Giorgio Armani S.p. A. is an Italian luxury fashion house founded by Giorgio Armani which designs, manufactures and retails haute couture, ready-to-wear, leather goods, watches, accessories, eyewear and home interiors. The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, Armani Exchange; the brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry. In 2016, estimated sales of the company were around $2.65 billion. In 2017, Giorgio Armani announced that his company will close two of its fashion labels, Armani Collezioni and Armani Jeans, as part of the restructuring process for his company. While Armani Collezioni will merge back into the "Giorgio Armani" line, Armani Jeans will be mixed with the Emporio Armani line due to their similarities in styles and the use of the same brand logo. Giorgio Armani is in collaboration with Emaar Properties, a chain of luxury hotels and resorts in several big cities including Milan, New York, Hong Kong, Los Angeles, Shanghai, Dubai.
The company operates a range of cafés worldwide, in addition to a bar and nightclub. Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, glasses and perfumes, it is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A". In 2016, the fashion house stopped using animal fur in all of its collections, citing the availability of "valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals."According to The Wall Street Journal and other influential sources, in addition to couture line Armani Privé, Giorgio Armani and Emporio Armani are company's ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Exchange and Armani Jeans. Emporio Armani is the second brand of Armani family, features ready-to-wear and runway collections. Emporio Armani focuses on modern traits. Emporio Armani along with Giorgio Armani are the only two ready-to-wear brands that are designed by Giorgio Armani himself, has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, Armani Exchange do not.
Emporio Armani is only sold in freestanding Emporio Armani boutiques and its official website. Apollo Minerva starred in four Emporio Armani underwear campaigns from Spring/Summer 2008 to Fall/Winter 2009-2010. David Beckham appeared with his wife, former Spice Girl Victoria, in the campaigns twice in 2009. All campaigns were photographed by Marcus Piggott. In January 2010, football star Cristiano Ronaldo and Hollywood movie star Megan Fox became the male and female face and body of Emporio Armani. In 2011, Megan Fox was replaced with Rihanna and Ronaldo was replaced by tennis athlete Rafael Nadal. Emporio Armani has teamed up with Reebok to create fashion shoes under the label EA7. In 2019, Emporio Armani released a new series centered around Shawn Mendes; the black-and-white advertisement featured an instrumental version of his song, "In My Blood". Emporio Armani has boutiques in Oslo, Amman, Jeddah, Bogotá, Tokyo, Madrid, Paris, Glasgow, Los Angeles, Mexico City, Kuala Lumpur, Buenos Aires, Tel Aviv, Dubai, Lima, Singapore, New York, São Paulo, New Delhi, many other cities around the world.
Armani Collezioni is the diffusion line of Giorgio Armani that retails at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo is displayed black written on a white label, but varies. "Armani" being larger and "Collezioni" underneath it. It provides made-to-measure tailored shirts where every element can be chosen. In addition to being sold in the two freestanding boutiques in Milan and Paris, Armani Collezioni sold in department stores and outlets while Giorgio Armani and Emporio Armani only sold in freestanding boutiques. Last year, a sporty line of this label has appeared named "Armani Collezioni Active" in the same way as the EA7 line from Emporio Armani line. Armani Jeans is a diffusion line collection of denim-related clothing, created in 1981, by Giorgio Armani. Armani Jeans is sold in department stores, although there are many freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan; some Armani Jeans items are sold in Emporio Armani Stores.
This line does not feature Giorgio Armani's signature simplicity. The colors used are more diverse. A|X Armani Exchange was launched in 1991 in the U. S, it retails fashion and lifestyle products and is known for its provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand. To accelerate development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada and South America and Asia-Pacific; the Italian company held 25% of Presidio Holdings, the remaining 75% in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acqui
Marc Jacobs is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, Marc by Marc Jacobs, a diffusion line, produced for 15 years having been discontinued after the 2015 fall/winter collection. At one point there were over 200 retail stores in 80 countries, he was the creative director of the French design house Louis Vuitton from 1997 to 2014. Jacobs was on Time magazine's "2010 Time 100" list of the 100 most influential people in the world, was #14 on Out magazine's 2012 list of "50 Most Powerful Gay Men and Women in America", he got married on 7th April 2019, to his long time boyfriend Charly Defrancesco. Marc Jacobs was born to a non-observant Jewish family in New York City; when he was seven, his father, an agent at the William Morris Agency, died. His mother, who remarried three times, was "mentally ill" and "didn't take care of her kids", according to Jacobs; as a teenager, he went to live with his paternal grandmother on the Upper West Side, in an apartment in the Majestic on Central Park West.
