Nash FM

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Nash FM Orange Logo.jpeg

Nash FM is a media brand and network owned by Cumulus Media in the United States and Bell Media in Canada. The brand serves as a platform for the Country format and offers two different products: Nash FM, airing current hits, and Nash Icons, airing an adult-contemporary-focused playlist of more established artists. Its name comes from Nashville, Tennessee, the center of the commercial country music industry in the United States, which in turn was named for colonial-era politician and Continental Army General Francis Nash.

Nash FM is, as of 2014, used on FM radio stations carrying country music (typically hot country) formats owned by Cumulus, and is the primary brand. Nash FM stations, since March 2015, have included in their rotations a blend of country and acoustic-leaning pop music.[1]

The first station to become Nash FM was 94.7 at Newark, New Jersey in the New York City area on January 21, 2013.[2]

Syndicated programming common to stations using the brand includes Ty, Kelly & Chuck (formerly called America's Morning Show), Nash Nights Live with Shawn Parr and The Blair Garner Show. National news is provided through an agreement with CNN.

List of Nash FM-branded stations[edit]

Callsign MHz City Market Start date Former name Notes
WNSH 94.7 Newark, New Jersey New York, New York January 21, 2013[2] WFME Originating/flagship station; former East Coast flagship for Family Radio before sale to Cumulus[2]
WKDF 103.3 Nashville, Tennessee Nashville, Tennessee February 3, 2014[3] "103.3 WKDF"[3] Nominal flagship station
WYZB 105.5 Mary Esther, Florida Fort Walton Beach, Florida February 3, 2014[3] "105.5 The Wolf"[3]
WXBM-FM 102.7 Milton, Florida Pensacola, Florida[3] February 3, 2014[3] "Your Country 102.7"[3]
WHKR 102.7 Rockledge, Florida Melbourne, Florida[4] July 3, 2013[4] "102.7 The Hit Kicker"[4]
WKAK 104.5 Albany, Georgia Albany, Georgia May 2013[5] "K-Country 104"
WFYR 97.3 Elmwood, Illinois Peoria, Illinois[6] September 6, 2013[6] "97.3 River Country"[6]
WMDH-FM 102.5 New Castle, Indiana Muncie, Indiana[6] September 6, 2013[6] "Hit Country 102.5 WMDH"[6]
KHKI 97.3 Des Moines, Iowa Des Moines, Iowa May 2013[5] "97.3 The Hawk"[5]
WLXX 92.9 Lexington, Kentucky Lexington, Kentucky May 2013[5] "92.9 WLXX"
KSAN-HD2 107.7 San Mateo, California San Francisco Bay Area[6] March 1, 2016 Was Active Rock.
KXKC 99.1 New Iberia, Louisiana Lafayette, Louisiana[6] September 6, 2013[6] "New Country 99.1 KXKC"
WDRQ 93.1 Detroit, Michigan Detroit, Michigan December 13, 2013[7] "93.1 Doug FM"[7] Was Adult Hits
WFBE 95.1 Flint, Michigan Flint, Michigan February 3, 2014[3] "B95.1"[3]
WTNR 94.5 Holland, Michigan Grand Rapids, Michigan February 3, 2014[3] "Thunder 94.5"[3]
WKOR-FM 94.9 Columbus, Mississippi Columbus, Mississippi February 3, 2014[3] "K-94.9"[3]
KBBM 100.1 Jefferson City, Missouri Columbia, Missouri October 7, 2013 "Sports Radio 100.1 The Fan" Formerly Sports Talk
WNNF 94.1 Cincinnati, Ohio Cincinnati, Ohio February 7, 2014[8] "Great Country 94.1"[8]
WSJR 93.7 Dallas, Pennsylvania Scranton, Pennsylvania[4] July 3, 2013[4] "Great Country 93.7"[4] ("JR 93.7" before that)
WZCY-FM 106.7 Hershey, Pennsylvania Harrisburg, Pennsylvania February 3, 2014[3] "Z Country 106.7"[3]
WXTA 97.9 Edinboro, Pennsylvania Erie, Pennsylvania February 3, 2014[3] "Country 98"[3]
WIWF 96.9 Charleston, South Carolina Charleston, South Carolina February 3, 2014[3] "96.9 The Wolf"[3]
WLFF 106.5 Georgetown, South Carolina Grand Strand / Myrtle Beach, South Carolina September 6, 2013[6] "106.5 The Coyote"
WPSK-FM 107.1 Pulaski, Virginia Blacksburg, Virginia[3] February 5, 2014 "107 Country PSK"[3]
WPCK 104.9 Denmark, Wisconsin Green Bay, Wisconsin[5] May 2013[5] "99.5 & 104.9 The Wolf"[5] simulcasts 99.5 WPKR
WPKR 99.5 Omro, Wisconsin Green Bay, Wisconsin[5] May 2013[5] "99.5 & 104.9 The Wolf"[5]
KATC-FM 95.1 Colorado Springs, Colorado Colorado Springs, Colorado October 31, 2014 "Cat Country 95.1"[9]
KRST 92.3 Albuquerque, New Mexico Albuquerque, New Mexico May 30, 2014 "92.3 KRST Country"[10]
KLSZ 100.7 Fort Smith, Arkansas Fort Smith, Arkansas October 31, 2016 "100.7 Nash Icon"[11]
WRKN 106.1 New Orleans, Louisiana New Orleans, Louisiana June 19, 2017 "106.1 Nash FM"[12]

