The 'no' campaign was a Eurosceptic campaign in the United Kingdom beginning in 2000 which was opposed to the UK's adoption of the euro. The campaign was funded by Business for Sterling and New Europe groups and was mothballed in spring 2004 after Chancellor Gordon Brown ruled out UK membership of the euro for the foreseeable future. The campaign director was Dominic Cummings.
The campaign title was simply "No" while its slogan and explanation was "Europe Yes. Euro No."
1. Euroscepticism – Euroscepticism means criticism of the European Union. Some observers though prefer to understand opposition to and total rejection of the EU as Euroscepticism, traditionally, the main source of Euroscepticism has been the notion that integration weakens the nation state, and a desire to slow, halt or reverse integration within the EU. Other views often held by Eurosceptics include perceptions of a deficit in the European Union or a belief that the EU is too bureaucratic. A Eurobarometer survey of EU citizens in 2009 showed that support for membership of the EU was lowest in Latvia, the United Kingdom, by 2016, the countries viewing the EU most unfavourably were Greece, France, Spain and the UK. Euroscepticism is found in political parties across the spectrum, however. Trust in the EU and its institutions has declined strongly since a peak in 2007. In 2016, a referendum asking whether the United Kingdom either should remain a member of, or leave. While having some overlaps, Euroscepticism and anti-Europeanism are different, anti-Europeanism has always had a strong influence in American culture and American exceptionalism, which sometimes sees Europe on the decline or as a rising rival power, or both. Some aspects of euroscepticism in the United Kingdom have been mirrored by US authors, there can be considered to be several different types of Eurosceptic thought, which differ in the extent to which adherents reject European integration and in their reasons for doing so. Aleks Szczerbiak and Paul Taggart described two of these as hard and soft Euroscepticism, the Europe of Freedom and Direct Democracy group in the European Parliament, typified by such parties as the United Kingdom Independence Party, is hard Eurosceptic. In western European EU member countries, hard Euroscepticism is currently a hallmark of many anti-establishment parties, some hard Eurosceptics such as UKIP prefer to call themselves Eurorealists rather than sceptics, and regard their position as pragmatic rather than in principle. I think theyre building an empire there, they want us to be a part of their empire, François Asselineau of the French Popular Republican Union has criticised the use of the term sceptic to describe hard Eurosceptics and would rather advocate the use of the term Euro opponent. Soft Euroscepticism is support for the existence of, and membership of, a form of European Union, some have claimed that there is no clear line between hard and soft euroscepticism. Some scholars consider the difference in terminology between hard and soft Euroscepticism inadequate to accommodate the large differences in terms of political agenda. Therefore, hard Euroscepticism has also referred to as Europhobia. Other alternative names for hard and soft Euroscepticism include withdrawalist respectively reformist Euroscepticism, about 43% of Europeans thought things were going in the wrong direction” in the EU, compared with 23% who thought things were going in the right direction. About 32% of EU citizens tend to trust the European Union as an institution, distrust of the EU was highest in Greece, Cyprus, Austria, France Germany, the United Kingdom and the Czech Republic. Overall, more respondents distrusted their own government than the EU, distrust of national government was highest in Greece, Slovenia, Portugal, Cyprus and France
2. United Kingdom – The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom or Britain, is a sovereign country in western Europe. Lying off the north-western coast of the European mainland, the United Kingdom includes the island of Great Britain, Northern Ireland is the only part of the United Kingdom that shares a land border with another sovereign state—the Republic of Ireland. The Irish Sea lies between Great Britain and Ireland, with an area of 242,500 square kilometres, the United Kingdom is the 78th-largest sovereign state in the world and the 11th-largest in Europe. It is also the 21st-most populous country, with an estimated 65.1 million inhabitants, together, this makes it the fourth-most densely populated country in the European Union. The United Kingdom is a monarchy with a parliamentary system of governance. The monarch is Queen Elizabeth II, who has reigned since 6 February 1952, other major urban areas in the United Kingdom include the regions of Birmingham, Leeds, Glasgow, Liverpool and Manchester. The United Kingdom consists of four countries—England, Scotland, Wales, the last three have devolved administrations, each with varying powers, based in their