Primetime Emmy Award for Outstanding Commercial

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Primetime Emmy Award for Outstanding Commercial
Awarded for Outstanding Commercial
Country United States
Presented by Academy of Television Arts & Sciences
Currently held by Calling JohnMalkovich.com,
(Squarespace) (2017)
Website emmys.com

The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year.

In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:

Winners and nominations[edit]

1990s[edit]

Year Title Brand Nominees
19961997
(49th)
[1]
"Chimps" HBO BBDO, Ad Agency; Pytka, Production Company
"Appliances" GM EV-1 Hal Riney & Partners, Ad Agency; Industrial Light & Magic, Production Company
"Doctor" Levi's Foote, Cone & Belding, Ad Agency; Satellite, Production Company
"Elevator Fantasy" Foote, Cone & Belding, Ad Agency; Propaganda Films, Production Company
"Hello World" Nike Wieden+Kennedy, Ad Agency; Joint Films, Production Company
19971998
(50th)
[2]
"Think Different" Apple Computer TBWA\Chiat\Day, Ad Agency
"The Elopement" Pella Windows Young & Rubicam, Ad Agency; Coppos Films, Production Company
"Freshman" AT&T Young & Rubicam, Ad Agency; Gartner, Production Company
"Virtual Reality" American Express Ogilvy & Mather, Ad Agency; Propaganda Films, Production Company
"Working Mother" Hallmark Leo Burnett Co., Ad Agency; Lieberman Productions, Production Company
19981999
(51st)
[3]
"New Friend" snap.com NBC On-Air Promotions, Ad Agency; Gartner, Production Company
"Dances with Dog" Miller Lite Fallon McElligott, Ad Agency; @radical.media, Production Company
"Feet" FoxSports.com Cliff Freeman & Partners, Ad Agency; MJZ, Production Company
"Synchronicity" Volkswagen Arnold Communications, Ad Agency; HSI Productions, Production Company
"Tow Truck" Discover Brokerage Black Rocket, Ad Agency; Tool of North America, Production Company

2000s[edit]

