Fresca is a diet grapefruit citrus soft drink made by The Coca-Cola Company. Borrowing the word Fresca from Spanish, it was first introduced in the United States in 1966. Since introduction in 1966, Fresca has been marketed in the United States as a calorie-free and grapefruit-flavored soft drink. Fresca has undergone several major ingredient changes since its introduction, it was sweetened with cyclamates, which were banned by the FDA in 1969, replaced with saccharin. That was replaced by NutraSweet-brand aspartame. Around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener. In Latin America, Coca-Cola markets a sugar sweetened version of Fresca. In 1997, The Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the U. S. as Citra. This was a success but is instead sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos.
Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan, "Nothing tastes like Fresca." The soft drink developed a cult following. Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. During this redesign, two new flavors were introduced and the original grapefruit flavor was renamed Sparkling Citrus. "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005, although those do not seem to have survived. Coca-Cola announced revamped packaging again in 2018 along with a new marketing campaign targeted towards Millenials - the first Fresca advertising since 2008 - with the stated intention of "reeling in a new generation of drinkers unfamiliar with the brand".
According to Coca-Cola, the following flavors of Fresca are marketed today: Original Citrus Black Cherry Peach Citrus Algeria Argentina Belize Brazil Bulgaria Canada Chile Colombia Costa Rica El Salvador Honduras Iceland India Japan Mexico Nicaragua Panama Peru Philippines South Africa United States North America: Carbonated water Citric acid Concentrated grapefruit juice Potassium citrate Potassium benzoate and EDTA Aspartame Acesulfame potassium Acacia Natural flavors Glycerol ester of wood rosin Carob bean gumNorth America: Carbonated water Sugar Concentrated pink grapefruit juice Essential grapefruit oil Potassium citrate Potassium benzoate and EDTA U. S. President Lyndon B. Johnson, who loved the beverage, had control boxes installed in his White House offices; the control boxes were equipped with two buzzers to page his secretary and Chief of Staff, two buttons to page the military valet, stationed in a small office next to the Oval Office. The valet would bring him either a Fresca soft drink or coffee, depending on which button the President pushed.
Fresca was the favorite beverage of American actor John Hillerman, best known for his role as Higgins in the television series ‘’Magnum, P. I.’’ In paying tribute after the actor's passing, co-star Tom Selleck mentioned that his off-screen image of Hillerman was of the actor sitting in a director’s chair with a cigarette in a long cigarette holder, drinking a Fresca. Mountain Dew White Out Grapefruit–drug interactions Official Fresca product website
Fioravanti (soft drink)
Fioravanti is a fruit-flavored, carbonated soft drink first sold in 1878 in Ecuador. It is notable for being one of the first soft drinks commercially sold. In 1991, it was acquired by The Coca-Cola Company. Fioravanti was first available in strawberry flavor, in apple flavor. In the summer of 2001, a grape flavor was added, which lasted around 1 year before being discontinued. There was a Fiora manzana verde, with a strong green color, but this did not succeed in the Ecuadorian market. In Ecuador, the drinking of Fioravanti shortened to Fiora, has become a part of popular culture, it is known as Fiora fresa or Fiora manzana. Due to the high number of Ecuadorian immigrants in Spain, Coca-Cola has decided to bring strawberry-flavored Fioravanti to Spain, for a three-month test starting in mid-October 2006. List of Ecuadorian dishes and foods The Coca-Cola Virtual Vender Go to > South America > Ecuador > Fioravanti
A fluid ounce is a unit of volume used for measuring liquids. Various definitions have been used throughout history, but only two are still in common use: the British Imperial and the United States customary fluid ounce. An imperial fluid ounce is 1⁄20 of an imperial pint, 1⁄160 of an imperial gallon or 28.41 ml. A US fluid ounce is 1⁄16 of a US fluid pint and 1⁄128 of a US liquid gallon or 29.57 ml, making it about 4% larger than the imperial fluid ounce. The fluid ounce is distinct from the ounce as a unit of weight or mass, although it is sometimes referred to as an "ounce" where context makes the meaning clear, such as ounces in a bottle; the fluid ounce was the volume occupied by one ounce of some substance, such as wine or water. The ounce in question varied depending on the system of fluid measure, such as that used for wine versus ale. Various ounces were used over the centuries, including the Tower ounce, troy ounce, avoirdupois ounce, various ounces used in international trade, such as Paris troy.