Former "Nash FM" stations[edit]

Nash Icon[edit]

In May 2014, Cumulus Media announced a spin-off of the Nash brand known as Nash Icon (previously announced as Nash Icons). The Nash Icon brand encompasses radio stations, content, and events oriented towards the "biggest country artists of the last two decades, who are still recording and touring but not getting enough exposure today"; Cumulus Media CEO Lew Dickey felt that there was not yet a "middle ground" between modern and classic country similarly to that of the Adult contemporary format (which lies between Contemporary hit radio and classic hits).[21] The first Nash Icon stations were launched at 12:00 p.m. ET on August 15, 2014 with the flips of W255CJ in Atlanta and WZAT in Savannah, Georgia, followed by a number of other Cumulus stations throughout the day.[22][23] In January 2015, WestwoodOne began to syndicate Nash Icon to non-Cumulus stations.[24]

The Nash Icon brand also includes a vanity label for veteran country artists operated in partnership with Big Machine Records.[21] On October 21, 2014, it was announced that Reba McEntire would be the first artist to be part of the label. Shortly after McEntire's announcement, Ronnie Dunn began to tease that he would be the next artist to sign. Dunn officially confirmed on December 1, 2014 that he was indeed the second artist to sign with the label.[25] Martina McBride announced that she had signed with the label on December 29, 2014. On April 29, 2015, Hank Williams Jr announced that he had signed with the label.

The airstaff of Nashville's WSM-FM serves as the network's 24/7 airstaff, although individual stations reserve the right to use local personalities. Some Nash Icon stations also carry Westwood One's "Ty, Kelly, and Chuck" morning show, which primarily serves Nash FM stations.

