Sony α, is a camera system introduced on 5 June 2006. It uses and expands upon Konica Minolta camera technologies, including the Minolta AF SLR lens mount, whose assets were acquired by Sony after the end of Konica Minolta's photography operations in early 2006. Sony has an 11.08% ownership stake in Japanese lens manufacturer Tamron, known to have partnered with Konica Minolta and Sony in the design and manufacture of many zoom lenses. Prior to the acquisition by Sony, the α branding had been used on the Japanese market by Minolta for their AF camera system. Sony adopted the name "A-mount system" for the Minolta AF lens mount, retained in their new SLR range. Sony's entry into the DSLR market dates back to July 2005 where a joint venture with Konica Minolta would have resulted in both companies marketing an updated line of DSLRs to the masses. Between 2006 and 2008 Sony was the fastest growing company on the DSLR market, reaching 13% market share in 2008 to become the third largest DSLR company in the world.
In May 2010, Sony introduced two α NEX mirrorless interchangeable lens cameras equipped with the new proprietary Sony E-mount. A-mount lenses can be used in E-mount cameras with an adapter - four different adapters are available from Sony alone. Sony announced plans to introduce a special camera service programme for professional photographers since the launch of the α900 in 2008. Sony Imaging PRO Support was established starting between 2013 and 2015 depending on country; the Sony α model system works on the principle that the next model up in the series has additional features to the one below. Only a few Sony APS-C DSLRs have Live View, except for the Sony α100, α200, α230, α290, α700, α850 and α900 series. Live View mode features a 1.4x or 2x Smart Teleconverter which digitally zooms in on the subject and reproduces pixels on a 1:1 basis, preventing degradation of picture quality. In 2010 Sony replaced the legacy DSLR design with SLT cameras, where the "SLT" stands for "single-lens translucent" which refers to a fixed beam splitter in the image path.
Sony SLT can shoot movie files at Full HD 1080p AVCHD with continuous phase detection autofocus. Along with the α33 and α55 cameras, Sony announced one of the last Sony DSLRs - the α560 which can shoot movie files at full HD stereo 1080p AVCHD, but with limited manual controls and no continuous AF; these three cameras use. The α33 and α55 are SLT based and can take movie files with continuous Auto Focus, whereas DSLRs using reflex mirrors cannot, at least not without limitations; the A-mount known as the A-type bayonet mount was introduced by Minolta in 1985 as the world's first integrated SLR autofocus system. As a result, all Minolta A-mount lenses can be used on Sony DSLRs, all Sony A-mount lenses work on Minolta's film and digital SLRs. During the initial introduction of the α system in 2006, Sony announced 19 lenses and 2 tele-converters, of which the majority were rebranded Konica Minolta lenses. At the 2007 PMA trade show, Sony unveiled several new lenses, but referred to them only in qualitative terms and did not provide specifications.
On 18 May 2009, Sony introduced the first A-mount lenses to feature their new SAM in-lens auto-focus motor for more lens-specific AF speed improvements. This introduction was made with the new "+30" series camera bodies; these new bodies retain an in-body focus motor for backward compatibility with the historic lens collection. In addition, the new bodies utilize HDMI output for display on HDTV sets and feature dual memory card slots for both Sony's proprietary Memory Stick Pro Duo chips as well as SDHC media format, while eliminating CompactFlash support. In 2010 Sony added the E-mount system to their Sony α lineup; this includes mirrorless cameras as well as camcorders. First they were all called "NEX" but this name has been dropped for "ILCE" for the mirrorless stills cameras; the 4-pin Auto-lock Accessory Shoe on all Sony DSLRs/SLTs and some NEX models up to 2012-08 was introduced by Minolta in 1988 for their Maxxum/Dynax/α series of A-mount AF SLRs and was used on their digital DiMAGE A cameras series.
