No Name (brand)
No Name is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada's largest food retailer. No Name products are available in stores across Canada that include Loblaws, No Frills, Real Canadian Superstore, Your Independent Grocer, valu-mart, Fortinos, Extra Foods, Super-Valu, Atlantic Superstore, Shoppers Drug Mart. On March 21, 1978, Loblaw launched "No Name" with 16 generic or unbranded items in black and yellow packaging, it was promoted as "basic products in plain packaging at down-to-earth everyday low prices", No Name promised savings of between 10 and 40 percent over national brands. The launch beat rival supermarket chain Dominion, with its own line of generic products, by 24 hours. Available at Loblaws' 135 stores across Ontario, full-page ads claimed that No Name offered the best value for money as a combination of price and quality – the result of cost controls associated with using standard instead of custom packaging and the efforts of its own "task force" in negotiating lower priced, bulk orders from suppliers.
The introduction of No Name, along with other generics, coincided with a period of rising inflation rates and consumer complaints regarding the high price of food. Two years earlier, French hypermarket Carrefour unveiled Produits Libres, a line of 50 unbranded products. Loblaws Supermarkets president Dave Nichol modelled No Name on Produits Libres. Although Nichol made no guarantee that the product line would be continued beyond the initial launch, after two and a half weeks more than a million units had been sold. With suppliers trying to keep up with demand, some products sold out, Nichol declared No Name a "runaway success" that exceeded his own expectations: But diving headlong into No-Name products, which have had only limited success in France and the United States, was Nichol’s idea. Grocery shoppers have snapped them up at a rate that has astonished Nichol. In nine months, Loblaws has sold 15 million of them, which Nichol says is enough to make Ontario the largest market in the world for unbranded products.
And strangely enough, Loblaws shoppers seem to be developing a brand loyalty to these unbranded products. A few months after the launch, Loblaws opened the first No Frills store, a deep discount, limited service and selection supermarket, with only 500 items, which featured No Name among its product selection; the opening proved two more Toronto area stores soon followed. Meanwhile, Nichol continued to promote No Name on television and was dubbed "Mr. No Name" by news headlines. While one competitor spoke critically of Nichol for spending so much on advertising, thereby increasing the costs associated with a discount product line, Nichol responded that Loblaw had redirected more of its promotional budget towards No Name. Four months after the launch, generic products across all Canadian grocery store shelves accounted for nearly 10 percent of supermarket sales. One year Loblaw had expanded its generic line-up to over a hundred items. In keeping with the generic nature of the product line, the original No Name packaging showed no branding – only text with a basic product description and name, such as "freshly ground coffee" or "fabric softener," on a solid background.
Years a "No Name" registered trademark appeared. While other generic lines presented their packaging as black on white, Toronto designer Don Watt chose black, boldface text in a Helvetica font, all lower case, on a bright yellow background, as a means of attracting the attention of shoppers. Throughout the 1980s, Loblaw continued to promote No Name as a value-oriented alternative to higher priced, nationally advertised products. In 1981, Dave Nichol went on television with two grocery carts, one with a selection of No Name items and the other with comparable national brands, to demonstrate a 30 percent savings: For five or six years I did nothing but go into people's living rooms and say,'Here's one basket of national brands for $150, here are the same products from no name for $100. If you don't like them, we'll give you the national brands free. By 1982, the number of No Name items had increased to some 500 different products and ranged from canned peas, to spaghetti sauce, to tooth paste and windshield washer fluid.
The Financial Times of Canada noted that in spite of basic packaging and the reputation of generics as inferior, "Loblaws No Name line was, in fact, competing directly with national brands." The newspaper commented that the heavy promotion of No Name by Loblaws president Dave Nichol had helped boost the sale of generics in all supermarkets. Loblaw expanded the line beyond basic grocery and household items in an apparent bid to appeal to a wider range of consumer tastes. Products such as No Name gourmet barbecue sauce, Dijon mustard and imported jams from France appeared on Loblaw shelves. In late 1983, "President’s Blend gourmet coffee", in the familiar black and yellow packaging, made its debut and sales proved so strong that the decision was made to create a separate, premium line of products called "President's Choice". Beyond gourmet items, there were those of a more unusual, albeit still practical, nature such as the No Name raccoon-proof garbage pail, with steel handles that clamped to the sides of the container.
