Real (hypermarket)

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Industry Retail
Founded 1992
Headquarters Mönchengladbach, Germany
Key people
Didier Fleury
Products Hypermarkets
Revenue Increase 10.4 billion (2006)
Number of employees
~140,000 (2007)
Parent Metro AG
Former Real hypermarket in Bucharest, Romania, now rebranded as Auchan
Real hypermarket in Nordwalde, Germany

Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.


In 2006, Metro acquired Wal-Mart's 85 stores in Germany[1] and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2] All stores were rebranded as real,-. In November 2012, it was confirmed that Auchan will take over 91 of the Real hypermarkets in Poland, Romania, Russia and Ukraine for 1.1 billion Euro.[3]


As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery. In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.


Country First hypermarket No. of hypermarkets
 Germany 1992 310
 Turkey 1998 13
 Egypt 2000 4
 Romania 2006 2

In addition, the hypermarket used to have stores in Poland, Russia and Ukraine.

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