Year Title Brand Nominees
19992000
(52nd)
[4]
"The Morning After" Nike Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company
"Action Figures" FedEx BBDO New York, Ad Agency; Hungry Man Productions, Production Company
"Cat Herders" Electronic Data Systems Fallon McElligott, Ad Agency; Hungry Man Productions, Production Company
"Driving Range" Nike Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company
"Whassup True" Budweiser DDB Chicago, Ad Agency; C&C Storm Films, Production Company
20002001
(53rd)
[5]
"Photo Booth" PBS Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company
"Aaooga" Mercedes-Benz USA Merkley Newman Harty, Ad Agency; MJZ, Production Company
"Freestyle" Nike Wieden+Kennedy, Ad Agency; RSA USA, Production Company
"Light" PBS Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company
"Modern Ark" Mercedes-Benz USA Merkley Newman Harty, Ad Agency; HSI Productions/Gerard de Thame Films, Production Company
20012002
(54th)
[6]
"Move" Nike Wieden+Kennedy, Ad Agency; RSA USA, Production Company
"Amnesia" Computer Associates BrightStor Young & Rubicam, Ad Agency; @radical.media, inc., Production Company
"Broadway Tribute" Visa BBDO New York, Ad Agency; @radical.media, inc., Production Company
"First Words" Disney Leo Burnett Company, Ad Agency; Pytka Films, Production Company
"Nail Gun" Fox Sports TBWA\Chiat\Day, Ad Agency; Harvest Productions, Production Company
"Out of Towner" Anheuser-Busch DDB Chicago, Ad Agency; Hungry Man Productions, Production Company
20022003
(55th)
[7]
"Fish" PBS Promo Fallon, Ad Agency; Independent Media, Production Company
"Angry Chicken" Nike Footwear Wieden+Kennedy, Ad Agency; Partizan, Production Company
"The Osbournes" Pepsi Twist BBDO New York, Ad Agency; Hungry Man Productions, Production Company
"Sheens" Visa
"Squares" Volkswagen Beetle Arnold Worldwide, Ad Agency; Anonymous Content, Production Company
20032004
(56th)
[8]
"Outfit" Citibank Identity Theft Card Protection Fallon, Ad Agency; Thomas Thomas Films, Production Company
"Born a Donkey" Budweiser Goodby, Silverstein & Partners, Ad Agency; Biscuit Filmworks, Production Company
"Dominoes" Miller Young & Rubicam Chicago, Ad Agency; MJZ, Production Company
"Door Music" Saturn Goodby, Silverstein & Partners, Ad Agency; Anonymous Content, Production Company
"Interview" United Airlines Fallon, Ad Agency; ACME Filmworks, Production Company
"Rubberband Man" Office Max DDB Chicago, Ad Agency; Anonymous Content, Production Company
20042005
(57th)
[9]
"Surprise Dinner" Ameriquest Mortgage DDB Los Angeles, Ad Agency; MJZ, Production Company
"Applause" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company
"Drink Up" Aquafina BBDO New York, Ad Agency; Traktor/Partisan, Production Company
"Glen" Starbucks Doubleshot Fallon New York, Ad Agency; Biscuit Filmworks, Production Company
"The One Campaign" One.org @radical.media, inc., Production Company
20052006
(58th)
[10]
"Required Reading" Hallmark Leo Burnett Chicago, Ad Agency; The Institute for the Development of Enhanced Perceptual Awareness, Production Company
"Stick" FedEx BBDO New York, Ad Agency; Partizan, Production Company
"Concert" Ameriquest Mortgage DDB Los Angeles, Ad Agency; MJZ, Production Company
"Clydesdale American Dream" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company
20062007
(59th)
[11]
"Animals" American Express Ogilvy & Mather, Ad Agency; Hungry Man, Production Company
"Battle" Cingular BBDO New York, Ad Agency; Park Pictures, Production Company
"Happiness Factory" Coca-Cola Wieden+Kennedy Amsterdam, Ad Agency; Psyop, Production Company
"Jar" GE BBDO New York, Ad Agency; Partizan Entertainment, Production Company
"Pinball" Pepsi
"Singing Cowboy" Truth Arnold / Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company
"Snowball" Travelers Fallon, Ad Agency; MJZ, Production Company
20072008
(60th)
[12]
"Swear Jar" Bud Light DDB Chicago, Ad Agency; Hungry Man, Production Company
"Brother of the Bride" Hallmark Leo Burnett, Ad Agency; PYTKA, Production Company
"Carrier Pigeons" FedEx BBDO New York, Ad Agency; MJZ, Production Company
"Delivery" Travelers Fallon, Ad Agency; MJZ, Production Company
"It's Mine" Coca-Cola Wieden+Kennedy, Ad Agency; MJZ, Production Company
20082009
(61st)
[13]
"Heist" Coca-Cola Wieden+Kennedy, Ad Agency; Psyop, Production Company
"Airport Lounge" American Express Platinum Card Ogilvy & Mather, Ad Agency; Hungry Man, Production Company
"Alec in Hululand" Hulu Crispin Porter + Bogusky, Ad Agency
"Bottled Courage" Nike Wieden+Kennedy, Ad Agency; @radical.media, Production Company
"Circus" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company
"Magazine Buyer" Bud Light DDB Chicago, Ad Agency; Tool of North America, Production Company
"Tips" CareerBuilder MJZ, Production Company
"Wedding" Sprint-Nextel Goodby, Silverstein & Partners, Agency Agency; O Positive, Production Company

2010s[edit]

