Billboard is an American entertainment media brand owned by the Billboard-Hollywood Reporter Media Group, a division of Eldridge Industries. It publishes pieces involving news, opinion, reviews and style, is known for its music charts, including the Hot 100 and Billboard 200, tracking the most popular songs and albums in different genres, it hosts events, owns a publishing firm, operates several TV shows. Billboard was founded in 1894 by William Donaldson and James Hennegan as a trade publication for bill posters. Donaldson acquired Hennegen's interest in 1900 for $500. In the early years of the 20th century, it covered the entertainment industry, such as circuses and burlesque shows, created a mail service for travelling entertainers. Billboard began focusing more on the music industry as the jukebox and radio became commonplace. Many topics it covered were spun-off into different magazines, including Amusement Business in 1961 to cover outdoor entertainment, so that it could focus on music.
After Donaldson died in 1925, Billboard was passed down to his children and Hennegan's children, until it was sold to private investors in 1985, has since been owned by various parties. The first issue of Billboard was published in Cincinnati, Ohio by William Donaldson and James Hennegan on November 1, 1894, it covered the advertising and bill posting industry, was known as Billboard Advertising. At the time, billboards and paper advertisements placed in public spaces were the primary means of advertising. Donaldson handled editorial and advertising, while Hennegan, who owned Hennegan Printing Co. managed magazine production. The first issues were just eight pages long; the paper had columns like "The Bill Room Gossip" and "The Indefatigable and Tireless Industry of the Bill Poster". A department for agricultural fairs was established in 1896; the title was changed to The Billboard in 1897. After a brief departure over editorial differences, Donaldson purchased Hennegan's interest in the business in 1900 for $500 to save it from bankruptcy.
That May, Donaldson changed it from a monthly to a weekly paper with a greater emphasis on breaking news. He improved editorial quality and opened new offices in New York, San Francisco and Paris, re-focused the magazine on outdoor entertainment such as fairs, circuses and burlesque shows. A section devoted to circuses was introduced in 1900, followed by more prominent coverage of outdoor events in 1901. Billboard covered topics including regulation, a lack of professionalism and new shows, it had a "stage gossip" column covering the private lives of entertainers, a "tent show" section covering traveling shows, a sub-section called "Freaks to order". According to The Seattle Times, Donaldson published news articles "attacking censorship, praising productions exhibiting'good taste' and fighting yellow journalism"; as railroads became more developed, Billboard set up a mail forwarding system for traveling entertainers. The location of an entertainer was tracked in the paper's Routes Ahead column Billboard would receive mail on the star's behalf and publish a notice in its "Letter-Box" column that it has mail for them.
This service was first introduced in 1904, became one of Billboard's largest sources of profit and celebrity connections. By 1914, there were 42,000 people using the service, it was used as the official address of traveling entertainers for draft letters during World War I. In the 1960s, when it was discontinued, Billboard was still processing 1,500 letters per week. In 1920, Donaldson made a controversial move by hiring African-American journalist James Albert Jackson to write a weekly column devoted to African-American performers. According to The Business of Culture: Strategic Perspectives on Entertainment and Media, the column identified discrimination against black performers and helped validate their careers. Jackson was the first black critic at a national magazine with a predominantly white audience. According to his grandson, Donaldson established a policy against identifying performers by their race. Donaldson died in 1925. Billboard's editorial changed focus as technology in recording and playback developed, covering "marvels of modern technology" such as the phonograph, record players, wireless radios.
It began covering coin-operated entertainment machines in 1899, created a dedicated section for them called "Amusement Machines" in March 1932. Billboard began covering the motion picture industry in 1907, but ended up focusing on music due to competition from Variety, it created a radio broadcasting station in the 1920s. The jukebox industry continued to grow through the Great Depression, was advertised in Billboard, which led to more editorial focus on music; the proliferation of the phonograph and radio contributed to its growing music emphasis. Billboard published the first music hit parade on January 4, 1936, introduced a "Record Buying Guide" in January 1939. In 1940, it introduced "Chart Line", which tracked the best-selling records, was followed by a chart for jukebox records in 1944 called Music Box Machine charts. By the 1940s, Billboard was more of a music industry specialist publication; the number of charts it published grew after World War II, due to a growing variety of music interests and genres.