Callsign MHz City Market Start date Former name Notes
WSM-FM 95.5 Nashville, Tennessee Nashville, Tennessee August 15, 2014 "95.5 WSM-FM" Serves as the nominal flagship station, although its programming is locally focused and differs slightly from all other stations on the network; WSM-FM airstaff serves as network airstaff
WNUQ 102.1 Albany, Georgia Albany, Georgia August 15, 2014 “Q102.1” Was Top 40 (CHR)
WJBC-FM 93.7 Pontiac, Illinois Bloomington-Normal, Illinois August 15, 2014 1230 AM/93.7 FM, WJBC Was previously a simulcast of News/Talk WJBC.
KJJY 92.5 Des Moines, Iowa Des Moines, Iowa August 15, 2014 92.5 KJJY
KQLK 97.9 De Ridder, Louisiana Lake Charles, Louisiana August 15, 2014 “Hot 97.9” Was Top 40 (CHR)
WDRQ-HD2 93.1 Detroit, Michigan Detroit, Michigan August 15, 2014 "93-1 DRQ" Was Rhythmic Hot AC
WLAW 92.5 Newaygo, Michigan Muskegon, Michigan August 15, 2014 “92.5 The Outlaw” Was a classic country station, focusing on Country hits from the 1950s-1990s
KBZU 96.3 Albuquerque, New Mexico Albuquerque, New Mexico August 15, 2014 “96.3 The Mountain” Was Classic Rock
WMIM 98.3 Luna Pier, Michigan Monroe, Michigan-Toledo, Ohio October 3, 2014 "My 98.3 WMIM" Was Adult Contemporary
WVLK-FM 101.5 Richmond, Kentucky Lexington, Kentucky October 31, 2014 "News/Talk 101.5 WVLK-FM" Was previously a Simulcast of News/Talk Format WVLK-AM.
WORC-FM 98.9 Webster, Massachusetts Worcester, Massachusetts October 31, 2014 "98.9 ORC-FM" Was Classic Hits
WOGT 107.9 East Ridge, Tennessee Chattanooga, Tennessee October 31, 2014 "107.9 Big FM" Was Classic Hits
WWFF-FM 93.3 New Market, Alabama Huntsville, Alabama November 14, 2014[26] "Journey 93.3" Was 1980s & '90s Hits
WHHT 103.7 Cave City, Kentucky Bowling Green, Kentucky February 20, 2015[27] "HOWDY 103.7" 1
WKMO 99.3 Lebanon Junction, Kentucky Lebanon Junction, Kentucky February 20, 2015 "KMO 99.3" 1
WKOS 104.9 Kingsport, Tennessee Tri-Cities, Tennessee / Virginia April 24, 2015 104.9 Nash FM Flipped from Nash FM to the Nash Icon format.[28] The station also maintained a Country music format known as "Great Country 104.9" before that.[4]
WYRY 104.9 Hinsdale, New Hampshire Hinsdale, New Hampshire August 3, 2015 Hot Country 104.9 1
KTOP-FM 102.9 St. Marys, Kansas Topeka, Kansas December 22, 2015 "102.9 Nash FM" Flipped from Nash FM to the Nash Icon format.[29]
KARX 95.7 Claude, Texas Amarillo, Texas February 9, 2016 "95.7 The Kar" Was Classic Rock[30]
KAMO 94.3 Rogers, Arkansas Fayetteville, Arkansas July 3, 2016 "94.3 Nash FM" Flipped from Nash FM to Nash Icon[31]
WWKY-FM 104.9 Providence, Kentucky Providence, Kentucky April 2, 2017 "104.9 Nash Icon 1

Notes:

1 - Indicates a Station that is not owned by Cumulus.

Former "Nash Icon" stations[edit]

Critical reception[edit]

While there has been some good feedback on the launching of the Nash FM brand, it was a different story involving the Nash Icons' launching. In a commentary from Radio Insight, Lance Venta notes that Nash Icon's soft launch did not generate the attention that Nash FM got, adding that the stations that flipped to the format are in markets with more than 2 Country outlets (or in the case of Kansas City, 3 and Toledo, Ohio, 4) that have better ratings and more established, while others (like KQLK/Lake Charles, Louisiana) flipped from a format that had good ratings in order to cut into the ratings of a competitor (KNGT) and to protect a sister Country station (KYKZ). Venta later stated "Does this mean Nash Icon is destined for failure? Not at all. Cumulus is putting resources behind the Nash and Nash Icon brands that puts other formats to shame. This launch though has felt disjointed, rushed, and not what Cumulus and Big Machine first hyped it to be. Once the brand is fleshed out and additional features/shows are added, there could easily be additional demand for a brand to acts as the Adult Contemporary equivalent for Country listeners in a world where many of the format’s stations are evolving towards a CHR styling."[40]

Cross-branding[edit]

Nash FM also has a Television Outlet called Nash TV, which is an American video on demand television network that is owned by Cumulus Media and operated by Music Choice through an agreement, building on Cumulus' Nash FM and Nash Icon brand. The channel launched January 26, 2015.[41]

The magazine Country Weekly has carried the Nash brand and logo since June 2015.[42]

References[edit]

