Jeon Sang-hyun, better known by his stage name Paloalto, is a South Korean rapper and singer. He is the founder of Hi-Lite Records. He has also appeared on Show Me the Money 4, Show Me the Money 777, Show Me the Money 9, and Tribe of Hip Hop.

The ninth season of the series Show Me the Money premiered on October 16, 2020, and ended on December 18, 2020. It was broadcast every Friday at 23:00 (KST) on Mnet. The season returned to four producing teams, after having featured only two in the previous season. Dynamic Duo & Bewhy, Paloalto & Code Kunst, Zion.T & Giriboy, and Justhis & GroovyRoom formed the producing teams for the season.