It had eight charts by 1987, covering different genres and formats, 28 charts by 1994. By 1943, Billboard had about 100 employees; the magazine's offices moved to Brighton, Ohio in 1946 to New York City in 1948. A five-column tabloid format was adopted in November 1950 and coated paper was first used in Billboard's print issues in January 1963, allowing for photojournalis
"YOLO" is a song written and recorded by American comedy hip hop group The Lonely Island featuring Maroon 5 lead vocalist Adam Levine and American rapper Kendrick Lamar for The Lonely Island's third studio album The Wack Album. The song was released as the lead single from the album on January 25, 2013, worldwide outside North America; the single premiered in North America on Saturday Night Live on January 26, released as a single the following day. The title and lyrics of the song reference the popular motto and internet meme "YOLO", a phrase popularized by Drake and Rick Ross on such songs as "The Motto", which were intended to promote a mixtape titled YOLO; the phrase has since become a cultural phenomenon and has been reworked to be an excuse for irresponsible and outlandish behaviour, but most of the time it is used sarcastically in this manner."YOLO" parodies the phrase, once again reworks the phrase to mean something else. The song's lyrics interpret "You Only Live Once" to mean the complete opposite of dangerous and irresponsible behavior, to instead be over secure and protective of life, in a pessimistic viewpoint.
The song urges the public to be aware of their surroundings and the hazards of everyday life, since everything, in the writer's viewpoint, is a threat to life. The lyrics satirize basic knowledge of economical events, dangerous activities and life-threatening events, make reference to famous or not-so-famous acts done by other famous people or citizens; the song further parodies the acronym of YOLO at the end from "You Only Live Once" to You Oughta Look Out. "YOLO" was written by all performers of the track, The Lonely Island, Adam Levine and Kendrick Lamar. Credited for songwriting are Rhiannon Bryan and Rhydian Davies, members of the Welsh alternative rock band The Joy Formidable, whose 2011 single "Whirring" is sampled throughout the song; the song was produced by Needlz, who had worked with Lupe Fiasco and 50 Cent. The song was planned to feature Katy Perry, but two weeks before the song was released, this was changed to feature Maroon 5's Adam Levine, hosting Saturday Night Live the same night, Kendrick Lamar, who had requested NBC to put him in a Saturday Night Live Digital Short or one of its many skits.
The premiere of the song on SNL marked the temporary return of Lonely Island frontman Andy Samberg, who had left Saturday Night Live the year before, but managed to get an appearance of The Lonely Island for the premiere of the song. "YOLO" debuted in North America as a Saturday Night Live Digital Short on the January 26, 2013 episode of the sketch comedy television series Saturday Night Live, which saw Levine and Lamar as the host and musical guest, respectively. Although the music video and single itself were released a day earlier outside the United States, no announcement was made until the Saturday Night Live airing; the single was released in North America on January 27, in further countries on January 29. Rolling Stone named it the 27th best song of 2013
John Samuel Waters Jr. is an American film director, author, stand-up comedian, visual artist, art collector, who rose to fame in the early 1970s for his transgressive cult films. Waters was born in Baltimore, the son of Patricia Ann and John Samuel Waters, a manufacturer of fire-protection equipment, his family were upper-middle class Roman Catholics. Waters grew up in a suburb of Baltimore, his boyhood friend and muse Glenn Milstead known as Divine lived in Lutherville. The film Lili inspired an interest in puppets in the seven-year-old Waters, who proceeded to stage violent versions of Punch and Judy for children's birthday parties. Biographer Robrt L. Pela says that Waters' mother believes the puppets in Lili had the greatest influence on Waters' subsequent career. Cry-Baby was a product of Waters' boyhood, because of his fascination as a 7-year-old with the "Drapes" receiving intense news coverage because of the murder of a young "drapette", coupled with his awed admiration for a young man who lived across the street and who possessed a hot rod.
