Henry II of England
Henry II known as Henry Curtmantle, Henry FitzEmpress or Henry Plantagenet, ruled as King of England, Duke of Normandy and Aquitaine, Count of Anjou and Nantes, Lord of Ireland. Before he was 40 he controlled England, large parts of Wales, the eastern half of Ireland and the western half of France—an area that would come to be called the Angevin Empire. Henry was the son of daughter of Henry I of England, he became involved by the age of 14 in his mother's efforts to claim the throne of England occupied by Stephen of Blois, was made Duke of Normandy at 17. He inherited Anjou in 1151 and shortly afterwards became the Duke of Aquitaine by marrying Eleanor of Aquitaine, whose marriage to Louis VII of France had been annulled. Stephen agreed to a peace treaty after Henry's military expedition to England in 1153, Henry inherited the kingdom on Stephen's death a year later. Henry was an energetic and sometimes ruthless ruler, driven by a desire to restore the lands and privileges of his grandfather Henry I.
During the early years of his reign the younger Henry restored the royal administration in England, re-established hegemony over Wales and gained full control over his lands in Anjou and Touraine. Henry's desire to reform the relationship with the Church led to conflict with his former friend Thomas Becket, the Archbishop of Canterbury; this controversy lasted for much of the 1160s and resulted in Becket's murder in 1170. Henry soon came into conflict with Louis VII and the two rulers fought what has been termed a "cold war" over several decades. Henry expanded his empire at Louis' expense, taking Brittany and pushing east into central France and south into Toulouse. Henry and Eleanor had eight children -- five sons. Three of his sons would be king, though Henry the Young King was named his father's co-ruler rather than a stand-alone king; as the sons grew up, tensions over the future inheritance of the empire began to emerge, encouraged by Louis and his son King Philip II. In 1173 Henry's heir apparent, "Young Henry", rebelled in protest.
France, Brittany and Boulogne allied themselves with the rebels. The Great Revolt was only defeated by Henry's vigorous military action and talented local commanders, many of them "new men" appointed for their loyalty and administrative skills. Young Henry and Geoffrey revolted again in 1183; the Norman invasion of Ireland provided lands for his youngest son John, but Henry struggled to find ways to satisfy all his sons' desires for land and immediate power. By 1189, Young Henry and Geoffrey were dead, Philip played on Richard's fears that Henry II would make John king, leading to a final rebellion. Decisively defeated by Philip and Richard and suffering from a bleeding ulcer, Henry retreated to Chinon castle in Anjou, he was succeeded by Richard. Henry's empire collapsed during the reign of his youngest son, John. Many of the changes Henry introduced during his long rule, had long-term consequences. Henry's legal changes are considered to have laid the basis for the English Common Law, while his intervention in Brittany and Scotland shaped the development of their societies and governmental systems.
Historical interpretations of Henry's reign have changed over time. In the 18th century, scholars argued that Henry was a driving force in the creation of a genuinely English monarchy and a unified Britain. During the Victorian expansion of the British Empire, historians were keenly interested in the formation of Henry's own empire, but they expressed concern over his private life and treatment of Becket. Late-20th-century historians have combined British and French historical accounts of Henry, challenging earlier Anglocentric interpretations of his reign. Henry was born in France at Le Mans on 5 March 1133, the eldest child of the Empress Matilda and her second husband, Geoffrey the Fair, Count of Anjou; the French county of Anjou was formed in the 10th century and the Angevin rulers attempted for several centuries to extend their influence and power across France through careful marriages and political alliances. In theory, the county answered to the French king, but royal power over Anjou weakened during the 11th century and the county became autonomous.
