PACE Sports Management

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PACE Sports Management
Industry Sports management
Predecessor KIM Sports Management
Headquarters Monaco & UK, Monaco & UK
Key people
Directors: Ricky Simms, Marion Steininger, Duncan Gaskell
Services "Competition planning and management, contract negotiations, marketing and promotion, coaching, financial, legal, medical, travel, visa and accommodation management"[1]

PACE Sports Management is a sports management and marketing company based in Monaco and London, directed by Ricky Simms. Website


Born in Milford, County Donegal, Ireland, Ricky Simms had a career as an 800- and 1500-metre runner before gaining a degree and teaching qualifications and moving into coaching. He joined KIM Sports Management in 2000, and after the company's founder Kim McDonald's death a year later started PACE Sports Management with his partner Marion Steininger and associate Duncan Gaskell.[2] In October 2010 Simms, who coaches Olympic Champion Vivian Cheruiyot among others, was honoured for his "service to athletics" alongside 56 other UK Athletics coaches in European Athletics’ Coaches Roll of Honour.[3][4]


PACE Sports Management is a sports management and marketing company working with some of the biggest names in the world of sport. Their aim is to help talented athletes achieve their athletic potential and to maximise their financial capability throughout their career. Trust, belief and passion are at the core of our business. Professionalism dominates every aspect of PACE. Comprehensive services have been developed where every aspect is covered in order to optimise athletes’ performance and develop their talent. These services include competition planning and management, contract negotiations and servicing, marketing and promotion, merchandising and brand building, social media optimisation, coaching, financial, legal, medical, travel, visa and accommodation management. PACE Sports Management has negotiated some of the biggest deals in the history of the sport, both on and off track.

Notable clients[edit]

PACE Sports Management manages athletes from all over the world including Olympic & World Champions Usain Bolt, Sir Mo Farah, Vivian Cheruiyot, Christine Ohuruogu, Matthew Centrowitz, Hellen Obiri, Trayvon Bromell & Linet Masai. Other notable clients include Dina Asher-Smith, Galen Rupp, Jordan Hasay, Fred Kerley, Shamier Little, Moses Kipsiro, Jaheel Hyde, Matthew Hudson-Smith, Ristananna Tracey, Jenna Prandini & Kemar Bailey-Cole.


  1. ^ "Company". Retrieved 22 December 2010. 
  2. ^ "KIM Sports Management Launches Website Ireland's Ricky Simms is KIM Director". Retrieved 22 December 2010. 
  3. ^ "UKA coaches honoured in EA list". 27 October 2010. Retrieved 22 December 2010. 
  4. ^ Ruairi Finnegan (4 November 2010). "Milford man Simms honoured". Retrieved 22 December 2010.