capitals, Edinburgh, Cardiff and Belfast, respectively. The relationships among the countries of the UK have changed over time, Wales was annexed by the Kingdom of England under the Laws in Wales Acts 1535 and 1542. A treaty between England and Scotland resulted in 1707 in a unified Kingdom of Great Britain, which merged in 1801 with the Kingdom of Ireland to form the United Kingdom of Great Britain and Ireland. Five-sixths of Ireland seceded from the UK in 1922, leaving the present formulation of the United Kingdom of Great Britain, there are fourteen British Overseas Territories. These are the remnants of the British Empire which, at its height in the 1920s, British influence can be observed in the language, culture and legal systems of many of its former colonies. The United Kingdom is a country and has the worlds fifth-largest economy by nominal GDP. The UK is considered to have an economy and is categorised as very high in the Human Development Index. It was the worlds first industrialised country and the worlds foremost power during the 19th, the UK remains a great power with considerable economic, cultural, military, scientific and political influence internationally. It is a nuclear weapons state and its military expenditure ranks fourth or fifth in the world. The UK has been a permanent member of the United Nations Security Council since its first session in 1946 and it has been a leading member state of the EU and its predecessor, the European Economic Community, since 1973. However, on 23 June 2016, a referendum on the UKs membership of the EU resulted in a decision to leave. The Acts of Union 1800 united the Kingdom of Great Britain, Scotland, Wales and Northern Ireland have devolved self-government
3. Euro – Outside of Europe, a number of overseas territories of EU members also use the euro as their currency. Additionally,210 million people worldwide as of 2013 use currencies pegged to the euro, the euro is the second largest reserve currency as well as the second most traded currency in the world after the United States dollar. The name euro was adopted on 16 December 1995 in Madrid. The euro was introduced to world markets as an accounting currency on 1 January 1999. While the euro dropped subsequently to US$0.8252 within two years, it has traded above the U. S. dollar since the end of 2002, peaking at US$1.6038 on 18 July 2008. In July 2012, the euro fell below US$1.21 for the first time in two years, following concerns raised over Greek debt and Spains troubled banking sector, as of 26 March 2017, the euro–dollar exchange rate stands at ~ US$1.07. The euro is managed and administered by the Frankfurt-based European Central Bank, as an independent central bank, the ECB has sole authority to set monetary policy. The Eurosystem participates in the printing, minting and distribution of notes and coins in all states. The 1992 Maastricht Treaty obliges most EU member states to adopt the euro upon meeting certain monetary and budgetary convergence criteria, all nations that have joined the EU since 1993 have pledged to adopt the euro in due course. Since 5 January 2002, the central banks and the ECB have issued euro banknotes on a joint basis. Euro banknotes do not show which central bank issued them, Eurosystem NCBs are required to accept euro banknotes put into circulation by other Eurosystem members and these banknotes are not repatriated. The ECB issues 8% of the value of banknotes issued by the Eurosystem. In practice, the ECBs banknotes are put into circulation by the NCBs and these liabilities carry interest at the main refinancing rate of the ECB. The euro is divided into 100 cents, in Community legislative acts the plural forms of euro and cent are spelled without the s, notwithstanding normal English usage. Otherwise, normal English plurals are used, with many local variations such as centime in France. All circulating coins have a side showing the denomination or value. Due to the plurality in the European Union, the Latin alphabet version of euro is used. For the denominations except the 1-, 2- and 5-cent coins, beginning in 2007 or 2008 the old map is being replaced by a map of Europe also showing countries outside the Union like Norway
4. Chancellor of the Exchequer – The office is a British Cabinet-level position. The chancellor is responsible for all economic and financial matters, equivalent to the role of Secretary of the Treasury or Minister of Finance in other nations. The position is considered one of the four Great Offices of State, the Chancellor of the Exchequer is now always Second Lord of the Treasury as one of the Lords Commissioners for executing the office of Lord High Treasurer. Formerly, in cases when the Chancellorship was vacant, the Lord Chief Justice of the Kings Bench would act as Chancellor pro tempore, the last Lord Chief Justice to serve in this way was Lord Denman in 1834. The earliest surviving records which are the results of the audit, date from 1129–30 under King Henry I. The Chancellor controlled