Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Ally Hartman. A revised formula was created by Bill Bridgforth in 1958; the rights to this formula were obtained by the Tip Corporation of Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, the distribution expanded across the United States and Canada. Between the 1940s and 1980s there was one variety of Mountain Dew, citrus-flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, introduced and discontinued in 1988. In 2001, a cherry flavor called; this product line extension trend has continued, with expansion into specialty, limited time production, region-specific, retailer-specific variations of Mountain Dew.
Production was extended to the UK in 1996, but was phased out in 1998. A named but different-tasting product has been sold in the UK under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011; the product was renamed in 2014 to simply'Mountain Dew'. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the US. Its competition includes The Coca-Cola Company's Mello Yello and Surge, Dr Pepper Snapple Group's Sun Drop. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Soft drinks were sold regionally in the 1930s, the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two developed their own. A 19th century generic term for whiskey Highland Scotch whiskey, the Mountain Dew name was trademarked for the soft drink in 1948. Charles Gordon, who had partnered with William Swartz to bottle and promote Dr. Enuf, was introduced to Mountain Dew when he met the Hartman brothers on a train and they offered him a sample.
Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew by the Tri-Cities Beverage Corporation in Johnson City, Tennessee. The Hartman brothers asked Coca-Cola for input on their soda; the Coca-Cola Company refused their offer. The Tip Corporation of Marion, Virginia bought the rights to Mountain Dew, revising the flavor and launching it in 1961. In 1964, Pepsico thus acquired the rights to Mountain Dew. In 1999, the Virginia legislature recognized Bill Jones and the Town of Marion for their role in the history of Mountain Dew. "Mountain Dew" was Southern and/or Scots/Irish slang for moonshine. Using it as the name for the soda was suggested by Carl E. Retzke at an Owens-Illinois Inc. meeting in Toledo and was first trademarked by Ally and Barney Hartman in the 1940s. Early bottles and signage carried the reference forward by showing a cartoon-stylized hillbilly; the first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, the representation on product packaging has changed at multiple points in the history of the beverage.
PepsiCo acquired the Mountain Dew brand in 1964, shortly thereafter in 1969 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation. This direction continued as the logo remained the same through the 1970s, 1980s, was retired in 1996 when another logo took its place for the next three years. Updates to the logo were made in 1998 and again in 2005. In October 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U. S. market, as a result of PepsiCo announcing that it would rebrand its core carbonated soft-drink products by early 2009. However, the variant flavors continued to use the previous design until May 2011, when it was announced that the "Code Red", "LiveWire", "Voltage", "Baja Blast" flavor variants would be given redesigned packaging, including new logos to correspond with the "Mtn Dew" style; the returning flavors "Pitch Black", "Supernova", "Typhoon", "Game Fuel" were given redesigned packaging and logos for their 2011 re-release.
In summer 2010, a secondary type of Mountain Dew bottles began appearing on some US shelves. Designed by 4sight, a design and innovation firm, these bottles featured a sleeker design, smaller packaging labels, a built-in grip; the bottles were dubbed "Sidekick bottles" and were tested in North Carolina, South Carolina, Indiana markets. In its primary market of the United States, the ingredient composition of Mountain Dew is listed as: "carbonated water, high-fructose corn syrup, concentrated orange juice, citric acid, natural flavors, sodium benzoate, sodium citrate, erythorbic acid, gum arabic, Ethylenediaminetetraacetic acid, brominated vegetable oil, yellow 5." The ingredient makeup of Mountain Dew varies based on the country of production. For example, in Canada, the sweetener listed is "glucose-fructose", until 2012, it was caffeine-free by default. Brominated vegetable oil, found in about 10% of all citrus-flavored soda drinks in the US, is banned in foods throughout Europe and in Japan.