It offers a slide-on auto-locking mechanism but is mechanically incompatible with hotshoes based on the ISO 518 standard as utilized by most other camera and accessory manufacturers. A compatible 7-pin variant existed as well, but was used by Minolta, not at all by Sony; the passive adapters Minolta FS-1100 and FS-PC allow to adapt Minolta AF and TTL flashes with ISO-based foot to cameras with Auto-lock Accessory Shoe, whereas the FS-1200 allows users to use AF TTL flashes with Auto-lock Accessory Foot on earlier Minolta SLRs. These adapters provide no voltage protection or galvanic isolation, but they maintain TTL support with Minolta film cameras. Digital cameras, require digital-ready flashes for TTL support. If no TTL support, but voltage protection and galvanic isolation is required, the Sony FA-HS1AM can be used instead to mount ISO-based equipment on Auto-lock Accessory Shoe cameras. If no electrical connection is re
Compact disc is a digital optical disc data storage format, co-developed by Philips and Sony and released in 1982. The format was developed to store and play only sound recordings but was adapted for storage of data. Several other formats were further derived from these, including write-once audio and data storage, rewritable media, Video Compact Disc, Super Video Compact Disc, Photo CD, PictureCD, CD-i, Enhanced Music CD; the first commercially available audio CD player, the Sony CDP-101, was released October 1982 in Japan. Standard CDs have a diameter of 120 millimetres and can hold up to about 80 minutes of uncompressed audio or about 700 MiB of data; the Mini CD has various diameters ranging from 60 to 80 millimetres. At the time of the technology's introduction in 1982, a CD could store much more data than a personal computer hard drive, which would hold 10 MB. By 2010, hard drives offered as much storage space as a thousand CDs, while their prices had plummeted to commodity level. In 2004, worldwide sales of audio CDs, CD-ROMs and CD-Rs reached about 30 billion discs.
By 2007, 200 billion CDs had been sold worldwide. From the early 2000s CDs were being replaced by other forms of digital storage and distribution, with the result that by 2010 the number of audio CDs being sold in the U. S. had dropped about 50% from their peak. In 2014, revenues from digital music services matched those from physical format sales for the first time. American inventor James T. Russell has been credited with inventing the first system to record digital information on an optical transparent foil, lit from behind by a high-power halogen lamp. Russell's patent application was filed in 1966, he was granted a patent in 1970. Following litigation and Philips licensed Russell's patents in the 1980s; the compact disc is an evolution of LaserDisc technology, where a focused laser beam is used that enables the high information density required for high-quality digital audio signals. Prototypes were developed by Sony independently in the late 1970s. Although dismissed by Philips Research management as a trivial pursuit, the CD became the primary focus for Philips as the LaserDisc format struggled.
In 1979, Sony and Philips set up a joint task force of engineers to design a new digital audio disc. After a year of experimentation and discussion, the Red Book CD-DA standard was published in 1980. After their commercial release in 1982, compact discs and their players were popular. Despite costing up to $1,000, over 400,000 CD players were sold in the United States between 1983 and 1984. By 1988, CD sales in the United States surpassed those of vinyl LPs, by 1992 CD sales surpassed those of prerecorded music cassette tapes; the success of the compact disc has been credited to the cooperation between Philips and Sony, which together agreed upon and developed compatible hardware. The unified design of the compact disc allowed consumers to purchase any disc or player from any company, allowed the CD to dominate the at-home music market unchallenged. In 1974, Lou Ottens, director of the audio division of Philips, started a small group with the aim to develop an analog optical audio disc with a diameter of 20 cm and a sound quality superior to that of the vinyl record.