But most No Name items continued to be everyday products, with the brand promoted as "a sensible solution to rising prices." By the end of the decade there were more than 1,800 No Name products available. By the mid 1980s, No Name had become the best selling brand in the country - a somewhat ironic development, considering the generic, non-branded nature of the product line, promoted as an economical alternative to the national brands
Maxi (Canadian supermarket)
Maxi is a discount grocery retailer based in Quebec, Canada. Founded in 1984 by Provigo, it is a division of Loblaw Companies and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are owned by the company. Over 7,000 people are employed at the Maxi & Cie stores across Quebec; the first Maxi store opened in November 1984 at the corner of Chambly Road and Jacques-Cartier Boulevard in Longueuil and was Provigo's answer to the rising success of Super Carnaval which had just opened a branch in the same city two months earlier. By 1986, Maxi had grown up to a chain of six locations with stores in Longueuil, Châteauguay, Saint-Leonard, Cap-de-la-Madeleine, Trois-Rivières. Today, the original Longueuil store operates as a Cie hypermarket. Throughout the 1980s and early 90s, Maxi used a cartoonish elephant as the mascot of its flyers, in a move similar to that of its sister chain Héritage which used a kangaroo.
In 1996, Maxi enjoyed so much success that the chain stopped producing flyers as the company felt such practice had become unnecessary. This turned out to be a miscalculation and Maxi started making flyers again. Maxi became a division of Loblaws following the latter's acquisition of Provigo in 1999. Many Maxi stores today were those that were Steinberg supermarkets until that chain went bankrupt in 1992. In 1993, several Provigo stores were rebranded as Maxi stores. Maxi absorbed Provigo's older brand Héritage in 1995. Maxi used to have stores in Ontario, but they were converted to No Frills after Loblaws purchased Provigo. There are 16 Maxi & Cie in the province of Quebec; the chain's Maxi & Cie/Maxi & Co. locations are larger and carry a wider variety of general merchandise, more akin to the hypermarket model. Some Maxi & Cie stores are themselves former Maxi stores that were converted because of their larger size; the first Maxi & Cie opened on September 24, 1996 on Jean-Talon street in Saint-Leonard, Quebec and is still in operation.
Like with Maxi, Maxi & Co. used to have stores in Ontario, but Maxi & Co. withdrew from Ontario after the Loblaws purchase of the chain. The 1998 movie Pushing Tin had a scene at one of the Co. stores in Ontario. During 2009, a few Loblaws stores in Quebec were converted to Maxi & Cie in Montréal-Nord and Laval. Official website
Sherbrooke is a city in southern Quebec, Canada. Sherbrooke is situated at the confluence of the Saint-François and Magog rivers in the heart of the Estrie administrative region. Sherbrooke is the name of a territory equivalent to a regional county municipality and census division of Quebec, coextensive with the city of Sherbrooke. With 161,323 residents at the 2016 census, Sherbrooke was the sixth largest city in the province of Quebec and the thirtieth largest in Canada; the Sherbrooke Census Metropolitan Area had 212,105 inhabitants, making it the fourth largest metropolitan area in Quebec and nineteenth largest in Canada. Known as Hyatt's Mill, it was renamed after Sir John Coape Sherbrooke, a British general, Lieutenant Governor of Nova Scotia, Governor General of British North America. Sherbrooke is the primary economic, political and institutional centre of Estrie, was known as the Queen of the Eastern Townships at the beginning of the 20th century. There are eight institutions educating 40,000 students and employing 11,000 people, 3,700 of whom are professors and researchers.
The direct economic impact of these institutions exceeds 1 billion dollars. The proportion of university students is 10.32 students per 100 inhabitants. In proportion to its population, Sherbrooke has the largest concentration of students in Quebec. Since the nineteenth century, Sherbrooke has been a manufacturing centre; this segment of the economy has experienced a considerable transformation in recent decades as a result of the decline of the city's traditional manufacturing sectors. The service sector occupies a prominent place in the economy of the city, as well as a growing knowledge-based economy; the Sherbrooke region is surrounded by mountains and lakes. There are various tourist attractions in regional flavour. Mont-Bellevue Park, a large park in the city, is used for downhill skiing; the First Nations were the first inhabitants, having settled the region between 8,000 and 3,000 years ago. Traces of seasonal camps, characterized by arrowheads and other similar tools have been found. Ceramic objects dating from the Woodland period were found, indicating that the region continued to be occupied by nomadic people during this period.
