My Only Radio

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My Only Radio (MOR)
Type Broadcast radio network
Country Philippines
Availability Regional (before July 8, 2013)
Nationwide (since July 8, 2013)
Founded 1994 (as Star Radio)
Slogan "ABS-CBN, For Life!"
"Heart of our Radio" (1999-2001)
"My Only Radio, For Life!" (2001-present)
"My Only Radio, Nationwide" (2015-present)
"It's not just radio, it's MOR!" (2016)
"Isang Pamilya Tayo, For Life!" (2016-2017, used only in provincial stations)
"My Number One and Only Radio, For Life!" (2016-present, used only in Manila)
"My Only Radio M.O.R."(2017-Present, used only in provincial stations as a Jingle)
Headquarters ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City
Owner ABS-CBN
Former names
Radio Romance (1989-1994)
Star Radio (1994-1997)
ABS-CBN Radio (1997-2001)
ProStar (1997-2001)
Callsign meaning
My Only Radio

MOR (My Only Radio For Life!) is the FM radio network of ABS-CBN.

MOR was launched on July 14, 2001 in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.

The network's national and Manila programming originate from ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630; breakaway programming for MOR's provincial stations is supplied under management of the company's Regional Network Group division.

The former logo of MOR as a regional radio network
Logo used by MOR as a national network from July 2013 to January 2014

National Programming[edit]

  • Dear MOR
  • MORning Pinas (Metro Manila station only)
  • Ready Get MORe: Level Up! (Metro Manila station only)
  • MOR Pinoy Biga-10 (Metro Manila station only)
  • Playlist Mo (Metro Manila station only)
  • My Only Request (Metro Manila station only)
  • Heartbeats (Metro Manila station only)
  • Midnight Trip (Metro Manila station only)
  • MOR Favorites (Metro Manila station only)
  • MOR Pinoy Hits (Metro Manila station only)
  • MOR Mix (Metro Manila station only)
  • 143 For Life! (Metro Manila station only)
  • Moments on Radio (Metro Manila station only)
  • MORe sa Magdamag (provincial stations only)
  • MORe sa Magdamag Xpress (provincial stations only) (defunct every February to August)
  • Pasko Pa MORe! (provincial stations only) (defunct every September to December)
  • My Only Yearend Radio Bagong Taon Sa Alas-4 (provincial stations only) (defunct the whole day of the 1st month)
  • Ready Set MORe! (provincial stations only)
  • MORe sa Umaga Xpress (provincial stations only)
  • MORe sa Umaga (provincial stations only)
  • MORe sa Tanghali Xpress (provincial stations only)
  • MORe sa Tanghali (provincial stations only)
  • MORe sa Hapon Xpress (provincial stations only)
  • MORe sa Hapon (provincial stations only)
  • TV Patrol Regional sa MOR (selected provincial stations only)
  • MORe sa Gabi Xpress (provincial stations only)
  • MORe sa Gabi (provincial stations only)
  • MOR Presents with David Bang (provincial stations only)
  • Dyis is It (provincial stations only)
  • MOR Classics (provincial stations only)
  • MOR Sari-Saring Siksik Salo-Salo (provincial stations only) (defunct on December 24 & 31 every year)
  • MOR 3 Linggo 3 Araw Kung Hei Fat Choi (provincial stations only) (defunct during Chinese New Year)
  • MOR Chinese 19 What Is The Meaning Of This (provincial stations only) (defunct during the Chinese New Year Recitals)

MOR Stations Nationwide[edit]

Branding Callsign Frequency Power (kW) Location
MOR 101.9 My Only Radio For Life! Manila DWRR-FM 101.9 MHz 22.5 kW Metro Manila
MOR 103.1 My Only Radio Baguio DZRR-FM 103.1 MHz 5 kW Baguio
MOR 93.5 My Only Radio Naga DWAC-FM 93.5 MHz 10 kW Naga
MOR 94.3 My Only Radio Dagupan DWEC-FM 94.3 MHz 10 kW Dagupan
MOR 95.5 My Only Radio Laoag DWEL-FM 95.5 MHz 5 kW Laoag
MOR 93.9 My Only Radio Legazpi DWRD-FM 93.9 MHz 5 kW Legazpi
MOR 99.9 My Only Radio Puerto Princesa DYCU-FM 99.9 MHz 5 kW Puerto Princesa
MOR 99.7 My Only Radio Española DYEA-FM 99.7 MHz 5 kW Sofronio Española
MOR 91.1 My Only Radio Iloilo DYMC-FM 91.1 MHz 10 kW Iloilo
MOR 101.5 My Only Radio Bacolod DYOO-FM 101.5 MHz 10 kW Bacolod
MOR 97.1 My Only Radio Cebu DYLS-FM 97.1 MHz 20 kW Cebu
MOR 94.3 My Only Radio Tacloban DYTC-FM 94.3 MHz 10 kW Tacloban
MOR 92.7 My Only Radio General Santos DXBC-FM 92.7 MHz 20 kW General Santos
MOR 91.9 My Only Radio Cagayan de Oro DXEC-FM 91.9 MHz 8 kW Cagayan de Oro
MOR 98.7 My Only Radio Zamboanga DXFH-FM 98.7 MHz 10 kW Zamboanga
MOR 95.1 My Only Radio Cotabato DXPS-FM 95.1 MHz 10 kW Cotabato
MOR 101.1 My Only Radio Davao DXRR-FM 101.1 MHz 10 kW Davao

Theme Music[edit]

Prior to MOR's nationalization, its theme music was recorded entirely by various local artists in English.

On July 8, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists. The current version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla; and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics and the pre-2013 MOR jingle era. The jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Bailey May and Ylona Garcia. The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang (popularly known on-air as David Bang from MOR Cagayan De Oro). The management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate.

See also[edit]

External links[edit]