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Neustar, Inc.
Neustar logo.png
Type of site
Founded1998; 21 years ago (1998)
Key people
RevenueIncrease US$1.2 billion (2017)
Operating incomeIncrease US$209,024,000 (2011)
Net incomeIncrease US$160,823,000 (2011)
Total assetsUS$1,382,638,000 (2011)
Total equityUS$502,634,000 (2012)
Employees1,800 (2012)
ParentGolden Gate Capital (2017)
Alexa rankDecrease 46,643 (August 2015)[1]

Neustar, Inc. is an American technology company that provides real-time information and analytics for the Internet, risk, digital performance and defense, telecommunications, entertainment, and marketing industries, and also provides clearinghouse and directory services to the global communications and Internet industries. Neustar is the domain name registry for .biz, .us (on behalf of United States Department of Commerce), .co, .nyc top-level domains (on behalf of the city of New York), and .in (on behalf of the National Internet Exchange of India).


Neustar was incorporated in Delaware in 1998. Neustar started as a business unit within Lockheed Martin Corporation, it was spun off to keep the neutrality that was essential to its original core contract with the nation's telecommunications providers.

In November 2006, Neustar completed the acquisition of Followap, Inc.,[2] a U.K.-based enabler of mobile instant messaging services.

In 2010, Neustar named Lisa Hook as president and chief operating officer. In January 2010, The Washington Post reported that under Hook's leadership, Neustar was chosen by a consortium of Hollywood studios and technology executives to manage a system whereby consumers could access movies and other video entertainment from multiple digital devices; this system was named "UltraViolet".[3].

In October 2011, Neustar acquired TARGUSInfo.[4]

On October 30, 2013, Neustar announced it purchased Aggregate Knowledge, a seven-year-old ad-tech firm, for $119 million.[5]

In March 2014, Neustar acquired .CO Internet for $109 million.[6]

On September 9, 2015, Asset Purchase Agreement between Transaction Network Services, Inc. and Neustar, Inc.[7]

On June 21, 2016, Neustar announced its intention to separate into two independent publicly traded companies;[8] these plans were abandoned when Golden Gate Capital and GIC announced plans to buy out all Neustar public shares for approximately $2.9 billion ($33.50 per share) on December 14, 2016.[9]

On July 22, 2016, Neustar lost the NPAC contract to Ericsson (NASDAQ: ERIC) subsidiary Telcordia. Neustar had administered the number portability system since 1997; the local-number-portability administrator (LNPA) was created to handle the Number Portability Administration Center (NPAC), which enables users to take their phone numbers with them when they switch service providers. The NPAC manages the routing of all calls and texts for more than 650 million U.S. and Canadian phone numbers for more than 2,000 carriers. [10]

On August 8, 2017, Neustar announced the completion of its acquisition by Golden Gate Capital and GIC.[11]

On July 23, 2018, Neustar announced that its board of directors appointed Charles Gottdiener as president and chief executive officer, succeeding Lisa Hook, who served as president and chief executive officer and a member of the Neustar board of directors since 2010. Hook will continue to serve on the Neustar board.

On October 25, 2018, Neustar announced that it acquired Verisign's security services customer contracts; this includes DDoS protection, DNS firewall, and managed and recursive DNS services customer contracts.[12]


Upon its incorporation in 1998, and continuing until 2015, the original business of Neustar was the administration of the North American Numbering Plan, the maintenance of the system of directories and databases that manage the telephone area codes and central office prefixes in North America; this enables the routing of calls among thousands of competing communications service providers (CSPs). Neustar also provided clearinghouse services to emerging CSPs, including Internet service providers (ISPs), mobile network operators, cable television operators, and voice over Internet protocol (VoIP) service providers.[citation needed]

Neustar offers internal and external managed Domain name system (DNS) services that play a role in directing and managing traffic in the Internet, cloud-based DDoS attack protection and website performance management tools.[13] Neustar manages the authoritative directories for the .us and .biz Internet domains, and acts as the worldwide "registry gateway" for China's .cn and Taiwan's .tw Internet domains outside of these two countries.[14] Neustar also provides back end registry services for .co Top Level Domain. Neustar manages a collection of these directories that maintain addresses to direct, prioritize and manage Internet traffic, and find and resolve Internet queries and top-level domains on behalf of its enterprise customers. Neustar serves as the provider of registry services and manages directories of similar resources, or addresses, that its customers use for access and connectivity.

Neustar previously operated the authoritative directory for U.S. Common Short Codes, part of the short messaging service (SMS) relied upon by the U.S. wireless industry, and provides solutions used by mobile network operators to enable mobile instant messaging for their end users. CTIA granted that contract to iconectiv, who took over providing Common Short Code (CSC) Registry Services on January 1, 2016.[15]

Neustar provides the Digital Rights Locker for the consortium of Hollywood studios, consumer electronics manufacturers and retailers behind the UltraViolet digital content scheme to provide consumers with "buy once, play anywhere" capabilities. Neustar is also working with the Open Mobile Video Coalition (OMVC) to manage the Mobile DTV Trust Authority (MDTV.). The MDTV will issue a hierarchy of digital certificates and provide secure, efficient, and easy-to-use online systems to manage the full lifecycle of Mobile DTV trust relationships from registration to ordering, delivery, authentication, status checking and revocation.[citation needed] UltraViolet ultimately folded in March, 2019 and The service will shut down on July 31, 2019[16]

Neustar IP Intelligence[edit]

Neustar IP Intelligence, formerly named Quova, is now a division within Neustar that identifies the geographical location of website visitors based on IP addresses. The company was formerly based in Mountain View, California and is a wholly owned subsidiary of Neustar, Inc; this office of Neustar is now based in San Francisco, California in the SoMa district as of 2014. [17][18] The former CEO was Lisa Hook. Customers include Playstation Vue (Sony), Major League Baseball, which uses the service to black out content in a team's home area. This idea has caused much controversy with MLB viewers.

