My Only Radio

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My Only Radio For Life!
Type Broadcast radio network
Country Philippines
Availability Regional (before July 8, 2013)
Nationwide (since July 8, 2013)
Founded 1994 (as Star Radio)
Slogan "Star Radio, The Heart of the City" (1995-1997)
"ABS-CBN Radio, The Heart of the City" (1997-1999)
"ABS-CBN, For Life!"
"Heart of our Radio" (1999-2001)
"My Only Radio, For Life!" (2001-present)
"My Only Radio, Nationwide" (2015-present)
"It's not just radio, it's MOR!" (2016)
"Isang Pamilya Tayo, For Life!" (2016-2017, used only in provincial stations)
"My Number One and Only Radio, For Life!" (2016-present, used only in Manila)
"My Only Radio M.O.R."(2017-Present, used only in provincial stations as a Jingle)
Headquarters ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City
Owner ABS-CBN
Former names
Radio Romance (1989-1994)
Star Radio (1994-1997)
ABS-CBN Radio (1997-2001)
ProStar (1997-2001)
Callsign meaning
My Only Radio

MOR (My Only Radio For Life!) is the FM radio network of ABS-CBN.

MOR was launched on July 14, 2001 in Cagayan de Oro City, the network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.

In a press conference held at the ABS-CBN Compound on June 1, 2018, coninciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions have agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network will connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound."[1] Also, under the new system, select station-specific or region-specific shows with strong listenership will possibly become national programs; yet shows that will be nationalized are unknown at the moment.

The former logo of MOR as a regional radio network
Logo used by MOR as a national network from July 2013 to January 2014
Logo used by MOR as a national network from 2014 to 2017

Network programming[edit]

Despite its unified branding, programming among stations remained to be handled separately between Manila and Regional stations, the network's Manila station is jointly managed by ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, is supplied under management of the company's Regional Network Group division.

National programming may be implemented upon the MOR Philippines brand relaunch, but disclosure of shows are not yet released.

National brands[edit]

  • Dear MOR
  • For MORe Information

MOR Manila[edit]

  • MORning Pinas
  • Ready Get MORe: Level Up!
  • MOR Pinoy Biga-10
  • Playlist Mo
  • Heartbeats
  • MOR Favorites
  • MOR Pinoy Hits
  • MOR Mix
  • My Only Request
  • 143 For Life!
  • Moments on Radio
  • MOR Sessions
  • ASAPinoy sa MOR (occasional hook-up with ABS-CBN)

MOR Regional[edit]

  • MOR Celebrity Chat (on occasional basis)
  • MORe sa Magdamag
  • Pasko Pa MORe! (seasonal from September to December)
  • Ready Set MORe!
  • MORe sa Umaga
  • MORe sa Umaga K2K (Cebu)
  • MORe sa Tanghali
  • Dear MOR sa Hapon (Davao)
  • MORe sa Hapon
  • TV Patrol Regional sa MOR
  • MORe sa Gabi Xpress
  • Dear MOR sa Gabi (Cagayan de Oro and Davao)
  • MORe sa Gabi
  • MOR Presents with David Bang
  • Dyis is It
  • MOR Classics
  • MOR Confessions (Cebu)
  • MOR Lokal na Tukar (Davao)
  • MOR Sari-Saring Siksik Salo-Salo (Christmas Eve and New Year's Eve special)
  • Tingog Bisaya (Cebu)
  • MOR Bedtime Stories (Cebu)

MOR Stations[edit]

Branding Callsign Frequency Power (kW) Location
MOR 101.9 My Only Radio For Life! Manila DWRR-FM 101.9 MHz 22.5 kW Mega Manila
MOR 103.1 My Only Radio For Life! Baguio DZRR-FM 103.1 MHz 5 kW Baguio
MOR 95.5 My Only Radio For Life! Laoag DWEL-FM 95.5 MHz 5 kW Laoag
MOR 94.3 My Only Radio For Life! Dagupan DWEC-FM 94.3 MHz 10 kW Dagupan
MOR 91.3 My Only Radio For Life! Isabela DWAI-FM 91.3 MHz 5 kW Santiago
MOR 99.9 My Only Radio For Life! Puerto Princesa DYCU-FM 99.9 MHz 5 kW Puerto Princesa
MOR 93.9 My Only Radio For Life! Legazpi DWRD-FM 93.9 MHz 5 kW Legazpi
MOR 93.5 My Only Radio For Life! Naga DWAC-FM 93.5 MHz 10 kW Naga
MOR 91.1 My Only Radio For Life! Iloilo DYMC-FM 91.1 MHz 10 kW Iloilo
MOR 97.1 My Only Radio Lupig Sila! For Life! Cebu DYLS-FM 97.1 MHz 20 kW Metro Cebu
MOR 101.5 My Only Radio For Life! Bacolod DYOO-FM 101.5 MHz 10 kW Bacolod
MOR 94.3 My Only Radio For Life! Tacloban DYTC-FM 94.3 MHz 10 kW Tacloban
MOR 101.1 My Only Radio For Life! Davao DXRR-FM 101.1 MHz 10 kW Metro Davao
MOR 98.7 My Only Radio For Life! Zamboanga DXFH-FM 98.7 MHz 10 kW Zamboanga
MOR 91.9 My Only Radio For Life! Cagayan de Oro DXEC-FM 91.9 MHz 8 kW Cagayan de Oro
MOR 92.7 My Only Radio For Life! General Santos DXBC-FM 92.7 MHz 20 kW General Santos
MOR 95.1 My Only Radio For Life! Cotabato DXPS-FM 95.1 MHz 10 kW Cotabato

Theme Music[edit]

Prior to MOR's nationalization, its theme music was recorded entirely by various local artists in English.

On July 8, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists, the current version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla; and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics and the pre-2013 MOR jingle era, the jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Bailey May and Ylona Garcia. The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang (popularly known on-air as David Bang from MOR Cagayan De Oro), the management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate.

See also[edit]

References[edit]

  1. ^ "MOR stations nationwide unite for stronger MOR Philippines". abscbnpr.com. abscbnpr.com. June 1, 2018. Retrieved June 3, 2018. 

External links[edit]