Bhd. known as SimplySiti is a cosmetic line founded by a Malaysian artiste, Siti Nurhaliza in March 2010 with the headquarters in Kuala Lumpur, Malaysia. The brand’s name was derived from the word “simplicity”, the cosmetics are produced in Korea. Many of the products, especially her lipstick range released bear the names from her singles, BOSS Awards was organised by the Malaysian Association of ASEAN Young Entrepreneurs to recognise the outstanding performers in the Malaysian and ASEAN young entrepreneur community. The awards aim to promote excellence, innovation and best practices in business entities, first launced in 2006 by The Halal Journal, one of the main objectives of this award is to give out support to the halal products and services from all over the world. Being the only Malaysian winner, her cosmetic and skincare range, Halal Fiest Malaysia or more commonly known as Halfest is an annual five-day trade show first launched in 2011 to promote Malaysians Small and Medium-sized Business that are certified to be Halal. In 2012, SimplySiti cosmetic range was placed second in the Best Packaging category of Halfest 2012 Awards, Siti Hasmah SME’s Women of The Year 2010 which was presented by Tun Dr. Siti Hasmah, wife of Malaysias fourth Prime Minister, Tun Dr. Mahathir herself. On 8 October 2011, she received an award by UDC Business Awards under the category of “UDC Best Upcoming Cosmetic Product” presented by former Prime Minister, Tun Mahathir. The winners were based on the BrandAsset Valuator Malaysia Study 2016. SimplySiti Official Online Store SimplySiti Official Website
Image: Simply Siti Logo
Siti Nurhaliza during the launching of new red lipstick colours on 30 September 2010.
Siti Nurhaliza performing during SimplySiti promotion tour at The Spring, Kuching on 6 June 2010.