Signature known as McDowell's Signature, is a brand of Indian whisky, manufactured by United Spirits Ltd, a Diageo Group company. It was launched in 1994. Signature is a blend of locally produced products. Signature is sold in octagonal bottles which were designed by London-based design firm Claessens International, who designed the packaging of the bottle, it is available in two variants -- Signature Premier Grain. Signature was launched in 1994 by United Spirits Ltd known as McDowell Spirits Ltd. Signature was available in quarts. 180 ml and 375 ml sizes were introduced in October 1999. Launched in the super-premium segment of the Indian whisky market, Signature was lowered to the premium category in 2001. Signature began being sold in Canteen Stores Depot for defence services in January 2002. Signature was launched in Tamil Nadu on 5 August 2004. Signature's marketing associates the brand with lifestyle events and "elite sports" such as golf, derby and polo, besides hosting seminars featuring experts in the field of management and marketing, as well as promoting theatre.
Signature sponsors the McDowell's Indian Derby, an annual horse racing event, as well as "Signature IPL Nights", the after match parties of the Indian Premier League. Another event sponsored by the brand is the annual "Signature Fashion Tour"; the Signature polo team won the Indian Open Polo Championship in 2002. The McDowell’s Signature Club Golf Championship, sponsored by the brand, was launched in 2002. Signature sponsored Boniface Prabhu's participation at the 2003 French Open Wheelchair Tennis Championship; the following year, advertised at sports and theatre events, with an advertising budget of ₹8–10 crore that year. It unveiled an "Icon Series" advertising campaign, which featured entrepreneurs Alok Kejriwal of Contest2Win and Jay Galla of Amaron Batteries "as people who came from nowhere to script new corporate success stories". In July 2006, Bangalore took as the creative agency for the Signature brand from Rediffusion DY&R, Bangalore. In November 2012, Akshay Kumar was signed as the brand ambassador of Signature for their 13-week "Success is living in the spotlight" campaign.
Abhay Deol was the brand ambassador for Signature Premier in 2012. In the 2008–09 fiscal year, sales of Signature whisky crossed 1 million cases for the first time; the following table shows the annual sales of Signature Rare: Indiastar Award in 2002 for "its innovative concept, visual appeal and convenience". Silver and best in class at the 2005 International Wine and Spirit Competition. Gold in "Blended Whisky" category at the 2010 International Whisky Competition in Chicago. Bronze at the Concours Mondial de Bruxelles. "Whisky of the Year 2012" at the International Whisky Competition in Chicago "Whisky of the Year 2012" at the World Spirits Awards in Austria Silver at the Ninth ISW International Spirits Competition in Germany Second among "India's Most Trusted Whisky Brands 2014" according to the Brand Trust Report, a study conducted by Trust Research Advisory USL official site
Lisa Andreas is an English singer of Greek Cypriot descent. At age 16, she represented Cyprus in the Eurovision Song Contest 2004 and came fifth with her performance of "Stronger Every Minute". Andreas was the youngest singer taking part in the competition that year. Andreas won a competition at the Strand in Gillingham. Singing became more important to Andreas as she went on to perform at various concerts and road-shows giving her talents to support charities such as Children with Leukaemia, she performed in a concert at the Red Cube in London to raise funds for the New York disaster fund for the 11 September 2001 attacks. Andreas has performed at Pride concerts including Leicester Pride, Manchester Europride and with an audience of more than 25,000 at the Cardiff Mardi Gras. Andreas has worked with the Kent Police by performing to her peers at Snap shows in Kentish schools. Andreas's Cypriot heritage came to the fore in 2004, when at age 16 on 12 December 2003 she won the right to represent Cyprus in the Eurovision Song Contest 2004.
Andreas was the youngest artist taking part in the competition, came fifth with the song "Stronger Every Minute" an emotional power-ballad which gave Cyprus the chance to participate in the finals for the 50th Eurovision Song Contest 2005, without having to take part in the semi-final. Since December 2004, Andreas has split from her previous management, she has passed all ten of her GCSEs, is writing and co-producing her own songs. Andreas appeared at the Eurovision night Stockholm Pride festival in summer 2004, she danced at Her Majesty's Theatre in London in March 2005. On 22 February 2006, Andreas was back in Cyprus, performing in the Cyprus finals of Eurovision 2006 for special celebrations commemorating the 25 years which Cyprus takes part in the Eurovision competition. In the fourth series of British TV series The X Factor, she made it through to the second round. Andreas was christened in Cyprus, she lived in Nicosia for two years as an infant, but returned to Britain after her grandfather had health problems.