Waters was educated at the Calvert School in Baltimore. After attending Towson Jr. High School in Towson and Calvert Hall College High School in nearby Towson, he graduated from Boys' Latin School of Maryland. While still a teenager, Waters made frequent trips into the city to visit Martick's, a beatnik bar in downtown Baltimore, he and Milstead would meet many of their film collaborators there. Although underage and therefore not admitted into the bar proper, Waters loitered in the adjacent alley, where he relied on the kindness of patrons to slip him drinks. Waters' first short film was Hag in a Black Leather Jacket. According to Waters, the film was shown only once in a "beatnik coffee house" in Baltimore, although in years he has included it in his traveling photography exhibit. Waters enrolled at New York University; the school, was not what Waters had in mind: NYU... I was there for about five minutes. I don't know. I went to one class and they kept talking about Potemkin and that isn't what I wanted to talk about.
I had just gone to see Olga's House of Shame. That was. Influential to his creative mind, Waters tells Robert K. Elder in an interview for The Film That Changed My Life, was The Wizard of Oz. I was always drawn to forbidden subject matter in the very beginning; the Wizard of Oz opened me up because it was one of the first movies I saw. It opened me up to screenwriting, to costumes, and great dialogue. I think the witch has great dialogue. Waters has further credited his influences as, among others, Rainer Werner Fassbinder, Herschell Gordon Lewis, Federico Fellini, William Castle, Ingmar Bergman and Douglas Sirk, he has stated that he takes an equal amount of joy and influence from high-brow "art" films and sleazy exploitation films. In January 1966, Waters and some friends were caught smoking marijuana on the grounds of NYU. Waters returned to Baltimore, where he completed his next two short films Roman Candles and Eat Your Makeup; these were followed by the feature-length films Mondo Multiple Maniacs.
Waters' films would become Divine's primary star vehicles. All of Waters' early films were shot in the Baltimore area with his company of local actors, the Dreamlanders. In addition to Divine, the group included Mink Stole, Cookie Mueller, Edith Massey, David Lochary, Mary Vivian Pearce, Susan Walsh, others. Waters' early campy movies present exaggerated characters in outrageous situations with hyperbolic dialogue. Pink Flamingos, Female Trouble, Desperate Living, which he labeled the Trash Trilogy, pushed hard at the boundaries of conventional propriety and movie censorship. A notorious scene from Pink Flamingos, added as a non sequitur to the film's end, featured—in one continuous take without special effects—a small dog defecating and Divine eating its feces. Waters' 1981 film Polyester starred Divine opposite former teen idol Tab Hunter. Since his films have become less controversial and more mainstream, although works such as Hairspray, Cry-Baby, Serial Mom and Cecil B. Demented still retain his trademark inventiveness.
The film Hairspray was turned into a hit Broadway musical that swept the 2003 Tony Awards, a film adaptation of the Broadway musical was released in theaters on July 20, 2007, to positive reviews and commercial success. Cry-Baby, itself a musical, was converted into a Broadway musical. In 2004, the NC-17-rated A Dirty Shame marked a return to his earlier, more controversial work of the 1970s, he had a cameo in Jackass Number Two, which starred Dirty Shame co-star Johnny Knoxville, another small role as paparazzo Pete Peters in 2004's Seed of Chucky. In 2007, Waters became the host of'Til Death Do Us Part, a program on America's Court TV network featuring dramatizations of marriages that soured and ended in murder. In 2008, Waters was planning to make a children's Christmas film called Fruitcake starring Johnny Knoxville and Parker Posey. Filming was planned for November 2008, but it was shelved in January 2009. In 2010, Waters told the Chicago Tribune that "Independent films that cost $5 million are hard to get made.
