Nintendo New York

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Nintendo New York
Industry Distribution, retail
Founded November 16, 2001; 16 years ago (2001-11-16) (as The Pokémon Center)
May 14, 2005; 13 years ago (2005-05-14) (as Nintendo World)
February 19, 2016; 2 years ago (2016-02-19) (as Nintendo New York)
Headquarters New York City, New York, U.S.
Products Nintendo products, video games, and merchandise
Owner Nintendo

Nintendo New York (previously known as Nintendo World and The Pokémon Center) is the flagship specialty store of video game corporation Nintendo. Located in 10 Rockefeller Plaza, at Rockefeller Center in New York City, the two-story, 10,000-square-foot (930 m2) store opened on May 14, 2005.[1]

The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to a wide variety of Nintendo games. The store includes Nintendo Switch, Nintendo 3DS, and Pokémon sections.

On the second level of the store, there are kiosks with various Nintendo Switch games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play.[2] The second story also serves as a museum featuring past Nintendo game systems and peripherals.[3] Notable items include the Nintendo Power Glove, original Nintendo Entertainment System, and the Nintendo Famicom from Japan.

Nintendo New York regularly holds tournaments and shows for new games, giving early releases and prizes to winners. In addition, they have held screenings for multiple official Nintendo broadcasts, most commonly Nintendo's annual main E3 presentation. This was first done for the Wii's debut at E3 2006, and since E3 2010 a screening event has been held at the store every single year, except for E3 2016.


The space was formerly called The Pokémon Center, which opened on November 16, 2001. It ran until January 2005, when it closed for remodeling, reopening as the Nintendo World store 4 months later.[1]

On September 25, 2005, developer Shigeru Miyamoto visited the Nintendo World store to commemorate the release of Nintendogs and the 20th anniversary of Super Mario Bros.[4]

On July 10, 2010, Dragon Quest creator Yuji Horii visited the Nintendo World store to commemorate the release of Dragon Quest IX: Sentinels of the Starry Skies.[5]

On November 1, 2010, the Nintendo World store re-opened after a three-week makeover that included various upgrades, including the addition of new Nintendo DSi systems, adjusted lighting, and an expanded museum area.[2] Part of the makeover included getting ready for the 25th anniversary celebration of Super Mario Bros. on November 7, 2010.[2] Guests to the celebration included Nintendo of America President Reggie Fils-Aimé and Shigeru Miyamoto.[6]

On November 17, 2012, the Nintendo World store had a big launch event for the Wii U, with hundreds of people in attendance. Reggie Fils-Aimé (who grew up in the NY area) made an appearance at the event.[7]

From November 21, 2014 until January 15, 2015, anyone with a copy of Pokémon Omega Ruby or Alpha Sapphire could receive an Eon ticket for their individual game to have an in-game encounter with Latias or Latios, depending on their version of the game. Once the Eon ticket had been obtained, it could be passed on to other players with a copy of the game for free via StreetPass.

On January 19, 2016, the Nintendo World store was closed for renovation and re-opened its doors on February 19, 2016, with new features in the store.[8][9][10][11][12] On its re-opening, the store was renamed "Nintendo New York."[13][14][15]


  1. ^ a b Sarrazin, Marc-André (April 21, 2005). "Nintendo World Store Opening Party — Nintendo Spin". Archived from the original on July 14, 2011. Retrieved 2009-08-10. 
  2. ^ a b c Schreier, Jason (November 1, 2010). "Photos: New York's Nintendo World Store Sports Slick Makeover". Wired. Retrieved 12 November 2010. 
  3. ^ "Nintendo NYC". Placecot MiX. Archived from the original on 2017-04-05. Retrieved 2017-04-04. 
  4. ^ James Ransom-Wiley (September 25, 2005). "Shigeru Miyamoto at Nintendo World". 
  5. ^ JC Fletcher (July 1, 2010). "Yuji Horii at Dragon Quest IX launch event". 
  6. ^ Thomsen, Michael. "Mario Turns 25 at the Nintendo World Store in New York". IGN. Archived from the original on November 12, 2010. Retrieved 12 November 2010. 
  7. ^ Madden, Orla. "Reggie Surprises Nintendo World Store Campers 24 Hours Before Wii U Launch". Retrieved 24 September 2016. 
  8. ^ "Nintendo's flagship store reopens with a new name and new look". Engadget. 2016-02-19. Retrieved 2016-02-19. 
  9. ^ "Live from the Nintendo New York store reopening". Nintendo Inquirer. 2016-02-19. Archived from the original on 2016-02-19. Retrieved 2016-02-19. 
  10. ^ "Nintendo NY Reopens in Rockefeller Plaza on Friday, Feb. 19; Photos Available on Business Wire's Website and AP PhotoExpress". Business Wire. 2016-02-19. Retrieved 2016-02-19. 
  11. ^ "The Nintendo NY Store Has Now Reopened". My Nintendo News. 2016-02-19. Retrieved 2016-02-19. 
  12. ^ "Nintendo NY opens its doors to fans from around the world". Polygon. 2016-02-19. Retrieved 2016-02-19. 
  13. ^ Nintendo NY [@NintendoNYC] (15 January 2016). "We're gearing up for our big remodel that will begin on Tuesday, 1/19! Get excited #NintendoNYC fans!" (Tweet) – via Twitter. 
  14. ^ "15-Foot Gaming Screen Part of Nintendo World Store's Major Renovation". GameSpot. 2016-01-06. Retrieved 2016-01-18. 
  15. ^ "Nintendo World Store Getting Big Renovation". IGN. 2016-01-07. Retrieved 2016-01-18. 

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