Neustar, Inc. acquired Quova in November 2010, renaming it Neustar IP Intelligence and rebranding its services at the beginning of 2012.[19]

DNS Advantage[edit]

DNS Advantage is a proprietary, opt-in, free recursive cloud-delivered domain name system (DNS) service by Neustar launched 11 December 2007 [20]

It is built on top of the infrastructure already provided by the commercial, fee based UltraDNS service.[21][22][23] UltraDNS provides DNS services to many large corporations, such as, Gap, MySpace, LinkedIn and Oracle,[24] The free service is in direct competition to OpenDNS.[25] Like its competitor, DNSAdvantage is based on closed-source software.

DNS Advantage provides the following recursive name server addresses for public use:[26]

Description Categories blocked IPv4 IPv6
Reliability and performance 1 None, 2610:a1:1018::1, 2610:a1:1019::1
Reliability and performance 2

(no redirect of non-extant domains)

None, 2610:a1:1018::5, 2610:a1:1019::5
Threat protection Malware, ransomware, spyware and phishing, 2610:a1:1018::2, 2610:a1:1019::2
Family-secure As above + gambling, pornography, violence, and hate/discrimination, 2610:a1:1018::3, 2610:a1:1019::3
Business-secure As above + Gaming, Adult, Drugs, Alcohol & Anonymous Proxies, 2610:a1:1018::4, 2610:a1:1019::4

See also[edit]


  1. ^ " Site Overview". Alexa Internet. Retrieved 2015-08-10.
  2. ^ Reuters, "NeuStar acquires Followap for $139 million"
  3. ^ "Neustar gets deal to work on movie download anti-piracy system". Washington Post. Washington Post. January 14, 2010. Retrieved May 12, 2015. Italic or bold markup not allowed in: |publisher= (help)
  4. ^ "Neustar acquires Vienna-based Targusinfo for $650 million in cash".
  5. ^ Wasserman, Todd. October 30, 2013. Mashable "Neustar Buys Ad-Tech Firm Aggregate Knowledge for $119 Million"
  6. ^ "Neustar pays $109 million for .CO Internet | DomainIncite - Domain Name Industry News, Analysis & Opinion". 2014-03-20. Archived from the original on 2015-04-15. Retrieved 2015-04-10.
  7. ^ "Exhibit".
  8. ^ Birkner, Christine (June 21, 2016). "Ad Tech Player Neustar is Splitting Into 2 Public Companies". AdWeek. Retrieved August 17, 2016.
  9. ^ "Neustar to Be Acquired for $33.50 per Share in Cash by Group Led by Golden Gate Capital". Neustar. December 14, 2016.
  10. ^
  11. ^ "Neustar Announces Completion of Acquisition by Group Led by Golden Gate Capital". Neustar. August 8, 2017.
  12. ^ "Neustar to Acquire Verisign's Security Services Customer Contracts". Neustar. October 25, 2018.
  13. ^ "Neustar Second Annual DDoS Survey Finds 35% Of Businesses Experienced". Dark Reading. April 24, 2013. Retrieved December 9, 2013. Italic or bold markup not allowed in: |publisher= (help)
  14. ^ Neustar, Inc. (March 25, 2009), U.S. Securities and Exchange Commission Form S-1, retrieved January 1, 2010
  15. ^ "Archive".
  16. ^
  17. ^ "Situation #1: Enforce Sports Blackout Restrictions".
  18. ^ "Neustar IP Intelligence: About us". Neustar. Retrieved 17 December 2011.
  19. ^ "Quova Rebrands as Neustar IP Intelligence (news release)". San Francisco Chronicle. December 19, 1011. Retrieved 1 January 2012.
  20. ^ "NeuStar Launches DNS Advantage(TM) Service". 11 December 2007. Retrieved 24 October 2013.
  21. ^ "Neustar | Free Recursive DNS Service - DNS Advantage®". Retrieved 2015-02-25.
  22. ^ [1] Archived January 27, 2008, at the Wayback Machine
  23. ^ Peter Judge (2005-07-05). "Nokia to offer free Blackberry-style push e-mail | Mobile". Techworld. Retrieved 2015-02-25.
  24. ^ "Neustar | Free Recursive DNS Service - DNS Advantage®". Retrieved 2015-02-25.
  25. ^ "How Does OpenDNS' New Competition Stack Up?". 2008-02-13. Retrieved 2015-02-25.
  26. ^ "Recursive DNS on the Global Anycast Network | Neustar".

Further reading[edit]

External links[edit]