He attended the High School of Art and Design and studied at the Parsons School of Design in New York. While at Parsons in 1984, he won the Perry Ellis Gold Thimble Award, Chester Weinberg Gold Thimble Award, Design Student of the Year, he won an award in 1991 from the Council of Fashion Designers of America. At age 15, Jacobs worked as a stockboy at Charivari, a now-defunct avant-garde clothing boutique in New York City. While still at Parsons, he sold his first line of hand-knit sweaters, he designed his first collection for Reuben Thomas, Inc. under the Sketchbook label. With Robert Duffy, Jacobs's creative collaborator, business partner since the mid-1980s, he formed Jacobs Duffy Designs. In 1986, backed by Onward Kashiyama USA, Inc. Jacobs designed his first collection bearing the Marc Jacobs label. In 1987, he was the youngest designer to have been awarded the fashion industry's highest tribute, the Council of Fashion Designers of America's Perry Ellis Award for "New Fashion Talent". In 1988, Jacobs and Duffy joined the women's design unit of Perry Ellis as creative director/vice president and president following the death of its namesake and founder.
In addition, Jacobs oversaw the design of the various women's licensees. In 1992, the Council of Fashion Designers of America awarded Jacobs with The Women's Designer of the Year Award. In the same year, he designed a "grunge" collection for Perry Ellis. In the fall of 1993, Jacobs Duffy Designs Inc. launched their own licensing and design company, Marc Jacobs International Company, L. P. In 1994, Jacobs produced his first full collection of menswear. In 1997, Jacobs was appointed Louis Vuitton's creative director, where he created the company's first ready-to-wear clothing line. Jacobs has collaborated with many popular artists for his Louis Vuitton collections, including Stephen Sprouse, Takashi Murakami and most American artist Richard Prince and rapper Kanye West, In the spring of 2001, Jacobs introduced his secondary line, Marc by Marc Jacobs. In 2005, Look was the Marc by Marc Jacobs ready-to-wear license holder in Japan with retail value of €50 million. In 2006, Jacobs started a new line of body-splash fragrances in ten-ounce bottles which are distributed by Coty.
First being sold only in perfume boutiques, they have become more popular. In 2007 filmmaker Loïc Prigent released a documentary film about Jacobs entitled Marc Jacobs and Louis Vuitton. In February 2008, Jacobs was accused of plagiarizing a scarf design created in the 1950s by Swedish designer Gösta Olofsson. Jacobs settled the matter by offering monetary compensation to Olofsson's son. In 2009, Jacobs launched a shirt, demanding the legalization of gay marriage. In May 2009, Jacobs co-hosted, with fashion model Kate Moss, a "model and muse"-themed gala for the New York City Metropolitan Museum of Art's Costume Institute. In February 2010, Jacobs sued Ed Hardy for infringing on the designs of one of his embroidered handbags. In the course of the Mercedes-Benz Fashion Week Berlin in July 2011 Jacobs was the patron of the young talent award "Designer for Tomorrow by Peek & Cloppenburg"; the five finalists were selected by Jacob and the juryboard and received a personal coaching by Jacobs. The juryboard and Jacobs appointed the winner of 2011 during the DfT award show.
In August 2011, it was reported that Jacobs may succeed John Galliano as creative director of Christian Dior. According to The Daily Telegraph, Jacobs "firmly laid to rest rumours that he was to move to Christian Dior" in January 2012, but rumours prevail. In February 2013, Jacobs was named the new creative director for Diet Coke. In honor of the brand's 30th anniversary, Jacobs would spend one year where he was slated to give the brand a "stylish and light-hearted" makeover. In March 2013, the New York Daily News revealed that the "faux fur" used in many Marc Jacobs garments is the fur from raccoon dogs from China. In October 2013, after the Spring/Summer 2014 show, it was revealed that Marc Jacobs would leave Louis Vuitton to focus on his own line. On January 9, 2014 it was announced that Jacobs's new Spring/Summer collection would feature actress/singer Miley Cyrus, photographed by David Sims. On February 26, 2014, it was announced that actress Jessica Lange would be the new face of Marc Jacobs Beauty.
