Reprise Records /rəˈpriz/ is an American major record label, founded in 1960 by Frank Sinatra. It was mostly inactive from 1976 to 1987 and it is owned by Warner Music Group, and operates through Warner Bros. Reprise Records was formed in 1960 by Frank Sinatra in order to more artistic freedom for his own recordings. Hence, he garnered the nickname The Chairman of the Board, having left Capitol/EMI, and after trying to buy Norman Granzs Verve Records, the first album Sinatra released on Reprise was Ring-a-Ding-Ding. As CEO of Reprise, Sinatra recruited several artists for the label, such as fellow Rat Pack members Dean Martin and Sammy Davis. The original roster from 1961 to 1963 included Bing Crosby, Jo Stafford, Rosemary Clooney, Nancy Sinatra, Esquivel, the label still issues any Sinatra work recorded while on the label and, after his death in 1998, it had great success with his greatest hits collections. One of the founding principles under Sinatras leadership was that each artist would have full creative freedom. This is the reason why recordings of early Reprise artists are distributed through other labels. In Martins case, his Reprise recordings were out of print for nearly 20 years before a deal was struck with Capitol Records, in 1963, as part of a film deal, Warner Bros. purchased Reprise from Sinatra, who nonetheless retained a 20% interest in the label. Many of the artists on the label were dropped by Warner Bros. Reprise president Mo Ostin was retained as the head of the label, warner-Reprise executives began targeting younger acts, beginning by securing the American distribution rights to the Pye Records recordings by the Kinks in 1964. Reprise would soon add teen-oriented pop acts like Dino, Desi & Billy to the roster, as well, Franks own daughter Nancy Sinatra would be retained by Ostin, becoming a major pop star starting in late 1965. The label moved almost exclusively to rock-oriented music in the late 1960s, rex, the Meters, John Cale, Gordon Lightfoot, Michael Franks, Richard Pryor, Al Jarreau, Fleetwood Mac, Fanny, and the Beach Boys. In 1976, the Reprise label was deactivated by Warner Bros. an unconfirmed explanation for this move is that Sinatra wanted to be the only artist on Reprise, and Young is said to have been the only Reprise act who refused to agree to a change in labels. In late 1985, some copies of the Dream Academys hit single Life in a Northern Town were pressed with Warner Bros. labels bearing a Reprise logo,1986 saw releases bearing Reprise labels from the Dream Academy as well as Dwight Yoakam. Vice President of Promotion Rich Fitzgerald was appointed as label Vice-President and it was formerly home to the Jimi Hendrix and the Barenaked Ladies catalogs in the U. S. When the Bee Gees back catalog was remastered by Rhino Records in the 2000s, neil Young stated in a documentary about his life that Marilyn Manson was turned down by Reprise. In September 2011, several took place at Reprise Records
"Two-tone orange" label used by Reprise during the Warner Bros.-Seven Arts merger from 1968 to 1969. (Label to Jimi Hendrix's Smash Hits.) After the Kinney National Company took over Warner Bros. in 1969, the orange tone at the top of the label was changed to the same tone as on the rest of the label, the W7 box logo was removed and the circled :r logo became a boxed logo without the "Reprise" designation.
Red label, used by Reprise throughout the late 1970s. (Label to Neil Young's Decade.)