James Robert Yates was a NASCAR engine builder and former owner of the Sprint Cup Series team Yates Racing, owned since 2007 by his son Doug. He purchased the team from Harry Ranier in 1988, with driver Davey Allison. In 2018, Yates was inducted into the NASCAR Hall of Fame.

Yates Racing was an American stock car racing team that competed in NASCAR through the 2009 season, after which it merged into Richard Petty Motorsports. Previously known as Robert Yates Racing, the team was owned by Doug Yates, who has officially owned the team since his father Robert's retirement on December 1, 2007. The Yates family owned the team since purchasing it from Harry Ranier and J. T. Lundy in October 1988.