Swans (eyewear)

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Swans brand logo.svg
Swans brand logo
Product type Eyewear
Owner Yamamoto Kogaku, Co., Ltd.
Country Japan
Introduced (1971; 47 years ago (1971))
Markets Worldwide
Tagline Protecting for You
Website Official website
Yamamoto Kogaku, Co., Ltd.
Native name
Private KK
Industry Apparel
Founded (1911; 107 years ago (1911))
Founder Haruji Yamamoto
Headquarters Higashiosaka City, Osaka Prefecture, 577-0056, Japan
Area served
Key people
Tamenobu Yamamoto
(Chairman and CEO)
Naoyuki Yamamoto
(President and COO)
  • Sporting and protective eyewear
  • Sunglasses
  • Optical devices
  • Motorcycle helmets
Website Official website
Footnotes / references

Swans (スワンズ, Suwanzu) is the brandname of the Japanese eyewear manufacturer Yamamoto Kogaku Co., Ltd. (山本光学株式会社, Yamamoto Kōgaku Kabushiki-gaisha) located in Osaka, Japan.

Founded in 1911, the company produces and sells optical lenses, sunglasses, goggles, as well as safety glasses. The sports eyewear brand Swans includes sunglasses, ski and snowboard goggles, swimming goggles, as well as helmets.[1]

The company was founded by Haruji Yamamoto, as Yamamoto Optical Lens Factory, in Osaka. The factory moved to Higashiōsaka in 1935, where the company's current headquarters are. In that same year started the production of lenses and eyewear for protection against dust. Twenty years later the company name changed to Yamamoto Bojin Megane and started the production of eyewear frames by plastic molding, a first in Japan.[2] In 1977 the company became as an official ski equipment supplier to the United States Ski Team[2][3] and in 1980 the company's took its current name.

In October 2014, the Toshiba Glass, a pair of optical head-mounted display-like glasses, which was jointly created by Yamamoto Kogaku and Toshiba, was unveiled at CEATEC 2014.[4]


  1. ^ a b "Company Profile". Yamamoto Kogaku. Retrieved March 25, 2016. 
  2. ^ a b "About Swans - Company Milestones". Yamamoto Kogaku. Retrieved March 25, 2016. 
  3. ^ Behind the Winners: A Network of Individual Contributors. Skiing. Bonnier Corporation. October 1985. p. 48. ISSN 0037-6264. 
  4. ^ Nagata, Kazuaki (October 9, 2014). "Toshiba Glass sets sights on less obtrusive wearable tech". The Japan times. Retrieved March 25, 2016. 

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