I sold the idea, got a development deal, got paid a great salary to write it—and now the company is no longer around, the case with many independent film companies these days."Waters has created characters with
Lazy Sunday (The Lonely Island song)
"Lazy Sunday" is a single and short video by American comedy troupe The Lonely Island. It was released on December 17, 2005 when it was broadcast on Saturday Night Live as their second Digital Short. Performed by Andy Samberg and fellow cast member Chris Parnell, the song and accompanying music video follow the two comedians as they eat cupcakes from the Magnolia Bakery, buy snacks at a convenience store, smuggle the food into a Sunday afternoon matinee of The Chronicles of Narnia; the song was written by Samberg and Parnell, as well as Lonely Island members Akiva Schaffer and Jorma Taccone, in one night. They recorded the following night in the comedy troupe's office and shot the music video around Manhattan two days using a borrowed camera. After being mixed and edited by Schaffer, the short was approved for broadcast on the next evening's telecast of Saturday Night Live by producer Lorne Michaels. Although the writers worried the studio audience would respond to the short negatively, the video received a positive reception and enjoyed Internet stardom overnight, with multiple bootleg copies surfacing on video-sharing website YouTube, catapulting the awareness of the then-fledgling website.
The song and video brought forth positive critical reception, with many hailing it as a revival for the stagnant series. In retrospect, commentators have named "Lazy Sunday" as one of the best Saturday Night Live moments of the 2000s; the track "Lazy Sunday" and its accompanying music video follow the two cast members, who adopt the brash personas of hardcore rappers. The song follows their quest to achieve their "ultimate goal" of attending a matinee of the fantasy film The Chronicles of Narnia: The Lion, the Witch and the Wardrobe; the lyrics involve subjects that are "anything but hardcore," such as eating cupcakes from the Magnolia Bakery, searching for travel directions on MapQuest and buying tickets with $10 bills. Samberg described the lyrics as "two guys rapping about lame, sensitive stuff."Schaffer and Taccone had been on the writing staff for nearly three months, yet to this point they had only two live sketches that survived the dress rehearsal process and made it on air. Parnell, Samberg and Taccone wrote "Lazy Sunday" on the evening of December 12, 2005.
They recorded the following night in the office The Lonely Island occupied together using a laptop Taccone bought on Craigslist. While colleagues were rehearsing and rewriting that Saturday's show, the group spent the morning of December 15 shooting their video with a borrowed camera; the video used the Upright Citizens Brigade Theater in Chelsea to stand in for a multiplex cinema and Taccone's girlfriend's sister, comic Emily Heller, to play a convenience-store clerk. Schaffer spent the entire next night editing the video and working with technicians to bring it up to broadcast standards. In the moments preceding the show's live performance and broadcast, the team learned from Michaels that "Lazy Sunday" would be shown on that night's show; the three comedians were worried about how the video would be received by the studio audience. The short received a positive response. "It played well, we were just super happy about that," said Samberg. The video aired during the actor's first season on the show, when he and the comedy troupe were little known to Saturday Night Live's most devout fans.
"It captures a certain scrappiness about the show. There's an unpolished realness to it that I think people can relate to," said Saturday Night Live veteran Amy Poehler. By the following morning, the video was a national cultural sensation. Schaffer and Taccone were contacted by friends who heard the track played on radio stations and in bars. "Lazy Sunday" inspired a line of T-shirts, released during the initial boom of popularity in the weeks after its release. The short was available after its broadcast through the iTunes Store, made free for subscribers. Additionally, it was shared via e-mail; the video was viewed more than five million times on YouTube before NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips, in February 2006. NBC placed the short on its SNL site and Hulu. In August 2013 the official SNL channel uploaded "Lazy Sunday" to YouTube. Entertainment Weekly put it on its end-of-the-decade "best-of" list, saying, "the hallowed genre of'white dudes rapping about mundane stuff' reached new heights of hilarity with Andy Samberg and Chris Parnell's 2005 ode to an afternoon viewing of The Chronic—what!—cles of Narnia."
