1.
Taylor Swift
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Taylor Alison Swift is an American singer-songwriter. One of the most popular contemporary female recording artists, she is known for songs about her personal life. Born and raised in Pennsylvania, Swift moved to Nashville, Tennessee at age 14 to pursue a career in country music and she signed with the independent label Big Machine Records and became the youngest artist ever signed by the Sony/ATV Music publishing house. Her eponymous debut album in 2006 peaked at five on Billboard 200. The albums third single, Our Song, made her the youngest person to single-handedly write, Swifts second album, Fearless, was released in 2008. Buoyed by the pop success of the singles Love Story and You Belong with Me. The album won four Grammy Awards, with Swift becoming the youngest Album of the Year winner, Swift was the sole writer of her 2010 album, Speak Now. It debuted at one in the United States and the single Mean won two Grammy Awards. Her fourth album, Red, yielded the successful singles We Are Never Ever Getting Back Together, with her fifth album, the pop-focused 1989, she became the first act to have three albums sell a million copies within one week in the United States. Its singles Shake It Off, Blank Space and Bad Blood reached number one in the US, Australia, the album received three Grammy Awards, and Swift became the first woman and fifth act overall to win Album of the Year twice. The 2015 eponymous concert tour for 1989 became one of highest-grossing of the decade, as a songwriter, Swift has received awards from the Nashville Songwriters Association and the Songwriters Hall of Fame. Swift is one of the artists of all time, having sold more than 40 million albums—including 27.1 million in the US—and 130 million single downloads. She has appeared in Times 100 most influential people in the world, Forbes top-earning women in music, Forbes 100 most powerful women and she was the youngest woman to be included in the third of these and ranked first in Celebrity 100. Taylor Alison Swift was born on December 13,1989, in Reading and her father, Scott Kingsley Swift, was a financial advisor, and her mother, Andrea Gardner Swift, was a homemaker who worked previously as a mutual fund marketing executive. She has a brother named Austin. Swift spent the years of her life on a Christmas tree farm in Cumru Township. She attended preschool and kindergarten at the Alvernia Montessori School, run by Franciscan nuns, the family then moved to a rented house in the suburban town of Wyomissing, Pennsylvania, where she attended Wyomissing Area Junior/Senior High School. At the age of nine, Swift became interested in musical theater and she also traveled regularly to New York City for vocal and acting lessons
2.
Folk music
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Folk music includes both traditional music and the genre that evolved from it during the 20th century folk revival. The term originated in the 19th century, but is applied to music older than that. Some types of music are also called world music. Traditional folk music has been defined in several ways, as music transmitted orally, music with unknown composers and it has been contrasted with commercial and classical styles. Starting in the century, a new form of popular folk music evolved from traditional folk music. This process and period is called the revival and reached a zenith in the 1960s. This form of music is called contemporary folk music or folk revival music to distinguish it from earlier folk forms. Smaller, similar revivals have occurred elsewhere in the world at other times and this type of folk music also includes fusion genres such as folk rock, folk metal, electric folk, and others. Even individual songs may be a blend of the two, a consistent definition of traditional folk music is elusive. The terms folk music, folk song, and folk dance are comparatively recent expressions and they are extensions of the term folklore, which was coined in 1846 by the English antiquarian William Thoms to describe the traditions, customs, and superstitions of the uncultured classes. Traditional folk music also includes most indigenous music, however, despite the assembly of an enormous body of work over some two centuries, there is still no certain definition of what folk music is. Some do not even agree that the term Folk Music should be used, Folk music may tend to have certain characteristics but it cannot clearly be differentiated in purely musical terms. One meaning often given is that of old songs, with no known composers, the fashioning and re-fashioning of the music by the community that give it its folk character. Such definitions depend upon processes rather than abstract musical types, one widely used definition is simply Folk music is what the people sing. For Scholes, as well as for Cecil Sharp and Béla Bartók, Folk music was already. seen as the authentic expression of a way of life now past or about to disappear, particularly in a community uninfluenced by art music and by commercial and printed song. In these terms folk music may be seen as part of a schema comprising four types, primitive or tribal, elite or art, folk. Music in this genre is often called traditional music. Although the term is only descriptive, in some cases people use it as the name of a genre
3.
