TV4 Group

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TV4 Group
Private (subsidiary of Telia)
Industry Media
Founded 1984
Headquarters Stockholm, Sweden
Key people
Casten Almqvist (CEO), Tomas Franzén (chairman)
Services Broadcasting
Revenue Increase 3,86 Billion SEK (2012)[1]
Owner Bonnier Group (sale to Telia Company pending)
Number of employees
Parent Bonnier Broadcasting Group

TV4 Group (previously known as Nordisk Television AB and TV4 AB) is a Swedish media company that owns the largest commercial television channel in Sweden, TV4.

Since 2018, the company is fully owned by the Telia Company.

Between 2007 and 2018, TV4 Group was owned by Bonnier through the Bonnier Broadcasting Group. The stock used to be traded at the Stockholm Stock Exchange but was removed from the stock exchange when Bonnier took full control of the company.

Telia Company acquired the Bonnier Broadcasting Group, which includes TV4 Group, C More and MTV Finland, on 20 July 2018 for 9,2 billion SEK[2][3] (roughly $1 billion). The acquisition has been criticized by Minister for Enterprise Mikael Damberg[4] and by members of the Moderate Party, citing concerns over diminished media diversity: although Telia is a former state telecommunication monopoly privatised in 1992, the Swedish Government still owns the 37.3% of the share, thus the major network would come under the indirect control of the Swedish government, which already provides public service broadcasting through SVT.[5][6]


TV4 Group broadcasts the following channels:

  • TV4
  • Sjuan, formerly TV4 Plus, launched in March 2003 broadcasting sport, games and entertainment.
  • TV4 Film, launched in April 2004 broadcasting uninterrupted movies.
  • TV12
  • TV4 Fakta, launched in September 2005, originally planned as a news channel, but eventually becoming a channel only broadcasting documentaries.
  • TV4 Sport (66.2% ownership), sports station in conjunction with daily tabloid Expressen.
  • TV4 Komedi, launched in November 2006. Focuses on comedies.
  • TV4 Guld, launched in November 2006. This channel airs classic TV shows.
  • TV4 HD, launched in May 2007, high-definition simulcast of TV4.

The company also owns TV4 Sverige AB that owns all the 25 local stations and TV4 Digitala Medier that includes the TV4 Groups Text-TV and internet services like the websites and and on-demand service TV4 Play. The TV4 Group is also involved in the selling of merchandising, DVDs, CDs, magazines and books relating to the television programmes.

Since December 2008, the C More Entertainment group is included in the TV4 Group. It broadcasts the following thirteen channels to Sweden, Finland, Norway and Denmark:

In addition, the TV4 Group operates several themed channels in corporation with MTV Oy in Finland and TV 2 Gruppen in Norway:

Closed channels:


The TV4 Group was founded in 1984 by Ingemar Leijonborg och Gunnar Bergvall as Nordisk Television AB ("Nordic Television"). They intended to start a Swedish commercial television channel.

It took several years for Leijonborg and Bergvall to find someone willing to invest in their channel, but it was eventually launched on September 15, 1990 as "TV4", broadcasting from the Tele-X satellite. A Norwegian sister channel, TV4 Norway, was also launched, but was sold a few years later.

At the time, it was clear that the government intended to launch a third terrestrial station and that it would be commercially funded. The two main competitors for the new channel were Nordisk Television and Kinnevik (owners of TV3). Eventually it was Nordisk Television who got the license since Kinnevik agreed to withdraw their application. In exchange, Kinnevik bought 30 percent of Nordisk Television and a company called Airtime AB was set up to sell advertising in TV3 and TV4, giving Kinnevik control of almost all television advertising in Sweden. TV4 could start broadcasting terrestrially in the spring of 1992. Nordisk Television discontinued the Airtime agreement in 1993, a decision followed by years of discussion between Kinnevik and the other owners of the company.

Nordisk Television started trading on the Stockholm Stock Exchange in 1994 and changed its legal name to TV4 AB.

With the terrestrial license followed an obligation to give some airtime to different local companies. This would regularly be owned by the TV4 Group in conjunction with local investors and media companies. With the start of TV4 Uppland the number of regional stations reached sixteen. Eventually, the TV4 Group started buying local stations and in 2001 they owned all but one, TV4 Fyrstad, which went bankrupt in 2003. The TV4 Group then merged all regional stations into a single entity, TV4 Sverige AB.

TV4 started broadcasting in the digital terrestrial television network in 1999. In 2001, the TV4 Group started an experimental interactive channel called Mediteve using the space on the digital multiplex. In 2003, a general entertainment channel called TV4 Plus was started. It was followed by TV4 Film in 2004, and TV400 and TV4 Fakta in 2005.

For several years, the TV-channels of the TV4 Group wasn't a part of Kinnevik's digital satellite platform Viasat. However, in April 2005, TV4 Plus, TV4 Film and TV400 were launched on Viasat (the TV4 Group channel had to wait until 2006 due to contracts with the Canal Digital platform).

In the digital television franchise round of 2006, the TV4 Group applied for three new digital channels, but none of them were given a license. They did however launch two new channels in November 2006: TV4 Komedi and TV4 Guld.

In May 2006, the TV4 Group bought 51 percent of the sports channel Sport-Expressen from the newspaper Expressen. The ownership was increased to 66.2 percent in May 2007 and the channel was relaunched as TV4 Sport in September 2007.[7]

In November 2006, it was announced that Bonnier and Proventus would buy the share in the TV4 Group AB that was then held by Schibsted. The deal was approved in December 2006, making the TV4 Group AB almost entirely owned by Nordic Broadcasting Oy, a company owned jointly by Bonnier and Proventus. Proventus sold its shares in Nordic Broadcasting to Bonnier in March 2007, making it a fully owned subsidiary of Bonnier.

In early 2008 changed its legal name to TV4-Gruppen (TV4 Group)

Availability of channels[edit]

Laws in Sweden state that all television operators must carry the analogue version of TV4 (until 31 January 2008). As of 2005, TV4 is transmitted free-to-air on the digital terrestrial network while TV4 Plus, TV4 Film, TV400 and TV4 Fakta require subscription from Boxer, Canal Digital or Viasat via satellite, or cable TV from several cable networks, including Tele2Vision, Com Hem and Canal Digital. TV4 Plus is available in analogue form via most cable TV networks, while the others are mostly digital-only.


  1. ^ "Bokslut & Nyckeltal – TV4 Aktiebolag". 
  2. ^ "Telia Company förvärvar Bonnier Broadcasting". (in Swedish). Retrieved 2018-07-20. 
  3. ^ "Bonnier | Nordens ledande medieföretag". Retrieved 2018-07-20. 
  4. ^ "Telias vd: Det finns motstånd mot affären - DN.SE". DN.SE (in Swedish). 2018-07-20. Retrieved 2018-07-20. 
  5. ^ Törnwall, Mikael. "Uppgifter: Telia nära köp av TV4 | SvD". Svenska Dagbladet (in Swedish). Retrieved 2018-07-17. 
  6. ^ Danielsson, Casper (16 July 2018). "Uppgifter: Då köps TV4 av Telia för tio miljarder kronor". Expressen (in Swedish). Retrieved 2018-07-17. 
  7. ^ TV4 Sport - Sveriges nya sportkanal, press release.

External links[edit]