Henry's mother was King of England and Duke of Normandy. She was born into a powerful ruling class of Normans, who traditionally owned extensive estates in both England and Normandy, her first husband had been the Holy Roman Emperor Henry V. After her father's death in 1135, Matilda hoped to claim the English throne, but instead her cousin Stephen of Blois was crowned king and recognised as the Duke of Normandy, resulting in civil war between their rival supporters. Geoffrey took advantage of the confusion to attack the Duchy of Normandy but played no direct role in the English conflict, leaving this to Matilda and her half-brother, Robert of Gloucester; the war, termed the Anarchy by Victorian historians, degenerated into stalemate. Henry spent some of his earliest years in his mother's household, accompanied Matilda to Normandy in the late 1130s. Henry's childhood from the age of seven, was spent in Anjou, where he was educated by Peter of Saintes, a noted grammarian of the day. In late 1142, Geoffrey decided t
Bentley Motors Limited is a British manufacturer and marketer of luxury cars and SUVs—and a subsidiary of the Volkswagen Group since 1998. Headquartered in Crewe, the company was founded as Bentley Motors Limited by W. O. Bentley in 1919 in Cricklewood, North London—and became known for winning the 24 Hours of Le Mans in 1924, 1927, 1928, 1929, 1930, 2003. Prominent models extend from the historic sports-racing Bentley 4 1/2 Bentley Speed Six. Today most Bentleys are assembled at the company's Crewe factory, with a small number assembled at Volkswagen's Dresden factory and with bodies for the Continental manufactured in Zwickau and for the Bentayga manufactured at the Volkswagen Bratislava Plant; the joining and eventual separation of Bentley and Rolls-Royce followed a series of mergers and acquisitions, beginning with the 1931 purchase by Rolls-Royce of Bentley in receivership. In 1971, Rolls-Royce itself was forced into receivership and the UK government nationalised the company—splitting into two companies the aerospace division and automotive divisions—the latter retaining the Bentley subdivision.
Rolls-Royce Motors was subsequently sold to engineering conglomerate, Vickers and in 1998, Vickers sold Rolls-Royce to Volkswagen AG. Intellectual property rights to both the name Rolls-Royce as well as the company's logo had been retained not by Rolls-Royce Motors, but by aerospace company, Rolls-Royce Plc, which had continued to license both to the automotive division, thus the sale of "Rolls-Royce" to VW included the Bentley name and logos, vehicle designs, model nameplates and administrative facilities, the Spirit of Ecstasy and Rolls-Royce grille shape trademarks —but not the rights to the Rolls-Royce name or logo. The aerospace company, Rolls-Royce Plc sold both to BMW AG. Before World War I, Walter Owen Bentley and his brother, Horace Millner Bentley, sold French DFP cars in Cricklewood, North London, but W. O, as Walter was known, always wanted to build his own cars. At the DFP factory, in 1913, he noticed an aluminium paperweight and thought that aluminium might be a suitable replacement for cast iron to fabricate lighter pistons.
The first Bentley aluminium pistons were fitted to Sopwith Camel aero engines during World War I. In August 1919, W. O. registered Bentley Motors Ltd. and in October he exhibited a car chassis, with dummy engine, at the London Motor Show. Ex–Royal Flying Corps officer Clive Gallop designed an innovative four valves per cylinder engine for the chassis. By December the engine was running. Delivery of the first cars was scheduled for June 1920, but development took longer than estimated so the date was extended to September 1921; the durability of the first Bentley cars earned widespread acclaim and they competed in hill climbs and raced at Brooklands. Bentley's first major event was the 1922 Indianapolis 500, a race dominated by specialized cars with Duesenberg racing chassis, they entered a modified road car driven by works driver, Douglas Hawkes, accompanied by riding mechanic, H. S. "Bertie" Browning. Hawkes completed the full 500 miles and finished 13th with an average speed of 74.95 miles per hour after starting in 19th position.
The team was rushed back to England to compete in the 1922 RAC Tourist Trophy. In an ironic reference to his heavyweight boxer's stature, Captain Woolf Barnato was nicknamed "Babe". In 1925, he acquired a 3-litre. With this car he won numerous Brooklands races. Just a year he acquired the Bentley business itself; the Bentley enterprise was always underfunded, but inspired by the 1924 Le Mans win by John Duff and Frank Clement, Barnato agreed to finance Bentley's business. Barnato had incorporated Baromans Ltd in 1922, which existed as his investment vehicle. Via Baromans, Barnato invested in excess of £100,000, saving the business and its workforce. A financial reorganisation of the original Bentley company was carried out and all existing creditors paid off for £75,000. Existing shares were devalued from £ 1 each to 5 % or their original value. Barnato held 149,500 of the new shares giving him control of the company and he became chairman. Barnato injected further cash into the business: £35,000 secured by debenture in July 1927.