YouTube
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YouTube is an American video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005, Google bought the site in November 2006 for US$1.65 billion, YouTube now operates as one of Googles subsidiaries. Unregistered users can watch videos on the site, while registered users are permitted to upload an unlimited number of videos. Videos deemed potentially offensive are available only to registered users affirming themselves to be at least 18 years old, YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, Hurley had studied design at Indiana University of Pennsylvania, and Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign. Karim could not easily find video clips of either event online, Hurley and Chen said that the original idea for YouTube was a video version of an online dating service, and had been influenced by the website Hot or Not. YouTube began as a venture capital-funded technology startup, primarily from an $11.5 million investment by Sequoia Capital between November 2005 and April 2006, YouTubes early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California. The domain name www. youtube. com was activated on February 14,2005, the first YouTube video, titled Me at the zoo, shows co-founder Jawed Karim at the San Diego Zoo. The video was uploaded on April 23,2005, and can still be viewed on the site, YouTube offered the public a beta test of the site in May 2005. The first video to reach one million views was a Nike advertisement featuring Ronaldinho in November 2005. Following a $3.5 million investment from Sequoia Capital in November, the site grew rapidly, and in July 2006 the company announced that more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day. The site has 800 million unique users a month and it is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000. The choice of the name www. youtube. com led to problems for a similarly named website, the sites owner, Universal Tube & Rollform Equipment, filed a lawsuit against YouTube in November 2006 after being regularly overloaded by people looking for YouTube. Universal Tube has since changed the name of its website to www. utubeonline. com, in October 2006, Google Inc. announced that it had acquired YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13,2006. In March 2010, YouTube began free streaming of certain content, according to YouTube, this was the first worldwide free online broadcast of a major sporting event. On March 31,2010, the YouTube website launched a new design, with the aim of simplifying the interface, Google product manager Shiva Rajaraman commented, We really felt like we needed to step back and remove the clutter. In May 2010, YouTube videos were watched more than two times per day. This increased to three billion in May 2011, and four billion in January 2012, in February 2017, one billion hours of YouTube was watched every day
4.
The Hunger Games (film)
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The Hunger Games is a 2012 American dystopian science fiction adventure film directed by Gary Ross and based on the novel of the same name by Suzanne Collins. It is the first installment in The Hunger Games film series and was produced by Nina Jacobson and Jon Kilik, with a screenplay by Ross, Collins, and Billy Ray. The film stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, Lenny Kravitz, Stanley Tucci, Katniss Everdeen volunteers to take her younger sisters place. Joined by her districts male tribute, Peeta Mellark, Katniss travels to the Capitol to train for the Hunger Games under the guidance of former victor Haymitch Abernathy. Development of The Hunger Games began in March 2009 when Lions Gate Entertainment entered into an agreement with Color Force. Collins collaborated with Ray and Ross to write the screenplay, the screenplay expanded the character of Seneca Crane to allow several developments to be shown directly to the audience and Ross added several scenes between Crane and Coriolanus Snow. The main characters were cast between March and May 2011, principal photography began in May 2011 and ended in September 2011, with filming taking place in North Carolina. The Hunger Games was shot entirely on film as opposed to digital, the film was released on March 21,2012, in some European countries and in the US on March 23,2012, in both conventional theaters and digital IMAX theaters. Japan received it last, on September 28, when the film released, it set records for opening day and opening weekend for a non-sequel. At the time of its release, the opening weekend gross was the third-largest of any movie in North America. It is the first film since Avatar to remain in first place at the North American box office for four consecutive weekends and it was released on DVD and Blu-ray Disc on August 18,2012. With 7,434,058 units sold, the DVD was the best-selling DVD of 2012, a sequel, The Hunger Games, Catching Fire, was released on November 22,2013, in the United States. The song Safe & Sound won a Grammy Award and was nominated for a Golden Globe Award for Best Original Song, in District 12, Katniss Everdeen volunteers after her younger sister Primrose is initially chosen by lot. She and the tribute, Peeta Mellark, are escorted to the Capitol by chaperone Effie Trinket and their mentor Haymitch Abernathy. Haymitch impresses on them the importance of gaining sponsors, as they can provide gifts of food and supplies during the Games. While training, Katniss observes the Careers, Marvel, Glimmer, Cato, Katniss tries to stay as far away from the rest of the competitors as possible, but Head Gamemaker Seneca Crane triggers a forest fire to drive her back towards the others. She runs into the Careers, with whom Peeta has seemingly allied, the Career pack fails to kill her and Peeta advises them to wait for her to come down. The next morning, while the Careers and Peeta sleep, Katniss notices Rue, District 11s young female tribute, Rue silently draws her attention to a nest of poisonous tracker jackers, genetically modified wasps that can cause hallucinations and death
5.
