Gustavus Franklin Swift
Gustavus Franklin Swift, Sr. was an American business executive. He founded a meat-packing empire in the Midwest during the late nineteenth century, over which he presided until his death, he is credited with the development of the first practical ice-cooled railroad car, which allowed his company to ship dressed meats to all parts of the country and abroad, ushering in the "era of cheap beef." Swift pioneered the use of animal by-products for the manufacture of soap, fertilizer, various types of sundries, medical products. Swift donated large sums of money to such institutions as the University of Chicago, the Methodist Episcopal Church, the Young Men's Christian Association, he established Northwestern University's "School of Oratory" in memory of his daughter, Annie May Swift, who died while a student there. When he died in 1903, his company was valued at between US$125 million and $135 million, had a workforce, more than 21,000 strong. "The House of Swift" slaughtered as many as two million cattle, four million hogs, two million sheep a year.
Three years after his death, the value of the company's capital stock topped $250 million. He and his family are interred in a mausoleum in Mount Hope Cemetery in Illinois. Swift was born on June 24, 1839 in Sagamore, the 9th of 12 offspring of William Swift and Sally Crowell, his parents were descendants of British settlers. The family lived and worked on a farm in the Cape Cod town of West Sandwich, Massachusetts where they raised and slaughtered cattle and hogs; this is. As a young boy, Swift took little interest in his studies and left the nearby country school after only eight years. During that period he was employed in a number of jobs finding full-time work in his elder brother Noble's butcher shop at the age of fourteen. Two years in 1855, he opened his own cattle and pork butchering business with the help of one of his uncles who gave him $400. Swift drove them to Eastham, a ten-day journey. A shrewd businessman, he purportedly followed the somewhat common practice of denying his herds water during the last miles of the trip so that they would drink large quantities of liquid once they reached their final destination boosting their weights.
Swift married Annie Maria Higgins of North Eastham in 1861. Over the years Annie gave birth to a total of eleven children, nine of. In 1862, Swift and his new bride opened slaughterhouse. Seven years Gustavus and Annie moved the family to Brighton, where in 1872 Swift became partner in a new venture and Swift. Swift and partner James A. Hathaway relocated the company to Albany almost thereafter to Buffalo. An astute cattle-buyer, Swift followed the market westward. On his recommendation and Swift moved once more in 1875, this time to join the influx of meat packers setting up shop in Chicago's sprawling Union Stock Yards. Swift established himself as one of the dominant figures of "The Yards", his distinctive delivery wagons became familiar fixtures on Chicago's streets. In 1878 his partnership with Hathaway and Swift Bros and Company was formed in partnership with younger brother Edwin; the company became a driving force in the Chicago meat packing industry, was incorporated in 1885 as Swift & Co. with $300,000 in capital stock and Gustavus Swift as president.
It is from this position that Swift led the way in revolutionizing how meat was processed and sold. He died on March 1903 at his home 4848 Ellis Avenue in Chicago, Illinois. Following the end of the American Civil War, Chicago emerged as a major railway center, making it an ideal point for the distribution of livestock raised on the Great Plains to Eastern markets. Getting the animals to market required herds to be driven distances of up to twelve hundred miles to railheads in Kansas City, MO, whereupon they were loaded into specialized stock cars and transported live to regional processing centers. Driving cattle across the plains led to tremendous weight loss, a number of animals were lost along the way. Upon arrival at the local processing facility, livestock were either slaughtered by wholesalers and delivered fresh to nearby butcher shops for retail sale, smoked, or packed for shipment in barrels of salt. Certain costly inefficiencies were inherent in the process of transporting live animals by rail due to the fact that some sixty percent of the animal's mass is composed of inedible matter.