However, due to the unsatisfactory performance of the analog format, two Philips research engineers recommended a digital format in March 1974. In 1977, Philips established a laboratory with the mission of creating a digital audio disc; the diameter of Philips's prototype compact disc was set at 11.5 cm, the diagonal of an audio cassette. Heitaro Nakajima, who developed an early digital audio recorder within Japan's national public broadcasting organization NHK in 1970, became general manager of Sony's audio department in 1971, his team developed a digital PCM adaptor audio tape recorder using a Betamax video recorder in 1973. After this, in 1974 the leap to storing digital audio on an optical disc was made. Sony first publicly demonstrated an optical digital audio disc in September 1976. A year in September 1977, Sony showed the press a 30 cm disc that could play 60 minutes of digital audio using MFM modulation. In September 1978, the company demonstrated an optical digital audio disc with a 150-minute playing time, 44,056 Hz sampling rate, 16-bit linear resolution, cross-interleaved error correction code—specifications similar to those settled upon for the standard compact disc format in 1980.
Technical details of Sony's digital audio disc were presented during the 62nd AES Convention, held on 13–16 March 1979, in Brussels. Sony's AES technical paper was published on 1 March 1979. A week on 8 March, Philips publicly demonstrated a prototype of an optical digital audio disc at a press conference called "Philips Introduce Compact Disc" in Eindhoven, Netherlands. Sony executive Norio Ohga CEO and chairman of Sony, Heitaro Nakajima were convinced of the format's commercial potential and pushed further development despite widespread skepticism; as a result, in 1979, Sony and Philips set up a joint task force of engineers to design a new digital audio disc. Led by engineers Kees Schouhamer Immink and Toshitada Doi, the research pushed forward laser and optical disc technology. After a year of experimentation and discussion, the task force produced the Red Book CD-DA standard. First published in 1980, the stand
The PlayStation 3 is a home video game console developed by Sony Computer Entertainment. It is the successor to PlayStation 2, is part of the PlayStation brand of consoles, it was first released on November 11, 2006, in Japan, November 17, 2006, in North America, March 23, 2007, in Europe and Australia. The PlayStation 3 competed against consoles such as Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles; the console was first announced at E3 2005, was released at the end of 2006. It was the first console to use Blu-ray Disc as its primary storage medium; the console was the first PlayStation to integrate social gaming services, including the PlayStation Network, as well as the first to be controllable from a handheld console, through its remote connectivity with PlayStation Portable and PlayStation Vita. In September 2009, the Slim model of the PlayStation 3 was released, it no longer provided the hardware ability to run PS2 games. It was lighter and thinner than the original version, featured a redesigned logo and marketing design, as well as a minor start-up change in software.
A Super Slim variation was released in late 2012, further refining and redesigning the console. During its early years, the system had a critically negative reception, due to its high price, a complex processor architecture and a lack of quality games, but was praised for its Blu-ray capabilities and "untapped potential"; the reception would get more positive over time. The system had a slow start in the market but managed to recover after the introduction of the Slim model, its successor, the PlayStation 4, was released in November 2013. On September 29, 2015, Sony confirmed that sales of the PlayStation 3 were to be discontinued in New Zealand, but the system remained in production in other markets. Shipments of new units to Europe and Australia ended in March 2016, followed by North America which ended in October 2016. Heading into 2017, Japan was the last territory where new units were still being produced until May 29, 2017, when Sony confirmed the PlayStation 3 was discontinued in Japan.
The PlayStation 3 began development in 2001 when Ken Kutaragi the President of Sony Computer Entertainment, announced that Sony, IBM would collaborate on developing the Cell microprocessor. At the time, Shuhei Yoshida led a group of programmers within this hardware team to explore next-generation game creation. By early 2005, focus within Sony shifted towards developing PS3 launch titles. Sony unveiled PlayStation 3 to the public on May 16, 2005, at E3 2005, along with a boomerang-shaped prototype design of the Sixaxis controller. A functional version of the system was not present there, nor at the Tokyo Game Show in September 2005, although demonstrations were held at both events on software development kits and comparable personal computer hardware. Video footage based on the predicted PlayStation 3 specifications was shown; the initial prototype shown in May 2005 featured two HDMI ports, three Ethernet ports and six USB ports. Two hardware configurations were announced for the console: a 20 GB model and a 60 GB model, priced at US$499 and US$599, respectively.