Arcade Fire
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Founded in 2001 by friends and classmates Win Butler and Josh Deu, the band came to prominence in 2004 with the release of their critically acclaimed debut album Funeral. Their second studio album, Neon Bible, won them the 2008 Meteor Music Award for Best International Album and their third studio album, The Suburbs, was released in 2010 to critical acclaim and commercial success. It received many accolades, including the 2011 Grammy for Album of the Year, the 2011 Juno Award for Album of the Year, Win Butler and Josh Deu founded Arcade Fire in Montreal around 2001, having first met at Phillips Exeter Academy as high school students. Both attended Concordia University, where their musical ideas began to develop, the duo began rehearsing their material at McGill University where they met Régine Chassagne, a music student whom they asked to join them. Deu recalls, Win and I played guitar and we had no music to show her, but she ended up saying yes to joining us, and I don’t know why. Maybe there was a spark with Win. The trio recorded a set of demos and began performing live in the half of 2001. The initial Montreal structure of the band began to dissolve in the summer of 2002, tension between Butler and bassist Myles Broscoe led the latter to exit the band following the recording session. Richard Reed Parry, who had enlisted to help the band record, began to collaborate with them during the sessions. Around the same time, Joshua Deu left the band to continue his studies, in the winter of 2003, the band celebrated the release of its EP with a show at Montreals Casa del Popolo. Before a crowd packed beyond capacity, the set ended with an argument between Butler and Reed, who quit the band on-stage. Mills told gathered friends in the crowd immediately thereafter that he considered the band to have broken up, the eponymous release was sold at early shows. After the band achieved fame, the EP was subsequently remastered, the promise shown by the new band in its early live shows allowed them to land a record contract with the independent record label, Merge Records, before the end of its first year together. When asked about the rumour that the name refers to a fire in an arcade, Win Butler replied, Its not a rumour. Its not an event, but one that I took to be real. I would say that its something that the kid made up. Funeral was released in September 2004 in Canada and February 2005 in Great Britain, the title of the debut album referred to the deaths of several relatives of band members during its recording. These events created an atmosphere that influenced songs such as Une année sans lumière, In the Backseat
6.
Los Angeles
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Los Angeles, officially the City of Los Angeles and often known by its initials L. A. is the cultural, financial, and commercial center of Southern California. With a census-estimated 2015 population of 3,971,883, it is the second-most populous city in the United States, Los Angeles is also the seat of Los Angeles County, the most populated county in the United States. The citys inhabitants are referred to as Angelenos, historically home to the Chumash and Tongva, Los Angeles was claimed by Juan Rodríguez Cabrillo for Spain in 1542 along with the rest of what would become Alta California. The city was founded on September 4,1781, by Spanish governor Felipe de Neve. It became a part of Mexico in 1821 following the Mexican War of Independence, in 1848, at the end of the Mexican–American War, Los Angeles and the rest of California were purchased as part of the Treaty of Guadalupe Hidalgo, thereby becoming part of the United States. Los Angeles was incorporated as a municipality on April 4,1850, the discovery of oil in the 1890s brought rapid growth to the city. The completion of the Los Angeles Aqueduct in 1913, delivering water from Eastern California, nicknamed the City of Angels, Los Angeles is known for its Mediterranean climate, ethnic diversity, and sprawling metropolis. Los Angeles also has an economy in culture, media, fashion, science, sports, technology, education, medicine. A global city, it has been ranked 6th in the Global Cities Index, the city is home to renowned institutions covering a broad range of professional and cultural fields, and is one of the most substantial economic engines within the United States. The Los Angeles combined statistical area has a gross metropolitan product of $831 billion, making it the third-largest in the world, after the Greater Tokyo and New York metropolitan areas. The city has hosted the Summer Olympic Games in 1932 and 1984 and is bidding to host the 2024 Summer Olympics and thus become the second city after London to have hosted the Games three times. The Los Angeles area also hosted the 1994 FIFA mens World Cup final match as well as the 1999 FIFA womens World Cup final match, the mens event was watched on television by over 700 million people worldwide. The Los Angeles coastal area was first settled by the Tongva, a Gabrielino settlement in the area was called iyáangẚ, meaning poison oak place. Gaspar de Portolà and Franciscan missionary Juan Crespí, reached the present site of Los Angeles on August 2,1769, in 1771, Franciscan friar Junípero Serra directed the building of the Mission San Gabriel Arcángel, the first mission in the area. The Queen of the Angels is an honorific of the Virgin Mary, two-thirds of the settlers were mestizo or mulatto with a mixture of African, indigenous and European ancestry. The settlement remained a small town for decades, but by 1820. Today, the pueblo is commemorated in the district of Los Angeles Pueblo Plaza and Olvera Street. New Spain achieved its independence from the Spanish Empire in 1821, during Mexican rule, Governor Pío Pico made Los Angeles Alta Californias regional capital
7.
