Primetime Emmy Award for Outstanding Interactive Program

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The Primetime Emmy Award for Outstanding Interactive Program is presented to integrated interactive experiences for linear television programming. According to Emmy rules, this includes "excellence in the combined, overall interactive media execution for an existing program or series, containing programming and features that extend the program experience beyond passive viewing, often across multiple platforms." Examples include behind-the-scenes content, commentary, story and character extensions, and social audience interaction or input that drives the program forward.[1]

Listed below are winners and nominees for all interactive media categories. Outstanding Creative Achievement in Interactive Media awards were bestowed for multiplatform storytelling, social TV experience, and user experience/visual design. In 2017, categories were renamed and reclassified. Outstanding Original Interactive Program honors work not related to an existing television program or series. Outstanding Creative Achievement in Interactive Media within a Scripted Program and Outstanding Creative Achievement in Interactive Media within a Unscripted Program recognize interactive experiences for both scripted TV and documentary, nonfiction, reality and reality-competition programs. Outstanding Innovation in Interactive Programming encourages pioneering interactive experiences, based on "exceptional distinctiveness, inventiveness, and relevance of the submitted work in expanding and redefining the conventions of interactive media experiences."[1][2]

Winners and nominations[edit]

  indicates the winner

2000s[edit]

Year Program Nominees Network
2002
(54th)
Outstanding Achievement in Interactive Television Programming[3]
Band of Brothers HBO
2003
(55th)
Outstanding Achievement in Interactive Television Programming[4]
iO Interactive Optimum Digital Cable Service from Cablevision Pat Falese, Ed McLaughlin, Brian Sweeney, Kristin Dolan Cablevision
NASCAR In-Car on In Demand Jeffrey Pollack, Paul Brooks, Robert Jacobson, Stacie Gray In Demand
2004
(56th)
Outstanding Achievement in Interactive Television Programming[5]
Celebrity Mole: Yucatan Rick Mandler, Jason R. Grant, Richard Cardran, David Jensen, Michael Petrusis ABC
DirecTV NFL Sunday Ticket: Enhanced Service Suzanne Dunn, Seth Shapiro, Tyler Slocum, Tim Traynor DirecTV
Showtime Interactive David Preisman, OpenTV Showtime
2005
(57th)
Outstanding Achievement for Program Specific Enhanced or Interactive Television[6]
2005 TV Land Awards All Access Pass TV Land Online, Zetools TV Land
2006
(58th)
Outstanding Achievement in Enhanced or Interactive Television — Television[7]
TiVo Service 2005-2006 Jim Barton, Margret Schmidt, Jim Denney, Tom Rogers TiVo
Outstanding Achievement in Enhanced or Interactive Television — New Delivery Platforms[8]
ABC.com Full Episode Streaming Player Albert Cheng, Bruce Gersh, Alexis Rapo ABC.com
2008
(60th)
Outstanding Interactive Media Programming — Fiction[9]
Disney Channel Games: Digital Media Event Disney Channel
The Heroes Digital Experience NBC.com
2009
(61st)
Outstanding Creative Achievement in Interactive Media — Fiction
The Dharma Initiative ABC Entertainment Marketing, Hoodlum and Grass Skirt Productions DharmaWantsYou.com
The Office Digital Experience NBC.com NBC.com
The 30 Rock Digital Experience
Outstanding Creative Achievement in Interactive Media — Nonfiction[10]
The Late Night with Jimmy Fallon Digital Experience NBC.com NBC.com
Bravo Digital Media: Top Chef Bravo Digital Media Bravotv.com
The Saturday Night Live Digital Experience NBC.com NBC.com

2010s[edit]