The 60 GB model was to be the only configuration to feature an HDMI port, Wi-Fi internet, flash card readers and a chrome trim with the logo in silver. Both models were announced for a simultaneous worldwide release: November 11, 2006, for Japan and November 17, 2006, for North America and Europe. On September 6, 2006, Sony announced that PAL region PlayStation 3 launch would be delayed until March 2007, because of a shortage of materials used in the Blu-ray drive. At the Tokyo Game Show on September 22, 2006, Sony announced that it would include an HDMI port on the 20 GB system, but a chrome trim, flash card readers, silver logo and Wi-Fi would not be included; the launch price of the Japanese 20 GB model was reduced by over 20%, the 60 GB model was announced for an open pricing scheme in Japan. During the event, Sony showed 27 playable PS3 games running on final hardware. PlayStation 3 was first released in Japan on November 11, 2006, at 07:00. According to Media Create, 81,639 PS3 systems were sold within 24 hours of its introduction in Japan.
Soon after its release in Japan, PS3 was released in North America on November 17, 2006. Reports of violence surrounded the release of PS3. A customer was shot, campers were robbed at gunpoint, customers were shot in a drive-by shooting with BB guns, 60 campers fought over 10 systems; the console was planned for a global release through November, but at the start of September the release in Europe and the rest of the world was delayed until March. With it being a somewhat last-minute delay, some companies had taken deposits for pre-orders, at which Sony informed customers that they were eligible for full refunds or could continue the pre-order. On January 24, 2007, Sony announced that PlayStation 3 would go on sale on March 23, 2007, in Europe, the Middle East and New Zealand; the system sold about 600,000 units in its first two days. On March 7, 2007, the 60 GB PlayStation 3 launched in Singapore with a price of S$799; the console was launched in South Korea on June 16, 2007, as a single version equipped with an 80 GB hard drive and IPTV.
Following speculation that Sony was working on a'slim' model, Sony announced the PS3 CECH-2000 model on August 18, 2009, at the Sony Gamescom press conference
Blu-ray or Blu-ray Disc is a digital optical disc data storage format. It was designed to supersede the DVD format, is capable of storing several hours of video in high-definition and ultra high-definition resolution; the main application of Blu-ray is as a medium for video material such as feature films and for the physical distribution of video games for the PlayStation 3, PlayStation 4, Xbox One. The name "Blu-ray" refers to the blue laser used to read the disc, which allows information to be stored at a greater density than is possible with the longer-wavelength red laser used for DVDs; the plastic disc is 120 millimetres in diameter and 1.2 millimetres thick, the same size as DVDs and CDs. Conventional or pre-BD-XL Blu-ray discs contain 25 GB per layer, with dual-layer discs being the industry standard for feature-length video discs. Triple-layer discs and quadruple-layer discs are available for BD-XL re-writer drives. High-definition video may be stored on Blu-ray discs with up to 2160p resolution and at up to 60 frames per second.
DVD-Video discs were limited to a maximum resolution of 576p. Besides these hardware specifications, Blu-ray is associated with a set of multimedia formats; the BD format was developed by the Blu-ray Disc Association, a group representing makers of consumer electronics, computer hardware, motion pictures. Sony unveiled the first Blu-ray disc prototypes in October 2000, the first prototype player was released in April 2003 in Japan. Afterwards, it continued to be developed until its official release on June 20, 2006, beginning the high-definition optical disc format war, where Blu-ray Disc competed with the HD DVD format. Toshiba, the main company supporting HD DVD, conceded in February 2008, released its own Blu-ray Disc player in late 2009. According to Media Research, high-definition software sales in the United States were slower in the first two years than DVD software sales. Blu-ray faces competition from the continued sale of DVDs. Notably, as of January 2016, 44% of U. S. broadband. The information density of the DVD format was limited by the wavelength of the laser diodes used.