In addition, it was announced that Lange would be featured in the brand's Summer/Fall print-ad campaign photographed by David Sims, would star in a short campaign film directed by Jacobs, to start streaming online May 5, 2014. Jacobs had dressed and interviewed Lange for Love Magazine's fifth anniversary issue, had her provide a spoken-word version of H
Donna Karan known as "DK", is an American fashion designer and the creator of the Donna Karan New York and DKNY clothing labels. Karan was born Donna Ivy Faske to mother Helen and father Gabby Faske in the Forest Hills neighborhood of the Borough of Queens, New York City, her family is Jewish. Karan's mother had been a model and had worked in designer Chester Weinberg's showroom, her father was a haberdasher who died when Donna was three years old. Karan and her older sister Gail were raised by their mother in Woodmere, in the Five Towns region of Nassau County, New York. Donna took pleasure in softball and basketball, cut classes in high school, passed much of her time in the art department, she graduated from Hewlett High School in 1966, went to the Parsons School of Design. After leaving college, Karan worked for Anne Klein becoming head of the Anne Klein design-team, where she remained until 1985, when she launched her Donna Karan label. Karan began her career as an assistant designer with Anne Klein in the late 1960s, where she was promoted to associate designer in 1971.
As Klein's assistant, Karan was a participant in The Battle of Versailles Fashion Show on November 28, 1973. When Klein herself died in 1974, Takihyo Corporation of Japan became the new owner and Karan, together with her former classmate and friend Louis Dell'Ollio, became head designer of the house. In 1984, Karan left Anne Klein and, together with her husband Stephan Weiss and Takihyo Corporation, started her own business "to design modern clothes for modern people", she showed her first women's clothing collection in 1985. Karan became well known for her'Essentials' line offering seven easy pieces centered around the bodysuit which could all be mixed and matched, created a integrated wardrobe with her First Collection in 1985. Karan always insisted that she would design only clothes like jersey dresses and opaque Lycra tights that she would wear herself. In 1988, nicknamed The Queen Of Seventh Avenue, extended her women's'Donna Karan New York' line by creating a less expensive clothing line for younger women, called DKNY.
Two years she created DKNY Jeans, a denim-inspired collection. DKNY for men was launched in 1992, one year after the'Signature' line for men had been presented. In 1992, Karan released her "cold shoulder" dress, a jersey long-sleeved dress which featured deep cutouts at the shoulders to reveal the skin beneath. Karan left her CEO position in 1997, but continued as chairwoman and designer for the Donna Karan line. After 2002, Karan's designer contributions became less. In August 2008, Karan relaunched her discontinued fragrance lines from the 1990s. In 2015, Donna Karan announced that she would be stepping down as head of her eponymous company to focus on her lifestyle brand, Urban Zen, established by Karan in 2007. Karan won the Coty American Fashion Critics’ Award in 1977 and once again in 1982, she was inducted into the Coty Hall Of Fame in 1984. The Council of Fashion Designers of America named her Menswear Designer of the Year 1992 and Womenswear Designer of the Year 1990 and 1996, she was a nominee for the latter again in 2003 and was presented with the Lifetime Achievement Award by the CFDA in 2004.
She won special CFDA awards in 1985, 1986 and 1987. In the early 1970s Donna Faske married Mark Karan, they divorced in 1978. In 1983, she married artist Stephan Weiss, who would become co-CEO of the Donna Karan company. Weiss died of lung cancer in 2001. Karan resides in Northwest Harbor, New York, but maintains residences in New York City and the Turks & Caicos Islands. Official website Designer Donna Karan promotes craftwork of Haiti
The term designer label refers for clothing, luxury automobile manufacturers and other personal accessory items sold under an prestigious marque, named after a designer, founder or location where the company was founded such as BMW. The term is most applied to luxury goods. While members of the upper middle class, or the mass affluent, are the most targeted customers of these designer labels, some marquees—such as Cartier, Rolex and the haute couture — tend to a wealthier customer base, but every designer brand has merchandise that middle-class wouldn't be able to afford such as exotic skins and hides, limited edition pieces, or things priced higher. Designer Label companies use their smaller and cheaper merchandise, aimed at the middle class, such as wallets, fashion jewellery, key-rings and small accessories, to make the majority of their income, whilst the more expensive pieces such as haute couture, high jewellery, hand-bags and furnishings are reserved for the wealthier upper-class clientele.