The situation is further complicated by the medieval practice of "allowances", whereby a unit of measure was not equal to the sum of its parts. For example, the 364-pound woolsack had a 14-pound allowance for the weight of the sack and other packaging materials. In 1824, the British Parliament defined the imperial gallon as the volume of ten pounds of water at standard temperature; the gallon was divided into four quarts, the quart into two pints, the pint into four gills, the gill into five ounces. Thus, there were 160 imperial fluid ounces to the gallon making the mass of a fluid ounce of water one avoirdupois ounce; this relationship is still valid though the imperial gallon's definition was revised to be 4.54609 litres, making the imperial fluid ounce 28.4130625 ml. The US fluid ounce is based on the US gallon, based on the wine gallon of 231 cubic inches, used in England prior to 1824. With the adoption of the international inch, the US fluid ounce became 29.5735295625 ml or about 4% larger than the imperial unit.
Imperial fluid ounceUS customary fluid ounceUS food labelling fluid ounce US regulation 21 CFR 101.9 defines a fluid ounce as 30 millilitres, but this is for use in nutrition labelling only
The Coca-Cola Company
The Coca-Cola Company is an American corporation, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia; the Coca-Cola formula and brand were bought with US$2,300 in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892. The company—headquartered in Atlanta, but incorporated in Wilmington, Delaware—has operated a franchised distribution system since 1889: the Company only produces syrup concentrate, sold to various bottlers throughout the world who hold exclusive territories; the company owns its anchor bottler in Coca-Cola Refreshments. The company's stock is listed on the NYSE and is part of DJIA, the S&P 500 index, the Russell 1000 Index, the Russell 1000 Growth Stock Index. Muhtar Kent serves as chairman of the company with James Quincey as president and chief executive officer. In 1886, pharmacist John Pemberton from Columbus, Georgia invented the original Coca-Cola drink and sold it as a medicinal beverage.
Pemberton's bookkeeper, Frank M. Robinson, is credited creating its logo. Robinson chose the name Coca-Cola because of its two main ingredients and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make, promote, as well as sell Coca-Cola on his own, he promoted the drink the best he could with the limited budget that he succeeded. In 1889, American businessman Asa G. Candler completed his purchase of the Coca-Cola formula and brand from Pemberton's heirs with the intent to advertise and sell it as a beverage to regular consumers. In 1892, the Coca-Cola Company was formally founded in Atlanta by Candler. Candler was one of the first businessmen to use merchandising in his advertising strategy. By 1895, Coca-Cola was being sold in every state in the union. Coca-Cola’s first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!"As of 1948, Coca-Cola had claimed about 60% of the market share. In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia.
By 1984, The Coca-Cola Company's market share decreased to 21.8% due to new competitors, namely Pepsi, being released. The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960 and in 1982, it acquired the movie studio Columbia Pictures for $692 million but Columbia was sold to Sony for $3 billion in 1989, it acquired the Indian cola brand Thums Up in 1993, Barq's in 1995. In 2001, it acquired the Odwalla brand of fruit juices and bars for $181 million. In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million; the company's 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its $2.4 billion bid, on the grounds the resulting company would be a virtual monopoly. Nationalism was thought to be a reason for aborting the deal. In 2011, it acquired the remaining stake in Honest Tea. In 2013, it finalized its purchase of a coconut water company. In August 2014, it acquired a 16.7% stake in Monster Beverage for $2.15 billion with an option to increase it to 25%, as part of a long-term strategic partnership that includes marketing and distribution alliance, product line swap.
In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC. In December 2016, it bought many of the former SABMiller's Coca-Cola operations; the Coca-Cola Company owns a 68.3% stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa's head quarters located in Port Elizabeth South Africa. On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £3.9bn. The acquisition closed on 3 January 2019; the Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016. The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January 30, 2019. During August 2018 The Coca-Cola Company acquired Moxie for an undisclosed amount. On September 19, 2018 The Coca-Cola Company acquired Raw Trading Co.. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia. On August 14, 2018 The Coca-Cola Company announced a minority interest in Body Armor. On October 5, 2018 The Coca-Cola Company acquired a 22.5% stake in MADE Group from Luke Marget, Matt Dennis and Brad Wilson the company's 3 founders.