Following protracted development, blue laser diodes operating at 405 nanometers became available on a production basis, allowing for development of a more-dense storage format that could hold higher-definition media. Sony started two projects in collaboration with Panasonic, TDK, applying the new diodes: UDO, DVR Blue, a format of rewritable discs that would become Blu-ray Disc; the core technologies of the formats are similar. The first DVR Blue prototypes were unveiled at the CEATEC exhibition in October 2000 by Sony. A trademark for the "Blue Disc" logo was filed February 9, 2001. On February 19, 2002, the project was announced as Blu-ray Disc, Blu-ray Disc Founders was founded by the nine initial members; the first consumer device arrived in stores on April 10, 2003: the Sony BDZ-S77, a US$3,800 BD-RE recorder, made available only in Japan. But there was no standard for prerecorded video, no movies were released for this player. Hollywood studios insisted that players be equipped with digital rights management before they would release movies for the new format, they wanted a new DRM system that would be more secure than the failed Content Scramble System used on DVDs.
On October 4, 2004, the name "Blu-ray Disc Founders" was changed to the Blu-ray Disc Association, 20th Century Fox joined the BDA's Board of Directors. The Blu-ray Disc physical specifications were completed in 2004. In January 2005, TDK announced that they had now developed an ultra-hard yet thin polymer coating for Blu-ray discs. Cartridges used for scratch protection, were no longer necessary and were scrapped; the BD-ROM specifications were finalized in early 2006. AACS LA, a consortium founded in 2004, had been developing the DRM platform that could be used to securely distribute movies to consumers. However, the final AACS standard was delayed, delayed again when an important member of the Blu-ray Disc group voiced concerns. At the request of the initial hardware manufacturers, including Toshiba and Samsung, an interim standard was published that did not include some features, such as managed copy; the first BD-ROM players were shipped in mid-June 2006, though HD DVD players beat them to market by a few months.
The first Blu-ray Disc titles were released on June 20, 2006: 50 First Dates, The Fifth Element, House of Flying Daggers, Underworld: Evolution, xXx, MGM's The Terminator. The earliest releases used the same method used on standard DVDs; the first releases using the newer VC-1 and AVC formats were introduced in September 2006. The first movies using 50 GB dual-layer discs were introduced in October 2006; the first audio-only albums were released in May 2008. The first mass-market Blu-ray Disc rewritable drive for the PC was the BWU-100A, released by Sony on July 18, 2006, it recorded both single and dual-layer BD-Rs as well as BD-REs and had a suggested retail price of US $699. As of June 2008, more than 2,500 Blu-ray Disc titles were available in Australia
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Tokyo. Its diversified business includes consumer and professional electronics, gaming and financial services; the company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, is one of the leading manufacturers of electronic products for the consumer and professional markets, a leading player in the film and television entertainment industry. Sony was ranked 97th on the 2018 Fortune Global 500 list. Sony Corporation is the electronics business unit and the parent company of the Sony Group, engaged in business through its four operating components: electronics, motion pictures and financial services; these make Sony one of the most comprehensive entertainment companies in the world. The group consists of Sony Corporation, Sony Pictures, Sony Mobile, Sony Interactive Entertainment, Sony Music, Sony/ATV Music Publishing, Sony Financial Holdings, others.
Sony is among the semiconductor sales leaders and since 2015, the fifth-largest television manufacturer in the world after Samsung Electronics, LG Electronics, TCL and Hisense. The company's current slogan is Be Moved, their former slogans were The One and Only, It's like.no.other and make.believe. Sony has a weak tie to the Sumitomo Mitsui Financial Group corporate group, the successor to the Mitsui group. Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo; the company started with a total of eight employees. In May 1946, Ibuka was joined by Akio Morita to establish a company called Tokyo Tsushin Kogyo; the company built Japan's first tape recorder, called the Type-G. In 1958, the company changed its name to "Sony"; when Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK.