Upon the arrival of Samuel de Champlain in Quebec in 1608, this region was under the control of the Mohawks. France created an alliance through its missionaries with the Abenaki, located in Vermont; the French were driven to the valley of the St. Lawrence River near Trois-Rivières after a Mohawk victory in the war of 1660; the area around present-day Sherbrooke became a battlefield between the two peoples who had to travel to the region, both of whom sought to obtain control of the territory. For the Abenaki, the confluence of Pskasewantekw and Alsigôntekw, present day Sherbrooke, which they named Shacewanteku, was an important resting point during the seasonal passages. During the Seven Years' War between France and Britain, the Abenaki, still allied with the French, travelled along the rivers of the Eastern Townships near present-day Sherbrooke, during raids against British forts; the Treaty of Paris was signed in 1783, ending the Revolutionary War and recognizing the Independence of the United States.
During this time, the Eastern Townships were under Abekani control for a few years, having practised hunting and fishing for centuries. However, the American Revolution attracted British loyalists from America to the region, who began to covet the land and obtain government grants; the first European settler to reside in the Sherbrooke region was a French Canadian named Jean-Baptiste Nolain, of whom few details are known, except that he arrived in 1779 to engage in agriculture. The first attempts at colonization occurred in 1792 on the banks of the St. Francis River; this settlement was known as Cowan's Clearance. In 1793, loyalist Gilbert Hyatt, a farmer from Schenectady, New York, established his farm not far from the confluence of the Massawippi River and Coaticook River, before the governor of Lower Canada awarded the land. Over the next two years, 18 families came to live on the site; the Crown acknowledged Hyatt's ownership of the land in 1801. Hyatt built the first dam on the Magog River, in collaboration with another loyalist named Jonathan Ball, who had bought land on the north bank of the river.
Hyatt built a gristmill in 1802 on the south bank of the river, while Ball built a sawmill on the north shore. By constructing the mill, Hyatt founded the small village that became known as "Hyatt's Mills"; the village was named "Hyatt's Mills" until 1818, when the village was renamed after Governor General Sir John Sherbrooke at the time of his retirement and return to Britain. In 1832, the village attracted most of the activities of the British American Land Company and benefited from the injection of British capital into the region. Manufacturing activities were established. From 1835 Sherbrooke began to seek government support to establish a railway line, but this only became a reality in 1852 through the line connecting the cities of Montreal and Portland. From 1867 to 1892, the manufacturing system was based on hydraulic power; the Gorge of the Magog River is considered one of the best industrial sites in Quebec, since the waters never freeze there, allowing year-long production of energy.
At that time, BALC invested significant sums in the reconstruction of several dams in the gorge upstream to Magog Lake, in order to regulate the flow of the river, an
SaveEasy was a chain of small retail grocery store franchises in the Atlantic Provinces of Newfoundland and Labrador, New Brunswick, Nova Scotia, Prince Edward Island, owned by Loblaw Companies The chain was owned by Atlantic Wholesalers Ltd. of Sackville, New Brunswick, the first SaveEasy opened in 1959, followed by rapid expansion to become the region's second-largest grocery banner, behind Sobeys. Loblaws entered the Maritime provinces in 1976. During a period of restructuring SaveEasy stores introduced Loblaw house brands such as No Name during the recession of the early 1980s, SaveEasy's logo was updated to match the Loblaws logo. In some instances, certain SaveEasy stores were converted from franchise-owned to corporate-owned stores, their name was changed to the "No Frills" brand during this time. There were some larger SaveEasy stores that carried the name SaveEasy Warehouse Foods, that were found in shopping malls, while most SaveEasy stores were stand-alone locations. Most SaveEasy stores in urban areas were closed or converted to the larger Atlantic SuperValu or the mega-size Atlantic Superstore concepts, the remaining Atlantic SaveEasy stores were redesigned.