Year Title Brand Nominees
200910
(62nd)
[14]
"The Man Your Man Could Smell Like" Old Spice Body Wash Wieden+Kennedy, Ad Agency; Smuggler, Production Company
"Anthem" Absolut TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company
"Coke Finals" Coca-Cola Wieden+Kennedy, Ad Agency; Epoch/Rattling Stick, Production Company
"Game" Snickers BBDO New York, Ad Agency; MJZ, Production Company
"Green Car" Audi Venables Bell & Partners, Ad Agency; Hungry Man, Production Company
"Human Chain" Nike Wieden+Kennedy, Ad Agency; Park Pictures, Production Company
201011
(63rd)
[15]
"Born of Fire" Chrysler 200 Wieden+Kennedy, Ad Agency; Serial Pictures, Production Company
"Baby" McDonald's TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company
"Baby Driver" Subaru Carmichael Lynch, Ad Agency; RSA Films, Production Company
"Conan" American Express Ogilvy & Mather New York, Ad Agency; Hungry Man, Production Company
"Polar Bear" Nissan LEAF TBWA\Chiat\Day LA, Ad Agency; Epoch Films, Production Company
"Questions" Old Spice Body Wash Wieden+Kennedy, Ad Agency; MJZ, Production Company
201112
(64th)
[16]
"Best Job" Procter & Gamble Wieden+Kennedy, Ad Agency; Anonymous Content, Production Company
"The Bark Side" Volkswagen Deutsch LA, Ad Agency; Caviar Films, Production Company
"Color Changes Everything" Target Wieden+Kennedy New York, Ad Agency; Smuggler, Production Company
"The Dog Strikes Back" Volkswagen Deutsch LA, Ad Agency; Park Pictures, Production Company
"It's Halftime in America" Chrysler Wieden+Kennedy, Ad Agency; Chelsea, Production Company
201213
(65th)
[17]
"Inspired" Canon Grey, Ad Agency; Hungry Man, Production Company
"The Chase" Grey Poupon Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company
"Jess Time" Google Chrome Wieden+Kennedy, Ad Agency; Google Creative Lab, Production Company
"Jogger" Nike Wieden+Kennedy, Ad Agency; Park Pictures, Production Company
201314
(66th)
[18]
"Misunderstood" Apple TBWA\Media Arts Lab, Ad Agency; Park Pictures, Production Company
"Childlike Imagination" General Electric BBDO, Ad Agency; MJZ, Production Company
"Hero's Welcome" Budweiser Anomaly, Ad Agency; HSI Productions, Production Company
"Possibilities" Nike Wieden+Kennedy, Ad Agency; MJZ, Production Company
"Puppy Love" Budweiser Anomaly, Ad Agency; RSA, Production Company
201415
(67th)
[19]
"#LikeAGirl" Always Leo Burnett Worldwide, Ad Agency; Chelsea Pictures, Production Company
"Brady Bunch" Snickers BBDO New York, Ad Agency; O Positive, Production Company
"Dream On" Adobe Goodby, Silverstein & Partners, Ad Agency; eLevel Films/Goodby Silverstein & Partners, Production Company
"Lost Dog" Budweiser Anomaly, Ad Agency; RSA Films, Production Company
"Made in NY" Gatorade TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company
201516
(68th)
[20]
"Love Has No Labels" Ad Council R/GA, Ad Agency; Persuade&Influence/Mindride, Production Company
"Dear Peyton" Gatorade TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company
"Marilyn" Snickers BBDO New York, Ad Agency; O Positive, Production Company
"Paper" Honda RPA, Ad Agency; Reset Content, Production Company
"Year in Search 2015" Google 72andSunny, Ad Agency; Hecho en 72, Production Company
201617
(69th)
[21]
"Calling JohnMalkovich.com" Squarespace John X Hannes, Ad Agency; Smuggler, Production Company
"Love Cam" Ad Council: Love Has No Labels R/GA, Ad Agency; Tool of North America, Production Company
"We Are America" R/GA, Ad Agency; MJZ, Production Company
"Why I March" Women's March on Washington McGarryBowen, Ad Agency; Hungry Man Productions, Production Company
"Year in Search 2016" Google 72andSunny, Ad Agency; Hecho en 72, Production Company

References[edit]

  1. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017. 
  2. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017. 
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  12. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017. 
  13. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017. 
  14. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016. 
  15. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016. 
  16. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016. 
  17. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016. 
  18. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016. 
  19. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016. 
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  21. ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 14, 2017.