A lot of big designer labels focus on haute couture and marketing while licensing the production of their cheaper merchandise to others. In the eyewear industry for example brands like Burberry, Chanel and Prada license their brand names to market leaders like Luxottica. Smaller designer labels such as AJO Studio, Brownstone or Nirvan Javan tend to focus on a specific industry and therefore produce and distribute the products themselves. Many department stores themselves may be considered designer labels, such as Neiman Marcus, David Jones and Daimaru. Designer labels are not only restricted to the fashion design industry. Many car and motorcycle companies such as Rolls Royce, Harley Davidson and Mercedes Benz are regarded as designer labels; these companies make their vehicles to a higher standard than the average manufacturers and many other attributes such leather used in the upholstery and paneling, high levels of technology, extra safety and speed are employed to make for a better product.
These vehicles are in high demand all over the world, waiting lists may be applied to some models such as the Rolls Royce Phantom and the Bugatti Veyron. Many people consider designer labels to be a status symbol; some research indicates that products with designer labels on them are perceived as higher in quality and fashionability than the same products without designer labels. Other studys show evidence that brand names do influence consumers perception of price but not of quality of the products; the relationship between consumer products and social status is debated
Ozwald Boateng, OBE is a British fashion designer of Ghanaian descent, known for his trademark twist on classic British tailoring and bespoke style. Boateng, whose parents emigrated from Ghana in the 1950s, was born in 1967 in Muswell Hill, North London. Boateng was inspired by the immaculate suits his father wore, received his first suit from his mother aged eight: a double-breasted in purple mohair. At fourteen, he found a summer job sewing linings into suits. While studying computer science at Southgate College at age 16, he was introduced to cutting and designing by his girlfriend. Using his mother's old sewing machine, he started designing and selling to his fellow students, switched to graduate in fashion and design. Boateng helped a friend to make clothes for a fashion show, after receiving praise for his work, sold his first collection to a menswear shop in Covent Garden; some of his first pieces were sold in Academy, Newburgh Street, in about 1987. This enabled him to open his first studio in Portobello Road in 1991.
In 1994, Boateng staged his first catwalk presentation during Paris Fashion Week, the first tailor to stage a catwalk show in Paris. Mentored by Tommy Nutter, the success of the Paris show in 1994 enabled Boateng to open his boutique on Vigo Street, the south end of Savile Row, in 1995. Boateng's contemporary approach to menswear design helped to forge a new appreciation for Savile Row, draw in a younger demographic. Boateng's moved into Savile Row in June 2002. In 2005, Boateng was honoured with a major 20-year retrospective event at the Victoria and Albert Museum; the exhibition recognised that he had by combining the highest standards of execution with a fresh, vibrant design philosophy captured the imagination of both the media and the public. In 2008, Boateng's new flagship store and headquarters are launched at No. 30 Savile Row, on the corner of Savile Row and Clifford Street. The signage and interiors were co-designed with British-Ghanaian Architect David Adjaye. In 2003, Boateng launched an original concept in fragrances for women.
Bespoke comprises two different vials of fragrance within an jewel-like bottle. Developed with the whole essence of "bespoke" in mind, women have the option of wearing each fragrance separately, or adopting the "bespoke" approach by layering and mixing the two synergistic fragrances together in differing proportions, to create an infinite variety of fragrances to suit their mood and personality. In 2007, Boateng merged the corporate headquarters of his company with his redesigned flagship store on Savile Row. Today, in addition to a bespoke service, Boateng produces two ready-to-wear collections a year, produced at the former Chester Barrie factory in Crewe, Cheshire. LVMH President Bernard Arnault appointed Boateng Creative Director of Menswear at French Fashion house Givenchy, his first collection was shown in July 2004 at Hotel de Ville. Boateng parted with Givenchy after the Spring 2007 collection. In 2004, Coutts approached Boateng to design a new Super-Premium credit card; the Coutts'World Credit Card' appears in Boateng's trademark imperial purple, designed to communicate a new modernity and supreme elegance.
In 2004, Boateng designed new amenity kits for Virgin Atlantic's Upper Class. Critically claimed to be the most stylish first class kits available to travellers on any airline, the design increased pick rate fivefold. Boateng was commissioned by John Agyekum Kufuor, President of the Republic of Ghana, to design and orchestrate a show at the 9th Annual African Union summit in 2007. Held in Accra, it coincided with 200 years since the cessation of the transatlantic slave trade, 50 years of independence for Ghana. In September 2018 British Airways PLC media centre confirmed that Ozwald Boateng OBE has been chosen as the designer for their new uniform, to be launched in 2019 as part of the organisation’s centenary celebrations; this appointment is a matter of controversy amongst customers of the airline and staff alike, who have come to believe that the new uniform would be designed in partnership with the iconic and historic British brand Burberry. Boateng has designed bespoke costumes for films including: Hannibal, Lock and Two Smoking Barrels, Tomorrow Never Dies and the City, Ugly Betty, Eastern Promises, Gangster Number One, Assault on Precinct 13, The Matrix, Miami Vice, Oceans 13, Rush Hour 3.