On May 19, 2012, Samberg and Parnell collaborated on "Lazy Sunday 2", which starts off to the first one, with more modern references such as Siri, seeing Sister Act on Broadway instead of Narnia. In the break between verses, the song is dubstep instead of the regular instrumental like in the original. However, in the middle of a song and Parnell transform the song into a darker dubstep mafioso rap song. Samberg used Lazy Sunday 2 to bring a close to his time on SNL, with the final lines referencing how the first Lazy Sunday had been the opening chapter of his celebrity, the sequel was how he would end his SNL tenure. "On these New York streets, I honed my fake rap penmanship. That's how I began, that's how I'mma finish it!" Thanks to "Lazy Sunday"'s initial iTunes success, Apple announced they had licensed several archived Saturday Night Live sketches to offer for download in January 2006. The success of "Lazy Sunday" encouraged Michaels to trust the troupe more and push their mate
Incredibad is the debut studio album of the American comedy troupe The Lonely Island, released on February 10, 2009, through Universal Republic Records. Composed of writers and childhood best friends Andy Samberg, Akiva Schaffer, Jorma Taccone, the album consists of hip hop-inspired comedy songs and skits with a satirical slant on traditional hip hop culture; the album is composed of tracks composed by the troupe for broadcast on NBC's Saturday Night Live. Samberg was hired as a cast member, with Schaffer and Taccone as writers for the series in late 2005. After the quick production and national success of "Lazy Sunday", the comedians began writing and recording tracks for their debut album. Collaborators on the album include T-Pain, Norah Jones, Jack Black, E-40, Julian Casablancas, Sly & Robbie, DJ Nu-Mark, J-Zone, Natalie Portman, Chris Parnell, Justin Timberlake; the comedy group was formed by the three friends while in junior high school in the mid-1990s in Berkeley, California. By the turn of the millennium, the three struggling comedy writers graduated from college and created a website, the Lonely Island, to house their self-produced skits and video experiments.
Short movies including everything from cartoons assembled from clips of old Nintendo games to satirical rap videos in the styles of their favorite hip-hop artists. "Honestly every single one of the films was done at like 4 in the morning, kind of drunk," recalled Taccone. The Internet allowed the three to develop their comic voices without the pressure of having to deliver professionally polished work; the videos provided the team with new opportunities: they landed an agent and pilot deals with Comedy Central and Fox, after which the group relocated to New York City. The three soon landed writing jobs for the 2005 MTV Movie Awards. Hosted by Saturday Night Live alum Jimmy Fallon, Fallon was impressed by the group's material and recommended them to Lorne Michaels and executive producer of Saturday Night Live; the group spent four days frantically writing in preparation for Samberg's audition as a cast member, which he "nailed". "There were about three days where we were facing the possibility that we might have to split up," said Samberg.
"It was the biggest relief ever." In September 2005, Andy Samberg joined the cast of the show for its 31st season, with Schaffer and Taccone hired as writers for the series. Samberg became a rookie on the show, toiling long hours to earn a spot in two. Along with cast member Chris Parnell, the group wrote "Lazy Sunday" on the evening of December 12, 2005, they recorded the following night in the office The Lonely Island occupied together, using a laptop Taccone bought on Craigslist. Whilst colleagues were rehearsing and rewriting that Saturday's show, the group spent the morning of December 15 shooting their video with a borrowed camera; the video was shot around Manhattan using multiple low-budget techniques. Schaffer spent the entire next night editing the video and working with technicians to bring it up to broadcast standards. In the moments preceding the show's live performance and broadcast, the team learned from Michaels that "Lazy Sunday" would be shown on that night's show; the three comedians were worried about how the video would be received by the studio audience, but were relieved when the episode received a positive response.
