Morgan Stanley Building

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The Morgan Stanley Building
1585 Broadway
General information
Type Highrise [1]
Location 1585 Broadway, between 47th and 48th Streets, Times Square, New York City
Coordinates 40°45′37.39″N 73°59′8.44″W / 40.7603861°N 73.9856778°W / 40.7603861; -73.9856778Coordinates: 40°45′37.39″N 73°59′8.44″W / 40.7603861°N 73.9856778°W / 40.7603861; -73.9856778
Current tenants Morgan Stanley
Construction started 1989
Completed 1990
Owner Morgan Stanley
Roof 685 ft (209 m)
Technical details
Floor count 42
Floor area 1,336,576 square feet (124,172.0 m2)[2]
Design and construction
Architect Emery Roth & Sons, Gwathmey, Siegel & Associates
Structural engineer WSP Cantor Seinuk
Main contractor Starrett Brothers and Eken

The Morgan Stanley Building at 1585 Broadway is the headquarters of Morgan Stanley, on the west side of Broadway, north of Duffy Square in the Times Square neighborhood of midtown Manhattan, New York City.


Even before 1585 Broadway began to rise over Duffy Square, its developer Solomon Equities Inc.,had signed the law firm Proskauer Rose to a 20-year lease for 365,000 square feet (33,900 square meters). A notable achievement at any time, the deal was a milestone in a market where a growing number of new buildings were competing heavily for a shrinking number of tenants.This also came after News Corporation walked away from their longstanding commitment to lease the balance of the building from the developer, and was further on the heels of News Corp's near financial collapse.

In December 1991, the project filed for bankruptcy. A consortium of banks then worked with the developers and agreed to take control of the asset through the bankruptcy process and hired Hines Interests Limited Partnership to manage the property.

Morgan Stanley bought the building for $176 million in August 1993 and moved in two years later.[4] Currently, it uses the building as its world headquarters.[5]

Management and engineering[edit]

All of Morgan Stanley's properties are currently managed by Hines Interests. DataComm management is jointly tasked between Morgan Stanley's IT unit referred to as "Morgan Stanley - Critical Systems" as well as Hines Interests. As of 1994, The building's peak electrical demand was 9,288 kW. This excludes the loads brought on by Morgan Stanley's tenants.

Two floors of 1585 Broadway are reserved strictly for building operations, both of which can be observed from the exterior of the building by noticing its lack of windows.

  • The seventh floor (Referred to as 7M) contains the building's fleet of 7 Mitsubishi 2000 kW generators reserved for building operations, as well as a separate generator manufactured by Caterpillar Inc. which is reserved for the building's life safety system. The 7th floor also houses the building's 3 electric chillers (2) 1,400 ton chillers, as well as (1) 1,200 ton chiller. Morgan Stanley site control is also contained on the 7th floor. This site operations command center monitors conditions of all of Morgan Stanley's properties.
  • The building contains various UPS systems throughout the facility, strategically located according to the locations of critical loads such as Trading Floors, Data Centers, and DataComm rooms.
  • Morgan Stanley typically conducts an annual test, as well as preventative maintenance of all the building's mechanical, and electrical components in January. During this 12-24 hour period, the building is completely dark, including its retail tenants as well as its prominent Scrolling Stock Quote Ticker. During this time, another Morgan Stanley Site will operate as its Building Management Command.


In popular culture[edit]

  • Law & Order: Criminal Intent uses 1585 Broadway at the beginning of the opening theme post season 7. Law & Order: Trial By Jury also used it before being canceled.
  • The building was featured in Beck's music video for his 1996 single "Devil's Haircut" in which he is dancing on the screen while tax market prices go by.
  • The building is featured in the movie Down to Earth as the skyscraper from which a failing businessman jumps to his death.
  • It was also featured in New York City's Perspective Real Estate Magazine.[6]

See also[edit]


  1. ^ "1585 Broadway, New York City -". Retrieved 3 January 2015. 
  2. ^ "1585 Broadway". Skyscraper Center. CTBUH. Retrieved 11 September 2017. 
  3. ^ Morgan Stanley Building at Emporis
  4. ^ Mcdowell, Edwin (2000-08-23). "Commercial Real Estate; Law Firm Is No Longer Lonely in Refurbished Tower on Times Square". The New York Times. Retrieved 2007-12-25. 
  5. ^ "Morgan Stanley in United States". Morgan Stanley Website. Retrieved 2007-12-19. 
  6. ^ "Perspective Real Estate Media Middlesex County Market Report". Retrieved 3 January 2015. 

External links[edit]