In response to negative publicity around high-fructose corn syrup, PepsiCo in 2009 released a limited-run production of Mountain Dew Throwback, a variation consisting of sugar in place of high-fructose corn syrup. Mountain Dew Throwback subsequently was re-released for brief period
Pepsi-Cola Made with Real Sugar
The Pepsi-Cola Made with Real Sugar called Pepsi Throwback, is a brand of soft drink sold by PepsiCo in the United States for its flagship Pepsi brand. The drink is named as such because they are flavored with cane sugar and beet sugar instead of high fructose corn syrup, which soft drink companies used to replace sugar in the 1980s. In addition, these drinks use retro packaging. In June 2014, the Pepsi Throwback name was replaced by the current name, which continues to be made without high fructose corn syrup; the "throwback" name was used for a variant of PepsiCo's citrus-flavored Mountain Dew. The cost of sugar in the US started to rise in the late 1970s and into the 1980s due to government imposed tariffs, prompting soft drink manufacturers to switch to high fructose corn syrup as a cheaper alternative to sugar. By the mid-1980s, all of the major soft drink brands switched to HFCS for their North American products, with the original formula of Coca-Cola being one of the last holdouts. In most countries, sugar is still used rather than HFCS.
However, by the late 2000s, many soft drink fans wanted a return of sugar in the drinks, citing a sweeter taste, controversies over negative health effects of HFCS, increases in the cost of corn syrup due to increased use of the product for ethanol production, as well as the cost of sugar having since dropped at that time. In early 2009, PepsiCo announced plans to release versions of Pepsi and Mountain Dew with pure cane sugar as its main sweetener, without the citric acid found in regular Pepsi, on a limited basis; the original shipment went on sale in April 2009, ended in June. Sales were strong for both, prompting PepsiCo to release a second limited edition for December 2009–February 2010; the second version of Mountain Dew Throwback from December 2009 differed in its formula from the first version from April 2009, in that it now included concentrated orange juice as one of its ingredients, giving it a different flavor more in line with "regular" Mountain Dew. A third batch was released on July 2010, again as a five-week limited availability.
On October 12, Consumerist.com reported that Pepsi had decided to continue offering the Throwback line as long as consumers continue to buy it. A fourth batch appeared in stores in late December 2010, removing the limited edition logo from the packaging. At the same time, Sierra Mist, a drink that debuted in 1999 and had always been made with high fructose corn syrup had a sugar-based formula released under the name "Sierra Mist Natural", called Sierra Mist from 2013 to 2016, when it was replaced with Mist Twst. Sierra Mist has since replaced the HFCS-based Sierra Mist as the primary Sierra Mist formula. In January 2011, Pepsi Throwback began appearing in 12 pack 355 ml cans, 591 ml bottles and 32 pack 355 ml cans across Canada. In March 2011, Pepsi Throwback was discontinued in Canada but returned in October 2012. On March 11, 2011, PepsiCo announced that both Pepsi Throwback and Mountain Dew Throwback would become permanent additions to the Pepsi and Mountain Dew product lines. In 2014, Pepsi Throwback was replaced in most regions by "Pepsi-Cola Made with Real Sugar".
This new product formulation reduces the sodium content by 10 mg compared to the previous Pepsi Throwback product and 1 g less sugar in 20oz bottles, reducing the labelled calorie count from 260 to 250. PepsiCo will be making available two additional flavours for a limited time only, marketed as "Pepsi-Cola Wild Cherry Made with Real Sugar" and "Pepsi-Cola Vanilla Made with Real Sugar". In addition to being sold in 20oz bottles and 12oz cans, PepsiCo is expanding the product line to their new 7.5oz mini cans and 12oz glass bottles. Both editions have used retro packaging as part of the "throwback" theme; the first release featured the 1940s Pepsi-Cola script in royal blue on a modern navy blue background with the word "throwback" written in the modern font, while the 1973–1996 Mountain Dew logo was featured on a modern green background. With the second release in December 2009, more accurate retro packaging was used. Pepsi used an exact replica of the 1973–1987 logo, while Mountain Dew used its original hillbilly theme.
The use of Mountain Dew's original theme is a stark reversal of Pepsi's decision to distance the drink from its Appalachia origins, as well as a stark contrast from the drink's current male demographic those that participate in extreme sports or are involved with the gamer culture. The change in branding away from the "Throwback" name has led to new packaging; the Pepsi-Cola Made with Real Sugar label is a variant of the current Pepsi label that retains the current blue background and Pepsi globe version, but replaces the lowercase "pepsi" text with the 1940's era "Pepsi-Cola" script logo accompanied by a banner reading "Made with Real Sugar". Dr Pepper started selling "Heritage Dr Pepper" in response in November 2009. Sugar-sweetened Dr Pepper was available from a single bottling plant in Texas until January 12, 2012. In a rare move of no competition within the Cola Wars, Coca-Cola had no plans, as of early December 2012, to release a sugar-sweetened version of Coca-Cola on a regular basis.