By the next morning, the video was a national cultural sensation, with congratulatory phone calls delivered from friends for "breathing fresh air" into the show. The rap began to be played on radio stations and in bars, bringing the group to superstardom overnight; when "Lazy Sunday" first aired, the group was unknown to the show's most devout fans, but afterward, was given national exposure. Many of the songs on the album debuted on Saturday Night Live as SNL Digital Shorts; the tracks that premiered as digital shorts on the show were licensed to Universal Republic from NBC and Broadway Video, although Universal Music retains phonographic copyright of these works. The music videos for songs "Lazy Sunday", "Like A Boss", "Jizz in My Pants", "I'm on a Boat", "We Like Sportz", "Boombox", "Dick in a Box" are all available for viewing in HD on YouTube; the album is available on vinyl. ITunes and YouTube are the primary distributors of the album's accompanying music videos. Prior to the album's release, "Jizz in My Pants" sold 76,000 downloads in its first two weeks of availability.
The song "Iran So Far", featuring Adam Levine, was supposed to be the 18th track of the album, but the rights could not be secured because of the Aphex Twin sample used in the track. About this, Taccone said, There were some sample-clearance issues. For that song I sampled..."Avril 14th," and his publishing company wouldn't give us the rights. They cleared it for SNL. If we make a Best of SNL Shorts DVD, we can put it on there, it can be on repeats of SNL, but it wasn't cleared for the album. Asked for an outrageous amount of money. Samberg added, "For the record, Aphex Twin was super cool about the whole thing, it was the label." The Lonely Island is considering doing some live appearances to promote the album but scheduling around Saturday Night Live is a challenge because it takes priority. The New York Times gave the album a positive review, including the album on its Critics Choice list of the week, only taking issue with the group's no-fi pre-Saturday Night Live material. Rolling Stone gave the album three out of five stars, calling it "the new frontier of'White and Nerdy'."
All Music gave the album four out of five stars, calling it a "fully committed comedy album...that's just as hip and inappropriate as digital shorts." Billboard magazine said the album shows the band's "deft
"We're Back!" is the first track and third single from The Lonely Island's second album Turtleneck & Chain. The song was first performed on Late Night with Jimmy Fallon on April 1, 2011 while the album was released on May 10, 2011; the video contains a cameo appearance from Ugly Betty actress America Ferrera. The song consists of a form of call and response between Jorma Taccone on one hand, Akiva Schaffer and Andy Samberg responding with brief rhymes; these rhymes center around sexual and scatological themes, including erectile dysfunction, genital odors, incontinence and STDs. A comic effect is achieved by the contrast between the self-aggrandizing style typical of mainstream hip hop music, the self-deprecating lyrical content. A typical exchange goes: Jorma: Lonely Island, Grammy-nominated, yeah! Hit'em again. Akiva: Yo straight out the box with my soggy, little shrimp I was an eight year old girl before the doctor found my dick! Jorma: We make too much money for this shit! Murder music... The song prominently features a sped-up sample from "That" by Laura Lee.
Within a few days of its release, the video for the song had received over a million hits on YouTube. Salon.com's Drew Grant found the song "not as catchy as some of their other work", but still appreciated its way of "subverting the standard conventions of hip-hop". Jay Hathaway of Urlesque called the track "the most gangsta ode to erectile dysfunction ever". "We're Back!" on artists' home page "We're Back!" on YouTube
Saturday Night Live
Saturday Night Live is an American late-night live television variety show created by Lorne Michaels and developed by Dick Ebersol. The show premiered on NBC on October 1975, under the original title NBC's Saturday Night; the show's comedy sketches, which parody contemporary culture and politics, are performed by a large and varying cast of repertory and newer cast members. Each episode is hosted by a celebrity guest, who delivers the opening monologue and performs in sketches with the cast as with featured performances by a musical guest. An episode begins with a cold open sketch that ends with someone breaking character and proclaiming, "Live from New York, it's Saturday Night!", properly beginning the show. In 1980, Michaels left the series to explore other opportunities, he was replaced by Jean Doumanian, replaced by Ebersol after a season of bad reviews. Ebersol ran the show until 1985. Since Michaels' return he has held the job of show-runner. Many of SNL's cast found national stardom while appearing on the show, achieved success in film and television, both in front of and behind the camera.
