The series chronicles the exploits and adventures of the title character and his various friends in the fictional underwater city of Bikini Bottom. The season was produced by series creator Hillenburg and supervising producer Paul Tibbitt. In 2009, the show celebrated its anniversary on television. The documentary film titled Square Roots, The Story of SpongeBob SquarePants premiered on July 17,2009, spongeBobs Truth or Square, a television film, and the special episode To SquarePants or Not to SquarePants were broadcast on Nickelodeon, as part of the celebration. The show itself received recognition, including the Kids Choice Awards for Favorite Cartoon in 2009 and 2010. At the 2009 ASTRA Awards, the show was nominated for the Favourite International Program category, at the 37th Daytime Emmy Awards, the show won for Outstanding Special Class Animated Program, while the directors of the show were nominated for Outstanding Directing in an Animated Program. The show was nominated at the 2009 and 2010 BAFTA Childrens Awards for the Kids Vote – Television and International category. The Big One was nominated at the 2010 Golden Reel Awards, SpongeBob SquarePants also won at the 2011 ASCAP Film and Television Awards for Top Television Series. Several compilation DVDs that contained episodes from the season were released, on November 13,2012, The Complete Sixth Season DVD was released in Region 1. The season aired on Nickelodeon, which is owned by Viacom, the seasons executive producers were series creator Stephen Hillenburg and Paul Tibbitt, who also acted as the series showrunner. Cyma Zarghami, president of Nickelodeon, said One of the things about animation is that you can play it over and over again. On March 3,2008, the season premiered with the episode Krabby Road and it was written by Luke Brookshier, Nate Cash and Eric Shaw, while Alan Smart served as animation director. Creator Stephen Hillenburg, speaking by phone from Southern California, said Ten years, I never imagined working on the show to this date and this long. I really figured we might get a season and a following. In an interview, Tom Kenny told that What Im most proud of is that kids still really like it, people who were young children when it started 10 years ago are still watching it and digging it and think its funny. Thats the loving cup for me, Nickelodeon also broadcast a 50 ½-hour television marathon titled The Ultimate SpongeBob SpongeBash Weekend. The marathon featured the ten most memorable episodes as picked by its viewers on Nick. com, the night capped off with the television encore of The SpongeBob SquarePants Movie at 8 PM. On July 19, ten new episodes including the special episode To SquarePants or Not to SquarePants premiered, Paramount Home Entertainment released a 14-disc DVD titled The First 100 Episodes on September 22,2009
The sixth season featured many guest celebrities, including actor Johnny Depp (left) and English singer and Spice Girls member Victoria Beckham (right), among others. The two accepted to lend their voices to the show because their children are fans.