Aside from Coke sold in the UK, Kosher Coca-Cola, sold only for the Jewish holiday of Passover, Mexican Coke, sold via import in the United States, the last time Coca-Cola was sold with sugar rather than high-fructose corn syrup was in 1985, just before the introduction of the now-infamous New Coke. The only exceptions began in 2007, when Coca-Cola bottlers in
Hampton is a town in Windham County, United States. The population was 1,758 at the 2000 census. According to the United States Census Bureau, the town has a total area of 25.5 square miles, of which, 25.0 square miles of it is land and 0.5 square miles of it is water. Hampton is made up of lands shared by the towns of Pomfret and Windham, it was incorporated from the towns of Pomfret, Canterbury and Windham in 1786. The Congregational Church is the second oldest church in the state still in use, with portions of the structure dating from 1754. Preserved is "The House the Women Built," a 2-story building built in 1776 by Sally Bowers and other young women of the town while the men fought in the Continental Army. At Clark's Corner there is a liberty pole dating from 1849. Erected by a resident named Jonathan Clark, it records the distance to other towns. Hampton Hill Historic District - added to the National Register of Historic Places in 1982. Hemlock Glen Industrial Archeological District - added to the National Register of Historic Places in 2007.
William H. Barnes, jurist John Brewster Jr. deaf, prolific painter, was born in town. Royal B. Farnum, president of the Athenæum and Mechanics Institute Martin Flint, Vermont political figure and military officer, a leader of the Anti-Masonic Party and Adjutant General of the Vermont Militia. Edwin Way Teale, American naturalist and author, lived on a farm in rural Hampton with his wife Nellie from 1959 until his death in 1980, their time at the farm named. The property is now managed. Theodore Dwight Weld, the author of American Slavery As It Is: Testimony of a Thousand Witnesses, an evangelical abolitionist, born in town, where he lived until 1825 when his family moved to upstate New York. Annie Withey, co-founder of Annie's Homegrown as well as inventor of Smartfood while living in Hampton with her husband; as of the census of 2000, there were 1,758 people, 674 households, 494 families residing in the town. The population density was 70.3 people per square mile. There were 695 housing units at an average density of 27.8 per square mile.
The racial makeup of the town was 96.64% White, 0.23% African American, 0.46% Native American, 0.85% Asian, 0.23% from other races, 1.59% from two or more races. Hispanic or Latino of any race were 1.76% of the population. There were 674 households out of which 33.8% had children under the age of 18 living with them, 62.6% were married couples living together, 7.6% had a female householder with no husband present, 26.7% were non-families. 19.7% of all households were made up of individuals and 7.7% had someone living alone, 65 years of age or older. The average household size was 2.61 and the average family size was 3.04. In the town, the population was spread out with 25.8% under the age of 18, 4.9% from 18 to 24, 29.5% from 25 to 44, 28.2% from 45 to 64, 11.6% who were 65 years of age or older. The median age was 40 years. For every 100 females, there were 100.0 males. For every 100 females age 18 and over, there were 97.0 males. The median income for a household in the town was $54,464, the median income for a family was $66,339.
Males had a median income of $44,688 versus $32,337 for females. The per capita income for the town was $25,344. About 2.7% of families and 3.5% of the population were below the poverty line, including 1.4% of those under age 18 and 6.0% of those age 65 or over. Hampton Town Hall Hampton Democratic Town Committee Hampton Congregational Church
Steven S. Reinemund is an American business man, chairman and CEO of PepsiCo between 2001 and 2006 and dean of the Schools of Business at Wake Forest University between 2008 and 2014. Reinemund spent 22 years working for PepsiCo in various capacities. During his CEO tenure at PepsiCo, revenues grew by $9 billion, net income rose 70%, earnings per share were up 80% and PepsiCo's market cap exceeded $100 billion, he led the acquisitions of several other food and beverage companies including Quaker Oats, Naked Juice and Stacy's Chips. Reinemund is a former Captain, serving for five years in the United States Marine Corps after he graduated from the United States Naval Academy with a Bachelor of Science degree in 1970. Part of his five years in the military, Reinemund served as a guard at the White House during the administrations of Richard Nixon and Gerald Ford. After leaving the military, Reinemund held various positions at IBM and Marriott's Roy Rogers division in addition to earning an MBA at the Darden Business School at UVA in 1978.