With renewed financial input, W. O. Bentley was able to design another generation of cars; the Bentley Boys were a group of British motoring enthusiasts that included Barnato, Sir Henry "Tim" Birkin, steeple chaser George Duller, aviator Glen Kidston, automotive journalist S. C. H. "Sammy" Davis, Dudley Benjafield. The Bentley Boys favoured Bentley cars. Many were independently wealthy and many had a military background, they kept the marque's reputation for high performance alive. In 1929, Birkin developed the 4½-litre, lightweight Blower Bentley at Welwyn Garden City and produced five racing specials, starting with Bentley Blower No.1, optimised for the Brooklands racing circuit. Birkin overruled Bentley and put the model on the market before it was developed; as a result, it was unreliable. In March 1930, during the Blue Train Races, Barnato raised the stakes on Rover and its Rover Light Six, having raced and beaten Le Train Bleu for the first time, to better that record with his 6½-litre Bentley Speed Six on a bet o
Gieves & Hawkes
Gieves & Hawkes is a bespoke men's tailor and menswear retailer located at №1 Savile Row, founded in 1771 and now owned by the Hong Kong conglomerate Trinity Ltd. Gieves and Hawkes is one of the oldest continual bespoke tailoring companies in the world; the company holds a number of Royal Warrants, provides ready-to-wear as well as bespoke and military tailoring. The current creative director is Jason Basmajian of Brioni. Gieves & Hawkes' business was based on catering to the needs of the British Army and the Royal Navy, hence by association the British Royal family. After coming to London in 1760, Thomas Hawkes set up his first shop in 1771 in Brewer Street, selling to gentlemen, his main clients were commanders of the British Army, through which King George III became a customer. He expanded his retail operation by moving to No.17 Piccadilly in 1793, where he gained the first of many Royal Warrants in 1809. In 1835, James Watson Gieve was employed by'Old Mel' Meredith, a Portsmouth-based tailor by appointment to the Royal Navy.
In 1852, Gieve partnered with Joseph Galt, in 1887, Gieve purchased the remaining shares to form Gieves & Co. He died in 1888. On 23 December 1912, Hawkes & Co. bought №1 Savile Row from the Royal Geographical Society for £38,000, in part because the firm had dressed so many explorers. In 1974, Gieves Ltd acquired the freehold of 1 Savile Row; the company was renamed Hawkes. In 2009, Kathryn Sargent of Gieves and Hawkes became the first female head cutter in Savile Row; the company produces the uniforms for the Honourable Corps of Gentlemen at Arms. The company was bought by Hong Kong-based property developer and garment manufacturer USL Holdings Ltd in 2002, having listed unsuccessfully as a Plc. In May 2012, Gieves & Hawkes was acquired by Trinity Limited, the distribution of Gieves & Hawkes continues to expand with over 100 stores and concessions around the UK and in Hong Kong and Taiwan. In June 2009, Gieves & Hawkes began a new partnership with British Formula One team Brawn GP, providing the team with their official attire, a grey, single-breasted, two-button, mohair suit, white shirt, distinctive team-coloured tie.
The Savile Row flagship store was renovated in 2011 and transformed into a menswear emporium, which includes concessions for Carreducker. In October 2011, Gieves & Hawkes sponsored the Scott-Amundsen Centenary Race conducted by six serving soldiers of the British Army, with all proceeds going to the Royal British Legion. Birmingham Gieves & Hawkes have a strong history of both service to the military, hence to the British royal family. Hawkes & Co. were granted their first Royal Warrant in 1809, during the reign of King George III. Gieves & Hawkes presently have all three main Royal Warrants, appointed to HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales. 1732 - Number One Savile Row constructed as town house of the Fairfax family. 1760 - Thomas Hawkes comes to London, is employed as a journeyman for Mr Moy, a velvet cap-maker on Swallow Street. Heavy drinking Moy leaves the aware Hawkes to cultivate his royal clientele. 1771 - With Moy dead, Hawkes sets up a hatter and tailor shop in Brewer Street.