Others associated with the show, such as writers, have gone on to successful careers creating and starring in television and film. Broadcast from Studio 8H at NBC's headquarters in the Comcast Building at 30 Rockefeller Plaza, SNL has aired 868 episodes since its debut, began its forty-fourth season on September 29, 2018, making it one of the longest-running network television programs in the United States; the show format has been developed and recreated in several countries, meeting with different levels of success. Successful sketches have seen life outside the show as feature films including The Blues Brothers and Wayne's World; the show has been marketed in other ways, including home media releases of "best of" and whole seasons, books and documentaries about behind-the-scenes activities of running and developing the show. Throughout four decades on air, Saturday Night Live has received a number of awards, including 65 Primetime Emmy Awards, four Writers Guild of America Awards, two Peabody Awards.
In 2000, it was inducted into the National Association of Broadcasters Hall of Fame. It was ranked tenth in TV Guide's "50 Greatest TV Shows of All Time" list, in 2007 it was listed as one of Time magazine's "100 Best TV Shows of All-TIME"; as of 2018, the show has received 252 Primetime Emmy Award nominations, the most received by any television program. The live aspect of the show has resulted in several controversies and acts of censorship, with mistakes and intentional acts of sabotage by performers as well as guests. From 1965 until September 1975, NBC ran The Best of Carson reruns of The Tonight Show, airing them on either Saturday or Sunday night at local affiliates' discretion. In 1974, Johnny Carson announced that he wanted the weekend shows pulled and saved so that they could be aired during weeknights, allowing him to take time off. In 1974, NBC president Herbert Schlosser approached his vice president of late night programming, Dick Ebersol, asked him to create a show to fill the Saturday night time slot.
At the suggestion of Paramount Pictures executive Barry Diller and Ebersol approached Lorne Michaels. Over the next three weeks and Michaels developed the latter's idea for a variety show featuring high-concept comedy sketches, political satire, music performances that would attract 18- to 34-year-old viewers. By 1975, Michaels had assembled a talented cast, including Dan Aykroyd, John Belushi, Chevy Chase, Jane Curtin, Garrett Morris, Laraine Newman, Michael O'Donoghue, Gilda Radner, George Coe; the show was called NBC's Saturday Night, because Saturday Night Live was in use by Saturday Night Live with Howard Cosell on the rival network ABC. After the cancellation of the Cosell show, NBC purchased the rights to the name in 1976 and adopted the new title on March 26, 1977. Debuting on October 11, 1975, the show developed a cult following becoming a mainstream hit and spawning "Best of Saturday Night Live" compilations that reached viewers who could not stay awake for the live broadcasts, but during the first season in 1975 and 1976, according to a book about the show authored by Doug Hill and Jeff Weingrad, some NBC executives were not satisfied with the show's Nielsen ratings and shares.
Lorne Michaels pointed out to them that Nielsen's measurement of demographics indicated that baby boomers constituted a large majority of the viewers who did commit to watching the show, many of them watched little else on television. In 1975 and 1976, they were the most desirable demographic for television advertisers though Generation X was the right age for commercials for toys and other children's products. Baby boomers far outnumbered Generation X in reality but not in television viewership with the exception of Michaels' new show and major league sports, advertisers had long been concerned about baby boomers' distaste for the powerful medium. NBC executives understood Michaels' explanation of the desirable demographics and they decided to keep the show on the air despite many angry letters and phone calls that the network received from viewers who were offended by certain sketches, they included a Weekend Update segment on April 24, 1976, the 18th episode, that ridiculed Aspen, Colorado murder suspect Claudine Longet and warranted an on-air apology by announcer Don Pardo during the following episode.
Herminio Traviesas, a censor, vice president of the network's Standards and Practices department, objected to cast member Laraine Newman's use of the term "pissed off" in the March 13, 1976 episode with host Anthony Per