Coca-Cola Amatil acquired a 22.5% stake in MADE Group from the founders. The Coca-Cola Company owns a 30.8% stake in Coca-Cola Amatil ltd, therefore The Coca-Cola Company owns a further 6.93% stake in MADE Group through its ownership stake in Coca-Cola Amatil ltd. According to The Coca-Cola Company's 2005 Annual Report, the firm at that time sold beverage products in more than 200 countries; the 2005 report further states that of the more than 50 billion beverage servings of all types consumed worldwide, beverages bearing the trademarks owned by or licensed to Coca-Cola account for 1.5 billion. Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for 78% of the company's total gallon sales. According to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows: 43% in the United States, 37% in Mexico, Pakistan, Brazil and the People's Republic of China, 20% spread throughout the rest of the world; the figure in 2010 showed. In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales.
In 2017, Coke sales were down 11% from a year earlier due to consumer tastes shifting away from sugary drinks and health risks as
Julmust is a soft drink, consumed in Sweden around Christmas. During the rest of the year, except Easter, it is quite difficult to find in stores, but sometimes it is sold at other times of the year under the name must. During Easter the name is påskmust; the content is the same regardless of the marketing name, although the length of time it is stored before bottling differs. 45 million litres of julmust are consumed during December, around 50% of the total soft drink volume in December and 75% of the total yearly must sales. Must was created by Harry Roberts and his father Robert Roberts in 1910 as a non-alcoholic alternative to beer; the syrup is still made by Roberts AB in Örebro. The syrup is sold to different soft drink manufacturers that make the final product in their own way; this means that the must from two different companies doesn't taste the same though they are made of the same syrup. Must is made of carbonated water, hop extract, malt extract, caramel colouring, citric acid, preservatives.
The hops and malt extracts give the must a somewhat root beer-like taste without the sassafras. It can be aged provided; some people buy julmust in December only to store it a year before drinking it. In 2013 a rumour occurred that the EU would ban julmust due to a directive banning the selling of malt beverages containing caramel colouring; the rumour however turned out to be false since julmust is not a fermented beverage and hence not affected by the directive. In Sweden, julmust outsells Coca-Cola during the Christmas season; this was quoted as one of the main reasons that The Coca-Cola Company broke away from their contract with the local brewer Pripps and started Coca-Cola Drycker Sverige AB instead. Coca-Cola Drycker Sverige AB produced its own julmust, albeit slyly with The Coca-Cola Company's name occupying only a small space on the label, their julmust was never advertised until 2004, when Coca-Cola started marketing their julmust under the brand "Bjäre julmust", but they bought the syrup from Roberts AB.
By 2007 the "Bjäre julmust" was only sold at McDonald's restaurants and it had disappeared from Coca-Colas range of products by Christmas 2008, only to return for Christmas 2011. In November 2004 PepsiCo marketed a product somewhat similar in taste to julmust in the United States called Pepsi Holiday Spice, it was on sale during the 2006 Christmas seasons. Cost Plus World Market in the United States sells julmust during the Christmas holiday season. IKEA in the United States, the United Kingdom, the Netherlands, Hong Kong, Japan, Australia, Germany and Switzerland sells Dryck Julmust during Christmas; as of 2017 it's called "Vintersaga" Swedish festive drink. It is sold in Russia, the United Kingdom, Canada and Switzerland as Dryck Påskmust at Easter. Julmust can be found at speciality shops in Belgium. Julmust is available for purchase in Finland around Christmas, it is considered part of the Christmas dinner by the Swedish speaking minority. List of soft drinks by country
Voice-over is a production technique where a voice—that is not part of the narrative —is used in a radio, television production, theatre, or other presentations. The voiceover is read from a script and may be spoken by someone who appears elsewhere in the production or by a specialist voice talent. Synchronous dialogue, where the voiceover is narrating the action, taking place at the same time, remains the most common technique in voiceovers. Asynchronous, however, is used in cinema, it is prerecorded and placed over the top of a film or video and used in documentaries or news reports to explain information. Voiceovers are used in video games and on-hold messages, as well as for announcements and information at events and tourist destinations, it may be read live for events such as award presentations. Voiceover is added in addition to any existing dialogue, it is not to be confused with the process of replacing dialogue with a translated version, called dubbing or revoicing. In Herman Melville's Moby Dick, Ishmael narrates the story, he sometimes comments on the action in voiceover, as does Joe Gillis in Sunset Boulevard and Eric Erickson in The Counterfeit Traitor.
