Swabhimaan (campaign)

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Swabhimaan is a campaign of the Government of India which aims to bring banking services to large rural areas. It was launched by Smt. Sonia Gandhi, the Chairperson of the United Progressive Alliance party in the presence of Shri Pranab Mukherjee, the Union Finance Minister and Shri Namo Narain Meena, the Union Minister of State for Finance on February 10, 2011.[1]


  1. ^ "Sonia Gandhi launches `Swabhimaan campaign` in Delhi". Sify. Retrieved 23 April 2015.