Twitter
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Twitter is an online news and social networking service where users post and interact with messages, tweets, restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them, users access Twitter through its website interface, SMS or a mobile device app. Twitter Inc. is based in San Francisco, California, United States, Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July. The service rapidly gained worldwide popularity, in 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has described as the SMS of the Internet. As of 2016, Twitter had more than 319 million monthly active users. On the day of the 2016 U. S. presidential election, Twitter proved to be the largest source of breaking news, Twitters origins lie in a daylong brainstorming session held by board members of the podcasting company Odeo. Jack Dorsey, then a student at New York University. The original project name for the service was twttr, an idea that Williams later ascribed to Noah Glass, inspired by Flickr. The developers initially considered 10958 as a code, but later changed it to 40404 for ease of use. Work on the project started on March 21,2006, when Dorsey published the first Twitter message at 9,50 PM Pacific Standard Time, Dorsey has explained the origin of the Twitter title. we came across the word twitter, and it was just perfect. The definition was a short burst of inconsequential information, and chirps from birds, and thats exactly what the product was. The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as a service for Odeo employees. Williams fired Glass, who was silent about his part in Twitters startup until 2011, Twitter spun off into its own company in April 2007. Williams provided insight into the ambiguity that defined this early period in a 2013 interview, With Twitter and they called it a social network, they called it microblogging, but it was hard to define, because it didnt replace anything. There was this path of discovery with something like that, where over time you figure out what it is, Twitter actually changed from what we thought it was in the beginning, which we described as status updates and a social utility. It is that, in part, but the insight we eventually came to was Twitter was really more of an information network than it is a social network, the tipping point for Twitters popularity was the 2007 South by Southwest Interactive conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000, the Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages, remarked Newsweeks Steven Levy
8.
Music journalism
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Music journalism is media criticism and reporting about popular music topics, including pop music, rock music, and related styles. Journalists began writing music in the eighteenth century, providing commentary on what is now thought of as classical music. An influential English 19th-century music critic, for example, was James William Davison of The Times, the composer Hector Berlioz also wrote reviews and criticisms for the Paris press of the 1830s and 1840s. The 1840s could be considered a point, in that music critics after the 1840s generally were not also practicing musicians. However, counterexamples include Alfred Brendel, Charles Rosen, Paul Hindemith, in the early 1980s, a decline in the quantity of classical criticism began occurring when classical-music criticism visibly started to disappear from the media. Also of concern in classical music journalism was how American reviewers can write about ethnic and folk music from other than their own, such as Indian ragas. The performers be treated as human beings and their music be treated as human activity rather than a mystical or mysterious phenomenon, the review should show an understanding of the musics cultural backgrounds and intentions. A key finding in a 2005 study of journalism in America was that the profile of the average classical music critic is a white, 52-year old male. Demographics indicated that the group was 74% male, 92% white, davis, one of the most respected voices of the craft, said he had been forced out after 26 years. Music writers only started treating pop and rock music seriously in 1964 after the breakthrough of the Beatles, one of the early music magazines in Britain, Melody Maker, complained in 1967 about how newspapers and magazines are continually hammering pop music. Melody Maker magazine advocated the new forms of pop music of the late 1960s, by 1999, the quality press was regularly carrying reviews of popular music gigs and albums, which had a key role in keeping pop in the public eye. As more pop music critics began writing, this had the effect of legitimating pop as an art form, as a result, in the world of pop music criticism, there has tended to be a quick turnover. In the realm of music, as in that of classical music. Frank Zappa declared that, Most rock journalism is people who cant write, interviewing people who cant talk, in the 2000s, online music bloggers began to supplement, and to some degree displace, music journalists in print media. In 2006, Martin Edlund of the New York Sun criticized the trend, arguing that while the Internet has democratized music criticism, slate magazine writer Jody Rosen discussed the 2000s-era trends in pop music criticism in his article The Perils of Poptimism. Rosen noted that much of the debate is centered on a perception that rock critics regard rock as normative … the standard state of popular music … to which everything else is compared. At a 2006 pop critic conference, attendees discussed their guilty pop pleasures, reconsidering musicians and genres which rock critics have dismissed as lightweight. Rosen stated that this new paradigm is called popism — or, more evocatively
9.