Many animals weakened by the long drive died in transit, further increasing the per-unit shipping cost. Swift's ultimate solution to these problems was to devise a method to ship dressed meats from his packing plant in Chicago to the East. A number of attempts were made during the mid-19th century to ship agricultural products via rail car; as early as 1842 the Western Railroad of Massachusetts was reported in the June 15 edition of the Boston Traveler to be experimenting with innovative freight car designs capable of carrying all types of perishable goods without spoilage. The first known refrigerated boxcar or "reefer" entered service on the Northern Railroad in June 1851; this "icebox on wheels" was a limited success. That same year, the Ogdensburg and Lake Champlain Railroad began shipping butter to Boston in purpose-built freight cars, utilizing ice to cool the contents. Th
Pacific Fruit Express
Pacific Fruit Express was an American railroad refrigerator car leasing company that at one point was the largest refrigerator car operator in the world. The company was founded on December 7, 1906 as a joint venture between the Union Pacific and Southern Pacific railroads, it began operation on October 1, 1907, with a fleet of 6,600 refrigerator cars built by the American Car and Foundry Company. In 1923, the Western Pacific Railroad joined the venture by leasing its own new fleet of 2775 reefers to PFE, they were painted in standard PFE colors with only WP heralds on the cars instead of the paired UP-SP markings. The WP cars were all retired among the last wooden reefers in PFE's fleet. WP joined Fruit Growers Express instead. PFE's assets were divided between the UP and SP when the company was split on April 1, 1978, it is now a UP subsidiary. Pacific Fruit Express Roster, 1907–1970: Source: The Great Yellow Fleet, p. 17. Modern cars owned by PFE carried both UP and SP heralds and either "Union Pacific Fruit Express" or "Southern Pacific Fruit Express".
The reporting marks were UPFE for cars operated by Union Pacific or SPFE for cars operated by Southern Pacific. PFE's impact is still seen in Roseville, site of a major Union Pacific classification yard, where there is a road named "PFE Road". There are a pair of PFE tracks in the Union Pacific Albina Yard in Portland, Oregon There is PFE Track in Tucson Yard Tucson,Az. Sacramento History Online, Timeline - Transportation, Agriculture. Retrieved May 18, 2005 — company startup details. Thompson, Anthony W. et al.. Pacific Fruit Express. Signature Press, Wilton, CA. ISBN 1-930013-03-5. White, John H.. The Great Yellow Fleet. Golden West Books, San Marino, CA. ISBN 0-87095-091-6. Pacific Fruit Express Company #11207 — photo and short history of one of the last ice-type refrigerator cars built. Pacific Fruit Express Company #300010 — photo and short history of one of the first mechanical-type refrigerator cars built. Pacific Fruit Express photo gallery at the Union Pacific Railroad official website
Western Fruit Express
Western Fruit Express was a railroad refrigerator car leasing company formed by the Fruit Growers Express and the Great Northern Railway on July 18, 1923 in order to compete with the Pacific Fruit Express and Santa Fe Refrigerator Despatch in the Western United States. The arrangement added 3,000 cars to the FGE's existing equipment pool, it is now a wholly owned subsidiary of the Burlington Northern Santa Fe Corporation, the Great Northern's successor. The success of the WFE led to the creation of the Burlington Refrigerator Express in May 1926. Western Fruit Express Roster, 1930–1970: Source: The Great Yellow Fleet, p. 17. White, John H.. The Great Yellow Fleet. Golden West Books, San Marino, CA. ISBN 0-87095-091-6. White, John H. Jr.. The American Railroad Freight Car: From the Wood-Car Era to the Coming of Steel. Baltimore: Johns Hopkins University Press. ISBN 0-8018-4404-5. OCLC 26130632; the Florida Railroad Company Inc. / The Fruit Growers Express Company History of FGE
Advertising is a marketing communication that employs an sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message, it differs from personal selling in that the message is non-personal, i.e. not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, television, outdoor advertising or direct mail; the actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising.
Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes such as a public service announcement. Advertising may help to reassure employees or shareholders that a company is viable or successful. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising. Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest advertising-agency groups are Dentsu, Omnicom, WPP. In Latin, advertere means "to turn towards". Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.
Lost and found advertising on papyrus was common in ancient ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, present to this day in many parts of Asia and South America; the tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry of bamboo flutes played to sell confectionery. Advertisement takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below is considered the world's earliest identified printed advertising medium. In Europe, as the towns and cities of the Middle Ages began to grow, the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or a bag of flour.
Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers to announce their whereabouts. The first compilation of such advertisements was gathered in "Les Crieries de Paris", a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century advertisements started to appear in weekly newspapers in England; these early print advertisements were used to promote books and newspapers, which became affordable with advances in the printing press. However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content. Thomas J. Barratt of London has been called "the father of modern advertising". Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans and phrases. One of his slogans, "Good morning. Have you used Pears' soap?" was famous in its day and into the 20th century.
Barratt introduced many of the crucial ideas that lie behind successful advertising and these were circulated in his day. He stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product's availability through saturation campaigns, he understood the importance of reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, the advertiser has to change with them. An idea, effective a generation ago would fall flat and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste."As the economy expanded across the world during the 19th century, advertising grew alongside. In the United States, the success of this advertising format led to the growth of mail-order advertising. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles.