His top client was King George III, who ordered several thousand scarlet uniforms for the British army, his son the Prince Regent. 1793 - Hawkes has established his expanded shop at No.17 Piccadilly, described as "Helmet and Cap-maker to the King." 1809 - Thomas Hawkes receives his first Royal Warrant, based on his work for George III 1818 - Burlington Arcade, a glassed-over esplanade of shops adjacent to Burlington House is constructed under the patronage of Lord George Cavendish who resides at No 1 Savile Row, where Beau Brummell was a guest before his fall and exile in 1814 1822 - James Watson Gieve is born in Chulmleigh, Devon 1850 - Having handed his business over to his nephews, by 1850 Hawkes & Co is being run by H. T. White; as the personal tailor of Sir Garnet Wolseley, he develops a special form of the pith helmet known as the Wolseley pattern, which has an extended brim at the rear for better sun protection for the neck. It is still worn today by the Royal Marines as formal dress.
1835 - James Watson Gieve is employed by'Old Mel' Meredith, a Portsmouth-based tailor by appointment to the Royal Navy. Meredith tailors the uniform Admiral Lord Nelson is wearing when killed in action aboard HMS Victory at the Battle of Trafalgar 1852 - James Gieve acquires a partnership with Joseph Galt. 1871 - Ownership of №1 passed to the Royal Geographical Society, which added the magnificent Map Room and galleried Library which remain the focal point of the fine interiors today. Henry Morton Stanley, sent to search for David Livingstone by the New York Herald newspaper in 1869, finds him in the town of Ujiji on the shores of Lake Tanganyika on 27 October 1871, clad in Hawkes & Co. dress from head to toe. 1873 - the body of explorer David Livingstone lies in state at 1 Savile Row, before burial at Westminster Abbey. 1887 - James Gieve becomes sole owner of Galt & Gieves, renaming it Gieves & Co. 1888 - James Gieve dies 1912 - On 23 December, №1 Savile Row is purchased from the Royal Geographical Society by Hawkes & Co. for £38,000, in part because the firm has dressed so many explorers.
This was at a time when the international reputation of Savile Row, the famous street and centre for fine craft tailoring was growing. Another £10,000 is spent on converting the premises to suit the business. Hawkes & Co. is appointed to dress the Honourable Corps of Gentlemen at Arms, the British Monarch's nearest bodyguard 1920s - becomes the first Savile Row
Cadbury Cadbury's and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, West London, operates in more than 50 countries worldwide, it is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product.
Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries. Cadbury was granted its first Royal Warrant from Queen Victoria in 1854, it has been a holder of a Royal Warrant from Elizabeth II since 1955. Cadbury merged with J. S. Fry & Sons in 1919, Schweppes in 1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as Dr Pepper Snapple Group. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods in 2010. In 1824, John Cadbury, a Quaker, began selling tea and drinking chocolate in Bull Street in Birmingham, England. From 1831 he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold to the wealthy because of the high cost of production. In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers".
In 1847, Cadbury's competitor Fry's of Bristol produced the first chocolate bar. Cadbury introduced his brand of the chocolate bar in 1849, that same year and Fry's chocolate bars were displayed publicly at a trade fair in Bingley Hall, Birmingham; the Cadbury brothers opened an office in London, in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. The company went into decline in the late 1850s. John Cadbury's sons Richard and George took over the business in 1861. At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, the company was losing money. By 1866, Cadbury was profitable again; the brothers had turned around the business by moving the focus from tea and coffee to chocolate, by increasing the quality of their products. The firm's first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain. A new cocoa press developed in the Netherlands removed some of the unpalatable cocoa butter from the cocoa bean.
