The Root (magazine)

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The Root
The Root (logo).png
Type of site
Online magazine
Available in American English
Owner Gizmodo Media Group
(Univision Communications)
Created by Henry Louis Gates Jr.
Donald E. Graham
Editor Henry Louis Gates Jr.
Alexa rank Increase 12,883 (as of March 2017)[1]
Commercial Yes
Launched January 28, 2008; 10 years ago (2008-01-28)

The Root is an English-language American online magazine of African-American culture launched on January 28, 2008, by Henry Louis Gates Jr. and Donald E. Graham, and was owned by Graham Holdings Company through its online subsidiary, The Slate Group.[2][3]

In 2015, Graham Holdings sold The Root to Univision Communications,[4] the site was subsequently re-launched under the Kinja platform used by other Gizmodo Media Group (formerly Gawker Media) websites.[5]

In July 2017, the blog, Very Smart Brothas became a vertical of The Root.[6]

The Root 100 is the magazine's annual "list of the 100 most important black influencers between the ages of 25 and 45."[7]


  1. ^ " Site Overview". Alexa Internet. Retrieved March 5, 2017. 
  2. ^ Ahrens, Frank (January 28, 2008). "Post Launches Site With African American Focus". The Washington Post. p. D01. Retrieved February 20, 2010. 
  3. ^ Pérez-Peña, Richard (January 28, 2008). "Washington Post Starts an Online Magazine for Blacks". The New York Times. Retrieved February 20, 2010. 
  4. ^ Bond, Shannon (May 21, 2015). "Univision buys African-American news site The Root". Financial Times. ISSN 0307-1766. Retrieved May 24, 2015. 
  5. ^ "Please Allow Us to Re-introduce Ourselves". The Root. Retrieved 12 January 2017. 
  6. ^ "Gizmodo Media Group Announces Partnership With Very Smart Brothas". MSN. July 7, 2017. 
  7. ^ Tell Me More Staff (October 26, 2013). "The Root 100: A Who's Who Of Black America". WAMU Tell Me More (NPR). Retrieved July 30, 2016. 

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