidence shows that Merovingian era Frankish farmers continued to till the same land the Romans did. Cannstatt is mentioned in the Abbey of St. Gall's archives as "Canstat ad Neccarum" in 708; the etymology of the name "Cannstatt" is not clear, but as the site is mentioned as condistat in the Annals of Metz, it is derived from the Latin word condita, suggesting that the name of the Roman settlement might have had the prefix "Condi-." Alternatively, Sommer suggested that the Roman site corresponds to the Civitas Aurelia G attested to in an inscription found near Öhringen.
There have been attempts at a derivation from a Gaulish *kondâti- "confluence". In 950 AD, Duke Liudolf of Swabia, son of the current Holy Roman Emperor Otto I, decided to establish a stud farm for his cavalry during the Hungarian invasions of Europe on a widened area of the Nesenbach river valley 5 kilometres south of the old Roman castrum; the land and title of Duke of Swabia remained in Liudolf's hands until his rebellion was quashed by his father four years later. In 1089, Bruno of Calw built the precursor building to the Old Castle. Stuttgart's viticulture, first documented in the Holy Roman Empire in the year 1108 AD
World War II
World War II known as the Second World War, was a global war that lasted from 1939 to 1945. The vast majority of the world's countries—including all the great powers—eventually formed two opposing military alliances: the Allies and the Axis. A state of total war emerged, directly involving more than 100 million people from over 30 countries; the major participants threw their entire economic and scientific capabilities behind the war effort, blurring the distinction between civilian and military resources. World War II was the deadliest conflict in human history, marked by 50 to 85 million fatalities, most of whom were civilians in the Soviet Union and China, it included massacres, the genocide of the Holocaust, strategic bombing, premeditated death from starvation and disease, the only use of nuclear weapons in war. Japan, which aimed to dominate Asia and the Pacific, was at war with China by 1937, though neither side had declared war on the other. World War II is said to have begun on 1 September 1939, with the invasion of Poland by Germany and subsequent declarations of war on Germany by France and the United Kingdom.
From late 1939 to early 1941, in a series of campaigns and treaties, Germany conquered or controlled much of continental Europe, formed the Axis alliance with Italy and Japan. Under the Molotov–Ribbentrop Pact of August 1939, Germany and the Soviet Union partitioned and annexed territories of their European neighbours, Finland and the Baltic states. Following the onset of campaigns in North Africa and East Africa, the fall of France in mid 1940, the war continued between the European Axis powers and the British Empire. War in the Balkans, the aerial Battle of Britain, the Blitz, the long Battle of the Atlantic followed. On 22 June 1941, the European Axis powers launched an invasion of the Soviet Union, opening the largest land theatre of war in history; this Eastern Front trapped most crucially the German Wehrmacht, into a war of attrition. In December 1941, Japan launched a surprise attack on the United States as well as European colonies in the Pacific. Following an immediate U. S. declaration of war against Japan, supported by one from Great Britain, the European Axis powers declared war on the U.
S. in solidarity with their Japanese ally. Rapid Japanese conquests over much of the Western Pacific ensued, perceived by many in Asia as liberation from Western dominance and resulting in the support of several armies from defeated territories; the Axis advance in the Pacific halted in 1942. Key setbacks in 1943, which included a series of German defeats on the Eastern Front, the Allied invasions of Sicily and Italy, Allied victories in the Pacific, cost the Axis its initiative and forced it into strategic retreat on all fronts. In 1944, the Western Allies invaded German-occupied France, while the Soviet Union regained its territorial losses and turned toward Germany and its allies. During 1944 and 1945 the Japanese suffered major reverses in mainland Asia in Central China, South China and Burma, while the Allies crippled the Japanese Navy and captured key Western Pacific islands; the war in Europe concluded with an invasion of Germany by the Western Allies and the Soviet Union, culminating in the capture of Berlin by Soviet troops, the suicide of Adolf Hitler and the German unconditional surrender on 8 May 1945.
Following the Potsdam Declaration by the Allies on 26 July 1945 and the refusal of Japan to surrender under its terms, the United States dropped atomic bombs on the Japanese cities of Hiroshima and Nagasaki on 6 and 9 August respectively. With an invasion of the Japanese archipelago imminent, the possibility of additional atomic bombings, the Soviet entry into the war against Japan and its invasion of Manchuria, Japan announced its intention to surrender on 15 August 1945, cementing total victory in Asia for the Allies. Tribunals were set up by fiat by the Allies and war crimes trials were conducted in the wake of the war both against the Germans and the Japanese. World War II changed the political social structure of the globe; the United Nations was established to foster international co-operation and prevent future conflicts. The Soviet Union and United States emerged as rival superpowers, setting the stage for the nearly half-century long Cold War. In the wake of European devastation, the influence of its great powers waned, triggering the decolonisation of Africa and Asia.
Most countries whose industries had been damaged moved towards economic expansion. Political integration in Europe, emerged as an effort to end pre-war enmities and create a common identity; the start of the war in Europe is held to be 1 September 1939, beginning with the German invasion of Poland. The dates for the beginning of war in the Pacific include the start of the Second Sino-Japanese War on 7 July 1937, or the Japanese invasion of Manchuria on 19 September 1931. Others follow the British historian A. J. P. Taylor, who held that the Sino-Japanese War and war in Europe and its colonies occurred and the two wars merged in 1941; this article uses the conventional dating. Other starting dates sometimes used for World War II include the Italian invasion of Abyssinia on 3 October 1935; the British historian Antony Beevor views the beginning of World War II as the Battles of Khalkhin Gol fought between Japan and the fo