Around 1840, Volney B. Palmer established the roo
Chicago the City of Chicago, is the most populous city in Illinois, as well as the third most populous city in the United States. With an estimated population of 2,716,450, it is the most populous city in the Midwest. Chicago is the principal city of the Chicago metropolitan area referred to as Chicagoland, the county seat of Cook County, the second most populous county in the United States; the metropolitan area, at nearly 10 million people, is the third-largest in the United States, the fourth largest in North America and the third largest metropolitan area in the world by land area. Located on the shores of freshwater Lake Michigan, Chicago was incorporated as a city in 1837 near a portage between the Great Lakes and the Mississippi River watershed and grew in the mid-nineteenth century. After the Great Chicago Fire of 1871, which destroyed several square miles and left more than 100,000 homeless, the city made a concerted effort to rebuild; the construction boom accelerated population growth throughout the following decades, by 1900 Chicago was the fifth largest city in the world.
Chicago made noted contributions to urban planning and zoning standards, including new construction styles, the development of the City Beautiful Movement, the steel-framed skyscraper. Chicago is an international hub for finance, commerce, technology, telecommunications, transportation, it is the site of the creation of the first standardized futures contracts at the Chicago Board of Trade, which today is the largest and most diverse derivatives market gobally, generating 20% of all volume in commodities and financial futures. O'Hare International Airport is the one of the busiest airports in the world, the region has the largest number of U. S. highways and greatest amount of railroad freight. In 2012, Chicago was listed as an alpha global city by the Globalization and World Cities Research Network, it ranked seventh in the entire world in the 2017 Global Cities Index; the Chicago area has one of the highest gross domestic products in the world, generating $680 billion in 2017. In addition, the city has one of the world's most diversified and balanced economies, not being dependent on any one industry, with no single industry employing more than 14% of the workforce.
Chicago's 58 million domestic and international visitors in 2018, made it the second most visited city in the nation, behind New York City's approximate 65 million visitors. The city ranked first place in the 2018 Time Out City Life Index, a global quality of life survey of 15,000 people in 32 cities. Landmarks in the city include Millennium Park, Navy Pier, the Magnificent Mile, the Art Institute of Chicago, Museum Campus, the Willis Tower, Grant Park, the Museum of Science and Industry, Lincoln Park Zoo. Chicago's culture includes the visual arts, film, comedy and music jazz, soul, hip-hop and electronic dance music including house music. Of the area's many colleges and universities, the University of Chicago, Northwestern University, the University of Illinois at Chicago are classified as "highest research" doctoral universities. Chicago has professional sports teams in each of the major professional leagues, including two Major League Baseball teams; the name "Chicago" is derived from a French rendering of the indigenous Miami-Illinois word shikaakwa for a wild relative of the onion, known to botanists as Allium tricoccum and known more as ramps.
The first known reference to the site of the current city of Chicago as "Checagou" was by Robert de LaSalle around 1679 in a memoir. Henri Joutel, in his journal of 1688, noted that the eponymous wild "garlic" grew abundantly in the area. According to his diary of late September 1687:...when we arrived at the said place called "Chicagou" which, according to what we were able to learn of it, has taken this name because of the quantity of garlic which grows in the forests in this region. The city has had several nicknames throughout its history such as the Windy City, Chi-Town, Second City, the City of the Big Shoulders, which refers to the city's numerous skyscrapers and high-rises. In the mid-18th century, the area was inhabited by a Native American tribe known as the Potawatomi, who had taken the place of the Miami and Sauk and Fox peoples; the first known non-indigenous permanent settler in Chicago was Jean Baptiste Point du Sable. Du Sable arrived in the 1780s, he is known as the "Founder of Chicago".
In 1795, following the Northwest Indian War, an area, to be part of Chicago was turned over to the United States for a military post by native tribes in accordance with the Treaty of Greenville. In 1803, the United States Army built Fort Dearborn, destroyed in 1812 in the Battle of Fort Dearborn and rebuilt; the Ottawa and Potawatomi tribes had ceded additional land to the United States in the 1816 Treaty of St. Louis; the Potawatomi were forcibly removed from their land after the Treaty of Chicago in 1833. On August 12, 1833, the Town of Chicago was organized with a population of about 200. Within seven years it grew to more than 4,000 people. On June 15, 1835, the first public land sales began with Edmund Dick Taylor as U. S. Receiver of Public Monies; the City of Chicago was incorporated on Saturday, March 4, 1837, for several decades was the world's fastest-growing city. As the site of the Chicago Portage, the city became an important transportation hub between the eastern and western United States.