The Wall Street Journal
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The Wall Street Journal is an American business-focused, English-language international daily newspaper based in New York City. The Journal, along with its Asian and European editions, is published six days a week by Dow Jones & Company, the newspaper is published in the broadsheet format and online. The Wall Street Journal is the largest newspaper in the United States by circulation, according to the Alliance for Audited Media, the Journal had a circulation of about 2.4 million copies as of March 2013, compared with USA Todays 1.7 million. The newspaper has won 39 Pulitzer Prizes through 2015 and derives its name from Wall Street in the heart of the Financial District of Lower Manhattan. The Journal has been printed continuously since its inception on July 8,1889, by Charles Dow, Edward Jones, the Journal also publishes the luxury news and lifestyle magazine WSJ. They were later aggregated in a daily summary called the Customers Afternoon Letter. In 1896, The Dow Jones Industrial Average was officially launched and it was the first of several indices of stock and bond prices on the New York Stock Exchange. In 1899, the Journals Review & Outlook column, which still today, appeared for the first time. Journalist Clarence Barron purchased control of the company for US$130,000 in 1902, circulation was then around 7,000, Barron and his predecessors were credited with creating an atmosphere of fearless, independent financial reporting—a novelty in the early days of business journalism. In 1921, Barrons, Americas premier financial weekly, was founded, Barron died in 1928, a year before Black Tuesday, the stock market crash that greatly affected the Great Depression in the United States. Barrons descendants, the Bancroft family, would continue to control the company until 2007, the Journal took its modern shape and prominence in the 1940s, a time of industrial expansion for the United States and its financial institutions in New York. Bernard Kilgore was named managing editor of the paper in 1941, under Kilgore, in 1947, that the paper won its first Pulitzer Prize, for William Henry Grimess editorials. In 1970, Dow Jones bought the Ottaway newspaper chain, which at the time comprised nine dailies, later, the name was changed to Dow Jones Local Media Group. In 2007 News Corp. acquired Dow Jones, a luxury lifestyle magazine, was launched in 2008. A complement to the print newspaper, The Wall Street Journal Online, was launched in 1996, in 2003, Dow Jones began to integrate reporting of the Journals print and online subscribers together in Audit Bureau of Circulations statements. In 2007, it was believed to be the largest paid-subscription news site on the Web. Since then, online subscribership has fallen, due in part to rising subscription costs, in May 2008, an annual subscription to the online edition of The Wall Street Journal cost $119 for those who do not have subscriptions to the print edition. By June 2013, the monthly cost for a subscription to the edition was $22.99, or $275.88 annually
10.
70th Golden Globe Awards
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The 70th Golden Globe Awards honoring the best in film and television of 2012, was broadcast live from the Beverly Hilton Hotel in Beverly Hills, California on January 13,2013, by NBC. Tina Fey and Amy Poehler co-hosted, nominations were announced on December 13 by Jessica Alba, Megan Fox and Ed Helms. DeMille Award, honoring the achievements of actors and filmmakers, was announced on November 1,2012. The ceremony was produced by Dick Clark Productions in association with the Hollywood Foreign Press Association and these are the nominees for the 70th Golden Globe Awards. Winners are listed at the top of each list
11.
