The Beatles staged their third and final concert tour of North America in August 1966. It consisted of 18 performances, with 16 shows in United States venues and two in Canada. The tour was plagued with backlash regarding the controversy of John Lennon's remark about the Beatles being "more popular than Jesus", death threats, and the band's own dissatisfaction with the noise levels and their ability to perform live. Their speaking out against the Vietnam War added further controversy to the visit.

"More popular than Jesus" is part of a remark made by John Lennon of the Beatles in a March 1966 interview in which he argued that the public were more infatuated with the band than with Jesus, and that Christianity was declining to the extent that it might be outlasted by rock music. His opinions drew little controversy when originally published in the London newspaper The Evening Standard, but drew angry reactions from Evangelical Christian communities when republished in the United States that July.