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Nielsen Corporation

The Nielsen Corporation, self-referentially known as The Nielsen Company, known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago; as of May 2010, it is part of Nielsen Holdings. This company was founded in 1923 in Chicago by Arthur C. Nielsen Sr. in order to give marketers reliable and objective information on the impact of marketing and sales programs. ACNielsen began expanding internationally in 1939, now operates in more than 100 countries. One of Nielsen's best known creations is the Nielsen ratings, an Audience measurement system that measures television and newspaper audiences in their respective media markets. In 1950, they acquired the C. E. Hooper company and began attaching recording devices to a statistical sample of about 1,200 consumer television sets in the U. S; these devices used photographic film in mail-in cartridges to record the channels viewed by the consumer and thus determine audience size.

They developed electronic methods of data collection and transmission. In 1996, Nielsen split off this part of its operations into a separate company called Nielsen Media Research, which operated as an independent company until it was acquired by Dutch conglomerate VNU in 1999; the company was headquartered in Stamford, Connecticut before the acquisition by VNU. Another market research tool is the Homescan program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including Australia, the United Kingdom, the United States. In 2004, ACNielsen chose the CipherLab CPT-8001 as its data collection terminal for the Homescan program throughout Asia. In Germany, ACNielsen gained reputation for their introduction of the Nielsen areas, each of which includes one or more German federal states sharing a similar economic structure and consumer behaviour. Marketing strategies in Germany depend on the Nielsengebiete, to the extent that some trademarks or marketing campaigns have only been introduced in some of the Nielsengebiete.

In many newspapers and magazines disseminated nationwide, advertisements may be placed for just one or some Nielsengebiete. In 2001, ACNielsen itself was acquired by VNU, as part of VNU's Marketing Information group, thus is now under the same corporate umbrella as the company it spawned, NMR. Nielsen Media Research is based in New York City, while ACNielsen headquarters remain in Schaumburg, Illinois. ACNielsen is sister company to Nielsen//NetRatings, which measures Internet and digital media audiences, Nielsen BuzzMetrics, which measures Consumer-Generated Media. In 2005, ACNielsen initiated their MVP program. Panel members carry an electronic monitor that detects the digital station and program identification codes hidden within the TV and radio broadcasts they are exposed to. At night, members place the monitor in a cradle that sends the collected data through the home's electrical wiring to a relay device that transmits it by phone, making it one of the first practical uses of electrical wiring as a home network.

With an one week notice to members, the MVP program ended on March 17, 2008. In 2007, the owner VNU changed its name to "The Nielsen Company". Arthur Charles Nielsen Jr. the man who acquired the company from his father, died at the age of 92 on October 3, 2011. Nielsen Holdings NIAT Examples for marketing based on Nielsen areas: Nielsen Nielsen 90 Year Timeline Nielsen Wire - Nielsen news blog Nielsen areas of Germany ACNielsen Australian two party preferred and preferred prime minister polling 1996 - 2007

Hpnotiq

Hpnotiq is an alcoholic beverage. It is native to New York, but bottled in France by Heaven Hill Distilleries, made from fruit juices and cognac, it is available in over 70 countries. Hpnotiq was created in 2001 by Raphael Yakoby, a college dropout living with his parents on Long Island, New York. After seeing a blue perfume at Bloomingdale's, he decided to create a blue liqueur. Nick Storm, a Yonkers, N. Y. native spent six years in the music industry and met Yakoby through a common friend, partnered with him to promote it. Yakoby and Storm failed to sell the concept to major beverage manufacturers, they promoted the drink in clubs and bars through a series of promotional events and parties that worked Storm's music industry contacts. The big break came when hip-hop impresario Sean "Diddy" Combs agreed to sell the drink in his restaurant chain Justin's in New York. Urban and hip-hop groups began to promote the brand in music videos, on stage, in rap lyrics from Kanye West, R. Kelly, Missy Elliot, Jay-Z, Lil’ Kim and Diddy.