The SaveEasy name, with a few exceptions, is now found in small towns and rural areas while the Atlantic SuperValu brand has disappeared as the company standardized its brands. While still considered a separate chain, in 2008, SaveEasy adopted branding similar to that of Quebec's Provigo owned by Loblaw; the "P" in the Provigo logo is changed to an "S", the SaveEasy slogan "So quick, so good!", is a translation of Provigo's "Si vite, si bon!" On November 4, 2014, Loblaws announced that the SaveEasy brand would be phased out in favor of its Your Independent Grocer brand in use in the rest of Canada. The changeover was completed in 2016. 22 locations: 5 locations: 14 locations: 4 locations: SaveEasy website List of supermarkets
La Presse (Canadian newspaper)
La Presse, founded in 1884, is a French-language digital newspaper published daily in Montreal, Québec, Canada. It is owned by a social trust. La Presse was a broadsheet daily published seven days a week, its Sunday edition was discontinued in 2009, the weekday edition in 2016. The weekend Saturday printed edition was discontinued on 31 December 2017, turning La Presse into an digital newspaper marketed as La Presse+. La Presse is available on the web: lapresse.ca as well as on mobile: La Presse Mobile. La Presse is a digital newspaper as well as a web site and a mobile app, aimed at an educated, middle-class readership, its main competitor is the daily tabloid Le Journal de Montréal, which aims at a more populist audience. La Presse comprises several sections, dealing individually with arts, sports and economy and other themes, its Saturday print edition contained over 10 sections. The newspaper's website, www.lapresse.ca, operates as a company-wide portal which publishes news and editorial content.
The paper was founded on October 1884 by William-Edmond Blumhart. Trefflé Berthiaume took over in 1889; the fledgling newspaper's circulation would soon pass that of its main competitor of the time, La Patrie. In April 1901, the paper organized a cruise to Quebec City, it organized a charity to give Christmas gifts to poor children. A front-page illustration on December 3, 1904 issue celebrated the 50th anniversary of the proclamation of the dogma of the Immaculate Conception; the practice of the time was to have an illustration on the front page, rather than a photograph. The style and presentation have changed immensely during the course of the 20th century, it underwent a complete graphic remodeling in 1986, again in 2003. From 1984 to 2014, La Presse has every year honoured a "Person of the Year." In the past, it has Daniel Langlois and Gaétan Boucher. That same year, it published a commemorative book. A similar book was published by Éditions La Presse to recap the major events of the 20th century.
In 2001, with the arrival of news editor Guy Crevier, the newspaper began a radical remodeling. The graphic design was modernized, new sections were created, international coverage was increased, many new young, up-and-coming journalists were hired; these changes had a significant positive impact on quality and circulation, to the point that the paper is now considered a rival to Le Devoir for the title of Quebec's newspaper of record. In 2011, La Presse is leveraged on all media platforms. Cyberpresse.ca becomes LaPresse.ca. In 2013, La Presse launched La Presse+, an all-new free digital edition for iPad that redefines the way users get their information; the newspaper announced in September 2015 that it would end its weekday print edition in 2016 and that thereafter the weekday paper would be available only in digital form. The Saturday edition continued in print until 2017, its last Saturday print edition was published on December 30, 2017. On May 8, 2018, it was announced that La Presse will become a nonprofit organization and severe ties with Power Corporation.
This move will allow the newspaper to accept governmental support. The editorial board of La Presse has been supportive of Canadian federalism over the past 25 years, though individual columnists may express less sympathy; the newspaper's editorials endorsed the federalist option in both the 1980 Quebec referendum and the 1995 Quebec referendum which were held on the issue of Quebec's national-sovereignism. The editorial board leaves room for the whole spectrum of opinions, it supported same-sex marriage legislation in Canada, the protests against the War in Iraq, criticized both sides in the 2012 Quebec student protests. In January 2006, the paper endorsed the Conservative Party in the 2006 election; this was out of a reasoning that the Canadian government was in need of a necessary change after more than 12 years of Liberal Party of Canada rules. With Stephen Harper's Conservatives having been in power for nine years at the time, La Presse endorsed Justin Trudeau's Liberal Party in the 2015 election.
François Cardinal is the editor-in-chief. Noted journalists associated with the paper include Patrick Lagacé, Yves Boisvert, Agnès Gruda and Lysiane Gagnon; the newspaper's television production arm, La Presse Télé, has produced the series Dumont, hosted by former politician Mario Dumont, for the Quebec television network V. This division, that had changed its name to LP8 Média, was sold to Attraction Images in 2014. List of Quebec media List of newspapers in Canada Official website
Steinberg's was a large family-owned Canadian grocery store chain that operated in the province of Quebec and Ontario. In addition to its flagship supermarket chain, the company operated several subsidiaries across the country; the company went bankrupt in 1992, three years after being sold to private interests, after 75 years in business. Steinberg's began as a grocery store founded in 1917 in Montreal by Jewish-Hungarian immigrant, Ida Steinberg, her five sons, led by Sam Steinberg, grew the company from a tiny storefront on St. Lawrence Boulevard into the most popular and largest supermarket chain in Quebec, it was the first to create the "supermarket" concept in Quebec, in 1934, with expansions into Ontario and parts of New Brunswick. Steinberg's opened more stores in Quebec over the years. Steinberg's entered the real estate market in 1952 under the name Ivanhoe Investments and owned several shopping centres. During the expansion years, the plan was to landbank properties in Quebec for future development into shopping centres and stores.