The company used the acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name, tried out for a while was "Tokyo Teletech" until Akio Morita discovered that there was an American company using Teletech as a brand name; the name "Sony" was chosen for the brand as a mix of two words: one was the Latin word "sonus", the root of sonic and sound, the other was "sonny", a common slang term used in 1950s America to call a young boy. In 1950s Japan, "sonny boys" was a loan word in Japanese, which connoted smart and presentable young men, which Sony founders Akio Morita and Masaru Ibuka considered themselves to be; the first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name did not change to Sony until January 1958. At the time of the change, it was unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji; the move was not without opposition: TTK's principal bank at the time, had strong feelings about the name.
They pushed for a name such as Sony Teletech. Akio Morita was firm, however. Both Ibuka and Mitsui Bank's chairman gave their approval. According to Schiffer, Sony's TR-63 radio "cracked open the U. S. market and launched the new industry of consumer microelectronics." By the mid-1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5 million units by the end of 1968. Sony co-founder Akio Morita founded Sony Corporation of America in 1960. In the process, he was struck by the mobility of employees between American companies, unheard of in Japan at that time; when he returned to Japan, he encouraged experienced, middle-aged employees of other companies to reevaluate their careers and consider joining Sony. The company filled many positions in this manner, inspired other Japanese companies to do the same. Moreover, Sony played a major role in the development of Japan as a powerful exporter during the 1960s, 1970s and 1980s.
It helped to improve American perceptions of "made in Japan" products. Known for its production quality, Sony was able to charge above-market prices for its consumer electronics and resisted lowering prices. In 1971, Masaru Ibuka handed the position of president over to his co-founder Akio Morita. Sony began a life insurance company in one of its many peripheral businesses. Amid a global recession in the early 1980s, electronics sales dropped and the company was forced to cut prices. Sony's profits fell sharply. "It's over for Sony," one analyst concluded. "The company's best days are behind it." Around that time, Norio Ohga took up the role of president. He encouraged the development of the Compact Disc in the 1970s and 1980s, of the PlayStation in the early 1990s. Ohga went on to purchase CBS Records in 1988 and Columbia Pictures in 1989 expanding Sony's media presence. Ohga would succeed Morita as chief executive officer in 1989. Under the vision of co-founder Akio Morita and his successors, the company had aggressively expanded in
Cyber-shot is Sony's line of point-and-shoot digital cameras introduced in 1996. Cyber-shot model names use a DSC prefix, an initialism for "Digital Still Camera". Many Cyber-shot models feature Carl Zeiss trademarked lenses, while others use Sony, or Sony G lenses. All Cyber-shot cameras accept Sony's proprietary Memory Memory Stick PRO Duo flash memory. Select models have supported CompactFlash. Current Cyber-shot cameras support Memory Stick PRO Duo, SD, SDHC, SDXC. From 2006 to 2009, Sony Ericsson used the Cyber-shot brand in a line of mobile phones; the current lineup consists of: QX series – lens-type compact cameras designed for use with smartphones R and RX series – state-of-the-art, large-sensor compact cameras DSC-RX100/DSC-RX100 II – pocketable camera with the largest 1" sensor of all cameras of its size DSC-RX10 — zoom lens 1" 24-200mm equivalent 35mm bridge camera with constant widest aperture F2.8 DSC-RX1/DSC-RX1R – the world's smallest full-frame camera T Series – rugged, slimline cameras with touchscreens H series and HX series – bridge cameras with long superzoom lenses W series – entry-level cameras WX series entry level cameras with CMOS sensors.
The W and T-series use Sony N-type batteries While most H-series use G-type batteries. Some Cyber-shot models can take 3D stills by shooting two images using two different focus settings; the technology uses one lens only for the process, users can see the images on a 3D TV or on a regular 2D screen. The cameras have been available since 2010. Cyber-Shot models such as the DSC-HX20V and the DSC-HX200V have a built-in GPS so the user can have their photos automatically geotagged as they are being taken; the feature can serve as a compass as it shows the user's position on the camera screen. Tru Black is a technology developed by Sony which allows a better visualization of the screen when there is too much light, it enables LCD screens to automatically change the display contrast in order to enhance the controlling reflectance. In other words, when light hits a display with Tru Black technology, the screen turns opaque as a means to improve the visualization of the content. All current Cyber-shot cameras are equipped with a panoramic technology branded as Sweep Panorama, which enables the user to capture wide format photographs using only one lens.