Fabolous was instrumental in their success. He mentioned it in at least four songs on Street Dreams. On his 2002 hit single "This Is My Party", Fabolous started his first verse with:"Ain't no tellin' what this Hpno' will do to me." A cocktail called "Incredible Hulk", whose color was reminiscent of the comic book hero, was made at Combs' Justin's restaurants. The brand was distributed by Wingard Inc. of Great Neck, New York. The brand earned Yakoby a reported $50 million. Hpnotiq is bottled in France's cognac region and the vodka is premium and triple-distilled, it is the fourth best-selling imported liqueur in the United States, according to Adams Beverage Media. Hpnotiq produces "Harmonie", purple. In September 2015, Hpnotiq launched an advertising campaign entitled "#Since2001”, named after Hpnotiq's birth year. Heaven Hill, Hpnotiq’s parent company, partnered with New York-based consumer marketing agency Team Epiphany to create the campaign, which enlisted rapper Cam’ron, visual artist Naturel and visual artist Yung Jake, New York-based DJ and entrepreneur Va$htie Kola to help bring attention to themes and content inspired by the year 2001.

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The Points

"The Points" is a 1995 single & video released from the Panther soundtrack featuring 12 popular rap acts of the time. The all-star recording had three different versions produced, the Easy Mo Bee version appeared on the soundtrack, while the other versions produced by DJ U-Neek and Mista Lawnge of Blacksheep appeared on the single release, it peaked at 80 on the Billboard's Hot R&B/Hip-Hop Singles & Tracks chart. In order of appearance: The Notorious B. I. G. Coolio Doodlebug of the Digable Planets Big Mike Buckshot Redman Ill Al Skratch Rock of Heltah Skeltah Bone Thugs-n-Harmony Busta Rhymes Menace Clan / 5th Ward Boyz + Jamal+ Easy Mo Bee's version featured the Menace Clan, while DJ U-Neek's version featured the 5th Ward Boyz. Music video of the song on YouTube

Katharine Worth

Katharine Worth was a British academic, Professor of Drama at Royal Holloway, University of London. Katherine Joyce Worth was born in Newcastle upon Tyne on 4 August 1922 to George and Elizabeth Lorimer; the family moved to Newbiggin-by-the-Sea and Whitley Bay, where she grew up. She was successful in obtaining a scholarship to Bedlington High School but left to sit the Civil Service entry exam when she was sixteen years-old, she obtained a BA in English through a correspondence course with the University of London whilst employed as a junior civil servant. She went on to Bedford College, University of London where she wrote a dissertation on George Bernard Shaw for her Masters in Research, followed by a doctoral thesis on American playwright and Nobel laureate Eugene O’Neill for her PhD, under the supervision of Una Ellis-Fermor the College's Hildred Carlile Professor of English. Worth lectured for the University of London department of Extra-Mural Studies and for the Central School of Speech and Drama.

In 1964 she was appointed lecturer at Royal Holloway, becoming reader in 1974 and professor in 1978. Worth set up a joint English and Drama degree at Royal Holloway in 1978 introducing single honours Drama. On her appointment as the first professor of drama at the University of London she became the first woman in England to hold this academic title. In her teaching Worth was always committed to combining theory with theatre practice. Worth was a distinguished expert on Modern theatre Irish theatre, a leading authority on Samuel Beckett. Worth published many essays and books – including Samuel Beckett’s Theatre: Life-Journeys – on Beckett, she produced several productions of his plays: for example, working with actor Patrick Magee Worth produced Beckett's television play Eh Joe and his radio plays and Music, Embers and Cascando. Beckett gave Worth special permission to work with these texts. Beckett gave Worth permission to adapt his short story Company, it was staged at the Belfast Festival, the Donmar Warehouse in London (18 January - 6 February 1988, the Lehman College Center for the Performing Arts of the City University of New York, the Princess Grace Theatre and the 1991 Beckett Festival, Dublin.

Worth produced a double bill of Wilde's Salome and Yeats's Full Moon in March. Following her retirement, Worth spent a decade as co-editor of the Society for Theatre Research's Theatre Notebook, a journal of the history and technique of the British theatre. In addition she held a Leverhulme Professorial Fellowship and served on the advisory boards of the journals Yeats Annual and Modern Drama as well as those of many others. In 2013 several rehearsal rooms and a new theatre named after Caryl Churchill were added to Sutherland House, the Regency villa that houses Royal Holloway's drama department; the new complex was named'The Katharine Worth Building' in Worth's honour. On 8 May 2015, Worth's life was one of those celebrated on BBC Radio 4's obituary programme Last Word. In 1947 she married George Worth, with whom she had a daughter and two sons and Charles, she died on 28 January 2015 of a viral infection and is survived by her children, George having predeceased her. Katharine Worth. Revolutions in Modern English Drama.