Year Program Producers Network
2010
(62nd)
Outstanding Creative Achievement in Interactive Media — Fiction
Star Wars Uncut Casey Pugh, Annelise Pruitt, Jamie Wilkinson and Chad Pugh, producers StarWarsUncut.com
Dexter Interactive Showtime Networks Inc. Showtime
Glee Hyperpromo and Superfan Coincident TV and Fox Broadcasting Fox.com
Outstanding Creative Achievement in Interactive Media — Nonfiction[11]
Late Night with Jimmy Fallon Digital Experience Gavin Purcell, Sara Schaefer, Jimmy Fallon and Robert Angelo, producers LateNightWith JimmyFallon.com
The Biggest Loser Digital Experience NBC.com NBC.com
Top Chef: Las Vegas Bravo Digital Bravotv.com
2011
(63rd)
Outstanding Creative Achievement in Interactive Media[12]
Oscar Digital Experience Disney–ABC Television Group and Academy of Motion Picture Arts and Sciences ABC.com
ABC's Grey's Anatomy Sync ABC.com, Nielsen, Gravity Mobile and ShondaLand ABC.com
Conan O'Brien Presents: Team Coco John A. Wooden, Conan O'Brien, Aaron Bleyaert and Jeff Ross, producers TBS.com
Fringe: Division Warner Bros. Television and Bad Robot Productions Fox.com
Late Night with Jimmy Fallon Gavin Purcell, Sara Schaefer, Jimmy Fallon and Robert Angelo, producers NBC.com
2012
(64th)
Outstanding Creative Achievement in Media — Enhancement to a Television Program or Series[13]
The Team Coco Sync App John A. Wooden, Conan O'Brien, Aaron Bleyaert and Tim Campbell, producers TBS
Bravo's Top Chef: Last Chance Kitchen NBCUniversal, Bravo Media and Magical Elves Bravotv.com
Game of Thrones Season Two — Enhanced Digital Experience HBO HBO
Outstanding Creative Achievement in Media — Original Interactive Television Programming[14]
Dirty Work Fourth Wall Studios and Rides TV rides.tv
Psych HashTag Killer USA Network, Universal Cable Productions, Social Samba and 30 Ninjas USA
What's Trending with Shira Lazar Damon Berger and Shira Lazar, executive producers whatstrending.com
2013
(65th)
Outstanding Interactive Program[15]
Night of Too Many Stars: America Comes Together for Autism Programs Robert Smigel and Steve Grimes, executive producers; Shaw Bowman, supervising producer; Akash Goyal, senior producer; Mike Henneberger, producer ComedyCentral.com
Bravo's Top Chef Interactive Experience Bravo Media and Magical Elves Bravotv.com
Game of Thrones Season Three — Enhanced Digital Experience HBO, HBO.com, HBO Digital Products HBO
Killing Lincoln Matthew Zymet, digital media director; Alison Walsh, digital media senior producer; Dustin Johnson, creative media integration; Kim Miller, senior designer; Nicole Berard, associate creative director NatGeoTV.com
The Homeland SHO Sync Experience Showtime Networks Inc. Showtime
The Team Coco Sync Multi-Screen Experience John A. Wooden and Jeff Ross, executive producers; Conan O'Brien, host/producer; Aaron Bleyaert, senior producer; Tim Campbell, director of product development TeamCoco.com
The Walking Dead AMCTV.com AMCTV.com
Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling[16]
Top Chef: Last Chance Kitchen Bravo Production Team, Bravo Digital/Social Team, Bravo Creative Team, Magical Elves Production Team Bravotv.com
Outstanding Creative Achievement in Interactive Media — Original Interactive Program[17]
The Lizzie Bennet Diaries Bernie Su, executive producer; Jay Bushman, transmedia producer; Alexandra Edwards, transmedia editor youtube.com/ lizziebennet
Outstanding Creative Achievement in Interactive Media — Social TV Experience[18]
Oprah's Lifeclass OWN Digital and Harpo Studios, Oprah.com/Lifeclass
Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design[19]
The Nick App Nickelodeon Digital Nickelodeon
2014
(66th)
Outstanding Interactive Program[20]
The Tonight Show Starring Jimmy Fallon Digital Experience NBC Entertainment Digital NBC
Comedy Central's @midnight Comedy Central, Funny or Die, Nerdist Industries, Serious Business and Aloha Productions Comedy Central
Game of Thrones Premiere — Facebook Live and Instagram Sabrina Caluori, VP Digital and Social Media for HBO; Paul Beddoe-Stephens, Facebook and Instagram / Strategic Partnerships TV; Jim Marsh, Digital and Social Media for HBO; Michael McMorrow, VP Event Planning and Production, HBO; Michael McMillian, host HBO
The Voice NBC Entertainment, One Three Media, Talpa Media USA and Warner Horizon NBC.com
2015
(67th)
Outstanding Interactive Program[21]
Last Week Tonight with John Oliver HBO HBO
@midnight with Chris Hardwick Comedy Central, Funny or Die, Nerdist, Serious Business and Aloha Productions Comedy Central
Saturday Night Live: SNL40 NBC Entertainment and Broadway Video NBC
Talking Dead AMC Studios, Embassy Row, AMC Digital and Megaphone TV AMC
The Tonight Show Starring Jimmy Fallon NBC NBC
Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling[22]
Archer Scavenger Hunt Tim Farrell, transmedia lead; Mark Paterson, transmedia director FX
The Singles Project Bravo Digital, Bravo Production, All3Media, Goodbye Pictures and Lime Pictures Bravo
Outstanding Creative Achievement in Interactive Media — Original Interactive Program[23]
AMEX Unstaged: Taylor Swift Experience Taylor Swift, artist/executive producer; American Express and RadicalMedia americanexpress.com/ unstagedapp
Emma Approved Bernie Su, executive producer; Kate Rorick, co-executive producer; Tracy Bitterolf, producer; Alexandra Edwards, transmedia producer & writer; Tamara Krinsky, story editor youtube.com/Pemberley Digital
