The Face (magazine)

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The Face
Issue 12 - april 1980.JPG
Cover featuring Adam Ant
Former editors Nick Logan
Sheryl Garratt
Richard Benson
Adam Higginbotham
Johnny Davis
Neil Stevenson
Categories Fashion, Popular culture
Frequency Monthly
First issue May 1980
Final issue May 2004
Company EMAP
Country United Kingdom
Based in London
Language English
ISSN 0263-1210

The Face was a British music, fashion and culture monthly magazine started in May 1980[1] by Nick Logan. The magazine was based in London.[1]



Logan had previously created the teen pop magazine Smash Hits, and had been an editor at the New Musical Express in the 1970s before launching The Face in 1980.[2][3]

The magazine was influential in showcasing a number of fashion, music, and style trends of youth culture including New Romantic, and the "Hard Times" look of the early 1980s.

From 1981 to 1986, Neville Brody was typographer, graphic designer, and art director of the magazine.


In 1992, the magazine ran an article which contained a reference to the supposed sexual orientation of the Australian actor and pop star Jason Donovan. Donovan sued the magazine for libel in 1992 and won the case.[4] Subsequently, the magazine requested donations from readers to pay the substantial libel damages and court costs which came to £300,000.

Cover featuring David LaChapelle photo of Gisele Bündchen

The magazine set up the "Lemon Aid" fund—supposedly so-called because the original article on Donovan had stated that he treated his hair with lemon juice to make it blonder. Donovan reached a settlement with the magazine which allowed it to stay in business.

Its best selling period was in the mid-1990s[citation needed], when editor Richard Benson brought in a team that included art director Lee Swillingham. Benson ensured the magazine's written content reflected developments in music, art and fashion whilst Swillingham changed the visual direction of the magazine to showcase new photography, commissioning work by Stéphane Sednaoui, Inez Van Lamsweerde, Steven Klein, David LaChapelle, Norbert Schoerner, Glen Luchford, Henry Bond,[5] Craig McDean and Elaine Constantine.

In 1999, Wagadon was sold the title to the publishing company EMAP.

Notable names associated with the magazine were designer & typographer Neville Brody (Art Director, 1981–86), creative director Lee Swillingham (Art Director 1993–1999), Craig Tilford (Art Directior 1999–2002), Graham Rounthwaite (Art Director 2002–2003), Julie Burchill, Tony Parsons, photographers Juergen Teller, David Sims and writers including Jon Savage, Fiona Russell Powell and James Truman, subsequently editor of Details in the US and editorial director for Condé Nast in the US.


By the time of its May 2004 closure, monthly sales had declined and advertising revenues had consequently reduced. Publishers EMAP closed the title to concentrate resources on its more successful magazines; in an ironic twist, Jason Donovan led a consortium that made an abortive approach to EMAP to save the title prior to its closure.[6]


In 2017 The Face was acquired by Wasted Talent Ltd who will relaunch the brand in 2018.


In 2011 The Face was added to the permanent collection of the Design Museum, London,[7] and featured in the Postmodernism exhibition and the 2013 "Club to Catwalk" exhibition at the V&A.[8]

The Story Of The Face: The Magazine That Changed Culture by Paul Gorman is to be published by Thames & Hudson in autumn 2017.[9]


  • Nick Logan
  • Sheryl Garratt
  • Richard Benson
  • Adam Higginbotham
  • Johnny Davis
  • Neil Stevenson 2002–2004


  1. ^ a b The Europa World Year: Kazakhstan - Zimbabwe. Taylor & Francis Group. 2004. p. 4378. ISBN 978-1-85743-255-8. Retrieved 3 August 2015. 
  2. ^ Di Hand; Steve Middleditch (10 July 2014). Design for Media: A Handbook for Students and Professionals in Journalism, PR, and Advertising. Routledge. p. 8. ISBN 978-1-317-86402-8. Retrieved 2 August 2015. 
  3. ^ Ane Lynge-Jorlén (2012). "Between Frivolity and Art: Contemporary Niche Fashion Magazines". Fashion Theory. 16 (1). Retrieved 31 August 2016. 
  4. ^ Daphne Lockyer (5 January 2008). "The return of Jason Donovan". London: Retrieved 2011-08-21. 
  5. ^ See, for example: Tony Naylor, "Thieves Like Us," [a story on anarchist group Decadent Action] The Face, 9/1997, p. 124-28. Facsimile available of p. 124-25; Siân Pattenden, "Fitter, happier, more productive?" The Face, 3/1998, p. 170-74. Facsimile available of p. 170-71.
  6. ^ "Jason Donovan may save The Face". Bandt. Retrieved 20 August 2011. 
  7. ^ "The Face's greatest hits, by Nick Logan – in pictures". The Guardian. 4 December 2011. Retrieved 2013-03-01. 
  8. ^ "Eighties Music Scene Resurrected in V&A Club To Catwalk Exhibition". 22 January 2013. Retrieved 2013-03-01. 
  9. ^

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