The firm began exporting its products in the 1850s. In 1861, the company created Fancy Boxes — a decorated box of chocolates — and in 1868 they were sold in boxes in the shape of a heart for Valentine's Day. Boxes of filled chocolates became associated with the holiday. In 1878, the brothers decided to build new premises in countryside four miles from Birmingham; the move to the countryside was unprecedented in business. Better transport access for milk, inward shipped by canal, cocoa, brought in by rail from London and Liverpool docks was taken into consideration. With the development of the Birmingham West Suburban Railway along the path of the Worcester and Birmingham Canal, they acquired the Bournbrook estate, comprising 14.5 acres of countryside 5 miles south of the outskirts of Birmingham. Located next to the Stirchley Street railway station, which itself was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought 120 acres of land close to the works and planned, at his own expense, a model village which would'alleviate the evils of modern more cramped living conditions'.
By 1900 the estate included 314 houses set on 330 acres of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper, it was a great sales success, became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry for the first time. Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War.
More than 2,000 of Cadbury's male employees joined the British Armed Forces, to support the British war effort, Cadbury provided chocolate and clothing to the troops. George Cadbury handed over two com
A royal charter is a formal grant issued by a monarch under royal prerogative as letters patent. They have been used to promulgate public laws, the most famous example being the British Magna Carta of 1215, but since the 14th century have only been used in place of private acts to grant a right or power to an individual or a body corporate, they were, are still, used to establish significant organisations such as boroughs and learned societies. Charters should be distinguished from royal warrants of appointment, grants of arms and other forms of letters patent, such as those granting an organisation the right to use the word "royal" in their name or granting city status, which do not have legislative effect; the British monarchy has issued over 1,000 royal charters. Of these about 750 remain in existence; the earliest charter recorded by the UK government was granted to the University of Cambridge in England in 1231, although older charters are known to have existed including to the Worshipful Company of Weavers in England in 1150 and to the town of Tain in Scotland in 1066.
Charters continue to be issued by the British Crown, a recent example being that awarded to The Chartered Institute of Ergonomics and Human Factors, in 2014. Charters have been used in Europe since medieval times to grant rights and privileges to towns and cities. During the 14th and 15th century the concept of incorporation of a municipality by royal charter evolved. Among the past and present groups formed by royal charter are the Company of Merchants of the Staple of England, the British East India Company, the Hudson's Bay Company, the Chartered Bank of India and China, the Peninsular and Oriental Steam Navigation Company, the British South Africa Company, some of the former British colonies on the North American mainland, City livery companies, the Bank of England and the British Broadcasting Corporation. Between the 14th and 19th centuries, royal charters were used to create chartered companies – for-profit ventures with shareholders, used for exploration and colonisation. Early charters to such companies granted trade monopolies, but this power was restricted to parliament from the end of the 17th century.
Until the 19th century, royal charters were the only means other than an act of parliament by which a company could be incorporated. The use of royal charters to incorporate organisations gave rise to the concept of the "corporation by prescription"; this enabled corporations that had existed from time immemorial to be recognised as incorporated via the legal fiction of a "lost charter". Examples of corporations by prescription include Cambridge universities. According to the Catholic Encyclopedia, of the 81 universities established in pre-Reformation Europe, 13 were established ex consuetudine without any form of charter, 33 by Papal bull alone, 20 by both Papal bull and imperial or royal charter, 15 by imperial or royal charter alone. Universities established by royal charter did not have the same international recognition – their degrees were only valid within that kingdom; the first university to be founded by charter was the University of Naples in 1224, founded by an imperial charter of Frederick II.