Ivanhoe turned out to be one of Steinberg's most profitable ventures and continues today under the name Ivanhoe Cambridge. Steinberg's had holdings in food production and distribution. In keeping with increasing French language pressures in Quebec, Steinberg's dropped the possessive "'s" from its name to become "Steinberg" in 1961; this was accompanied with the introduction of a new logo. Despite the change, the chain continued to be referred to as "Steinberg's" among the English-speaking public and media throughout its history and beyond. For several decades, until the late 1980s, Steinberg's was the largest supermarket chain in the province of Quebec. Store outlets could be spotted in nearly every district of the island of Montreal and was a major competitor for chains like Provigo and Metro. Sam Steinberg was one of the first employers to implement mandatory bilingualism for all his personnel and as a result, the company became so entrenched in Quebec culture that among French speakers, "Je fais mon Steinberg" became a synonym for going grocery shopping, regardless of supermarket chain.
In 1959, Steinberg's made its expansion west of Ottawa into Ontario by acquiring 38 Ontario stores that Grand Union had put up for sale. This formed the basis of Steinberg's Ontario division; until Loblaws expanded into Quebec through acquisition, there had been an unspoken agreement between Steinberg's and Loblaws that one would not enter the other's market. What Steinberg's found was that the locations of many of the Grand Union stores they acquired were in less-than-ideal locations compared to their established competitors, over time most were closed or relocated to new stores; the Ontario stores lost money because of competition, poor locations, the imposition of a Quebec style of management and retailing that did not suit the Ontario market. The branding of Steinberg's Ontario's supermarkets was changed in the late 1960s to Miracle Food Marts outside of eastern Ontario, some operating next to a Miracle Mart department store. A new food and drug store chain, Miracle Ultra-Mart stores, was introduced in the mid-1980s.
The main warehousing and administrative offices were in Rexdale. The Ottawa and Brockville stores were part of the Quebec division rather than the Ontario division. At one point a hypermarket was introduced called Steinberg Beaucoup, which consisted of a Steinberg's grocery, a Miracle Mart department store and Le Quick and Pik-Nik restaurants, all under the same roof. In Ontario, they were opened as "Miracle Beaucoup" stores with Miracle Food Mart as the grocery store; the first two Beaucoup stores were opened in Laval and Bramalea, Ontario Steinberg's owned and operated several well-known businesses aside from their own name-brand supermarket chain: Miracle Mart, established in 1961. A discount department store chain, carried clothing, household appliances and goods; the "M" department stores, poor performers since they were opened as Miracle Marts, ceased operations shortly after Steinberg's went bankrupt. Miracle Food Mart, a supermarket chain operating in the Ontario regions where there were no stores of the grocery chain Steinberg's.
Ontario operations had been poor in early years, but by the time they were sold to A&P Canada they were one of the more valuable assets remaining in the company. Valdi, a limited assortment grocery chain in Ontario and the western provinces, Valdi was founded in 1979. Pik-Nik, launched as drive-in restaurants, popular snack-bars operating in shopping malls, established in 1966. Le Quick, a restaurant chain often located in malls with a Steinberg store. Cardinal Distributors, a mail-order gift catalogue, that merged in 1980 with Consumers Distributing Smitty's Super Value Inc. a small Arizona-based supermarket chain, acquired 1981. Xtra, a briefly-operated discount supermarket chain introduced around 1990. Ivanhoe Inc, their real estate and development arm. With its vast real estate portfolio, it was the most valuable asset in the company by the time it was sold off. Steinberg Foods Limited, the company's own Montreal bakery and food production facilities, established in 1966. Trillium Meats, Steinberg's own meat wholesaling company Cartier Refined Sugars Limited, established in 1963.
Steinberg's acquired a large stake in 1966 and acquired the company. In addition, Steinbergs had partial ownership of: Price Club, a popular American wholesale club store. Steinberg was the exclusiv