Director Varon Bonicos filmed Boateng between 1998 and 2010 for fly-on-the-wall feature documentary, A Man's Story, released in March 2012. On 22 June 2006, the Sundance Channel and Reveille LLC released an eight-part real life documentary series called House of Boateng, tracking the journey of Boateng as he embarks on the expansion of his brand in the United States; the series was produced by Ben Silverman. As well as design, Boateng has directed film projects of his own. 1994: Debut Show – his first venture into film alongside his Paris Catwalk show, a short movie dramatising the events and struggles leading up to the show. 2004: Arizona – First directorial debut, a short film entitled Catching Dreams, based in the Grand Canyon area. Shown at his debut show in Milan. 2004: Florence – A film released at the Pitti Imagine in Florence, chronicling the past 10 years of his life. 2004: Givenchy – a Japanese style manga style animation at his debut show as Creative Director for Givenchy. 2005: China – The short movie No Boundaries is filmed in the Guilin District of China.
Shown at second show for Givenchy. It premieres at the Tremblant Film Festival in 2006, comes second in the Short Film category. 2009: Why Style Matters – In collaboration with BBC4, a documentary on the significance of Savile Row in the 21st century and the renewed interest in Tailoring. Features Giorgio Armani. Divorced from
Dean and Dan Caten
Dean and Dan Caten are Canadian fashion designers, radio personalities, businessmen. They are identical twin brothers and the founders and owners of Dsquared², an international fashion house. Dean and Dan Catenacci were born in 1964 in Toronto and grew up in Willowdale, they have seven older siblings. Their father is from Casalvieri, a small town in Ciociaria, Italy. In 1983, they moved to New York to study fashion at Parsons School of Design, but stayed for only one semester before returning to Toronto. Finding a financial backer in 1986, they launched their first signature womenswear collection, DEanDAN. By 1988 they had signed on to label Ports International as creative directors. At the same time, the Catens designed for Tabi International. In 1991, the brothers moved to Milan, Italy where they worked as designers for the house of Gianni Versace, denim brand Diesel, the latter of which funded and launched their namesake brand, they debuted their men's collection in 1994, in 2003, they launched a women's collection and a men's underwear collection.
The Dsquared² brand was launched in 1995. In 2000–01, Madonna commissioned the brothers to design over 150 pieces for her Drowned World Tour 2001 and "Don't Tell Me" music video. A runway show in 2005 ended with Christina Aguilera stripping male models of their clothes. In September 2007, the Dsquared² fashion show in Milan featured Rihanna entering the stage in an American muscle car, followed by a runway walk. In January 2010, the Dsquared² Autumn/Winter 2010 menswear show in Milan featured Bill Kaulitz descending from the ceiling in a caged elevator à la Rocky Horror Picture Show. Bill Kaulitz closed the Dsquared ² Autumn/Winter 2010 menswear show in Milan. In June 2007, the first Dsquared² flagship was opened in Milan's fashion district. Stores opened in St. Moritz, Mykonos, Istanbul, Cannes, Paris and Hong Kong. In March 2015, Dsquared² opened their first flagship store in London; this is the first stage of their major store redesign programme that will continue into the US at the end of 2015.
More recent Dsquared² stores openings have included Miami, Los Angeles, New York, Rome and Madrid. The twins have worked on side projects. In 2006, the brothers were selected to design the new official uniforms for football team Juventus. In March 2008, the Catens signed an agreement to design sunglasses with Marcolin, an Italian sunglasses and eyeglasses manufacturer; the brothers stage elaborate fashion shows to showcase their men's and women's apparel, footwear and cosmetics. The brand's slogan is "Born in Canada, living in London, made in Italy", their designs was worn by Britney Spears, Tokio Hotel's lead singer Bill Kaulitz, Justin Timberlake, Kendrick Lamar, Ricky Martin, Nicolas Cage, Lenny Kravitz, Fergie in the music video "Clumsy" and The Black Eyed Peas' "I Gotta Feeling". In 2013, the Dsquared² brand had a brand turnover of about €200 million; the brand generates most of its revenues through licensing deals. The Caten brothers host their own radio program called Dean and Dan on Air: Style in Stereo.
