Sims Supermarket

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Sims Supermarket is a chain of independent supermarkets across the western suburbs of Melbourne, Australia.

Sims Supermarket stores are located in Footscray and Werribee; the Sims stores are owned and operated by the Sims family and were formerly known as SSW, or Self Service Wholesalers. Stores were previously located in Altona North, Deer Park, Glenroy, Lalor, Melton, North Melbourne, Pascoe Vale South, Sunshine, Hoppers Crossing, Thomastown, Yarraville and Geelong West. Sims IGA stores were located in Lilydale and North Blackburn but were turned into IGAs; the one in Lilydale suffered foot traffic problems and was turned into a FoodWorks then closed down, closing down almost the entire shopping strip which was afterwards sold to Bunnings.

Sims Supermarkets were the first location in Australia to use barcodes, starting in 1979.[1]


  1. ^ "World hails barcode on important birthday". ATN. Retrieved 4 July 2014.