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RTMark /ˈɑːrtmɑːrk/ is an anti-consumerist activist collective, which subverts the "Corporate Shield" that protects American corporations. The name is derived from "Registered Trademark".

RTMark is itself a registered corporation which brings together activists who plan projects with donors who fund them. It thus operates outside the laws governing human individuals, and benefits from the much looser laws governing corporations.[citation needed]

RTMark claimed as its first prank the "Barbie Liberation Organization", in which the voiceboxes of talking Barbie and G.I. Joe toys were swapped, and the toys then returned to the store (1993). The first prank documentable as being truly RTMark-sponsored was the SimCopter "hack" (1996), carried out by founding member Jacques Servin.

Other RTMark stunts were gwbush.com (a faked campaign Website for George W. Bush). They were also involved in the toywar and they brokered a deal so James Baumgartner, the original inventor of voteauction[1] could sell the raw project to UBERMORGEN in Austria.

See also[edit]


  • Baumgärtel, Tilman (2001). net.art 2.0 - New Materials towards Net art. Nürnberg: Verlag für Moderne Kunst Nürnberg. pp. 106–113. ISBN 3-933096-66-9. 

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