Outstanding Creative Achievement in Interactive Media — Social TV Experience[24]
@midnight with Chris Hardwick Chris Hardwick, host/executive producer; Jack Martin, Joe Farrell, Jason U. Nadler, executive producers; Myke Furhman, multiplatform producers Comedy Central
The Tonight Show Starring Jimmy Fallon Gavin Purcell, producer; Marina Cockenberg, director of social media; Jimmy Fallon, host; Christine Friar, social producer; Felicia Daniels, NBC.com NBC
Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design[25]
Sleepy Hollow Virtual Reality Experience Robin Benty and Jay Williams, executive producers; Noam Dromi, producer; Secret Location and Fox Broadcasting Company Fox
2016
(68th)
Outstanding Interactive Program[26]
The Late Late Show with James Corden Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; James Corden, host CBS
Conan Conan O'Brien, executive producer/host; Jeff Ross and John A. Wooden, executive producers; Steve Beslow and Aaron Bleyaert, producers TBS
Game of Thrones Main Titles 360 Experience Elastic, Facebook, Oculus and HBO HBO
Saturday Night Live Interactive Experience NBC Entertainment NBC
Talking Dead Interactive Experience Jen Patton and Brandon Monk, executive producers; Chris Hardwick, producer/host; Chris Smith and Cash Hartzell, producers AMC
Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling[27]
Archer Scavenger Hunt Tim Farrell, transmedia lead; Mark Paterson, transmedia director; Bryan Fordney, technical director FX
Outstanding Creative Achievement in Interactive Media — Original Interactive Program[28]
Henry Oculus Story Studio Oculus Platform
Outstanding Creative Achievement in Interactive Media — Social TV Experience[29]
@midnight with Chris Hardwick Chris Hardwick, host/executive producer; Jack Martin and Joe Farrell, executive producers; Christopher D'Elia, producer; Serious Business Comedy Central
Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design[30]
Cartoon Network App Experience Cartoon Network Cartoon Network
2017
(69th)
Outstanding Interactive Program[31]
Last Week Tonight with John Oliver Partially Important Productions HBO
Full Frontal with Samantha Bee Online Carol Ray Hartsell, managing digital producer; Kim Burdges, director of marketing/digital production; Ana Breton and Caroline Schaper, digital producers; Brittany Van Horne, associate digital producer SamanthaBee.com
The Late Late Show with James Corden James Corden, host/producer; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital CBS
Saturday Night Live Multiplatform Experience NBC NBC
The Tonight Show Starring Jimmy Fallon Jimmy Fallon, host/producer; Marina Cockenberg, director of digital; Felicia Daniels, for NBC.com; Tonight Show Social Team
Outstanding Original Interactive Program[32]
The People's House — Inside the White House with Barack and Michelle Obama Felix & Paul Studios Samsung / Oculus
Amigo to the Rescue: Disney Junior Interactive Show Disney–ABC Television Group, Kids Digital Media iOS
Dear Angelica Oculus Story Studio Oculus
HITRECORD x ACLU: Are You There Democracy? It's Me, the Internet Joseph Gordon-Levitt and Jared Geller, executive producers; ACLU, HITRECORD The Huffington Post / YouTube
Mission: ISS Ben Grossmann, VR director; Adrian Sciutto, VR producer; Amaresh Kollipara, producer; David Swift, lead experience engineer, Oculus Oculus
Original Creative Achievement in Interactive Media within a Scripted Program[33]
Westworld HBO, Kilter Films, Bad Robot DiscoverWestworld.com
The Man in the High Castle: Resistance Radio Mike Benson, head of marketing; Bob Bowen, head of music; Brianna Lopez, head of industry and consumer brand; Brian Burton, 30th Century Records; Campfire Amazon
The Mr. Robot Virtual Reality Experience USA Network, Universal Cable Productions, Here Be Dragons, Esmail Corp., Anonymous Content USA
The Simpsons — Planet of the Couches James L. Brooks, Al Jean and Matt Groening, executive producers; David Silverman, directed by; Google Spotlight Stories play.google.com
Stranger Things VR Experience Netflix, CBS Digital Netflix
Original Creative Achievement in Interactive Media within an Unscripted Program[34]
The Oscars: All Access Meghan de Boer, executive producer; Rich Preuss, co-executive producer; Teeny Stillings and Augie Vargas, producers; Shelby Sundling Lathrop, supervising producer Oscar.com
E! Live 360 (Red Carpet Show) John Najarian, executive vice president, digital; Darren Hand, vice president, digital E! News Mobile App
Stand for Rights: A Benefit for the ACLU with Tom Hanks Eric Gurian, Evan Jonigkeit, Jerry Kupfer, Jack Burditt and Nick Bernardone, producers Facebook Live
Stand Up to Cancer: #Reasons2StandUp Stand Up to Cancer: A Program of the Entertainment Industry Foundation, Done + Dusted Inc., Telescope Inc., Blue State Digital, ID-PR standup2cancer.org
The Voice on Snapchat Show NBC NBC
Outstanding Innovation in Interactive Programming[35]
Pearl Patrick Osborne, director; David Eisenmann, producer; Karen Dufilho, executive producer Google

References[edit]

  1. ^ a b "69th Primetime Emmy Awards 2016-2017 Rules and Procedures" (PDF). Academy of Television Arts & Sciences. p. 33. Retrieved June 9, 2017. 
  2. ^ "Two New Categories and Rules Modifications". Academy of Television Arts & Sciences. February 24, 2017. Retrieved June 9, 2017. 
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