The show began airing on Sirius XM satellite radio’s BPM channel and features a variety of music, along with celebrity interviews and political discussions. Following the unveiling of its "DSquaw" line at the 2015 Milan Fashion Week, critics expressed outrage at the fashion studio's use of the term "Squaw", a word which carries racist connotations as a derogatory term for North American indigenous women. Critics furthermore pointed to the appropriation of Inuu and Canadian indigenous decorations and attire in the fashion line itself, calling it a "misappropriation". All instances of "DSquaw" were taken down from official Dsquared² media and marketing channels. 2003 - GQ Men of the Year Breakout Design Award 2006 - Golden Needle Award 2009 - Attribution of a star on Canada's Walk of Fame in Toronto. 2017 - Awarded honorary citizenship of Casalvieri and the first edition of LeColuche prize. Dsquared² official website Dsquared² history Dean and Dan Caten at FMD Dsquared² talk about their work and life in Milan
Lacoste is a French company, founded in 1933 by tennis player René Lacoste and André Gillier. It sells clothing, sportswear, leather goods, perfume and watches; the company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. In November 2012 Lacoste was bought outright by Swiss family-held group Maus Frères. René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time, they began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the first example of a brand name appearing on the outside of an article of clothing. Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U. S; this partnership ended in 1993 when Lacoste regained exclusive U.
S. rights to distribute shirts under its own brand. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile. More Lacoste's popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look. In 2005 50 million Lacoste products sold in over 110 countries, its visibility has increased due to the contracts between Lacoste and several tennis players, including former American tennis players Andy Roddick and John Isner, French veteran Richard Gasquet, Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste had begun to increase its presence in the golf world, where noted two time Masters Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments. Bernard Lacoste became ill in early 2005, which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste.
Bernard died in Paris on 21 March 2006. Lacoste licenses its trademark to various companies; until Devanlay owned the exclusive worldwide clothing license, though today Lacoste Polo Shirts are manufactured under licence in Thailand by ICC and in China. Pentland Group has the exclusive worldwide license to produce Lacoste footwear, Coty Inc. owns the exclusive worldwide license to produce fragrance, CEMALAC holds the license to produce Lacoste bags and small leather goods. In June 2007, Lacoste introduced their e-commerce site for the U. S. market. In 2009, Hayden Christensen became the face of the Challenge fragrance for men. In September 2010, Christophe Lemaire stepped down and Felipe Oliveira Baptista succeeded him as the creative manager of Lacoste. René Lacoste Foundation is a community program developed to help children be able to play sports in school. In March 2016, the company opened a new flagship store on Fashion Street in Budapest. In 2017, tennis player Novak Djokovic was named brand ambassador and "the new crocodile" for Lacoste.
This obligation includes a five-year contract as well as multiple appearances in advertising campaigns. In the early'50s, Bernard Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacoste clothing. In the 1970s and 1980s, it was popular with teenagers who called the shirts Izod. While the union was both profitable and popular, Izod Lacoste's parent company was saddled with debt from other business ventures; when attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to the French and Izod was sold to Van Heusen. However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990. Lacoste was involved in a long-standing dispute over its logo with Hong Kong-based sportswear company Crocodile Garments.
At the time, Lacoste used a crocodile logo that faced right while Crocodile used one that faced left. Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, the dispute ending in a settlement; as part of the agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and a tail that rises vertically. Novak Djokovic Benoit Paire Julien Benneteau Nicolas Mahut Pierre-Hugues Herbert Christina McHale Pablo Cuevas Albert Ramos-Viñolas Guillermo Garcia Lopez Pablo Andujar Roberto Bautista Agut Dominika Cibulkova Hyeon Chung Anett Kontaveit Shadi Alawad Lacoste operates a large number of Lacoste boutiques worldwide located as concessions in leading department stores and as independent venue stores. In the United Kingdom, Lacoste is available from a variety of shops including, JD Sports, KJ Beckett and John Lewis Partnership. In the United States, the Lacoste brand can be found in stores such as Saks Fifth Avenue, Lord & Taylor, Neiman Marcus, Bloomingdale's, Macy's, Belk and other independent retailers.
In Canada, Lacoste is sold at Harry Rosen, Hudson's Bay, its own boutiques, other independent retailers. In Australia, it is sold at David Jones, Myer. In July 2011, along with other major fashion and sportswear brands including Nike and Abercrombie & Fitch, was the subject of Dirty Laundry, a report by the environmental group Greenpea