PACE Sports Management

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PACE Sports Management
Industry Sports management
Predecessor KIM Sports Management
Headquarters Teddington, Middlesex, England
Key people
Directors: Ricky Simms, Marion Steininger, Duncan Gaskell
Services "Competition planning and management, contract negotiations, marketing and promotion, coaching, financial, legal, medical, travel, visa and accommodation management"[1]

PACE Sports Management is a British athlete management company based in the outskirts of London in Teddington, directed by former Irish under-23 runner Ricky Simms.


Born in Milford, County Donegal, Ireland, Ricky Simms had a career as an 800- and 1500-metre runner before gaining a degree and teaching qualifications and moving into coaching, he joined KIM Sports Management in 2000, and after the company's founder Kim McDonald's death a year later started PACE Sports Management with his partner Marion Steininger and associate Duncan Gaskell.[2] In October 2010 Simms, who coaches double Olympic Champion Mo Farah among others, was honoured for his "service to athletics" alongside 56 other UK Athletics coaches in European Athletics’ Coaches Roll of Honour.[3][4]


The company, which manages athletes in "track and field, road, cross-country and marathon running",[1] organises training and competition appearances for its clients; in addition to providing UK accommodation for athletes wishing to train at St. Mary's University College, Twickenham,[5] the company operates one of the top training facilities in Kenya from where it draws many of its clients.[6]

Notable clients[edit]

PACE Sports Management manages athletes from "sixteen countries around the globe",[1] including Usain Bolt, Mary Cain, Vivian Cheruiyot, Diane Cummins, Delloreen Ennis-London, Mo Farah, Moses Kipsiro, Micah Kogo, Jenna Prandini, Shedrack Korir, Linet Masai, Veronica Nyaruai, Nicola Sanders, Michael O'Hara, Trayvon Brommell, Jemma Simpson, Chris Tomlinson and Stephanie Twell.[7]


  1. ^ a b c "Company". Retrieved 22 December 2010. 
  2. ^ "KIM Sports Management Launches Website Ireland's Ricky Simms is KIM Director". Retrieved 22 December 2010. 
  3. ^ "UKA coaches honoured in EA list". 27 October 2010. Retrieved 22 December 2010. 
  4. ^ Ruairi Finnegan (4 November 2010). "Milford man Simms honoured". Retrieved 22 December 2010. 
  5. ^ Matthew Beard; Lena De Casparis (6 Apr 2009). "House of the rising runners: Top Kenyan athletes train from a semi in Teddington". Archived from the original on 1 July 2010. Retrieved 22 December 2010. 
  6. ^ Adharanand Finn (25 July 2010). "Out of Africa: What are six Kenyan distance-runners doing holed up in a leafy English suburb?". Retrieved 22 December 2010. 
  7. ^ "Sport St Mary's: High Performance: PACE Sports Management". Retrieved 22 December 2010.