RadicalMedia

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RadicalMedia, LLC
IndustryMedia production
Founded1993 (1993)
Founder
  • Jon Kamen
  • Frank Scherma
Headquarters
  • New York City
  • Los Angeles
  • London
  • Berlin
  • Shanghai
Area served
Worldwide
Websitewww.radicalmedia.com

RadicalMedia is a production studio founded by Jon Kamen and Frank Scherma.[1] The company has produced projects in a variety of media, including feature films, television, branded content, commercials, live events, music videos and interactive media.

In 2010, Fremantle purchased a 60 percent stake of the company.[2] In 2015, RadicalMedia bought back shares of the company's shares, retaining its majority ownership.[3]

Entertainment[edit]

RadicalMedia has developed, produced, and distributed content for television, film, digital, and on-site platforms. Projects have included the documentary The Fog of War; Concert for George; Some Kind of Monster on Metallica; the pilot episode of Mad Men; and the A&E documentary Under African Skies on Paul Simon's Graceland journey,[4] directed by Joe Berlinger. The company also worked on Ron Howard's documentary Made in America, a festival headlining Jay-Z and Pearl Jam in Philadelphia.[5][6] The company also produced the Netflix docu-series Abstract: The Art of Design.

In July 2012, RadicalMedia launched THNKR, a YouTube Channel highlighting innovative people, stories, and ideas.[7]

Branded entertainment[edit]

In conjunction with its partners and advertisers, RadicalMedia has produced brand-driven entertainment. Nike Battlegrounds, a 3-season street basketball competition series, aired on MTV from 2004 to 2007 and won the ANA/ACIP Battle of the Brands in 2006.[8] Iconoclasts, a series featuring unscripted encounters between influential cultural figures,[9] was produced by RadicalMedia for the Sundance Channel in partnership with Grey Goose Entertainment, and won the One Show Entertainment Award in 2011.[10] In 2007, the company also worked with BBH to develop and produce the MTV scripted reality dating series The Gamekillers, which was sponsored byAxe deodorant and won a Bronze Lion at the 2008 Cannes Lions International Advertising Festival.[11] In 2011, RadicalMedia and Ogilvy & Mather produced a short documentary series for IBM,[12] "Watson", which won two PR Lions at the Cannes Lions International Advertising Festival.[13] In 2012, Nissan, Sony PlayStation, TBWA\Chiat\Day and RadicalMedia won three Cannes Lions for "GT Academy" for Speed.[14]

Music videos[edit]

RadicalMedia has produced music videos and programming for a variety of artists. In April 2010, RadicalMedia produced "The Johnny Cash Project", a crowd-sourced music video of Johnny Cash's "Ain't No Grave" directed by Chris Milk, which enabled audiences to interact with and become immersed in the video's creation. "The Johnny Cash Project" received multiple awards, including a Silver Cyber Lion,[15] a Grammy nomination for Best Short Form Music Video,[16] the Innovation Award at the UK Music Video awards,[17] Best in Art at the SXSW Interactive Awards,[18] a Gold Andy,[19] a Gold Clio,[20] and four Webbys.[21][22]

Controversy[edit]

In April 2011, the company took legal action to prevent a collective of radical media organizations from using the trademarked phrase "radical media" to promote their upcoming "Radical Media Conference" in London, which was consequently renamed to the "Rebellious Media Conference".[23] On May 3, 2011, a group held a demonstration outside RadicalMedia's London offices. Protester Ewa Jasiewicz said the company had "locked off the term 'radical media' away from anybody else using it, including activists who really do make radical media".[24]

References[edit]

  1. ^ "The Way I Work: Jon Kamen of @radical.media". Inc.com. 1 April 2010. Retrieved 12 November 2011.
  2. ^ Elliott, Stuart (October 4, 2010). "Fremantle Buys Majority Stake in @radical.media". Media Decoder Blog. Retrieved December 25, 2018.
  3. ^ "FremantleMedia reduces stake in Radical Media". Retrieved December 25, 2018.
  4. ^ "Paul Simon's Graceland Journey: Under African Skies". Emmys.com. Retrieved 20 October 2012.
  5. ^ "Brian Grazer on 'Made In America' Doc: 'Jay-Z Putting His Finger on a Place and Time'". Hollywood Reporter. 5 September 2012. Retrieved 24 October 2012.
  6. ^ Ron Howard's Feature Documentary On Jay-Z ('Made In America') Will World Premiere At TIFF indiewire.com. 20 August 2013.
  7. ^ "New YouTube Channel THNKR Aims to Make You, and Edu-Programming, Smarter". Fast Company. 10 July 2012. Retrieved 24 October 2012.
  8. ^ "Nike Takes Battle of the Brands – Ann-christine Diaz – Ad Critic News". Creativity Online. 21 April 2006. Retrieved 12 November 2011.
  9. ^ The Sundance Channel. "ICONOCLASTS | About the Series". Sundance Channel. Retrieved 12 November 2011.
  10. ^ "Grey Goose / Iconoclasts". www.oneclub.org. Retrieved 2019-01-30.
  11. ^ "SourceEcreative". SourceEcreative. Retrieved 12 November 2011.
  12. ^ https://www.canneslions.com/work/pr/entry.cfm?entryid=18731
  13. ^ "WATSON". Cannes Lions. Retrieved 24 October 2012.
  14. ^ "CAA, Chipotle Snag Two Grand Prix". Adweek. 23 June 2012. Retrieved 24 October 2012.
  15. ^ "Cyber Lions Winners" (PDF). Archived from the original (PDF) on April 22, 2014.
  16. ^ "Nominees And Winners". GRAMMY.com. Retrieved 12 November 2011.
  17. ^ "Promo News » Blog Archive » UK Music Video Awards 2010: OK Go, Daniel Wolfe, Plan B, Hammer & Tongs and Ben Newman take top honours at euphoric and emotional third MVAs » Promo News". Promonews.tv. Retrieved 12 November 2011.
  18. ^ "Winners". sxsw.com. 1 January 2010. Archived from the original on 16 May 2012. Retrieved 12 November 2011.
  19. ^ "News". SourceEcreative. 15 April 2011. Retrieved 12 November 2011.
  20. ^ "CLIO Awards". CLIO Awards. Retrieved 12 November 2011.
  21. ^ "Webby Nominees". Webbyawards.com. 28 October 2011. Retrieved 12 November 2011.
  22. ^ "Webby Nominees". Webbyawards.com. Archived from the original on 14 April 2011. Retrieved 12 November 2011.
  23. ^ Esther Addley (15 April 2011). "Esther Addley's Diary | Politics". The Guardian. UK. Retrieved 12 November 2011.
  24. ^ Ian Blunt says: (10 May 2011). "We make radical media, you make adverts | Red Pepper blog". Red Pepper. Retrieved 12 November 2011.

External links[edit]