One to One (Apple)

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One to One was a fee-based service for private training at Apple Inc. retail stores. A US$99 one year membership with purchase of a new Mac allows the user to receive a year's worth of Mac, iPhone, iPod, and iPad instruction; the only restriction is that users can only book one each of the three types of sessions that are included with the One to One program at a time. The three session types are a 30 or 60-minute Personal Training session, where the individual is taught by an Apple employee, a 90-minute Group Training where an Apple employee leads a group of people on a particular topic, and a 90-minute Open Training session where the customer is able to work on their own project in a group and ask for assistance as needed; the sessions offer instruction in the following topics: Getting Started on Your Mac, Getting Started on Your iPad, Getting Started on Your iPhone, iCloud, Mail Contacts & Calendars, iPhoto, GarageBand, iMovie, iTunes, Pages, Keynote, Numbers, Aperture, Final Cut Pro, Motion, and Logic Pro.[1]

Originally this service was part of ProCare, but on May 2, 2007 was severed and became its own separate US$99 service. Existing ProCare members were given One to One memberships for the remainder of their ProCare subscription.[2]

Apple's One to One service was officially retired in 2015, with the final renewals ending on December 17.


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