  1. ^ Ross, Sean (March 23, 2015). "Country Radio Goes Pop: How Formats Shift When Genres Cross". Billboard. Retrieved March 24, 2015. 
  2. ^ a b c "Cumulus Planning A National Country Brand". RadioInsight. RadioBB Networks. January 21, 2013. Retrieved March 15, 2014. 
  3. ^ a b c d e f g h i j k l m n o p q r s t u "Cumulus Adds 11 More NashFM's". RadioInsight. RadioBB Networks. February 3, 2014. Retrieved March 15, 2014. 
  4. ^ a b c d e f g "Cumulus' NashFM Expansion Continues". RadioInsight. RadioBB Networks. July 3, 2013. Retrieved March 17, 2014. 
  5. ^ a b c d e f g h i j "Cumulus Launches Five Additional NashFM's". RadioInsight. RadioBB Networks. May 24, 2013. Retrieved March 17, 2014.  Source claims that change "already" happened at noon, but with a last update time of "5:00 am", it's unclear whether the article originally referred to May 23 or some other date.
  6. ^ a b c d e f g h i j "Cumulus Launches Six More Nash-FM's". RadioInsight. RadioBB Networks. September 6, 2013. Retrieved March 17, 2014. 
  7. ^ a b "Nash Comes To Detroit". RadioInsight. RadioBB Networks. December 13, 2013. Retrieved March 17, 2014. 
  8. ^ a b "Cumulus Adds 11 More NashFM's". RadioInsight. RadioBB Networks. February 3, 2014. Retrieved March 15, 2014. 
  9. ^ "3 More Stations Rebrand as Nash FM" from Radio Insight (October 31, 2014)
  10. ^ "Nash Takes Left Turn Into Albuquerque" from Radio Insight (May 30, 2014)
  11. ^ "KLSZ Segues From Nash Icon To Nash from Radio Insight (October 31, 2016)
  12. ^ "Cumulus Moves Alternative & Country In New Orleans from Radio Insight (June 19, 2017)
  13. ^ WJCL Savannah drops Nash branding to return to kix
  14. ^ "92.3 KSJO Drops Nash For Bolly" from Radio Insight (March 1, 2016)
  15. ^ Cumulus Snags Fayetteville AR Morning Team To Launch Radio Jon/Deek
  16. ^ KRMD Drops Nash Branding
  17. ^ KQFC Boise Drops Nash And Goes Classic Country
  18. ^ WHLZ Florence SC Flips To Hot AC Q100.5
  19. ^ Cumulus Moves Alternative & Country In New Orleans
  20. ^ KAYD Beaumont Drops Nash For Santa
  21. ^ a b "Wanted for Radio: More Country Greats". Billboard. Retrieved August 16, 2014. 
  22. ^ "Oldies 98.9 becomes older-skewing country NASH Icon 98.9". Atlanta Journal-Constitution. Cox Media Group. August 15, 2014. Retrieved August 16, 2014. 
  23. ^ "Nash Icons launches across the country". Radio Insight. Retrieved August 16, 2014. 
  24. ^ "Nash Icon Gets Syndicated; Debuts In Ocean City". Radio Insight. Retrieved 7 March 2015. 
  25. ^ "Reba McEntire Becomes Nash Icon Music Label's Inaugural Signing". Billboard.com. October 21, 2014. Retrieved November 17, 2014. 
  26. ^ WWFF Huntsville ends its journey & shifts to icon status
  27. ^ Nash Icon Brand spreads through Kentucky
  28. ^ WKOS shifts from Nash to Nash Icon
  29. ^ KTOP Shifts from Nash to Nash Icon
  30. ^ Nash Icon quietly expands into Amarillo
  31. ^ Cumulus Snagged Fayetteville AR Morning Team To Launch Radio Jon/Deek
  32. ^ South Stunt To Lead To Talk 99.5 Birmingham
  33. ^ KRRF Spins The Wheel To Classic Hip-Hop "Spin-FM"
  34. ^ WOMG Columbia Returns To Classic Hits
  35. ^ Cumulus Snags Fayetteville AR Morning Team To Launch Radio Jon/Deek
  36. ^ KLSZ Segues From Nash Icon To Nash
  37. ^ WELJ Goes Christmas Under New Owners
  38. ^ Saga Launches "92.7 C-Ville Country" Charlottesville
  39. ^ 102.1 The Sound Launches In Savannah
  40. ^ "Looking At The Nash Icons Launch" by Lance Venta from Radio Insight (August 17, 2014)
  41. ^ "Nash TV To Debut January 26" from Radio Insight (January 20, 2015)
  42. ^ http://www.countryweekly.com/news/country-weekly-changes-name-nash-country-weekly