Chicago's first railway and Chicago Union Railroad, the Illi
OCLC Online Computer Library Center, Incorporated d/b/a OCLC is an American nonprofit cooperative organization "dedicated to the public purposes of furthering access to the world's information and reducing information costs". It was founded in 1967 as the Ohio College Library Center. OCLC and its member libraries cooperatively produce and maintain WorldCat, the largest online public access catalog in the world. OCLC is funded by the fees that libraries have to pay for its services. OCLC maintains the Dewey Decimal Classification system. OCLC began in 1967, as the Ohio College Library Center, through a collaboration of university presidents, vice presidents, library directors who wanted to create a cooperative computerized network for libraries in the state of Ohio; the group first met on July 5, 1967 on the campus of the Ohio State University to sign the articles of incorporation for the nonprofit organization, hired Frederick G. Kilgour, a former Yale University medical school librarian, to design the shared cataloging system.
Kilgour wished to merge the latest information storage and retrieval system of the time, the computer, with the oldest, the library. The plan was to merge the catalogs of Ohio libraries electronically through a computer network and database to streamline operations, control costs, increase efficiency in library management, bringing libraries together to cooperatively keep track of the world's information in order to best serve researchers and scholars; the first library to do online cataloging through OCLC was the Alden Library at Ohio University on August 26, 1971. This was the first online cataloging by any library worldwide. Membership in OCLC is based on use of services and contribution of data. Between 1967 and 1977, OCLC membership was limited to institutions in Ohio, but in 1978, a new governance structure was established that allowed institutions from other states to join. In 2002, the governance structure was again modified to accommodate participation from outside the United States.
As OCLC expanded services in the United States outside Ohio, it relied on establishing strategic partnerships with "networks", organizations that provided training and marketing services. By 2008, there were 15 independent United States regional service providers. OCLC networks played a key role in OCLC governance, with networks electing delegates to serve on the OCLC Members Council. During 2008, OCLC commissioned two studies to look at distribution channels. In early 2009, OCLC negotiated new contracts with the former networks and opened a centralized support center. OCLC provides bibliographic and full-text information to anyone. OCLC and its member libraries cooperatively produce and maintain WorldCat—the OCLC Online Union Catalog, the largest online public access catalog in the world. WorldCat has holding records from private libraries worldwide; the Open WorldCat program, launched in late 2003, exposed a subset of WorldCat records to Web users via popular Internet search and bookselling sites.
In October 2005, the OCLC technical staff began a wiki project, WikiD, allowing readers to add commentary and structured-field information associated with any WorldCat record. WikiD was phased out; the Online Computer Library Center acquired the trademark and copyrights associated with the Dewey Decimal Classification System when it bought Forest Press in 1988. A browser for books with their Dewey Decimal Classifications was available until July 2013; until August 2009, when it was sold to Backstage Library Works, OCLC owned a preservation microfilm and digitization operation called the OCLC Preservation Service Center, with its principal office in Bethlehem, Pennsylvania. The reference management service QuestionPoint provides libraries with tools to communicate with users; this around-the-clock reference service is provided by a cooperative of participating global libraries. Starting in 1971, OCLC produced catalog cards for members alongside its shared online catalog. OCLC commercially sells software, such as CONTENTdm for managing digital collections.
It offers the bibliographic discovery system WorldCat Discovery, which allows for library patrons to use a single search interface to access an institution's catalog, database subscriptions and more. OCLC has been conducting research for the library community for more than 30 years. In accordance with its mission, OCLC makes its research outcomes known through various publications; these publications, including journal articles, reports and presentations, are available through the organization's website. OCLC Publications – Research articles from various journals including Code4Lib Journal, OCLC Research, Reference & User Services Quarterly, College & Research Libraries News, Art Libraries Journal, National Education Association Newsletter; the most recent publications are displayed first, all archived resources, starting in 1970, are available. Membership Reports – A number of significant reports on topics ranging from virtual reference in libraries to perceptions about library funding. Newsletters – Current and archived newsletters for the library and archive community.