G. Bell. ISBN 978-0713516661. Katharine Worth. Beckett the Shape Changer. Routledge & Kegan Paul Books. ISBN 978-0710081230. Katharine Worth. Oscar Wilde. Macmillan. ISBN 978-0333304228. Katharine Worth. Maeterlinck's Plays in Performance. ProQuest Information and Learning Ltd. ISBN 978-0859641555. Katharine Worth. "Waiting for Godot" and "Happy Days". Palgrave Macmillan. ISBN 978-0333395783. Katharine Worth. Sheridan and Goldsmith. Palgrave Macmillan. ISBN 978-0333446119. Katharine Worth. Samuel Beckett's Theatre: Life Journeys. OUP Oxford. ISBN 978-0198187790. Katharine Worth; the Irish Drama of Europe from Yeats to Beckett. Bloomsbury 3PL. ISBN 978-1472509697. Words and Music Happy Days... but the clouds... Play Embers Revolutions in Modern English Drama, 1973 Beckett the Shape Changer, 1975 The Irish Drama of Europe: from Yeats to Beckett, 1978 Oscar Wilde, 1983 Maeterlinck’s Plays in Performance, 1985 Waiting for Godot and Happy Days: text and performance, 1990 Sheridan and Goldsmith, 1992 Samuel Beckett’s Theatre: life journeys, 1999 Where There is Nothing by W.

B Yeats and The Unicorn from the Stars by Yeats and Lady Gregory, 1987

Westward Ho

Westward Ho may refer to: Westward Ho, a 1604 play by John Webster and Thomas Dekker Westward Ho!, an 1832 novel by James Kirke Paulding Westward Ho!, an 1855 British historical novel by Charles Kingsley Westward Ho!, a silent film based on the novel of the same name Westward Ho, starring John Wayne Westward Ho!, a British public information film Westward Ho, one in a series of western films known as The Three Mesquiteers Westward Ho!, an animated film produced by Burbank Films Australia "Westward Ho", performed by Westside Connection on the album Bow Down "Westward Ho", by John Parr from the 1990 film Go Trabi Go "Westward Ho!", by Moondog "Westward Ho! - Massive Letdown", a 2014 song by Half Man Half Biscuit Custer's Revenge, a 1982 Atari 2600 video game called Westward Ho Westward the Course of Empire Takes Its Way, a mural by Emanuel Leutze, popular name Westward Ho Westward Ho!, a village in Devon, Westward Ho, a district of Grimsby, Lincolnshire Royal North Devon Golf Club known as Westward Ho!

University Golf Club, British Columbia, original name Westward Ho! Westward Ho, a landmark hotel in Phoenix, Arizona, US Westward Ho Hotel and Casino, a defunct hotel and casino in Las Vegas, US Westward Ho, Alberta, an unincorporated community in Canada Westward Ho, a GWR 3031 Class locomotive Westward Ho!, an 1852 California, US clipper USS Westward Ho, a ship built by Columbia River Shipbuilding Westward Ho TN 54, a smack from the Sloop period, Faroe Islands Westward Ho, a UK government backed scheme to attract Baltic people to the United Kingdom Bideford, Westward Ho! and Appledore Railway, England Westward Ho the Wagons!, a 1956 film starring Fess Parker and George Reeves Westward Ha!, a 1948 collection of miscellaneous pieces by S. J. Perelman Westward Whoa, a 1936 Looney Tunes short film Worstward Ho, a 1983 Samuel Beckett text Eastward Hoe, a 1605 satire on the 1604 play Northward Ho, a 1607 response to the preceding Inward Ho, a 1923 collection of essays by the journalist Christopher Morley Southward Ho, a 1939 film starring Roy Rogers

2003–04 Washington State Cougars men's basketball team

The 2003–04 Washington State Cougars men's basketball team represented Washington State University for the 2003–04 NCAA Division I men's basketball season. Led by third-year head coach Dick Bennett, the Cougars were members of the Pacific-10 Conference and played their home games on campus at Beasley Coliseum in Pullman, Washington; the Cougars were 13–15 overall in the regular season and 7–11 in conference play, tied for seventh in the standings. Seeded eighth in the conference tournament, the Cougars met top seed and second-ranked Stanford in the quarterfinal round and lost by 21 points. Bennett was hired in March 2003. Sports Reference – Washington State Cougars: 2003–04 basketball season