The Root (magazine)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
The Root
The Root (logo).png
Type of site
Online magazine
Available in African-American English
Owner Gizmodo Media Group
(Univision Communications)
Created by Henry Louis Gates Jr.
Donald E. Graham
Editor Henry Louis Gates Jr.
Alexa rank Increase 12,883 (as of March 2017)[1]
Commercial Yes
Launched January 28, 2008; 9 years ago (2008-01-28)

The Root is an English-language American online magazine of African-American culture launched on January 28, 2008, by Henry Louis Gates Jr. and Donald E. Graham, and was owned by Graham Holdings Company through its online subsidiary, The Slate Group.[2][3]

In 2015, Graham Holdings sold The Root to Univision Communications.[4] The site was subsequently re-launched under the Kinja platform used by other Gizmodo Media Group (formerly Gawker Media) websites.[5]

In July 2017, the blog, Very Smart Brothas became a vertical of The Root.[6]

The Root 100 is the magazine's annual "list of the 100 most important black influencers between the ages of 25 and 45."[7]


  1. ^ " Site Overview". Alexa Internet. Retrieved March 5, 2017. 
  2. ^ Ahrens, Frank (January 28, 2008). "Post Launches Site With African American Focus". The Washington Post. p. D01. Retrieved February 20, 2010. 
  3. ^ Pérez-Peña, Richard (January 28, 2008). "Washington Post Starts an Online Magazine for Blacks". The New York Times. Retrieved February 20, 2010. 
  4. ^ Bond, Shannon (May 21, 2015). "Univision buys African-American news site The Root". Financial Times. ISSN 0307-1766. Retrieved May 24, 2015. 
  5. ^ "Please Allow Us to Re-introduce Ourselves". The Root. Retrieved 12 January 2017. 
  6. ^ "Gizmodo Media Group Announces Partnership With Very Smart Brothas". MSN. July 7, 2017. 
  7. ^ Tell Me More Staff (October 26, 2013). "The Root 100: A Who's Who Of Black America". WAMU Tell Me More (NPR). Retrieved July 30, 2016. 

External links[edit]