monetary policy as well as fiscal policy until 1997, the Chancellor also has oversight of public spending across Government departments. The current Chancellor of the Exchequer is Philip Hammond and he is entrusted with a certain amount of misery which it is his duty to distribute as fairly as he can. The Chancellor has considerable control over other departments as it is the Treasury which sets Departmental Expenditure Limits, the amount of power this gives to an individual Chancellor depends on his personal forcefulness, his status within his party and his relationship with the Prime Minister. Gordon Brown, who became Chancellor when Labour came into Government in 1997, had a personal power base in the party. One part of the Chancellors key roles involves the framing of the annual year budget, as of 2017, the first is the Autumn Budget, also known as Budget Day which forecasts government spending in the next financial year and also announces new financial measures. The second is a Spring Statement, also known as a mini-Budget, britains tax year has retained the old Julian end of year,24 March /5 April. From 1993, the Budget was in spring, preceded by an annual autumn statement. This was then called Pre-Budget Report, the Autumn Statement usually took place in November or December. The 1997,2001,2002,2003,2006,2007,2008,2012 and 2016 Budgets were all delivered on a Wednesday, although the Bank of England is responsible for setting interest rates, the Chancellor also plays an important part in the monetary policy structure. He sets the target which the Bank must set interest rates to meet. Under the Bank of England Act 1998 the Chancellor has the power of appointment of four out of nine members of the Banks Monetary Policy Committee – the so-called external members. The Act also provides that the Government has the power to give instructions to the Bank on interest rates for a period in extreme circumstances. This power has never officially used. At HM Treasury the Chancellor is supported by a team of four junior ministers
5. Gordon Brown – James Gordon Brown is a British politician who was the Prime Minister of the United Kingdom and the Leader of the Labour Party from 2007 to 2010. He previously served as Chancellor of the Exchequer in the Blair Government from 1997 to 2007, Brown was a Member of Parliament from 1983 to 2015, first for Dunfermline East and later for Kirkcaldy and Cowdenbeath. A doctoral graduate of the University of Edinburgh, Brown spent his career working as both a lecturer at a further education college and a television journalist. He entered Parliament in 1983 as the MP for Dunfermline East and he joined the Shadow Cabinet in 1989 as Shadow Secretary of State for Trade, and was later promoted to become Shadow Chancellor of the Exchequer in 1992. After Labours victory in 1997, he was appointed Chancellor of the Exchequer, in 2007, Tony Blair resigned as Prime Minister and Labour Leader and Brown was chosen to replace him in an uncontested election. Brown remained in office as Labour negotiated to form a government with the Liberal Democrats. On 10 May 2010, Brown announced he would stand down as leader of the Labour Party, Labours attempts to retain power failed and on 11 May, he officially resigned as Prime Minister and Leader of the Labour Party. He was succeeded as Prime Minister by David Cameron, and as Leader of the Labour Party by Ed Miliband, later, Brown played a prominent role in the campaign surrounding the Scottish independence referendum of 2014, galvanising support behind maintaining the union. Brown was born at the Orchard Maternity Nursing Home in Giffnock, Renfrewshire and his father was John Ebenezer Brown, a minister of the Church of Scotland and a strong influence on Brown. He died in December 1998, aged 84 and his mother, Jessie Elizabeth Brown, known as Bunty, died on 19 September 2004, aged 86. She was the daughter of John Souter, a timber merchant, the family moved to Kirkcaldy – then the largest town in Fife, across the Firth of Forth from Edinburgh – when Gordon was three. Brown was brought up there with his elder brother John and younger brother Andrew Brown in a manse, in common with many other notable Scots, he is therefore often referred to as a son of the manse. At age sixteen he wrote that he loathed and resented this ludicrous experiment on young lives and he was accepted by the University of Edinburgh to study history at the same early age of sixteen. During an end-of-term rugby union match at his old school, he received a kick to the head and this left him blind in his left eye, despite treatment including several operations and weeks spent lying in a darkened room. Later at Edinburgh, while playing tennis, he noticed the symptoms in his right eye. Brown underwent experimental surgery at the Edinburgh Royal Infirmary and his eye was saved. In his youth at the University of Edinburgh, Brown was involved in a relationship with Margarita. Margarita said about it, It was a solid and romantic story