Adele
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Adele Laurie Blue Adkins MBE is an English singer-songwriter. After graduating from the BRIT School for Performing Arts and Technology in 2006, in 2007, she received the Brit Awards Critics Choice award and won the BBC Sound of 2008 poll. Her debut album,19, was released in 2008 to commercial and critical success and it is certified seven times platinum in the UK, and three times platinum in the US. An appearance she made on Saturday Night Live in late 2008 boosted her career in the US, at the 51st Grammy Awards in 2009, Adele received the awards for Best New Artist and Best Female Pop Vocal Performance. She released her studio album,21, in early 2011. The album has been certified 16 times platinum in the UK, in the US, it has held the top position longer than any album since 1985, and is certified diamond. The album has sold over 31 million copies worldwide, the success of 21 earned Adele numerous mentions in the Guinness Book of World Records. 21 is the number one album by a female solo artist in the history of the UK. In 2012, Adele released Skyfall, which she co-wrote and recorded for the James Bond film of the same name. The song won an Academy Award, a Grammy Award, after taking a three-year break, Adele released her third studio album,25, in 2015. It became the years best-selling album and broke first week records in the UK. 25 was her album to be certified diamond in the US and earned her five Grammy Awards, including her second Grammy Award for Album of the Year. The lead single, Hello, became the first song in the US to sell one million digital copies within a week of its release. Her third concert tour, Adele Live 2016, visited Europe, North America and Oceania, in 2011,2012 and 2016, Billboard named Adele Artist of the Year. In 2012, she was listed at five on VH1s 100 Greatest Women in Music. Time magazine named her one of the most influential people in the world in 2012 and 2016, with sales of more than 100 million records, Adele is one of the best-selling recording artists in the world. Adele Laurie Blue Adkins was born on 5 May 1988 in Tottenham, London, to an English mother, Penny Adkins, Evans left when Adele was two, leaving her mother to raise her. She began singing at age four and asserts that she became obsessed with voices, growing up, Adele spent most of her time singing rather than reading, the last book she read was Roald Dahls Matilda when she was six years old
12.
Record producer
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A record producer or music producer oversees and manages the sound recording and production of a band or performers music, which may range from recording one song to recording a lengthy concept album. A producer has many roles during the recording process, the roles of a producer vary. The producer may perform these roles himself, or help select the engineer, the producer may also pay session musicians and engineers and ensure that the entire project is completed within the record companies budget. A record producer or music producer has a broad role in overseeing and managing the recording. Producers also often take on an entrepreneurial role, with responsibility for the budget, schedules, contracts. In the 2010s, the industry has two kinds of producers with different roles, executive producer and music producer. Executive producers oversee project finances while music producers oversee the process of recording songs or albums. In most cases the producer is also a competent arranger, composer. The producer will also liaise with the engineer who concentrates on the technical aspects of recording. Noted producer Phil Ek described his role as the person who creatively guides or directs the process of making a record, indeed, in Bollywood music, the designation actually is music director. The music producers job is to create, shape, and mold a piece of music, at the beginning of record industry, producer role was technically limited to record, in one shot, artists performing live. The role of producers changed progressively over the 1950s and 1960s due to technological developments, the development of multitrack recording caused a major change in the recording process. Before multitracking, all the elements of a song had to be performed simultaneously, all of these singers and musicians had to be assembled in a large studio and the performance had to be recorded. As well, for a song that used 20 instruments, it was no longer necessary to get all the players in the studio at the same time. Examples include the rock sound effects of the 1960s, e. g. playing back the sound of recorded instruments backwards or clanging the tape to produce unique sound effects. These new instruments were electric or electronic, and thus they used instrument amplifiers, new technologies like multitracking changed the goal of recording, A producer could blend together multiple takes and edit together different sections to create the desired sound. For example, in jazz fusion Bandleader-composer Miles Davis album Bitches Brew, producers like Phil Spector and George Martin were soon creating recordings that were, in practical terms, almost impossible to realise in live performance. Producers became creative figures in the studio, other examples of such engineers includes Joe Meek, Teo Macero, Brian Wilson, and Biddu
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