In 1984, Reinemund joined PepsiCo's Pizza Hut division as the Senior Vice President of Operations. Two years he was named President & CEO of Pizza Hut in North America where he introduced home-delivery as a distribution method, overtaking market share of rival Domino's Pizza within 2 years. In 1991, Reinemund assumed the role of CEO of Pizza Hut Worldwide. Reinemund moved to PepsiCo's Frito-Lay division in 1992, serving as president and CEO for seven years before being promoted to the position of PepsiCo president and COO in 1999. In 2001 the board of PepsiCo named Reinemund chairman and CEO. In each of his last two full years as CEO of PepsiCo. Reinemund was paid an annual bonus of $4.5 million. On April 22, 2008, Reinemund was named dean of the Calloway School of Business and Accountancy and Babcock Graduate School of Management at Wake Forest University. On June 30, 2014 Reinemund stepped down as Dean of the Business, electing to remain with the university as Executive-in-Residence. In 2003, Reinemund was elected to the boards of the Cooper Institute.
He was named to the Board of Trustees at Furman University effective July 2012. Reinemund serves on the board of the U. S. Naval Academy Foundation, and served on the advisory board of the Salvation Army. In 2007, as he was preparing to retire from Pepsi, Reinemund joined the corporate boards of American Express, Marriott International, ExxonMobil. Three years he joined the Walmart board. In 2010, according to the companies' proxy statements, he was paid $927,318 to serve on these boards. BusinessWeek in 2003 NNDB in 2006 BusinessWeek in 2005 Theology Today in 2003 SmartMoney in 2004 Stanford Business School in 2005
Ocean Spray (cooperative)
Ocean Spray is an American agricultural cooperative of growers of cranberries and grapefruit headquartered in Plymouth County, Massachusetts. It has over 700 member growers; the cooperative employs about 2,000 people, with sales of $1.2 billion in fiscal year 2013 and account for 70% of North American cranberry production. Their products include cranberry sauce, fruit juices, fruit snacks, dried cranberries; the cooperative has made a number of innovations, including the first juice blend, the first juice boxes, sweetened dried cranberries. Its cranberry juice won the ChefsBest Award for best taste. Ocean Spray was formed in 1930, in Hanson, Massachusetts, by three cranberry growers who wanted to expand their market for cranberries. Led by growers Marcus L. Urann, Elizabeth F. Lee and John C. Makepeace, who had created a cranberry sauce, the cooperative developed more cranberry-based products. In the same year Ocean Spray became the first producer of cranberry juice drinks with the introduction of Cranberry Juice Cocktail.
In 1963, executive Edward Gelsthorpe worked with Sylvia Schur to develop Cranapple juice, a product that brought the cranberry to greater popularity and increased usage to year-round, earning Gelsthorpe the nickname "Cranapple Ed". In 1976, the cooperative expanded its membership to grapefruit growers in Florida. In September 2004, Ocean Spray agreed to purchase the processing assets of Northland Cranberry; this acquisition included a juice production facility in Wisconsin. In June 2004, Ocean Spray members voted down a joint venture of the cooperative’s beverage business with PepsiCo. Pepsi had offered the co-op $100 million, an assumption of debt and fixed prices for cranberry harvests. In July 2006, the cooperative signed a 25-year single-serve juice distribution deal with Pepsi. In June 2006, at the request of People for the Ethical Treatment of Animals Ocean Spray agreed to end its support for animal experiments. Ocean Spray had funded tests involving infecting mice with H. pylori, bacteria that cause stomach ulcers, feeding them cranberry juice to see if it had any positive effect.