The first university founded by royal charter was the University of Coimbra in 1290, by King Denis of Portugal, which received Papal confirmation the same year. Other early universities founded by royal charter include the University of Perpignan and the University of Huesca, both by Peter IV of Aragon, the Jagiellonian University by Casimir III of Poland, the University of Vienna by Rudolf IV, Duke of Austria, the University of Caen by Henry VI of England, the University of Girona and the University of Barcelona, both by Alfonso V of Aragon, the University of Valence by the Dauphin Louis, the University of Palma by Ferdinand II of Aragon; the University of Cambridge was confirmed by a Papal bull in 1317 or 1318, but despite repeated attempts, the University of Oxford never received such confirmation. The three pre-Reformation Scottish universities were all established by Papal bulls. Following the reformation, establishment of universities and colleges by royal charter became the norm; the University of Edinburgh was founded under the authority of a royal charter granted to the Edinburgh town council in 1582 by James VI as the "town's college".
Trinity College Dublin was established by a royal charter of Elizabeth I in 1593. Both of these charters were given in Latin; the Edinburgh charter gave permission for the town council "to build and to repair sufficient houses and places for the reception and teaching of professors of the schools of grammar, the humanities and languages, theology and law, or whichever liberal arts which we declare detract in no way from the aforesaid mortification" and granted them the right to appoint and remove professors. But, as concluded by Edinburgh's principal, Sir Alexander Grant, in his tercentenary history of the university, "Obviously this is no charter founding a university". Instead
Coat of arms
A coat of arms is a heraldic visual design on an escutcheon, surcoat, or tabard. The coat of arms on an escutcheon forms the central element of the full heraldic achievement which in its whole consists of shield, supporters and motto. A coat of arms is traditionally unique to an individual person, state, organization or corporation; the Roll of Arms is a collection of many coats of arms, since the early Modern Age centuries it has been a source of information for public showing and tracing the membership of a noble family, therefore its genealogy across time. The ancient Greek hoplites used individual insignia on their shields; the ancient Romans used similar insignia on their shields. Heraldic designs came into general use among western nobility in the 12th century. Systematic, heritable heraldry had developed by the beginning of the 13th century. Who had a right to use arms, by law or social convention, varied to some degree between countries. Early heraldic designs were personal. Arms become hereditary by the end of the 12th century, in England by King Richard I during the Third Crusade.
Burgher arms are used in Northern Italy in the second half of the 13th century, in the Holy Roman Empire by the mid 14th century. In the late medieval period, use of arms spread to the clergy, to towns as civic identifiers, to royally chartered organizations such as universities and trading companies; the arts of vexillology and heraldry are related. The term coat of arms itself in origin refers to the surcoat with heraldic designs worn by combattants in the knightly tournament, in Old French cote a armer; the sense is transferred to the heraldic design itself in the mid-14th century. Despite no widespread regulation, heraldry has remained consistent across Europe, where tradition alone has governed the design and use of arms; some nations, like England and Scotland, still maintain the same heraldic authorities which have traditionally granted and regulated arms for centuries and continue to do so in the present day. In England, for example, the granting of arms has been controlled by the College of Arms.
Unlike seals and other general emblems, heraldic "achievements" have a formal description called a blazon, which uses vocabulary that allows for consistency in heraldic depictions. In the present day, coats of arms are still in use by a variety of institutions and individuals: for example, many European cities and universities have guidelines on how their coats of arms may be used, protect their use as trademarks. Many societies exist that aid in the design and registration of personal arms. Heraldry has been compared to modern corporate logos; the French system of heraldry influenced the British and Western European systems. Much of the terminology and classifications are taken from it. However, with the fall of the French monarchy there is not a Fons Honorum to enforce heraldic law; the French Republics that followed have either affirmed pre-existing titles and honors or vigorously opposed noble privilege. Coats of arms are considered an intellectual property of municipal body. Assumed arms are considered valid unless they can be proved in court to copy that of an earlier holder.
In the heraldic traditions of England and Scotland, an individual, rather than a family, had a coat of arms. In those traditions coats of arms are legal property transmitted from father to son. Undifferenced arms are used only by one person at any given time. Other descendants of the original bearer could bear the ancestral arms only with some difference: a colour change or the addition of a distinguishing charge. One such charge is the label, which in British usage is now always the mark of an heir apparent or an heir presumptive; because of their importance in identification in seals on legal documents, the use of arms was regulated. This has been carried out by heralds and the study of coats of arms is therefore called "heraldry". In time, the use of arms spread from military entities to educational institutes, other establishments. In Scotland, the Lord Lyon King of Arms has criminal jurisdiction to control the use of arms. In England, Northern Ireland and Wales the use of arms is a matter of civil law and regulated by the College of Arms and the High Court of Chivalry.
