From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Oriflame Holding AG
Traded asNasdaq StockholmORI
IndustryConsumer goods, direct selling
Key people
Magnus Brännström (CEO)
Alexander af Jochnick (Chairman)

Oriflame Holding AG is a beauty company selling direct founded in 1967 by the brothers Jonas af Jochnick and Robert af Jochnick and their friend Bengt Hellsten. Oriflame has a presence in more than 60 countries and its wide portfolio of Swedish, nature-inspired, beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion in 2018.[1] Today, Oriflame's business model largely comprises an online model, with around 96% of all orders placed online. Respect for people and nature underlies Oriflame's operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation.

The brand was created as a reference to Oriflamme, a royal banner of medieval France.[2]

Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange.[3]


  1. ^ http://investors.oriflame.com/investors/financials
  2. ^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66.
  3. ^ http://www.nasdaqomxnordic.com/aktier/microsite?Instrument=SSE110536

External links[edit]

Media related to Oriflame at Wikimedia Commons