Presentations – Presentations from both guest speakers and OCLC research from conferences and other events. The presentations are organized into five categories: Conference presentations, Dewey presentations, Distinguished Seminar Series, Guest presentations, Research staff
Canada is a country in the northern part of North America. Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering 9.98 million square kilometres, making it the world's second-largest country by total area. Canada's southern border with the United States is the world's longest bi-national land border, its capital is Ottawa, its three largest metropolitan areas are Toronto and Vancouver. As a whole, Canada is sparsely populated, the majority of its land area being dominated by forest and tundra, its population is urbanized, with over 80 percent of its inhabitants concentrated in large and medium-sized cities, many near the southern border. Canada's climate varies across its vast area, ranging from arctic weather in the north, to hot summers in the southern regions, with four distinct seasons. Various indigenous peoples have inhabited what is now Canada for thousands of years prior to European colonization. Beginning in the 16th century and French expeditions explored, settled, along the Atlantic coast.
As a consequence of various armed conflicts, France ceded nearly all of its colonies in North America in 1763. In 1867, with the union of three British North American colonies through Confederation, Canada was formed as a federal dominion of four provinces; this began an accretion of provinces and territories and a process of increasing autonomy from the United Kingdom. This widening autonomy was highlighted by the Statute of Westminster of 1931 and culminated in the Canada Act of 1982, which severed the vestiges of legal dependence on the British parliament. Canada is a parliamentary democracy and a constitutional monarchy in the Westminster tradition, with Elizabeth II as its queen and a prime minister who serves as the chair of the federal cabinet and head of government; the country is a realm within the Commonwealth of Nations, a member of the Francophonie and bilingual at the federal level. It ranks among the highest in international measurements of government transparency, civil liberties, quality of life, economic freedom, education.
It is one of the world's most ethnically diverse and multicultural nations, the product of large-scale immigration from many other countries. Canada's long and complex relationship with the United States has had a significant impact on its economy and culture. A developed country, Canada has the sixteenth-highest nominal per capita income globally as well as the twelfth-highest ranking in the Human Development Index, its advanced economy is the tenth-largest in the world, relying chiefly upon its abundant natural resources and well-developed international trade networks. Canada is part of several major international and intergovernmental institutions or groupings including the United Nations, the North Atlantic Treaty Organization, the G7, the Group of Ten, the G20, the North American Free Trade Agreement and the Asia-Pacific Economic Cooperation forum. While a variety of theories have been postulated for the etymological origins of Canada, the name is now accepted as coming from the St. Lawrence Iroquoian word kanata, meaning "village" or "settlement".
In 1535, indigenous inhabitants of the present-day Quebec City region used the word to direct French explorer Jacques Cartier to the village of Stadacona. Cartier used the word Canada to refer not only to that particular village but to the entire area subject to Donnacona. From the 16th to the early 18th century "Canada" referred to the part of New France that lay along the Saint Lawrence River. In 1791, the area became two British colonies called Upper Canada and Lower Canada collectively named the Canadas. Upon Confederation in 1867, Canada was adopted as the legal name for the new country at the London Conference, the word Dominion was conferred as the country's title. By the 1950s, the term Dominion of Canada was no longer used by the United Kingdom, which considered Canada a "Realm of the Commonwealth"; the government of Louis St. Laurent ended the practice of using'Dominion' in the Statutes of Canada in 1951. In 1982, the passage of the Canada Act, bringing the Constitution of Canada under Canadian control, referred only to Canada, that year the name of the national holiday was changed from Dominion Day to Canada Day.
The term Dominion was used to distinguish the federal government from the provinces, though after the Second World War the term federal had replaced dominion. Indigenous peoples in present-day Canada include the First Nations, Métis, the last being a mixed-blood people who originated in the mid-17th century when First Nations and Inuit people married European settlers; the term "Aboriginal" as a collective noun is a specific term of art used in some legal documents, including the Constitution Act 1982. The first inhabitants of North America are hypothesized to have migrated from Siberia by way of the Bering land bridge and arrived at least 14,000 years ago; the Paleo-Indian archeological sites at Old Crow Flats and Bluefish Caves are two of the oldest sites of human habitation in Canada. The characteristics of Canadian indigenous societies included permanent settlements, complex societal hierarchies, trading networks; some of these cultures had collapsed by the time European explorers arrived in the late 15th and early 16th centuries and have only been discovered through archeological investigations.
The indigenous population at the time of the first European settlements is estimated to have been between 200,000