These experiments were conducted to determine the usefulness of Ocean Spray's cranberry juice as a digestif. Ocean Spray completed expansion of the Wisconsin Rapids processing plant in September 2008; the addition doubles the facility size to 440,000 sq ft. making it the world's largest cranberry processing facility. The plant has numerous environmentally friendly features including a wastewater treatment facility, energy-efficient lighting, the use of methane from the nearby Veolia Cranberry Creek Landfill for boiler fuel. With the addition, the plant will produce Craisins, in addition to produced juice concentrates. Throughout 2012, Ocean Spray contributed $387,100 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers"; this organization was set up to oppose a citizen's initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients. Ocean Spray has juice-filling facilities in Nevada.
In February 2018, Ocean Spray announced Randy Papadellis would be stepping down as President and Chief Executive Officer of the company. Bobby J. Chacko was named the Cooperative's 12th President and Chief Executive Officer on March 29, 2018. Official website "The Cranberry Industry and Ocean Spray Cooperative: Lessons in Cooperative Governance"
Manzanita Sol is a brand of apple-flavored soft drinks owned by PepsiCo and is predominant in Mexico. In the United States it is sold in 12-pack cans, 2-liter, 20-ounce bottles; the drink is known to be available at Walmart, Albertsons, H-E-B, Kmart, Food 4 Less, Jewel-Osco, Dominick's, Vons, Stater Bros. United Supermarkets in the Amarillo and Lubbock, Texas area, other smaller chains and smaller family run stores. In Latin American countries, Manzanita Sol will compete with The Coca-Cola Company's Manzana Lift. Manzanita Sol is PepsiCo's number two brand in Mexico, with apple being Mexico's second most popular soft drink flavor, it is very popular in the borderlands such as the El Paso/Juarez border. In January 2014, Taco Bell added Manzanita Sol to their choice of beverages; this beverage product became available at Golden Corral a year later. "Manzanita Sol" is Spanish for "little apple sun". "Pepsi to aim for Hispanic market via Mexican soft drinks", Dallas Morning News. March 28, 2005. Retrieved February 7, 2005.
Manzanita Sol official website DeliciousSparklingTemperanceDrinks.net and review
Pepsi is a carbonated soft drink manufactured by PepsiCo. Created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, as Pepsi in 1961. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold, it was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe included sugar and vanilla. Bradham sought to create a fountain drink, appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse; that year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race."
The advertising theme "Delicious and Healthful" was used over the next two decades. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, soon Pepsi's assets were purchased by Charles Guth, the President of Loft, Inc. Loft was a candy manufacturer with retail stores, he sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him a discount on syrup. Guth had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, it declined on each occasion. During the Great Depression, Pepsi-Cola gained popularity following the introduction in 1936 of a 12-ounce bottle. With a radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you", arranged in such a way that the jingle never ends.
Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of 6.5 ounces per bottle for the price of five cents, instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Guth came. Since he had used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft ensued, with the case reaching the Delaware Supreme Court and ending in a loss for Guth. From the 1930s through the late 1950s, "Pepsi-Cola Hits The Spot" was the most used slogan in the days of old radio, classic motion pictures, television, its jingle was used in many different forms with different lyrics. With the rise of radio, Pepsi utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes lending her singing talents to the classic "...
Hits The Spot" jingle. Film actress Joan Crawford, after marrying Pepsi-Cola President Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, televised beauty pageants on behalf of the company. Crawford had images of the soft drink placed prominently in several of her films; when Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. The Buffalo Bisons, an American Hockey League team, were sponsored by Pepsi-Cola in its years; the Bisons ceased operations in 1970. Through the intervening decades, there have been many different Pepsi theme songs sung on television by a variety of artists, from Joanie Summers to the Jacksons to Britney Spears. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests, the majority of participants picked Pepsi as the better tasting of the two soft drinks.
PepsiCo took great advantage of the campaign with television commercials reporting the results to the public. Pepsi has been featured in several films, including Back to the Future, Home Alone, Wayne's World, Fight Club, World War Z. In 1996, PepsiCo launched the successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde aeroplane painted in blue colors and a banner on the Mir space station; the Project Blue design arrived in the United States test marketed in June 1997, released in 1998 worldwide to celebrate Pepsi's 100th anniversary. It was at this point. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing". In 2007, PepsiCo redesigned its cans for the fourteenth time, for the first time, inclu