Nice for What

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"Nice for What"
Drake Nice for What.png
Single by Drake
from the album Scorpion
Released April 6, 2018 (2018-04-06)
Format Digital download
Genre Bounce
Length 3:24
Label
Songwriter(s)
Producer(s)
Drake singles chronology
"Walk It Talk It"
(2018)
"Nice for What"
(2018)
"Yes Indeed"
(2018)
Music video
"Nice for What" on YouTube

"Nice for What" is a song recorded by Canadian rapper Drake from his fifth studio album Scorpion (2018). It was released by Young Money Entertainment and Cash Money Records as the second single from the album on April 6, 2018, along with its music video. The song was produced by Murda Beatz with co-production handled by Blaqnmild, and features additional vocals by Big Freedia and 5th Ward Weebie. It debuted at number one on the US Billboard Hot 100, replacing Drake's own "God's Plan" and becoming his fifth US number one.[1] It also topped the UK Singles Chart and ARIA Singles Chart, becoming his second number-one song of 2018 in the two countries after "God's Plan".[2]

Background[edit]

On March 14, 2018, Lauryn Hill's son Joshua Omaru Marley posted a snippet of the song on Snapchat.[3] Drake later confirmed an upcoming Murda Beatz-produced single during an Instagram Live session.[4] On April 5, Drake made a surprise appearance during a Majid Jordan concert in Toronto.[5][6][7] "The reason I'm here tonight is because I'm back in the city finishing my album," he told the audience. "I've got a new single dropping tomorrow night, too, just in case you got some free time."[8][9][10][11]

Composition[edit]

"Nice for What" is an upbeat bounce song which contains elements of early 2000s R&B,[12][13][14] with a length of three minutes thirty seconds.[15] It samples Lauryn Hill's song "Ex-Factor" (1998), "Drag Rap" by the Showboys (1986), "Get Your Roll On" by Big Tymers (2000), and also features clips from performances by Big Freedia.[16][17][18] Lyrically, the hook of Drake's song samples Lauryn Hill singing about "cutting loose in the midst of a relationship".[19]

Music video[edit]

Directed by Karena Evans, the accompanying music video focuses on women carrying out various activities, including swimming, dancing, modeling and riding horses.[20] It features guest appearances from, in order of appearance,[21] Olivia Wilde, Misty Copeland, Issa Rae, Rashida Jones, Jourdan Dunn, Tracee Ellis Ross, Tiffany Haddish, Yara Shahidi, Zoe Saldana, Elizabeth and Victoria Lejonhjärta, Letitia Wright, Bria Vinaite, Emma Roberts, Syd, Michelle Rodriguez and Drake himself.[22][23][24][25] Evans called it an honour to work on the video, writing on Instagram that it was "a privilege and a blessing to have told this story with every single one of you revolutionary women, both in front and behind the camera".[26]

Critical reception[edit]

"Nice for What" received positive reviews from music critics, with many praising its promotion of female empowerment.[27][28] Hugh McIntyre of Forbes regarded the "perfectly-pitched" song as "another perfect delivery from the biggest artist in hip-hop", writing that the "vocal sample helps the track stand out from much of the rest of his discography".[20] Kevin Lozano of Pitchfork awarded the song "Best New Track", praising Drake for "smoothly handling the impeccable production from Murda Beatz", and lauding the song as "a fantastic piece of hip-hop machinery" and "one of Drake's most complete releases in some time".[29]

Chris DeVille of Stereogum deemed the song "a big, brash, almost obnoxiously loud New Orleans bounce-inspired production", describing it as "extremely poppy and sounds like a bid for continued commercial dominance".[30]

Commercial performance[edit]

In the United States, Drake became the first artist to have a new number-one debut replace his former number-one debut ("God's Plan") at the top of the Hot 100. It debuted with 88,000 downloads sold and 60.4 million streams. "Nice for What" became the 30th song in Billboard history to enter at number one. It also became Drake's fifth US number-one song overall and third as a lead artist.[1] The song also became the first song to debut on the Mainstream R&B/Hip-Hop chart in the top 10. [31] "Nice for What" topped the Hot 100 for four consecutive weeks before it was dethroned on May 14, 2018 by Childish Gambino's "This Is America".[32][33][34] It then returned for a fifth non-consecutive week at the number one spot on the issue date June 2, 2018.[35] On the issue dated July 14, 2018, "Nice for What" became the first song to reach number one in four nonconsecutive runs. It has topped the Hot 100 for eight nonconsecutive weeks.[36]

Personnel[edit]

Credits adapted from Tidal and Qobuz.[15][37]

  • Murda Beatz – production
  • Blaqnmild – co-production
  • Noah "40" Shebib – additional production, mixing
  • Corey Litwin – additional production
  • Harley Arsenault – mixing assistance
  • Greg Moffet – mixing assistance
  • Ronald Moonoo – mixing assistance
  • Chris Quock – recording engineering assistance
  • Noel "Gadget" Campbell – mixing
  • Mike Gaydusek – record engineering
  • Big Freedia – additional vocals
  • 5thward Weebie – additional vocals
  • Glenishe "Bobby Jean" Rowe – additional vocals

Charts[edit]

Chart (2018) Peak
position
Australia (ARIA)[38] 1
Austria (Ö3 Austria Top 40)[39] 6
Belgium (Ultratop 50 Flanders)[40] 20
Belgium (Ultratip Wallonia)[41] 6
Canada (Canadian Hot 100)[42] 1
Canada CHR/Top 40 (Billboard)[43] 3
Czech Republic (Singles Digitál Top 100)[44] 23
Denmark (Tracklisten)[45] 3
Finland (Suomen virallinen lista)[46] 13
France (SNEP)[47] 28
Germany (Official German Charts)[48] 9
Greece (IFPI)[49] 3
Hungary (Single Top 40)[50] 29
Hungary (Stream Top 40)[51] 11
Ireland (IRMA)[52] 2
Italy (FIMI)[53] 53
Netherlands (Single Top 100)[54] 6
New Zealand (Recorded Music NZ)[55] 1
Norway (VG-lista)[56] 5
Portugal (AFP)[57] 7
Scotland (Official Charts Company)[58] 10
Slovakia (Singles Digitál Top 100)[59] 13
Spain (PROMUSICAE)[60] 62
Sweden (Sverigetopplistan)[61] 4
Switzerland (Schweizer Hitparade)[62] 7
UK Singles (Official Charts Company)[2] 1
UK R&B (Official Charts Company)[63] 1
US Billboard Hot 100[64] 1
US Dance Club Songs (Billboard)[65] 30
US Hot R&B/Hip-Hop Songs (Billboard)[66] 1
US Mainstream Top 40 (Billboard)[67] 11
US Rhythmic (Billboard)[68] 1

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[69] 2× Platinum 140,000^
Canada (Music Canada)[70] 4× Platinum 320,000^
Denmark (IFPI Denmark)[71] Gold 45,000^
New Zealand (RMNZ)[72] Platinum 30,000*
United Kingdom (BPI)[73] Platinum 600,000double-dagger
United States (RIAA)[74] 3× Platinum 378,000[75]

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

Region Date Format Label Ref.
Various April 6, 2018 Digital download [15]
United States April 10, 2018 Rhythmic contemporary radio
[76]

References[edit]

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