In reference to a dispute over the exercise of authority over the Officers of Arms in England, Arthur Annesley, 1st Earl of Anglesey, Lord Privy Seal, declared on 16 June 1673 that the powers of the Earl Marshal were "to order and determine all matters touching arms, ensigns of nobility and chivalry. It was further declared that no patents of arms or any ensigns of nobility should be granted and no augmentation, alteration, or addition should be made to arms without the consent of the Earl Marshal. In Ireland the usage and granting of coats of arms was regulated by the Ulster King of Arms from the office's creation in 1552. After Irish independence in 1922 the office was still working out of Dublin Castle; the last Ulster King of Arm
In marketing, brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; the intangible elements are the experiences that the consumers share with the brand, the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product.
Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, can benefit from price-sensitive customers; the earliest origins of branding can be traced to pre-historic times. The practice may have first begun with the branding of farm animals in the middle East in the neolithic period. Stone Age and Bronze Age cave paintings depict images of branded cattle. Egyptian funerary artwork depicts branded animals. Over time, the practice was extended to marking personal property such as pottery or tools, some type of brand or insignia was attached to goods intended for trade.
Around 4,000 years ago, producers began by attaching simple stone seals to products which, over time, were transformed into clay seals bearing impressed images associated with the producer's personal identity thus giving the product a personality. Bevan and Wengrow have argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks and textiles; these ancient societies imposed strict forms of quality control over commodities, needed to convey value to the consumer through branding. Diana Twede has argued that the "consumer packaging functions of protection and communication have been necessary whenever packages were the object of transactions", she has shown that amphorae used in Mediterranean trade between 1500 and 500 BCE exhibited a wide variety of shapes and markings, which provided information for purchasers during exchange. Systematic use of stamped labels dates appears to date from around the fourth century BCE.
In a pre-literate society, the shape of the amphora and its pictorial markings functioned as a brand, conveying information about the contents, region of origin and the identity of the producer which were understood to convey information about product quality. A number of archaeological research studies have found extensive evidence of branding and labelling in antiquity. Archaeologists have identified some 1,000 different Roman potters' marks of the early Roman Empire, suggesting that branding was a widespread practice. In Pompeii, Umbricius Scauras, a manufacturer of fish sauce was branding his amphora which travelled across the entire Mediterranean. Mosaic patterns in the atrium of his house were decorated with images of amphora bearing his personal brand and quality claims; the mosaic comprises four different amphora, one at each corner of the atrium, bearing labels as follows: 1. G F SCO/ SCAURI/ EX OFFI/NA SCAU/RI Translated as "The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus" 2.
LIQU/ FLOS Translated as: "The flower of Liquamen" 3. G F SCOM/ SCAURI Translated as: "The flower of garum, made of the mackerel, a product of Scaurus" 4. LIQUAMEN/ OPTIMUM/ EX OFFICI/A SCAURI Translated as: "The best liquamen, from the shop of Scaurus"Scauras' fish sauce was known to be of high quality across the Mediterranean and its reputation travelled as far away as modern France. Curtis has described this mosaic as a "an advertisement... and a rare, unequivocal example of a motif inspired by a patron, rather than by the artist."In Pompeii and nearby Herculaneum, archaeological evidence points to evidence of branding and labelling in common use. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius. Carbonized loaves of bread, found at Herculaneum, indicate that some bakers stamped their bread with the producer's name and other information including the use, price or intended recipient; these markings demonstrate the public's need for product information in an complex market-place.
In the East, evidence of branding dates to an early period. Recent research suggests that Chinese merchants made extensive use of branding, packaging and retail signage. From as early as 200 BCE, Chinese packaging and branding was used to signal family, place names and product quality, the use of government imposed product branding was used betw