The photos can be taken and displayed in 2D or 3D. Sony Alpha Sony QX-series Sony Picture Motion Browser
Walkman is a series of portable media players and some Xperia mobile phones manufactured by Sony. The original Walkman, released in 1979, was a portable cassette player that changed listening habits by allowing people to listen to music on the move, it was devised by Sony cofounder Masaru Ibuka, who felt Sony's existing portable player was too unwieldy and expensive. A prototype was built from a modified Sony Pressman, a compact tape recorder designed for journalists; the Walkman was followed by a series of international releases. "Walkman" caught on globally and Sony used the name worldwide. Sony continues to use the "Walkman" brand for most of its portable audio devices. Magnetic cassette technology was developed in 1963 by the Dutch electronics firm Philips. In the late 1960s, the introduction of prerecorded cassette tapes made it possible to listen to tapes of music on car stereos, though vinyl remained the most popular format for home listening. Sony co-founder Masaru Ibuka used Sony's bulky TC-D5 cassette recorder to listen to music while traveling for business.
He asked executive deputy president Norio Ohga to design a playback-only stereo version optimized for headphone use. The first prototype was built from a mono cassette recorder; the metal-cased blue-and-silver Walkman TPS-L2, the world's first low-cost portable stereo, went on sale in Japan on July 1, 1979, was sold for around ¥39,433.58, or ¥57,109.02 adjusted for inflation. Though Sony predicted it would sell about 5,000 units a month, it sold more than 50,000 in the first two months. Sony introduced the Walkman in the US as the UK as the Stowaway; the TPS-L2 was introduced in the U. S. in June 1980. In October 2010, it was reported that manufacturing of the cassette-based Walkman would cease in Japan, but that Sony would continue production of the device in China to accommodate users abroad, including in the United States and some Asian countries. Once the final units are sold, they will not be available from the manufacturer. With the increase popularity of the MP3 players, it was the CD player that caused the decline of the Walkman.
Sony still continues to make cassette-based Walkman devices in China for the US and other overseas markets. The original idea for a portable stereo is credited to Brazilian-German inventor Andreas Pavel, who patented the Stereobelt in 1977. Though Sony agreed to pay Pavel royalties, it refused to recognize him as the inventor of the personal stereo until a legal settlement in 2003; the marketing of the Walkman introduced the idea of'Japanese-ness' into global culture, synonymous with miniaturization and high-technology. The "Walk-men" and "Walk-women" in advertisements were created to be the ideal reflections of the subject watching. A major component of the Walkman advertising campaign was personalization of the device. Prior to the Walkman, the common device for portable music was the portable radio, which could only offer listeners standard music broadcasts. Having the ability to customize a playlist was a new and exciting revolution in music technology. Potential buyers had the opportunity to choose their perfect match in terms of mobile listening technology.
The ability to play your own music and listen was a huge selling point of the Walkman amongst teens, who contributed to its success. Despite "all this technological diversity, there must be one, the perfect choice for you"; this method of marketing to an expansive user-base while maintaining the idea that the product was made for each individual " the best of all possible worlds—mass marketing and personal differentiation". According to Time, the Walkman's "unprecedented combination of portability and privacy made it the ideal product for thousands of consumers looking for a compact portable stereo that they could take with them anywhere"; the Walkman had a major influence on 1980s culture. Other firms, including Aiwa and Toshiba, produced similar products, in 1983 cassettes outsold vinyl for the first time. In 1986, the word "Walkman" entered the Oxford English Dictionary. Millions used the Walkman during exercise; the Walkman had Sony's Discman. In turn, the Walkman and Discman are ancestors of digital audio players such as Apple's iPod.
Sony Watchman Walkman effect XpressMusic Official Sony website