Voiceover technique is used to give voices and personalities to animated characters. Noteworthy and versatile voice actors include Mel Blanc, Daws Butler, Don Messick, Paul Frees, June Foray. Charactering techniques in voiceovers are used to give personalities and voice to fictional characters. There has been some controversy with charactering techniques in voiceovers with white radio entertainers who would mimic black speech patterns. Radio made this racial mockery easier to get away with because it was a non-confrontational platform to express anything the broadcasters found fit, it became the ideal medium for voice impersonations. Characterization has always been popular in all forms of media. In the late 1920s radio started to stray away from reporting on musicals and sporting events, radio began to create serial talk shows as well as shows with fictional storylines; the technique of characterization can be a creative outlet to expand on film and radio, but it must be done carefully. In film, the filmmaker places the sound of a human voice over images shown on the screen that may or may not be related to the words that are being spoken.
Voiceovers are sometimes used to create ironic counterpoint. Sometimes they can be random voices not directly connected to the people seen on the screen. In works of fiction, the voiceover is by a character reflecting on his or her past, or by a person external to the story who has a more complete knowledge of the events in the film than the other characters. Voiceovers are used to create the effect of storytelling by a character/omniscient narrator. For example, in The Usual Suspects, the character of Roger "Verbal" Kint has voiceover segments as he is recounting details of a crime. Classic voiceovers in cinema history can be heard in The Naked City. Sometimes, voiceover can be used to aid continuity in edited versions of films, in order for the audience to gain a better understanding of what has gone on between scenes; this was done when the film Joan of Arc, starring Ingrid Bergman, turned out to be far from the box-office and critical hit, expected, it was edited down from 145 minutes to 100 minutes for its second run in theaters.
The edited version, which circulated for years, used narration to conceal the fact that large chunks of the film had been cut out. In the full-length version, restored in 1998 and released on DVD in 2004, the voiceover narration is heard only at the beginning of the film. Film noir is associated with the voiceover technique; the golden age of first-person narration was during the 1940s. Film noir used male voiceover narration but there are a few rare female voiceovers. In radio, voiceovers are an integral part of the creation of the radio program; the voiceover artist might be used to remind listeners of the station name or as characters to enhance or develop show content. During the 1980s, the British broadcasters Steve Wright and Kenny Everett used voiceover artists to create a virtual "posse" or studio crew who contributed to the programmes, it is believed. The American radio broadcaster Howard Stern has used voiceovers in this way; the voiceover has many applications in non-fiction as well. Television news is presented as a series of video clips of newsworthy events, with voiceover by the reporters describing the significance of the scenes being presented.
Television networks such as The History Channel and the Discovery Channel make extensive use of voiceovers. On NBC, the television show Starting Over used Sylvia Villagran as the voiceover narrator to tell a story. Live sports broadcasts are shown as extensive voiceovers by sports commentators over video of the sporting event. Game shows made extensive use of voiceovers to introduce contestants and describe available or awarded prizes, but this technique has diminished as shows have moved toward predominantly cash prizes; the most prolific have included Don Pardo, Johnny Olson, John Harlan, Jay Stewart, Gene Wood and Johnny Gilbert. Voiceover commentary by a leading critic, historian, or by the production personnel themselves is ofte
Ameyal is a nahuatl word that means natural well. It is a brand of fruit sodas available only in Toluca and Mexico D. F. Ameyal was owned by Coordinación Industrial Mexicana, a Coca-Cola bottling company stationed in Toluca and Mexico D. F. In 2008, Ameyal was acquired by The Coca-Cola Company. There was a Club Soda version of Ameyal, but was acquired by Coca-Cola and renamed to Ciel Mineralizada. Strawberry-Kiwifruit Pineapple Lemonade Sangria Tutti-fruti